How To Create A Facebook Business Page (8 Easy tips)

Table of content:

Facebook Business Page Registration
Setting up Profile Image
Invite Friends to Like your Page
Adding Additional Business Information
Choosing the Right Page Template & Tabs
Adding a Button
Creating your Username
Promote your Facebook Business Page

8 Easy Tips to Help Create a Facebook Business Page

Creating a business Facebook page is a great opportunity for you as a business owner to expand and increase your sales.

Starting a Facebook page can be very simple, but adding the right details requires some attention. The platform has changed throughout the years and will continue to do so, so it is a good idea to keep up with the updates. With these tips, I have broken down the steps to follow for you to have the best business Facebook page. The better quality your page is the more interaction it will have. Around 2.5 billion users are on Facebook on a monthly average. Just imagine how much traffic your business Facebook page can generate.

With these 8 tips, I have provided you with your Facebook business page that is on its way to display your content to generate more sales.

1. Facebook Business Page Registration

The first step you must do is register for a Facebook business page. Next, you will need to choose the category of your business. There will be many options that appear but all you have to do is choose the one that best aligns with your business.

You will then need to input your business information and start off by putting your actual business name as the page’s name. You do not want to create a different name for the Facebook business page as it will cause confusion. Facebook will also ask for an address but if your business does not have a location you may put your personal address. You then have the option to hide your address if you do not want it publicly shared. When adding your profile picture it is recommended to use something professional. Most businesses use their logo or something related to their business.

Once you have created your page you then need to set it up for success. Start off by creating a user name but keep in mind this is optional. You will then need to finish setting up your page so Facebook users know you are a credible Facebook business page. This includes establishing your page’s identity, providing info and preferences, and introducing your page.

2. Setting up Profile Image

Once you have registered your Facebook business page and entered all your business information, you now want to add your profile image.

As mentioned earlier most businesses use their business logo as their profile picture. Although, you may use any photo that represents your business or the brand of your business. You also want to make sure your image is clear and a good quality picture. Most importantly use an image that is professional and will likely catch the user’s attention.

It is very simple to upload a profile picture and in doing so can help many Facebook users recognize your page. Make sure the image you use is cropped correctly because you do not want to have just half of the picture you use showing up in the profile picture. If your profile picture contains text make sure it is visible and easy for users to read.

The next thing you would want to do is consider adding a cover photo. A cover photo appears as a background image on your Facebook business page. Just like your profile picture your cover photo should correspond with your business. It should also be a clear image, cropped correctly, and of good quality. Instead of an image, you can also add a cover video. This video can be showcasing your product or something your business provides. Keep in mind the video must be between 20 – 90 seconds long and have a maximum 1080p resolution.

Your profile and cover photo is usually the first thing Facebook users notice so make sure it is appealing and corresponds with your business.

3.Invite Friends to Like your Page

Facebook recommends inviting your friends to like your page often. The more friends like your page the more users will be able to see your Facebook business page on their news feed. This is similar to promoting your business because your friends might have Facebook friends that you do not have. This is an opportunity for other Facebook users to see the page you created.

If Facebook does not give you the option to invite your friends like shown above, you can still do so by clicking on the other actions tab. Then you easily click on the “invite more friends” tab and it will then showcase all your friends. They will be in different categories such as friends invented and friends not invited. You can then choose which friends you would like to invite to like your Facebook business page.

Remember, users that like your page will see your updates and the content you share on your page. Keep in mind that you are limited to the number of invites you can send a day, so if you have editors they can also help you by sending invites. This will increase the number of invites you can send in 24 hours.

This is an easy way to help your page grow. You do not want to miss the opportunity to increase the number of people that follow your Facebook business page.

4. Adding Additional Business Information

When you first created your Facebook business page you added your basic business information. Now you need to add the remaining information to get the best results.

On your Facebook business page look for the about tab. There you would need to fill out the remaining information about your business. You start off by first entering your location such as an address, state, and zip code. If you do not have a location Facebook gives an option to click on where it says my page doesn’t have a location.

You then would want to add your contact information. Enter your website, email, and most importantly your phone number. Lastly, enter your business hours which allow potential customers to know what your hours of operations are. It is important to fill out all this information as it can be a potential customer’s point of reference for your business. Facebook also gives you the option to add a price range that gives customers an idea of how much they will spend for your services.

You also want to take advantage of the, introduce your page feature. There you can write about your business and what is it that you do. You would want to highlight everything that makes your page special such as your products or services you offer. Here you are able to add pictures or videos of your product or services to catch customers’ attention.

Filling out all this information will help customers find your Facebook business page and let other users learn about your business.

5. Choosing the Right Page Template & Tabs

Once you have filled out all of your business information you now want to pick the best template and tabs that correspond with your business. This allows for your page to stand out from the competition and lets you customize which tabs you want to appear on the sidebar of your Facebook business page. To get to this area you will need to click on the page settings tab and it will then show you the templates and tabs area.

