How To Start An eCommerce Store -step-by-step Guide +7 Tips For Starters

How To Start An eCommerce Store -step-by-step Guide +7 Tips For Starters

This may be the best moment to learn how to start an eCommerce business! Partly because of the pace technology evolves, but also because of external factors such as the COVID pandemic.

According to information from eCommerceCEO the online sales market will reach $6.8 trillion by 2023. That’s why this is the best moment to start your own digital business.

Let us draw you a road map with this step-by-step guide.

1- Choose The Right Products

If you feel stuck on this stage, you are not alone! Most of the people who desist from starting their eCommerce business never get through this stage. And there are good reasons for that.

Finding the right product to start your eCommerce business is not an easy task. You have to do a lot of research and pay attention to new trends.

Start Simple

Think of the niches and communities you’re already in. Are you a member of a soccer team, a chess club, or a manga community? Think about the things you and your team struggle with the most… is there any product that can help you put the uniform quicker, draw faster, or store your chess set better?

Avoid The Generic Route.

Shipping boxes piled up
We all remember that guy who was going to be a millionaire, but now only has thousands of fidget spinners rooting in the garage. Keep in mind if a product is already booming, it’s probably too late to start a business about it.

Instead, go for products that are hard to find on Amazon, eBay, or any popular eCommerce website. As we mentioned before, you can find products right away if you think of the niches and communities you belong to.

2- Find The Right Niche For Your eCommerce Store

Male hand circling avatars with a marker

Not all products will work for all audiences. The search for a niche has to be tied up to the product from the beginning. Even if your product is a brand new invention that everybody should have.

Let’s say you decided to sell a smartphone lens to take photos. Start following photography profiles on Instagram or join a photography community on Facebook!

One great way to find both: niches and products is by joining online forums, like reddit.com

Reddit homepage screenshot
If your product is, let’s say, a magnetic knife holder, you can go to Reddit and join forums like FoodPorn or JapaneseKnives.

Finding the right niche is important! Because it is an excellent place to find people already interested in your product and because getting community feedback is an unending source of ideas for new products.

3- Set Up Your eCommerce Brand And Business

Male hand circling avatars with a marker

People keep choosing apple products over more generic brands because we all know what quality to expect from them. That’s what a well-built brand can make for you. Here are some of the steps that will help you build a strong business and a good brand image.

Pick Up A Name

Your store name doesn’t have to be the legal name of your business, but we suggest you keep them related. Remember your niche research and use a name related to that.

Register Your Business

After choosing a name, you need to register your business. This can offer huge benefits as legal protection and tax benefits.

Get All The Licenses And Permits Up To Date

Getting all your business documentation in order is the best way to avoid unpleasant surprises.

There are a lot of resources you can access at the Small business Administration, including a guide to help you register your business. You can also find mentors and information about almost anything related to the start-up world.

Develop Your Brand Identity

Designers choosing colors
Try to answer this question, Which was the reason why you started this business, that is NOT money? Maybe you found a product you thought everybody should have, or a device so unique you haven’t stopped recommending it to everyone. That is the line of thought you should follow to write a strong brand identity.

This is an important part of the process if you want to stand out from the competition. Developing a brand identity can also help you connect with your audience at a more personal level.

Develop A Good Content Strategy

This is going to sound counterintuitive, but the best way to sell is by not trying to sell.

Let me explain. We all hate when people try to sell anything to us, right? But -you may ask- how can I connect with my customers if not by selling them something?

And the answer is very simple: Trough high-quality content.

The hard selling “push” strategies that our parents used in the ’90s don’t work anymore. People are tired of brands trying desperately to get our attention. Instead of that, what you should do is develop a “pull” strategy.

That means, instead of using ads as a spear to hunt your customers… develop good content that works as bait, and let them come to you. Do not push your brand on them, let them fall in love with it.

Remember, good and abundant content is the reason why you have never seen ads for Instagram or TikTok.

4- Set Up Your Ecommerce Platform

 Person holding a miniature shop cart while online shopping
After deciding on which products to sell and creating a brand image, the next step is to create an online store. There are three different ways to do that: By your own, using an eCommerce platform, or hiring a professional web designer.

Let us break the pros and cons of those three options.

By Your Own

This is the best option for people with advanced developer skills. You can have control over everything from the domain to the payment methods, to the server. Keep in mind this is also the most time-consuming option since you need to take care of things like copywriting and graphic design.

Pros

  • Ideal for people with coding skills
  • You can choose the exact features and plugins your store needs

Cons

  • Need to know to code
  • Time-consuming
  • You also need copywriting and graphic design skills
  • It can become very expensive

Using an Ecommerce Platform

There are eCommerce platforms that do some of the heavy liftings for you, so you can just focus on delivering a great experience to your customers. While some of them offer great advantages for starters, if you choose the wrong one, you can find a lot of limitations when you want to grow or diversify your business.

Pros

  • Easy for beginners
  • Some of them also offer payment and shipping methods

Cons

  • Some of them present limitations to grow or expand
  • You need to pay a monthly fee or a commission for every product sold
  • Your e-store is not entirely yours

Hiring A Professional Web Designer

Team of web designers around the table
This is by far the best option either to start or to grow your online business. The only real downside is how difficult it is to find a good professional. But once you find one, they can do whatever you want with your eCommerce. You can choose the server, the payment method, the shipping service, you can change domains, switch the design, add and take out products, etc. This is also a great option for people who want to have complete control over their business.

Pros:

  • Absolute control of your e-store
  • You can have the exact features you want
  • They take care of everything
  • No coding skills needed

Cons:

  • Good professionals are hard to find

Whether you choose any of those options, here’s a roadmap with a broad view of the things you may need to take care of before starting.

Get Your Domain Name And Url

The best thing you can do is to choose your business name and domain at the same time. This way you can be sure it will be available. Although if you already have a brand and just want to get the domain, you can play a little with characters and words.

Remember to keep it simple and short. That’s the best way to make sure people will remember your brand.

There are many ways to look for a domain. If you are creating your e-store on your own, you can use Google Domain or GoDaddy to check availability. If you are using an eCommerce platform, some of them can help you get the domain you want, and many also include this as part of their service.

If you have a web designer it’s even easier because they can take care of everything and even present you with creative options for a domain.

Questions To Find The Right Platform

Raised hands with question marks

If you are using an eCommerce platform, there are a couple of things to keep in mind to find the right one for your business.

