How To Get Likes On TikTok

Hello and welcome! Here you will learn how to get likes on TikTok in this easy-to-follow guide. Also, this blog will show you how to not only get likes or “hearts” but also gain some new followers along the way. You will discover some easy ways to earn likes that you may already know, but also learn some things that may surprise you. Before you discover the secrets of getting more likes on TikTok, let us provide a brief history of this new social media giant.

The Creation Of TikTok 

TikTok originally started in China, September of 2016 and launched globally the very next year. During the early usages of this app, users would create 15-second-long videos, lip-syncing to their favorite songs. Given its surprisingly easy-to-use functions, anyone could make these short videos and the concept itself was easy to follow.

It did not take long for users to start using the app for other entertainment purposes, growing beyond lip-syncing videos. People were now recording themselves singing, dancing, making comedy skits, and fitness videos. TikTok blew up in popularity in 2018 and 2019, in 2019 it was one of the most downloaded apps, just behind the likes of Facebook and Instagram.
As of 2020, TikTok has been downloaded about 2 billion times, that is about 30% of the Earth’s population to give some perspective. It also sports 50 million daily active users, making this a very lively and bustling social space, ripe for opportunities to those seeking fame and likes.

Now that we have more insight into what exactly TikTok is, let us continue to step number one on how you can get more likes on TikTok in these 8 steps.

1. Knowing Who You Are

Before continuing with the rest of the list, it is important to know what you are all about. You can not check what is trending and copy what is going on for that moment, no, you have to pick something that is “you”, be original.
People are good at spotting someone that is a “fake” so be true to yourself and be authentic, have a good time, and others will naturally be drawn to you and help grow your follower / like counts organically.

Once you ask yourself this question and have an answer then you can proceed with getting the likes.
People will want to follow you because you are you. From here you can figure out what type of content you may want to create.

2. Providing Quality Content

Keep your content interesting. Whatever it may be, be sure to follow these four rules, the four E’s when creating TikTok videos.

  • Educate
  • Engage
  • Entertain
  • Emotional

These four points will most definitely help you with Likes. In whatever topic you decide to go with, for example, cooking, you can use all four mentioned points to involve in cooking. You can show how to cook a recipe, engage with your audience by going live (more on that later), entertain, and be emotional about it. Now I do not mean sobbing or anything like that but mean being happy or upbeat, showing you care about the actions you are performing.
As mentioned, a moment ago, you can check what is trending and be tempted to copy it, and yes to an extent this may be a good idea if it makes sense to the content you are producing.

Bonus Tip: Try the Live feature the TikTok offers, you can use the feature to do a live Q and A for your followers, perhaps a behind the scenes of one of your videos, or if you normally upload cooking videos, you can do a live cook show for them! It’s a feature that most users tend to ignore, it’s a free tool available to you, become creative with it and see where it leads you.


Including the right hashtags will make a difference when inserting them into your videos. Most TikTok users will use the hashtag #fyp, which stands for “For You Page”. To have your content on the For You Page is a free advertisement for you, as of now, there are 7764.6 billion views for this hashtag. You have the option to check each hashtag to see how many views it has currently, so try including a niche hashtag into your videos, that way you will not have as much competition for views and likes. The main reason for hashtags would be discoverability. Including a mixture of trending hashtags and niche ones will better serve you in your hunt for more likes.

Quality Over Quantity

People want to see high-quality videos compared to a bunch of low-quality ones. Here are some points to keep in mind when recording videos.

  • Good lighting
  • Picture quality
  • Catchy song/music
  • Purpose
  • Intended audience

For the best possible lighting, you want to try to use natural sunlight, if a room you are in does not have a window or isn’t in the best position to let in the sunshine then your next best bet would be “daylight bulbs”. These bulbs give off very convincing natural light, so you can record a daytime video at night!

Quality over quantity
Picture quality is very dependent on your phone, so you may want to invest in one that has a good camera with 12 megapixels. If need be, ask a friend if you can borrow their phone if they have a newer one, but highly recommend having your own.

Since the inception of TikTok, catchy songs and music have always been a huge part of creating videos. Having the right song that aligns with what you are doing on the camera will show other users that you know what you are doing and not playing songs for the sake of it being popular.

Know what the purpose of the video is, falling back to the four E’s you have to ask yourself does it perform one of four of those or it might serve more than one. Outlying a video will save you time, you’ll need it because making a quality video takes time.

Remember that each video lasts about 15 seconds with a maximum recording of 60 seconds. Make it count and if you decide to share a story about yourself you can always record videos in “parts” so you can have multiple videos titled part 1, part 2, etc.

Bonus Tip: Create “Evergreen” content, these are videos you can fall back on in the event other videos were not as successful. The best example of Evergreen content is educational ones, something that will continue doing well without trends or viral videos.

Now that you know what type of content you want to create and how to ensure it is of the highest quality, you have to be consistent with your uploads on TikTok.

3. Consistency Is Key 

Consistency is king for all TikTok stars. Try to start with releasing one high-quality video a day and once you find your rhythm, push for two or more. The more popular TikTok users will often upload upwards of 5 – 7 videos daily. Staying consistent will create a snowball effect, more quality videos you release daily will lead to more Likes. If you stop creating videos for whatever reason, it will be much harder to regain lost followers.
Do not be discouraged if every video you put out is not a hit, according to seasoned TikTok users, getting to the first 100 or 1000 followers or likes is the hardest part. Learn to brush it off and continue making awesome videos.