Next, you want to choose the template that best fits your business. Facebook gives a few different templates you can choose such as standard, business, services, nonprofit, politician, and a couple of others. Once you find the one that corresponds with your business you simply apply the template to your Facebook business page.

Once you have chosen a template you now should choose which tabs you want to be displayed on your page. You could rearrange them to appear in the order of your choosing as well as determine the order in which potential customers will view them. A quick tip is not to add too many tabs as it could be overwhelming for users. Also, if you have Instagram I advise you to use the Instagram tab as it could increase your Instagram followers.

Adding and filling out your service tab can be a very important highlight to your Facebook business page. This allows customers to have an idea of the services you offer as well as the price range. Add a detailed description of the service you are offering and highlight any important product. This is a great opportunity to show your expertise and inform your visitors a little more about your business.

Selecting the right template and tabs will help the quality of your page and draw more potential customers.

6. Adding a Button

Adding a button to your Facebook business page is like adding a call-to-action that allows people that interact with your page to contact you. This is probably one of the best ways to attract traffic to your page, just by simply adding a button.

To add a call-to-action button you simply click on the ass button tab right under your cover photo. Once you click on it Facebook will give you different options to choose from. Some of the many options they give you include start order, book now, get a quote, call now, contact us, and a few others. Unfortunately, Facebook does not give you the option to create your own call-to-action button, so just choose the one that best corresponds with your business. Although, you could set up your button to send traffic to a website or landing page.

For example, if your Facebook business page consists of a restaurant or makes food, you might want to click on the start order button. Then you simply follow the instructions indicated under the start order tab. Each of the different call-to-action options has different questions you would want to fill out. Another example is the call now option, you must fill in your phone number or the number you would want customers to call.

This is an area you do not want to miss doing on your Facebook business page because it is one of the best ways to generate traffic to your page. This call-to-action button allows customers to easily engage with your page. Something this simple can be a great benefit to your business.

7. Creating your Username

Creating your username will make it easier for customers to search up your Facebook business page. Once you have chosen your username you can create a custom URL that allows potential customers to quickly message or visit your page.

A quick reminder that your username should correspond with your business and it is proven that shorter URLs and usernames are easier for customers to remember. Also, if your business name is taken and you are unable to use it for your username consider using a product or service related to your business. Keep in mind that usernames can only contain periods and alphanumeric characters such as A-Z and 0-9. They also must be at least 5 characters long and can not contain any extensions such as .com or .net.

Your username should be unique to your Facebook business page and should not impersonate someone else’s name. The username can also be removed if it is inactive for a certain period of time. So, make sure to constantly be active and avoid constantly changing your username. Most importantly your username should adhere to Facebook Terms.

A quick tip when creating a username is if you have other social media accounts try using the same username as the other accounts. This will help with confusion and customers from your other social media accounts to know it is the same business. Think of your username as your brand, you want customers to remember it and recommend it to others. This is just another way your Facebook business page can attract traffic to your page.

8. Promote your Facebook Business Page

Your Facebook business page gives you an option to promote your page. I recommend taking advantage of this to attract even more customers to your page. Inviting your friends and colleagues is not the only way to promote your business.

The different ways Facebook offers to promote your page are automated ads, get more website visits, get more messages, promote your page, and get more leads. Each one has a different policy you must accept in order to continue with it. For the automated ads, you get to create your own personalized plan and they test up to six different versions and you choose the best performing one. Then you just have to review your plan and start it.

When getting more website visits, you get more traffic to your website but it does come with a price. It usually is $4.00USD per day and $20.00USD a weekly total but you get to choose your budget. The get more messages promotion is very similar to the website visits and they also charge a fee. The promote you page also has a fee and a few questionnaires you have to fill out. I recommend you do a pros and cons list if it is worth it for your business to invest in these promotions. Although, I recommend you invest in one of those promotions, as it may help you generate more traffic to your Facebook business page.

The main goal of promoting your Facebook business page is for you to have in mind the target audience you want to reach. You want to build your brand up and the most common way to do so is by interacting with your customers. A good way to do so is by doing contests or giveaways, customers love that and will be more willing to return.

Remember to promote your Facebook business page any way you can as doing so will only help your business grow.

Conclusion:

Facebook is one of the largest, if not the largest social network in the world. So, if you think these tips will not help you grow your business you are wrong. Billions of users use Facebook on a daily basis, and those are all potential customers that can interact with your page.

Remember to have your Facebook business page ready and complete before you start promoting it and inviting friends to like it. Also, have content ready in case customers begin to ask questions.

If you found this article helpful I recommend you reading this one as well, it will not disappoint you!

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Sources:
https://www.facebook.com/business/pages
https://sproutsocial.com/insights/facebook-business-page-guide/
https://www.oberlo.com/blog/facebook-business-page