In the digital marketing world, it is important to be on every possible place where your brand can get people’s responses. No matter if it is a well known or famous social media network like Facebook, or a less known one, whatever social media network you are on; make sure you have the best impact.
In this article today, we want to talk about a not so known social media network, Quora, a questions and answers website where people can ask and answer other user’s questions.
This is an interesting kind of website because the audience is more specialized in the topics chosen, so you will be showcasing your brand to a more specific audience, people who are more likely to get in touch with your brand if it really is what they are interested in.
Quora it is a great idea if you want to market your brand, because it ranks great on Google, and this is because it is a source of quality and reliable material. It has a great reputation among people who are looking for information and answers to some questions.
In this website, you will find quality on the most varied kinds of content, so it is a perfect opportunity for you to advertise your brand and reach a new audience. let us take you in research about how you can use this website to make your business grow and catch more viewers and possibly clients.
It is easy to confuse Quora with other sites like, Yahoo Questions, for example, but here are a few tips on how you can distinguish Quora from other similar websites:
- Quora demands your real name when you create an account, which gives it more credibility.
- Quora is a formal and serious website. It is intended to share and socialize knowledge.
- There are constant revisions, moderations and filters to assure the place remains serious and a source of real and useful data.
So, as you can see, Quora is not just a questions and answers website. It is a place to exchange, learn and teach. It is a place designed to socialize knowledge and it intends to be a source of qualified knowledge.
14 Tricks to create viral content for Quora
1. Name yourself
When creating your profile at Quora, make sure you create your user by using your name, followed by your position and your company. This is important because every time you submit an answer the users will see not only your name, but your business name as well.
2. Become an expert on several topics
Make sure you participate in more than one topic if it possible for you. If your niche is cars, you can participate in cars designs questions, engineering, mechanics, electricity and more. The more spaces you participate in answering questions, the more visibility your brand will have.
3. Create different accounts
If you are planning on participating answering more than one topic of questions, create a profile for each niche you are planning on answering questions. This will not only make easier for you to navigate on the website, but will also make you look more professional in several topics, which will give you more relevance.
4. Take your time to answer questions
If you are going to start an account at Quora, make sure you take at least once a week to answer as many questions as you can to people on the platform. The only way to get noticed is by answering questions, and for that, make sure your answers make sense and are correct.
Make sure you only answer questions you know a lot about. Do not copy and paste answers from other websites, there is a hard review process constantly and you will be penalized if you are caught copying.
Try to answer questions in the most polite language as possible and let people know you are there to help, and they can reach you not only there, but at your website as well. This will increase traffic to your website.
Do not answer questions condescendingly, rudely, or sarcastically. Do not forget you are representing your brand and people should always feel respected.
5. Link your social media network accounts
Make sure you mention all your other social media networks on your Quora profile. Let people know your Twitter, Instagram, Facebook, LinkedIn, and any other social profile where they can reach you.
You can post your comments, questions, and answers within your other social media networks by going to Quora and other networks configuration. This will increase traffic on all your social media networks.
6. Give your best possible answers
Studies say that to have the best answers in Quora you should make longer answers rather than shorter. Try to open with something funny or catchy and of course, make a coherent answer.
As for time, answer as soon as you can, but take your time to create a good response. Answers that come from personal experience can have better scores.
7. Improve other people’s answers
You could say that Quora is a competition on answering questions. After all, people give scores to your answers, which will ultimately put you on people’s radar. So a good way to put your name out there is by creating new answers to people’s questions.
Try to find a question you know a lot about and that someone has already answered. Create a more complete answer and you will automatically get as many viewers as the previous answer had. It will increase your visibility.
8. Link to your other websites
A great way to create an answer and market your brand at the same time at Quora is by creating an answer with a call to action to any of other social media networks, your e-store or your website.
You can answer, and in the middle of your response, mention an article on your blog that refers to the same topic. Or invite people to add themselves to your mailing list for constant answers to any questions they may have.
In this way, you will increase the traffic to your social media networks, increase your audience and improve your sales.
9. Become the go guy or gal
Even though you can create a profile for each niche you want to participate in, try to become a real expert on one topic. Try to be the person who answers lots of questions about one subject, so people can relate you to that topic.
This will make people get interested in you, your profile, and eventually, your brand, so it could increase your customers.
10. Create accounts to ask questions
Quora is a place to make questions, but maybe as an expert in a subject, there are questions you know people would benefit from. But no one is asking those questions.
Easy. Create one or two accounts to make questions you believe are important, and answer them with the profile you have for each niche. It will add expertise and showcase your knowledge.
11. Answer unanswered questions
Quora allows you to follow the questions you want, and see how many people are following such questions.
When a question has too many followers and little or no answers, it is a good time to create an answer. Lots of visibility in a second.
12. Add a picture to your answers
Just as with any other social media network, Quora prefers posts with an image. Answers that include an image within the text have better scores than images that only have text.
13. Ask questions yourself
We have been focusing on answering questions, and of course that this is important because as a business or a brand you want to be an expert on something.
But asking questions, the right kind of questions can be just as important as answering them. Research and ask current, interesting, not so easy to answer questions, and ask them in an attractive way, to get a debate, and a fight of responses to it. This will also increase your visibility.
14. Follow people
Quora works very much like Twitter or Instagram. Normally when you follow someone, that someone follows you back, so it is a great idea to follow some people with similar interests than you on Quora.
You can ask questions directly to them, answer and share their content.
Quora may be a smaller social media network compared with other huge brands such a Facebook or YouTube, but it is still a very respected website for people who are looking for reliable information that is not as easy as searching on Google.
So, if what you want is to improve and increase your traffic, there is no harm to creating a profile on Quora and leading it towards your social media marketing. Would you like to learn more about social media? Call us today at 559-553-5000 or visit our website at www.chavezwebdesign.com and schedule a free no obligation appointment on how we can help you with your social media.