As always our best advice is to hire a professional, but if you want to start with an eCommerce platform, here are some things you should ask first.

  • Is this platform easy to set up?
    Be careful to choose a platform that offers ease of use for your skill level, or at least good customer service.
  • Is it easy to design and navigate?
    Check the templates they offer and take a look at the actual stores built on that platform to be sure the stores work and the pages are easy to browse.
  • Is it secure for my customers?
    Check your page has “HTTPS” instead of “HTTP” and also check the lock icon on the address bar. If you don’t have those, people won’t trust you with their card numbers.
  • Does it integrate with other platforms?
    Not all eCommerce platforms are compatible with all apps and platforms. Check yours can integrate with the other sites and services you want to use.
  • Does this platform allow me to use SEO?
    This is a really important aspect since SEO is one of the best ways to drive people to your website. Make sure the platform you use, allows you to run SEO campaigns.
  • Is my store responsive?
    Most online purchases are made on a mobile device. That’s the reason why it is so important to make sure your page looks good on all of them.
  • How easy is it to talk to someone at tech support?
    Get ready to find all kinds of technical problems mostly at the beginning. Make sure you can contact someone to help you, or at least to check if they offer any type of learning resources.

You can also check these 5 key aspects you should consider to start in eCommerce to get a better idea of all the things you need before starting.

Experts Choice: Woocommerce

Woocommerce website screenshot

After many trials and errors, a lot of professional web designers choose woocommerce. This platform is well known because of how easy it is to use for starters, but also because of its robust features that make it an excellent choice for everyone.

Here are some of the reasons why as professionals, Woocommerce is the best option:

  • User Friendly
    It’s interface was developed to help everyone get the job done easily. It is easy to download and install, and it’s learning curve is way friendlier than the other ecommerce platforms.
  • Customizable
    Because it is an open source system, you can customize it to work exactly as you want. The best part is that you can customize it by using plug-ins, which means you don’t even need coding skills.
  • Open Source
    As it is an open source system, chances are the plugin you want has already been developed by someone else. It will work even better if you have coding skills or a web designer who knows how to add and remove them.
  • Affordable
    Woocommerce is free to download and install. This is undoubtedly one of the main reasons behind its popularity. However there are thousands of plugins you can use, and some of them may have a cost.

5 – Develop An Ecommerce Marketing Strategy

It won’t matter if your product is the best invention since the internet if nobody hears about it. That’s why you need to develop a marketing strategy.

Let’s say your store is all about technology and gadgets. Then maybe you want to join tech and gadgets groups on Facebook, or start posting videos of your products under the #Technology hashtag on Instagram.

Social Media

Social media icons collage
Develop a social media strategy only after you find your niche. This way you can focus all your efforts and budget on campaigns with high potential.

One big advantage of using social media to promote your store is how easy it is for starters. You can start investing as little as $10 and get some results.

Although you don’t need to invest in paid advertising. You can Look for Facebook groups, Instagram profiles related to your business and use related TikTok sounds to get more people interested in your business.

SEO Strategy

Search Engine Optimization (SEO) is about using search engines to reach more potential customers.

Let’s say your product is artistic candles. You want to develop an SEO strategy that shows your store every time somebody types “colorful candle” in google.

How?

The best way so far is with high-quality content. Start a blog about your product, and take advantage of the available SEO tools. Let us share with you 4 tips about how to write SEO-optimized articles for your blog.

Use The Right Words In The Right Places
Look for the keywords related to your product and write about that. You can use tools like Answer the public to find out.

Answer The Public screenshot

Write Concise Titles And Meta Descriptions
The Meta description is the short text under the URL in the google search results page. It doesn’t have a direct influence on SEO but is vital to let people know what your article is about.

You can use the SERP preview tool High-Quality to get the right size for your headlines and meta descriptions

SERP screenshot

Deliver High-Quality Content
Google algorithms always favor high-quality content. Avoid copy-pasting from other sites since google sees that as plagiarism, and it can damage your Google ranking.

If you want to learn more about how to write great pieces of content for your SEO strategy, we wrote this guide to help you write better content.

Before You Start -7 Advanced eCommerce Tips

Now that you have all the basics, let us show you some tips before you start your eCommerce journey.

1. Better Ideas Lead To Better Products And Services

And the only way to have good ideas is by trying a lot of them. Don’t be afraid of trying new things. Keep in mind some of them won’t work but can give you valuable insights.

2. Focus Not On Your Product But On Your Customers

Woman on laptop smiling at the camera
When writing copy for your audience, avoid talking about how wonderful your product is. Instead, tell people what that product can do FOR THEM.

Also, remember customers value the products and services that deliver a broadened experience. Weather is a unique packaging or a socially responsible brand.

3. The Importance Of A Good Brand Identity

Developing a brand puts a name behind the products you are selling, but it also has huge benefits! You can access tax and legal benefits as a registered business. But it also helps you develop brand awareness and reach much more customers.

4. People Trust Reviews More Than Whitepapers

No surprises here. We are more eager to trust our neighbor’s opinion before getting a new lawnmower, than a hundred salesmen.

Many commerce platforms allow you to show your reviews from Google or Yelp. And most of them ask your customers to leave reviews. Don’t be afraid to show the best ones and share them on social media.

5. Good Web Design Always Wins

Many devices showing the same website
Although you can start an eCommerce business using any platform, getting a professional web designer is the best strategy in the long run.

6. Read Your Audience’s Mind

Remember your audience won’t necessarily write the description of your product. They will write what they want. For instance, if your product is a purifier water bottle, don’t use the keyword “purifier water bottle”

Use instead
“The best way to get drinking water in the wild”

7. Don’t Underestimate Your Seo Strategy

The correct SEO strategy can put you right where your customers are looking for. Remember to follow the guidelines and avoid any type of plagiarism since it can affect your ranking in Google.

Conclusion

This is maybe the best moment in history to start your own online business. And now, you know exactly which steps to follow.

If you are interested in automation tools for your online business, check this article about the best automation tools for eCommerce

Let us know which step you liked the most, and follow us on social media to ask anything about the article! We’ll be glad to help you.