Engage with your followers as often as possible, especially your early adopters. There have been times other TikTok users notice a decline in likes and followers and the answer is because they stopped engaging constantly with them, so take the time to thank them or ask them questions in the comments section.

Responding early to comments on a video you uploaded onto TikTok hours earlier shows positivity on its algorithm.



The way the algorithm works on TikTok has been somewhat of a mystery, but fortunately, TikTok themselves have shared some insightful information that will aid you on how to earn more likes.
Here is a statement from TikTok: “The system recommends content by ranking videos based on a combination of factors – starting from interests you express as a new user and adjusting for things you can indicate you’re not interested in, too”.

One of three factors that play a part in its algorithms is user interaction. Videos you like or share, followed accounts, posted comments by you, and created content.

Secondly, is video information which includes information such as captions, sounds, and hashtags.

And thirdly, even the type of device and account settings you use. These are things like preferred language, your country, and what type of mobile device you use.

Now because of the way the TikTok algorithm is set up, a person with a minimal number of followers still has a chance of launching a viral video. “Neither follower count nor whether the account has had previous high-performing videos are direct factors in the recommendation system.”

If you happen to have a larger fan base, then mathematically yes, you would have a higher chance of launching a viral video, but it is not the defining factor, so there is hope for everyone looking to make it big.

4. Challenge Accepted

At this point TikTok and challenges go together like a peanut butter and jelly sandwich, everyone loves it. There are constantly new challenges so you have options in which ones you want to take part in and if you can find something that is related to your niche, then great! But if you do find something that is not directly related to your usual content, it is ok to leave the comfort zone to accept that challenge, and maybe a nice change of pace for your followers to view and possibly earn new likes from a different crowd.
Challenge Accepted
Most challenges are harmless and are in all good fun such as The Celeb Look-Alike Challenge where you post a video of yourself and well, you show how much you look like a certain celebrity. And some challenges are for charity purposes, everyone likes a giving spirit and in turn, you get more likes! Accepting challenges are a great way for you to earn more likes and make you more attractive.

5. Be Attractive

Being physically attractive is not the only way to be attractive to others there are other ways to accomplish this feat. Being authentic and giving 110% of yourself while making your videos will allure others to you. But do make yourself presentable, look clean, be groomed, and show you care about yourself, self-respect.


Your profile should also be attractive-looking. For lots of other TikTok users, this will be the first thing they see of you. Pick a great profile picture, your profile picture will be shown on all your videos so go with one that makes a statement about you. Have a catchy name or nickname that will be easy to remember. In your profile also link your other social media accounts such as Facebook, Instagram, and Twitter. While you are growing your likes and follower counts on TikTok, you could be doing the same for your other social media sites. Create a social media ecosystem that helps you and makes it easier for new users to discover you.

Show Yourself

According to a popular TikTok user, Rachel Pedersen, showing your full body compared to just a headshot shows your trust you have in your audience and will subconsciously show them that you put in extra effort to create great content for them. Always bring your best self and again, full energy when creating videos.

6. Know Your Audience

By now you know what kind of content you want to create now you must know your target audience, their demographic. TikTok is aimed at young people, and not just in age but in how they feel and express themselves.

It is more common now to find an older audience using this social site and just users but also TikTok creators. The expression “age is just a number” absolutely applies here, this is a space for everyone to have fun and show their creativity through their engagements.

On average more than 41 percent of TikTok users are between the ages of 16 and 24 years of age. However, in the first quarter of 2020, the number of adult TikTok users grew 5.5 times the normal amount. And what makes this social site amongst the younger crowd so popular, is in how short the videos are, it is instant satisfaction. People today have shorter attention spans and demand instant gratification. Use this knowledge when creating video content.

Bonus Tip: If you are a business the TikTok space is wide open, only 4 percent of U.S. social media marketers expose their business on this social media site.

Know Your Audience
You know what you are about and now you know what kind of audience you have. You can focus on making that hilarious, creative, informative video and generate the number of likes you rightfully deserve. Remember all your videos have to be high quality, with no substitutes.
Ok, you are now engaging with your followers and know a bit more about them, but now it’s time to discuss your interactions with other fellow TikTok users.

7. TikTok Creators

Like all other social media sites, TikTok is all about being social with everyone, which means interacting with other creators. Check out other creators and leave a nice comment on a job well done on their video. Try to stay within the same niche community you have joined and look to collaborate with other TikTok creators. Working with others with the same niche and a similar follower count is more realistic and would benefit both of you. In a comparison of trying to collaborate with a much larger TikTok creator, who probably gets a large number of requests from other creators.

Odds are you will receive the same treatment from other creators that want to collaborate with you.

8. Fake Followers

As you follow all the above steps on acquiring more likes organically you may find yourself discouraged if you are not receiving likes as you originally thought. After all, this is the TikTok world which is all about instant gratification. But please do yourself a favor and do not be tempted to purchase followers, yes there are sites you can go to if you want more followers by paying for them. Not only is this not an organic way of growing your followers, but they literally do nothing for you. They sit there, and that is about it. They do not comment or interact and worse of all they do not add likes to your videos, which is the whole point of this blog to show how to increase your like counts organically.

With these 8 steps out of the way, hopefully, it has shed some light on the world of TikTok and how intricate and simple it is to become a content creator on this social media site. Optimistic you will rightfully earn likes organically and have some fun while you are at it. A new challenge, get more likes! 


If you enjoyed reading this article, I highly recommend you read this one as well. It will not disappoint! How To Get More Instagram Followers 


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