It’s no secret that every single business out there has its own set of unique goals it’s working hard to achieve. But it’s also no secret that every business shares a common goal as well, and that’s attracting more customers their way.
Simply put, the more visitors you manage to attract to your business website, the greater the odds that some (if not all) of them will turn to leads.
Naturally, more leads oftentimes result in more customers, and more customers lead to greater revenue.
But how exactly can businesses ensure greater web traffic and attract new visitors their way?
Here are 15 simple ways any business can boost its website traffic.
Starting off with the most obvious way, investing in all sorts of advertising will help any business boost exposure.
Luckily, nowadays, there are so many ways you can advertise your business – both online and offline – you will only need to take your pick.
Online business promotions, such as social media advertising and paid search, to name a few, will not only result in greater visibility, but they will also help any business establish itself in the online world.
On top of that, both paid searches and social media advertising will help businesses build credibility, which plays a key role in business success.
A great thing about online promotion is that you can easily create campaigns that focus on achieving different goals.
So, first, determine what you want to achieve with your advertising efforts – more visitors, more sales, more qualified leads? – and then create a marketing campaign that will help you reach those goals.
2. Use the power of social media
Social media is a great tool, not only for promoting your business but for connecting with your audience as well. When creating any type of content, you can simply get it “out there” and hope that people will instantly engage with it.
Instead, you can use social media to your advantage and hype up your content. Share it, encourage your audience to engage with it and even share it with their friends and contacts and interact with people through the comment section.
Make your content easily shareable on various social media platforms to ensure that it reaches as many eyes as it possibly can.
Since about 57.6% of the entire world’s population uses social media today, not promoting your business on these platforms doesn’t make much sense.
3. Don’t be scared to experiment
Since marketing is not a one-and-done type of deal, you can’t really expect to find a “magic formula” that will instantly work. Instead, you need to keep a close eye on all of your marketing efforts and see which of them brings the most visitors.
Additionally, you shouldn’t only rely on the methods that currently seem to work.
Instead, feel free to experiment a bit and try out new approaches and strategies. If they end up working – great! If not, you can always go back to what you were previously doing until you come up with a new idea.
4. Create killer headlines
The headline of your posts is the thing that will grab your audience’s attention and encourage them to click on it and read the content further. That’s why you need to make sure that you create headlines that your audience will find simply irresistible.
However, make sure you steer clear of clickbait titles and actually offer your audience something of value.
On top of that, do know that writing headlines can sometimes be even more difficult than creating the rest of the content itself. That’s why many professional writers sometimes create up to a dozen different headlines before they settle with the one that feels best and hit “publish.”
5. Turn your business into a brand
Branding a business is so much more than simply choosing a logo and starting to refer to your business as a brand. Here, you will get the opportunity to create a business persona that the audience will be able to relate to more easily.
And with the help of a reputable agency that offers creative branding services, you will be able to turn your endeavor into something that’s so much more than just a business.
Generally speaking, people vibe with brands far more than with simple businesses, as they have so much more they can relate to, such as your brand message and values, brand persona and identity, etc.
6. Don’t neglect on-page SEO
SEO is and has been crucial for business success for quite some time now. That’s why you need to make sure not to neglect it if you’re trying to boost your website traffic.
By making sure that all of your content is well optimized for search engines, you will instantly boost the chances of your website reaching the top of the SERPs.
Needless to say, the closer to the top you are, the greater the visibility you can expect. Generally speaking, web users rarely ever visit the second page of Google when looking for something online.
So, you need to make sure that your website is among the first results they’ll be presented with when looking something up.
7. Go back to guest blogging
For some reason, there’s a common misconception that guest blogging has become irrelevant. Of course, this couldn’t be further from the truth. If you manage to secure a place for your blog post on some relevant and reputable site, you can expect plenty of good things to happen.
First of all, your business will be perceived as much more trustworthy as it is being promoted by a reputable source.
Secondly, this is a great way to introduce your business to a wider audience and spike interest with people who haven’t already heard about you or your brand.
Finally, this will also positively affect your SEO efforts, which is only another thing to look forward to.
8. Guest blogging – a two-way street
Along the same lines as our previous point, make sure you not only post your blogs on other websites but accept guest blogs as well.
Since guest blogging works best when it’s done both ways, you really need to open your website up to other businesses from your industry. This will not only bring numerous benefits to both parties involved, but it will also present a great means to work towards referral traffic.