E-commerce Digital Marketing Strategy -5 Key Aspects You Should Know

E-commerce Digital Marketing Strategy -5 Key Aspects You Should Know

Within the last few years (and particularly after the COVID-19 pandemic), e-commerce has become one of the most important, and fast-growing industries. Besides, with the use of Social media, such as Facebook, Twitter, and LinkedIn, businesses are getting exposure levels never seen before.

On the bright side, all of this means new and exciting opportunities, but on the downside, businesses now need to invest in development and brand awareness.

When executed properly an e-commerce strategy can help you get more followers, but most importantly, can help you convert more of those followers into buyers.

Your strategy must follow a clear path to be successful, that’s why we decided to bring this guide with everything you need to know about how to start a successful e-commerce business.

1. What Problem Does Your Product Solve?

Woman receiving delivery order at her door

Either is a digital service or something that people will get in the mail, there are some important things to consider to develop successful products.

Better Ideas Lead To Better Products And Services

The reality is that even if you had a great idea for a website, and the best marketing strategy, that won’t matter if people don’t like your product.

When you start to develop new products, don’t be afraid of trial and error! What made most of the big brands we know is the willingness to try new solutions and alternatives. You would be surprised at how many daily use products, were born out of seeming crazy ideas

The Focus Is Not Your Product, But Your Customers

Young dark-skinned female student using a cell phone

We all are customers, and therefore we all know this truth: Nobody wants to hear stories about the magic recipe of your product. What people want to hear is how that product can relate to their lives and make them better.

In the post-truth, internet age, telling something around “The product you’ve been waiting for all your life” just doesn’t work anymore. Customers want products that make their life easier, or that make their business grow.

2. Why And How To Develop Your Brand For E-commerce

A corporate young identity template set

Your products are important, but if you aim to play big, you need to have an appealing brand and develop it correctly

Start With A Strong Why

In this old Youtube Video, Simon Sinek explains to us why it is important to ask yourself: Why do you sell what you sell?

And of course! We all build a business because of the profit! But what turns a startup into a multi-million dollar company is a stronger commitment.

The thing is, a strategy based on products, will only sell products. But if your brand has a strong reason why, and it resonates with your audience, then you can build a community… And when you have an engaged community, you can sell anything you want.

That’s the reason why big companies like Apple can sell anything from services, computers, phones, headphones, merchandising, movies, music, and a long list of etcéteras.

Your Brand Identity Is More Important Than It Seems

Developing a brand that stands out from the crowd is necessary to get into today’s competitive business field. And we’re not talking only about your brand looks. But to get more and more loyal customers.

As a customer, we all like to find those rare, unique brands who make that special something we love. Help your customers identify yours, by adding a unique logo, and a recognizable package if that’s the case.

Happy Customers Leave Reviews And Reviews Bring More Customers In

Man giving positive feedback

Your website should give a clear indication of your products and their benefits. And whenever possible, show the good things previous clients have to say about you!

Remember people tend to believe more in what other people say than what your product description states.

This also provides your audience with an opportunity to judge and make decisions based on facts.

Besides, If they buy the product and it delivers what was promised, then there is a much greater chance they will also buy another related product, or even recommend your brand among friends.

Never Underestimate A Good Web Design

Since the purpose is to engage your audience, contextual product descriptions and navigation should be very well drawn. Your e-commerce digital marketing strategy will suffer if the website doesn’t display clear product graphics and descriptions.

Small images, lousy text, and slow charging graphics can turn off any potential customer. We see this mistake made on hundreds of websites, and we can tell you based on facts: Bad design kills products and entire brands.

3. How To Find The Right Niche For Your Products

Young girl with a blue marker has allocated a team of icon people

Once you have a clear idea about the products and brand awareness, you need to start focusing on the next most important thing: Your audience.

Gauge Customer Interest

This may sound daunting, but once you wrap your head around it, you’ll see it’s pretty simple.

You can start by using a good search tool, like Google Keyword Planner, and find out what people are looking for.

Step In Your Audience Shoes

Woman shopping choosing dresses looking in mirror uncertain

Let’s say you want to sell sustainable fashion. Keep in mind your audience won’t type “sustainable fashion” on Google when looking for a party dress, so you have to go way ahead of the curve and develop SEO strategies for keywords as “Unique dresses”, “what to give to a vegan friend” or “how to dress to impress”.

This is a very important step for many more reasons, for instance: You can find out nobody is looking for your product idea number one. And if that’s the case, you may want to invest your efforts in idea number two.

Success in the e-commerce industry is about hitting the right target, and the only way to make sure you do so is by shooting a lot of ammo.

Why You Need A Good Seo Strategy?

Cropped shot of professional SEO manager with tablet at workplace making notes in a notepad

Now that you know what your audience wants and how your competitors are delivering, it’s time to use that knowledge to your advantage and spread your most important keywords around your related products.

You mustn’t just use the keywords. You need to let people (and google) know, your landing page can deliver.

If you use a keyword related to footballs, for instance, but when people get there, the website turns out to sell women’s shoes, they will leave immediately and you’ll get a bounce. Get enough of those and google will and blacklist you. That is something we all want to avoid.

4. How To Choose The Right Platform

One of the early challenges you’ll find is to decide the appropriate platform for you. If you are new to online business (as many of us are) it may seem confusing at first. That’s why we present to you our best tips to pick the right one and the differences between the most popular ones.

Our best advice is to work with a professional that can guide you throughout the whole process, but if you want to try and do it by yourself, here are some of the most important things you need to consider.

Can I Set It Up By Myself?

Coding software developer working with dashboard, computer, and icons

Make sure you don’t need any particular set of skills to set up, upload, and design products and sections. Many e-commerce platforms offer you an array of templates you can use and modify.

Can My Customers Navigate Around Freely?

When your customers come to your page, they want to find what they want right away. Look for a user-friendly platform that lets them organize their purchases, wish lists, and payment methods.

Is The Platform Secure?

This is very important for your safety, but also to get new business! The reason is quite straight: would you type in your card number on a website that says “Not Secure” in the address bar? Neither your customers.

Does It Offer Integration With Other Platforms And Sites?

Color blocks with social media icons

If you want to see your business grow, then you need to reach beyond the limits of your virtual store and get into video, social media, or blogging. Look for platforms that can integrate your profile with social media sites or ith your actual CRM platform.

Will My Seo Strategy Work On That Platform?

This is the best way to rank high among your niche. SEO strategies are a vital part of the online business scene and if your platform does not support it, finding customers it’s going to be a real challenge.

Is It Mobile-friendly?

53% of online purchases are made on a mobile device. So pay special attention to responsiveness. Take a quick look at the platform mobile site. This is usually a good indicator.

Can I Use Analytics?

Information is power, you want to have access to every information aspect from your e-commerce to improve and make changes. Look for a platform that provides you with all the information you need.

Can I Talk To Someone At Tech Support?

Technical support call center operator and team

Even if you are well versed in online business, sometimes you are going to need to contact tech support. Check out how difficult is to get to a human being on the other side

Which One Is The Best Option For Me?

Here’s a brief analysis of the main e-commerce platforms out there.

Shopify

Shopify website screenshot

Chances are you have heard of Shopify before and even purchased something at a Shopify store. This platform offers their software as a service. This means you don0t own any domain or server, but you just “rent” the online space. This works great for startups, but if your business grows, maybe you will need to evaluate again in the future.

  • Setup Process: Easy to moderate
  • Navigation: Unlimited bandwidth
  • Security: PCI (Payment Card Industry)-compliant
  • Integrations: Almost with any app. It just doesn’t work great with MailChimp
  • SEO friendly: Yes
  • Responsive ready: Yes
  • Analytics: Reports, key metrics, finance reports
  • Tech Support: 24/7
  • Payment methods: PayPal, Amazon Pay, Apple Pay, even cryptocurrency

Magento

Magento website screenshot

They have two main offers: Magento Open Source and Magento Commerce. The first one is a free version you can download, customize and host by yourself. It is advertised as an all-in-one solution for online stores. You can check both of them here

  • Setup Process: Requires Technical knowledge
  • Navigation: Optimal front-end performance
  • Security: It has its own DEsignated Security Center
  • Integrations: Almost with any app
  • SEO friendly: Yes
  • Responsive ready: Yes
  • Analytics: Live stats, sales, orders, and product data.
  • Tech Support: 24/7
  • Payment methods: All payment methods

BigCommerce

BigCommerce website screenshot

A platform that allows you to create your online store with many built-in features. BigCommerce even sends automated Abandoned Cart emails to bring customers back in.

  • Setup Process: Easy
  • Navigation: 20% faster than average
  • Security: High
  • Integrations: Almost with any app and social network
  • SEO friendly: Maybe the SEO-friendliest platform.
  • Responsive ready: Yes
  • Analytics: Analytics and insights reports. It also shows you the interaction with customers.
  • Tech Support: 24/7
  • Payment methods: All payment methods

WooCommerce

WooCommerce website screenshot

An open-source e-commerce plugin, that is very popular among the e-commerce community. This plugin is built on the WordPress platform and lets you start selling products from your WordPress site.

  • Setup Process: Easy. Particularly to WordPress users.
  • Navigation: Easy to categorize, tag, and navigate.
  • Security: As this is a plugin for WordPress, security is on you.
  • Integrations: With all popular apps and networks
  • SEO friendly: Yes. Integrated on WordPress
  • Responsive Ready: It depends on your WordPress site responsiveness.
  • Analytics: Sales, orders, and general store status. It also integrates with Google Analytics
  • Tech Support: The worst, but you can find a lot of self-help guides on the internet
  • Payment methods: All payment methods

5. How To Write Better Content, Ads, And Product Descriptions

The audience visits your website for a reason – they are looking for specific information. They’re either searching for/looking to purchase a product or service, or they landed here while scrolling their favorite social media platform.

Your task here is pretty simple, but in the practice, it can get out of hand: To let them know you have what they came here for.

Online ad content has to be amazing, attention-grabbing, creative, and at the same time, relevant for the keywords you sprinkle all around it. Look for the following criteria in your online ad.

Simplicity

Woman working at home with a laptop

make sure it’s clear, concise, and to the point. It should have balance and will not seem to stand alone. Remember the objective is to get the users’ attention. Do not abuse flashy animations and focus just on one product, topic, or benefit at a time.

Never Underestimate The Power Of A Good Header

A well-thought header can draw your audience’s attention to your message.

When writing your content, remember the goal is to communicate the main benefit of your products, that’s right, just one. Why only one? Because of the previous point: Simplicity.

Trying to tell everything about your product in a 300-word product description is a recipe for failure.

Focus on the ONE attribute that previous customers weren’t able to ignore. The one thing your friends and family always say about your product or the main reason that drove you to start this business.

How To Write The Perfect Body Copy

Do not be cheap with your words. There is nothing more disappointing than to click an appealing product just to find out there is no extra information.

Your body copy is your best shot at converting a curious visitor into a returning customer. Use relevant words and keywords, make the copy concise, and don’t ever leave an empty product description.

Your Ads Should Not Be About You

Euphoric woman watching her smartphone in a train station

Your ads should be about solving the prospects’ pain, achieving a solution, and the benefits of using your product to do so.

This may sound intimidating, but you can write better product descriptions by just changing the questions you answer.

Instead of this Instead of this
What are my product perks? What those perks can do for the public?
How much does it cost? How much value does this bring?
What does my product offer? What you lose if you miss out on this opportunity?
What does my product do? How does this product improve your life?

Online Advertising -Which Type Is Best For Me?

Girl using a smartphone with a target on the screen

There are two main types of online advertising. You should evaluate which one is the best one for your particular product. Here are some of the main reasons to choose one or the other.

Pay-per-click Search Engine Advertising

This is commonly referred to as PPC, pay-per-click, or cost-per-click. It provides very affordable procedures for individual and account owners to create ads in the digital environment.

It also provides sellers with an opportunity to specify the time lag that they are willing to pay, using a data-driven auction. Several retailers are incorporating PPC options into their site for generating and empowering leads to purchase and support their products and services.

Direct Response Advertising

Social networking websites have tremendously influenced the way consumers get matched with products. They are increasingly finding their way to social networks before even checking out their email. For that reason, online businesses are seeking to understand the characteristics of social media so that they can target their online marketing efforts.

Conclusion

Couple buying goods online together at a new home, moving house concept

E-commerce digital marketing requires a lot of commitment, time, and expertise. But if you apply these steps and use the right strategies, you can launch your e-commerce digital marketing strategy in a reasonably short space of time.

However, if all this marketing process seems overwhelming, you can find someone else to do all the hard work for you, just like Chavez Web Design, LLC. If you don’t know where to start, send us a message!