But pay special attention to both where you share your blogs and the type of blogs you’ll end up promoting on your website to avoid potentially associating your business with a less-reputable or trustworthy party.
So, make sure you do your research and get into the cross-promotion with only the parties that are actually worth it.
9. Be precise with your keyword targeting
Whenever there’s any talk about keywords, it’s often advised that businesses focus on high-intent keywords. This, of course, is extremely important as without securing those keywords, you can’t really expect to advance.
But do keep in mind that the majority of web searches actually consist of more than just a few simple words.
Instead, online users most commonly google entire phrases when looking for things online. That’s why you should expand your keyword targeting to account for long-tail keywords as well.
Long-tail keywords are the most similar to actual inquiries people type in search engines when looking things up online, so try to identify the ones that will work best for your business.
10. Rely on email marketing
Nowadays, when talking about online business promotion, many people forget to mention email marketing. And since it’s safe to say that email marketing was one of the first forms of online promotion, this can be understandable to a certain point.
Many businesses (wrongly) believe that email marketing has become obsolete. Luckily, this couldn’t be further from the truth.
Email marketing is still an extremely powerful tool for business promotion and one of the best ways you can increase your website traffic. And since email marketing is basically free, yet it offers significant ROI, there really is no reason to ignore it.
11. Ensure that your site is responsive and fast
Since the technology has advanced so much, the days of slow-loading and unresponsive websites are over. What this means is that there’s no longer a place on the internet for websites that are performing poorly.
According to research, one in every four visitors will abandon your website if it takes more than 4 seconds to load fully.
Additionally, every 1-second delay will result in diminished customer satisfaction, while as much as 64% of shoppers will choose to shop somewhere else if they weren’t satisfied with the experience on your website.
That’s why you need to make sure your website’s loading speed and responsiveness are at least optimal, if not excellent.
Of course, you also need to account for mobile shoppers as well, since nowadays, almost every single person owns some type of mobile device, and a great percentage of them has made at least one online purchase via those devices.
12. Make your website a safe place to be
Due to the fact that online security is everyone’s top priority these days, you can’t really expect to experience an increase in website traffic if your website isn’t safe to begin with.
Simply put, unless your (potential) visitors can see right from the first glance that your website is properly secured, they won’t be inclined to click on it and explore it further.
So, make sure you invest in all the necessary security measures that will help you keep both your business and your visitors safe. This is particularly important in case your visitors don’t simply browse your website but also leave any type of personal or sensitive data.
13. Offer more than just products or services
Naturally, every online business has the ultimate goal of boosting its sales and increasing its revenue. But businesses that focus solely on the sales aspect of their endeavor don’t always get what they want, as they can often come off as too money-grabby.
So, instead of simply bombarding your audience with various products/services promotions, think about offering something more to them.
Webinars, video guides and tutorials, presentations and similar content can offer great value to your audience without necessarily expecting anything from them in return.
In short, don’t make your visitors feel like the only reason to visit your website is to spend money.
14. Check what your competition is doing
In the business world, it’s not only important to focus your attention on your side of the fence, but also peak a bit over. What we mean to say is that you need to know what your competition is doing in order to be able to beat them.
So, make sure you research your competitors and see how they’ve approached the matter of increasing their website traffic. See what they’ve done and what seems to be working for them. That way, you can get the idea of how you can try and do the same in hopes of achieving the same results.
15. Don’t just speak but listen
This may come off as a bit of a surprise to some, but audiences really like businesses that are interested in feedback. So, one of the easiest ways to bring more traffic to your website is to encourage your audience to help you find ways to improve it.
Simply ask your current audience what they would like to change about your website and how they would improve it. Additionally, encourage them to ask their friends and family to join in as well.
But, most importantly, don’t let all the gathered data simply slip away. Instead, make sure you actually do listen to what your audience is saying and don’t be scared to make some changes – at least the ones that make sense for your business.
As you had the opportunity to see, boosting traffic on your website really isn’t that difficult.
The most important thing you need to decide upfront is what you want to achieve with your efforts. Once you answer that question, it will become significantly easier to identify the ways in which you can reach your goals.
Victor Baldin is a digital marketing specialist, currently working as a freelancer and at Digital Strategy One. Love to explore the newest web trends, tech, and marketing tools.