Either if you want to innovate with an online store, a powerful Pinterest strategy, or learning how to sell real estate online, we are the experts! We’ll be glad to help.

Ecommerce Marketing Automation -12 Tools To Make Your Business Grow

Ecommerce Marketing Automation -12 Tools To Make Your Business Grow

What Exactly Is Ecommerce Marketing Automation?

Let’s take a look at your online business.

Chances are you have some followers, that you would like to turn into buyers. To do that, you need to know how they behave, and what type of product works better for each one of them. You may want to have a segmented mailing list, so you can keep the contact.

If they have already purchased something from you, it would be useful to know how good their experience was, to know the rating they gave you, and how satisfied they were with your product.

Also, you want to keep track of your visitors and your conversions. And if you are a content creator, you want to know how your subscribers behave, what they want to see next, and how to develop better content to keep your audience engaged.

That’s a lot of work!

Fortunately for us, the Internet offers thousands of different online marketing tools to help you automate most of those processes! And here, we are going to show you everything about which are the best ones for your business and niche.

Ecommerce Marketing Automation Tools And What They Can Do For You

Man interacting with productivity icons
Marketing automation is all about resource optimization. The proper automation tools can help you to know what your clients are asking for and how to give them exactly that. They can help you organize your mailing lists, track your website traffic, schedule email marketing campaigns or help you develop better content.

A good eCommerce Marketing automation tool is a piece of software that simplifies a highly complex task, so you can give better use to your data, ads, and content.

What do Marketing automation tools do?
You can find automation tools for almost everything:

  • Tracking engagement
  • Filter leads
  • Creating better ads
  • Delivering reports
  • Scaling programs
  • Aligning sales
  • Measuring effectiveness

And a long list of etcéteras.

Ecommerce Automation Tools Before Vs After Covid-19

Woman paying online with a card on laptop wearing a mask in covid-19 confinement sitting on a desk at home
Covid-19 made the world realize we needed better ways to make an online business. That’s the reason behind many platforms booming in 2020, Zoom is maybe the most famous case.

For most of us, the world shrunk into our devices, and by the end of 2020, even grandpas were using some sort of online service for their daily lives.

With so much change in such a short period, software developers went above and beyond designing and programming new tools for this growing market. As a result, today we have a wide variety of plugins, services, and apps, to help us achieve almost anything with our online businesses.

Reasons To Start Using Marketing Automation Platforms

Young couple set up an online business
Marketing automation platforms allow you to focus on your products, brand, content, and customers.

Can help you keep track of your visitors, customers, and sales, and they can also help you manage ads campaigns and score leads

Some of them are particularly good at giving you control of every part of the sales funnel or letting you automate marketing processes and conversions either online or offline.

Ecommerce marketing automation makes it easy to manage and send emails to your mailing lists, and the appropriate tools can do a lot more for you!

Best Ecommerce Marketing Automation Tools

Let us show you some of the most popular tools we found, o you can decide for yourself which one to try first

1. Hubspot

Hubspot webpage screenshot

An all-in-one marketing platform with its marketing automation toolkit. It offers integration with Shopify to integrate your store data. It helps you coordinate CRM and automate your online marketing campaigns. It also comes with customer service software.

It is a great tool to forget about email marketing, so you can invest more of your time in making your business grow. It offers integration with Facebook, Eventbrite, Google Ads, Facebook ads, Survey monkey or Zapier.

Is it right for me?
This platform can help you keep in contact with customers and even send them an empty cart email reminder to bring them back. It’s ideal to customize and personalize workflows.

If you are starting up your company and need an easy-to-use automation tool, HubSpot may be your best choice

2. Klaviyo

Klaviyo website screenshot

This is a comprehensive eCommerce marketing automation platform that can help high-growth online stores to increase the value they deliver to their audience. This is a cloud-based tool that offers a segmentation engine to help you create personalized email marketing campaigns.

It has many of the features you would expect from an eCommerce marketing automation tool. You can also expand its capabilities with direct integration into other platforms like Shopify, Big Commerce, Commerce Cloud, WooCommerce, or Magento.

Is it right for me?
Klaviyo offers a friendly service that anyone can use, however, if you have some knowledge about how to use data science, you will be able to get the most out of it.

3. Bronto

Bronto website screenshot

Bronto is part of the Oracle Netsuite for enterprises, and because of that, it offers full integration with the rest of the Oracle Netsuite tools. This service offers you primarily an email marketing solution, but in the long run, it can help you manage multi-channel customer engagement at scale.

This is a robust platform that can help you personalize your campaigns, automate processes and offer you valuable analytical insight. It also offers integration with platforms like Magento, Salesforce, Monsoon, and Reaction Commerce.

Is it right for me?
If you are already happy with any other of the Oracle Netsuite tools, you may want to give it a try. Bronto also can help you to simplify many of the processes on multi-channel campaigns, that’s why many major brands use it.

4. Pardot

Pardot website screenshot

This powerful marketing automation tool helps your and sales teams to pick to filter your leads and find the most promising ones.

Pardot can help you create more meaningful connections with your database to generate more leads and to move them faster through your pipeline.

You can find new ways to engage with buyers, and it even helps you to understand each step of your funnel from click to close.

Is it right for me?
If you need to segment many different customer profiles and get an appropriate interaction with each segment, this is a tool that you may want to try. Another important thing is you don’t need extensive knowledge to get really good insights.

5. Wigzo

Wigzo website screenshot

This omnichannel marketing automation platform helps your eCommerce company to streamline the work. It works for both B2B and B2C businesses and lets them run different aspects of the marketing strategy on the same platform.

Wigzo lets you perform a lot of actions across different channels like email, SMS, Whatsapp, Onsite, Push notifications, and many more. Automating processes through this tool lets you segment and personalize the strategies to use for different audiences.

An effective tool that can help you get your eCommerce funnel and database in check, and understand all significant insights from your sales process.

It also offers integration with Twilio, elastic mail, Active Campaign, Facebook, or Google Analytics.

Is it right for me?
Wigzo offers a unique Machine Learning algorithm that recommends products based on user behavior and previous purchases, so it is a helpful tool particularly for eCommerce businesses with many products and segments.

6. Active Campaign

Active Campaign website screenshot

“Omnichannel marketing automation made easy” is one of the claims on their website. This Marketing Automation Tool can help you reach the right contacts at the right time thanks to its advanced segmentation and personalization.

Facebook, Typeform, Salesforce, Unbounce, and Google analytics are some of the integrations this platform offers.

This tool offers some interesting features, for instance, it lets you view preferences and behavior-based data to personalize clients’ interactions.

Is it right for me
Segmentation is the Game of Active Campaign. So if your businesses need better segmentation or communication with different audiences, this one could be for you.

7 Constant Contact

Constant Contact webpage screenshot

Constant Contact is a marketing solution that can help you get the most out of your email marketing and social media advertising campaigns. This platform can automatically send targeted welcome emails whenever a new lead is interested in your brand.

Another nice feature is it helps you organize and manage more efficient marketing campaigns. It integrates with Quickbooks, Salesforce, Office 365, Facebook, Google, or WordPress.

Is it right for me?
This is a platform that allows you to segment your customers based on their purchase activity and it also helps you reduce lost sales by sending customized “abandoned cart” messages. It is a good option to keep constant contact with your database, with minimal effort.

8. Marketo

Marketo website screenshot

Marketo is one of the big names on this list, partly because it comes from Adobe. This is another cloud-based platform that can help you to boost your digital marketing businesses.

This tool helps you with the lead generation process by engaging with potential customers from their very first click, and throughout their whole journey. Marketo can also help you create campaigns to personalize your visitors’ experience on your website to turn them into customers.

This tool integrates with most CRM systems, it lets you identify your most valuable leads, and helps you to catch their eye.

Is it right for me?
Marketo is an enterprise-level marketing automation tool. It is ideal if you have a company that is growing faster than you imagined. It has Adobe support, which is also a good thing.

9. LeadSquared

Leadsquared website screenshot

LeadSquared is promoted as a lead conversion and marketing automation tool. It helps businesses to track and manage contacts and leads with ease. It works great for both: B2B and B2C.

This particular tool lets you focus primarily on the lead nurturing phase and helps you to understand which part of the funnel your customers are, and to move them faster into conversion.

You can also build trigger-based prospect communication workflows and reach every one of your prospects on their preferred channel. It could be email, SMS, phone call, or WhatsApp texts.

Is it right for me?
If you want to be aware of every part of your sales funnel and be able to track your customer’s interactions, this could be the tool for you.

10. Drip

Drip website screenshot

Drip is an eCommerce Automation tool designed specifically for B2C companies. You can use it to increase engagement or drive more revenue.
Users of the platform say they are now able to see their customers “in full color”. Comprehensive tracking and hyper-segmentation are a couple of the most relevant features
It offers integration with Facebook, Drift, Privy, JustUno, FOMO, or Textiful. And gives you the chance to collect and organize data, to keep track of your customers’ journey, allowing you to improve their experience and get real-time feedback.

Is it right for me?
This is a friendly tool designed specifically for B2C businesses. If you are just starting and need an insightful platform to start understanding how your B2C customers behave, you should try Drip

11. Wiser

Wiser website screenshot

This is a good option for retailers and brands who need to manage omnichannel data. It can help you increase revenue, reduce costs and improve the effectiveness of your marketing campaigns. This platform offers you a comprehensive pricing strategy and many tools to automate your marketing processes.

An important distinction is that it can help you to A/B testing your prices and strategies to estimate demand and find the best ratio to maximize conversions.

Wiser also gives you valuable insights that you can later mix with the advanced workflow software to increase the value you deliver to your audience.

Is it right for me?
You should give it a try if you need to manage data from many channels. This tool is like a swiss-army-knife that can help you with automation, pricing, retail auditing, and other business aspects.

12. Act-On

Act-On website screenshot

This automation platform was designed for enterprise brands and can help you optimize your marketing initiatives. It helps you increase engagement by enhancing the customer experience.

Act-On collects in-depth data to analyze your prospect’s behavior and show you their buying journey. This lets you nurture the best brand-customer relationships.

It also can help you connect different marketing tactics to achieve improved results. Its automated nurturing tools let you add an effective level of personalization to send relevant pieces of communication to different audiences

Is it right for me?
This is a platform that provides valuable information about your audiences and allows you to optimize marketing initiatives. If your company has many products and different audiences, you’ll find a good companion in Act-On

Frequently Asked Questions About Marketing Automation

A Person's Hand Holding Cart With Cardboard Boxes While Shopping Online On Mobile Phone
Since Marketing Automation can get a little tricky, before you go, let us help you clarify the most asked questions about it

What Is Meant By Marketing Automation?

This term refers to the process of automating different marketing and sales processes, such as segmentation, customer fidelity, email campaigns, or social media posting.

What Is A Marketing Automation Tool?

Generally, they are pieces of software, apps, or plugins you can integrate within your selling journey, to gather data and automate different parts of the process.

What Are The Benefits Of Using Ecommerce Marketing Automation Tools?

The main benefit is you save a lot of time and effort. The different automation tools can help you to gather information, send emails, or create segmented campaigns for your different audiences.

Tablet with B2B icons on the screen, on a working desk

Can I Use Ecommerce Marketing Automation Tools If My Business Is B2b?

Yes. There are many platforms out there to cover different needs. Not only can you choose tools specialized in B2B businesses, but you can even go deeper and find the one that works the best with your particular niche or product.

What Are The Basic Features For Which I Should Look Out?

Marketing automation is much more than just mailing or CRM platforms. Unfortunately, there is no one-size-fits-all platform since they offer very different benefits. Take a look at the full article so you can get a better grasp at the things you should look for in an eCommerce Marketing Automation tool

When Should I Start Using Marketing Automation Platforms?

As soon as you begin selling anything online. These tools and platforms not only can help you to understand your audience and forecast your selling process but also to understand how your customers behave, what and why they purchase, and their purchasing patterns. The sooner you can put all the data from your business together, the better.

Online support. Toolbox with tools on laptop

Which Is The Best Ecommerce Marketing Automation Tool?

There is no “winner” since all of them offer different solutions for different parts of the sales process. We suggest you take a look at the whole article to get a better idea of which ones will work better for you

Are Marketing Automation Tools Temporarily Solutions?

Marketing automation won0t be going anywhere soon. After COVID-19, most companies are constantly looking for better and easier ways to keep in touch with prospects and customers. Right now you can find a lot of options, but you can expect to see more and more with time.

Do I Need Previous Knowledge About Marketing Or Ecommerce To Use Them?

Most of the platforms we present here can be used “straight out of the box” with no specific knowledge required. But if you find any trouble with your chosen tool, most of them offer customer support 24/4 and training courses included in the cost.

Conclusion

With the booming eCommerce economy we have after the quarantine, you can expect the online business to keep growing, and with them, the available options for marketing tools.

If you want to learn how to get even more data from your funnel, you may want to take a look at this article about how to use the New Google Analytics to your advantage.

And if you still have any questions regarding Ecommerce Marketing Automation tools, let us know in the comments!

_____________________________________
Source:

https://www.wigzo.com/blog/marketing-automation-tools-for-e-commerce/
https://www.yieldify.com/blog/the-5-best-marketing-automation-tools-for-e-commerce/
https://www.smartmail.io/resources/best-ecommerce-marketing-automation-platforms
https://cedcommerce.com/blog/frequently-asked-questions-about-marketing-automation/

Real Estate Digital Marketing – 6 Proven Strategies To Grow Your Business

Real Estate Digital Marketing – 6 Proven Strategies To Grow Your Business

Real Estate digital marketing has changed in the new millennium.

As a realtor, you must have an online presence and knowledge of technological advancements. Once you have established an online presence, the rest is simple!

So let’s take a look at those first steps you need to take, to get the best out of your Real Estate business.

First Steps Into Real Estate Digital Marketing

Clients today tend to buy houses differently, starting with online market research and a near-perfect vision of their future home.

Digital marketing has moved to the forefront of realtor marketing efforts. Establishing new ways to closing sales,

It is not wrong to say the real estate industry is dependent on digital marketing now.

Why Is Digital Marketing Important For Real Estate?

Why Is Digital Marketing Important For Real Estate?
Digital marketing for real estate can be very cost-friendly. Real Estate Developers and Investors can connect with their target audience in less time and create an impressive and lasting impact on buyers.

“But wait! Normally people make real estate decisions after viewing the property!” -You may say, and you would be right!

The thing is people and investors like to conduct extensive research before even visiting the properties. That’s why realtors must have a strong online presence.

Having a digital presence will assist brokers in executing the purchasing process a little easier for their clients.

With all the technological development we’ve had since COVID stroke, now you can give your potential clients the total tour of the properties completely online. And by doing so, the paperwork process becomes easier, because now nobody needs to go to your business office.

Pay Attention To The Real Estate Market In Social Media

Pay Attention To The Real Estate Market In Social Media
Social media has certainly changed the game for realtors finding different ways to get noticed online. Buying Facebook Business Ads and sharing pictures of new listings, numerous social media platforms have allowed real estate professionals to rebuild their brand and increase business.

Around 84% of realtors are currently using social media platforms. Modern-day real estate brokerages and realtors in the United States commit to differentiate themselves in a saturated market.

Create A User-Friendly Website

Many times you open a website and it takes forever to load, right? Well, we have to move away from that.

Having heavy pictures and many links can turn your website into a developer’s nightmare.

A Real Estate Marketing professional can also develop a more responsive website that is optimized for mobile browsing. So we strongly suggest you get a good one.

6 Proven Strategies To Grow Your Real Estate Business

6 Proven Strategies To Grow Your Real Estate Business
Keep in mind you need to develop a marketing strategy that stands on itself, and then, use the different platforms to bring that strategy to life.

That said, you also have to understand how different platforms work and which ones can help your business. Not all platforms work great for all businesses.

1 Different Plan For Different Platforms

Even if some of them look very similar, the audience and the mindset of the people visiting social platforms are very different.

It is crucial to understand this and develop an adequate strategy for every one of them.

You can use Facebook to build or even join neighbor groups while using Twitter to keep your audience up to date with Real Estate Developments.

Take your time to check what people are sharing on the different platforms, and get together with your team to come up with the best message for every social app.

2 Email Marketing

Email Marketing
Email marketing can help you reach and talk to your clients, customers, and other interested parties.

You can put your database to work for you at practically no cost at all! Email marketing works great to keep in contact with clients and potential buyers.

Another great benefit of this strategy is that you can build your database with clients who already said they are interested in what you offer. Besides, building a list of clients’ emails sounds way harder than it is.

As there is no real cost for sending emails to your client list, you can try different campaigns and strategies until you find the one that works for you.

3 Digital Marketing With Facebook

Digital Marketing With Facebook
Facebook allows you to reach a massive audience and offers a wide range of paid advertisements.

It also allows organic posts, ideal for businesses to promote their brand and services. There can be too many ways to promote your business on Facebook.

Here are some steps you can take to get started with your Facebook campaigns.

First, you would want to create a business page.

If you want to have a solid and professional Facebook presence, you need to create a separate page for your business – your personal Facebook profile will not cut it. A page is like a regular profile, but it’s for brands and businesses.

Also, instead of asking to “friend” someone, users must “like” a page to see its posts. When you set up your Facebook page, you will notice there are a lot of options to customize it.

You should add as much information about your business as possible, including your address, contact information, website, business hours, products, etc. It is important to also add a profile and cover photos that reflect what your business does.

4 How To Use YouTube For Real Estate Marketing

How To Use YouTube for Real Estate Marketing
Youtube works great to showcase houses, but also to share your company values and to get involved in your community. The best part is that, just like email marketing, getting started has no cost.

It is one of the most useful tools when trying to build your brand or market your company. It is considered the second-largest search engine, and if you’re not using it, you’re missing out on a huge opportunity.

Is Video Content Effective?

Video content is already important, and with the advancements of streaming technology and mobile integration, video could likely become the most dominant form of content in the future.

When it comes to digital assets, video -both streaming live and pre-recorded pieces of content- is attractive, versatile, digestible, and shareable, which is not always the case for other forms of content.

It is estimated that video content is 600% more effective as a marketing tactic than print and direct mail combined.

Build A Community

Build A Community
Building a large, sustainable community is one of the best ways to grow your brand. By publishing quality videos consistently and interacting with your users, you can build an audience that is engaged and eager to share your posts.

Having a loyal audience provides unlimited opportunities to market your products and services.

YouTube Is Mobile-Friendly

Creating content that is viewable on all devices is vital. The growth of mobile use is quickly outpacing desktop, so if you are not publishing content that is easy to see on smaller screens, you’re alienating a large population.

Fortunately, YouTube’s platform is mobile-friendly, which means videos you publish on YouTube will provide a similar experience on every device.

Make sure to add “subscribe” buttons to your videos and don’t be afraid to ask for users to follow your channel. If you want to build an engaged audience, you will need to post consistently; don’t just expect to go viral with one video.

Lastly, pique people’s interest by posting unconventional videos. This means to tell an interesting story uniquely. There are millions of videos on YouTube, so to stand out, you need to think outside the box.

Once you establish your account and start getting comfortable with the basics, you may want to consider YouTube’s advertising options to further grow your channel and brand.

5 Real Estate Marketing On Instagram

Real Estate Marketing On Instagram
Instagram is a social platform in which users can share videos and pictures. You can also add captions, filters, and engage with others.

It is a platform that gives priority to visual content. Take this in mind when creating your campaign, and share here your best pictures and videos.

Here are some tips that will get you going on Instagram

Powerful Instagram Marketing Tips (That Actually Work)

  • Switch to a business profile
  • Before you start thinking about your Instagram marketing plan, be sure that you have an Instagram Business Account.

    How to switch: You’ll know if your Instagram account has access to the business profile by opening the app and clicking on your profile icon on the bottom right of the screen to access your profile. If you see this message on the top of the screen, you’re eligible to switch to a business profile:

  • Use free Instagram tools
  • You can even get a breakdown of the demographics of your followers, including information on their age, gender, location, and most active hours.

  • Use product teasers
  • Instagram is a great place to advertise your products. And if you play your cards right, you will not annoy users or scare them off with advertisements, either.

  • Create sponsored ads
  • Instagram ads have become commonplace on the platform. The best part? You can control exactly how much you want to spend on them by setting an ad budget.

  • Use Instagram Stories
  • If you want to generate leads, Instagram Stories are here to help. They are only live for 24 hours, but Stories can be saved to any of your devices and reused at a later point.

  • Partner with influencers for a wider reach
Partner with influencers for a wider reach
More and more people are buying services or products based on what they see in their feed from the influential people they follow. They trust them.
  • Collect user-submitted photos
  • Wouldn’t it be nice if there was a way to create great content for your Instagram page without doing any of the hard work? And your followers will probably enjoy user-generated content even more than they enjoy yours because it is authentic and unpredictable.

  • Come up with an interactive branded hashtag
  • Creating a hashtag that your company (and other users) can search for is essentially free advertising.

  • Post at the right times
  • Over-posting on Instagram is a surefire way to turn off your existing followers. But you want to post consistently so that you stay in their news feed regularly. One of the best ways to do this is to only post during peak days and hours when your followers are online

  • Make sure you track the right metrics
  • You cannot improve your Instagram performance and optimize it unless you know how well your page and posts are performing (or underperforming). When you keep an eye on what the growth rate of your followers looks like, you can see how the kind of content your posting (or your posting frequency) is affecting things.

6 Digital Marketing On Pinterest

Digital Marketing On Pinterest
Pinterest for business is seriously underrated. This social application can help you reach more clients than you may imagine at first.

There are 22 million users there looking for ideas, inspiration, and DIY projects for their homes.

One of the best things Pinterest can do for your business is to turn people’s curiosity into interest for your business.

To get a better picture and a good basis to set up your Pinterest strategy, here are some of the most important facts about who is using the platform

Pinterest Demographics

  • Female Users: 71%
  • Age groups:
    • 18-29 years olds: 34%
    • 35-49 years old: 35%
  • College Graduates: 70%
  • Non-US users: 50%
  • Adult women in the US: 42%
  • Women that are mothers: 80%
  • 34% of users make $50,000 to $74,00 per year
  • 94% of MKT professionals use the platform.

How To Use Pinterest For Real Estate?

This can be a highly effective tool to gain more exposure and reach otherwise inaccessible clients. To get it right from the beginning let’s see some of the basics of pining.

Take Advantage Of Boards And #Hashtags

Make sure to create boards that can catch the eye of people interested in real estate. For instance, you can create a board about Modern Architecture or themed interior decoration, and use hashtags as #Architecture, #RealEstate, #HomeDeco, #Interior, etc.

Make Your Pins The Right Size

Make Your Pins The Right Size
Best looking pics on Pinterest are those which use a 2:3 or a 1:2 ratio. And the best resolution for images is 600 X 900 pixels.

To show, not to tell
Write a brief text for your pins, but remember this is a visual platform. Do not overwrite.

Test Your Pins

Check your profile on different devices to make sure it looks the best way possible. Sometimes your boards and pins won’t look the same on your desktop computer as on your smartphone.

Enhance Your Pinterest Experience

Alternatively, you can use tools as Tailwind Create to create pins and board that hook your audience.

Enhance Your Pinterest Experience

If you want to know more about how to use Pinterest for your Real Estate or any other business, we have an entire guide about how to do that, take a look here and let us know how it worked for you!

Other Real Estate Marketing Opportunities

We develop a complete guide about all social media platforms and the best way to use them for Real Estate. Check the full article

For now, here are some of our best tips to use those platforms for Real Estate Marketing

Twitter

It was a hit in the early 2000s, but now it is more of a niche community. Many companies still use it to share news and updates.

It still has a growing base of about 500k million users. Since posts here are limited to 280 characters, you need to use good concise copy to get the most of it.

Linkedin

Linkedin

Linkedin switched from a job-searching app to a content platform, and that gives you big advantages! It has already more than 50k million users and it can mean a lot of networking opportunities. Since Linkedin’s reach is not limited to your network (like Facebook) you can reach practically anyone with a profile there.

Blogging

Many people tend to think blogging died a few years ago, but nothing could be far from true! The truth is since all search engines work based on SEO content, blogging became more relevant than ever.

An appropriate SEO strategy can drive a lot of organic traffic to your website, but most important, it can drive people with a genuine interest in the topics you are writing about.

Conclusion

As you can see, transitioning from traditional to digital marketing in Real Estate is something you should think about seriously, if you want to get ahead of the competition.

This is a great moment to do it! Since many competitors are still trusting traditional media, and the ones succeeding on Digital are just a few. There is still a lot of room at the top of that mountain. Do not let others take it from you.

And please! If you still have any questions about the best way to get your Real Estate Business into the digital world, let us know!

If you found this article helpful, I advise you to read this one as well. How To Sell Real Estate With Social Media. 

 

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