In the past, all you had to do is get a code via a postcard or text message and you were a verified Google local listing provider. However, in an effort to maintain the integrity of Google’s local businesses, Google is now requesting that more businesses do a video verification.
The video verification process can be frustrating for most business owners that understand the process will sometimes give up. However, we can assure that getting approved is definitely worth the effort. Our goal with this article is to help arm you with the correct information that will help dramatically increase the probability of getting approved.

Pre-Checklist To Get Verified with Google My Business (Video Verification)

This video will not be pre-recorded, saved, and then uploaded. Google will make you do a live video. Therefore, we recommend you do a practice video before you go and do the live version.

Also, this will be a private video between you and Google. This is not a video that will be shared with the general public.

Before you start your practice video, please consider the following questions:

1. Do you have a smartphone with an internet connection and video capabilities? Great! You will need one.

2. Do you have a Google account? If not then you will want to get one here: https://myaccount.google.com/

3. What is the nearest cross street to your business? Google will want you to stand around 3 to 7 feet from the nearest cross street. The video used for your business’s verification must be accompanied by proof of its source. This could include a recognized street name or a neighboring street number. For instance, a store sign or a structure with the name and number of the street. Showing unlabeled roads or property will not assist Google in determining your location. Google will want you to take a video of the nearest cross street.

4. Does your work vehicle have signage with your logo on it? If you don’t, then we recommend you get signage. This will help prove that it’s your work vehicle. This is especially important for service-based businesses.

5. Do you have access to your work vehicle or tools? Google will want to see that your work vehicle or tools are at your business location and that it is locked. You will want to open your work vehicle with your keys to show you own the work vehicle or the location of your business tools.

6. Does your business clearly show the business address? Make sure that the address to your business is easy to see and read.

7. Do you have access to your business address? Google requires evidence that your company is indeed located where you claim it is and that you are authorized to operate the Business Profile.

8. Google will want to see that your business is locked and that you have the keys to open your business. For instance, you should demonstrate yourself opening a cash register rather than simply showing us a cash register. And instead of just showing us that there is a staff room, demonstrate how to lock and unlock the entrance to your building.

9. Do you have work equipment? Google would like to see what equipment you use to service your customers.

10. Does your business have signage outside the building? Google will want to see signage outside your business address.

11. Do you have marketing material with your business name, phone number, and address? Google will want to see marketing material like business cards or brochures.

12. Do you have local or state documents that clearly show your business name and address? These documents could be a business license or LLC or Incorporation papers that show your business address and business name.

Do A Test Run of Your Google My Business Video Verification

1) Can the nearest cross street be seen very clearly? Was I 3 to 7 feet away?

3) Did I very clearly show the signage of my business address?

5) Did I unlock the door to my business address?

6) Did I clearly show the equipment my business uses to provide the product or services to my clients?

7) Did I clearly show the name and phone number with the marketing material I distribute?

8) Did I zoom in and clearly show the state or local document that very clearly shows the name and address of my business?

9) Did I do this video in under 5 minutes? Try and do it in under 2 to 3 minutes.

10) Did I take the video vertically on my phone?

Review your video and see if you could answer with a resounding “YES” to all questions above. If that’s you, then you are ready to do this live now.

Let’s Go Live!

2. Give your business profile a final touch: Include your business name, address, phone number, website, category, and any other information that is important to your operation in the required fields. Fill out all the information completely and accurately.

4. If you are happy with the video you took, then it will prompt you to upload the video. Most good videos are anywhere between 2 to 3 minutes long. Once you finish, then you will get a message like the one seen below.

It can appear difficult at times to complete the Google My Business verification procedure and the numerous steps required, such as video verification. However, knowing the rationale behind the verification procedure and the significance of emphasizing particular parts of your company will help you effectively navigate the criteria.

The purpose of Google My Business verification is to build credibility, safeguard users, and preserve the platform’s integrity. Business owners have the chance to exhibit their sincerity, professionalism, and distinctive value proposition through video verification.

Common mistakes (Do’s and Don’ts)

1) The Business Name Is Not Memorable
2) The Business Name Is Taken
3) Target Audience Is Ignored
4) SEO Is Not Considered
5) Business Name Reflects You And Not Your Brand
6) Business Has A City or County Name
7) Don’t Get Feedback With Your Target Audience

• The Bake-A-Boo Bakery
• The Cheesy Grin Cheese Shop
• The Coffee Rave Café
• The Fruity Peek Fruit Shop
• The Hair Raiser Hair Salon
• The Nail Biter Nail Salon
• The Paint Tastic Painting Services
• The Pet’s Pajama Party Pet Store
• The Pizza My Heart Pizzeria
• The Scoop of the Crop Ice Cream Shop

Puns can be a fun and memorable way to name your business, but it’s important to make sure that the pun is not too cheesy or difficult to understand.

You can go to https://www.rhymezone.com and enter your main keywords to find something that will rhyme with your business name.

It’s important to thoroughly research the availability of a name before officially registering your business. This can help avoid potential legal issues in the future, and ensure that your business name is unique and can be used by your company. The last thing you want is to invest lots of time, energy, and money into your business to later find out that someone else has the same business name as you. We’ve seen situations where businesses have to start with a brand new business name, because of a dispute over an existing or very similar business name.

1. Know your audience: Consider who your target customers are, what they value, and what type of image they associate with your industry.

2. Use keywords: Consider incorporating keywords related to your products or services into your business name, to make it easier for potential customers to find you when searching online.

3. Be descriptive: A descriptive name can give customers a better idea of what your business does and what it offers.

4. Consider cultural references: If your target audience has a particular cultural background or interests, consider using a reference that will resonate with them.

By considering these factors and testing different names, you can choose a business name that effectively targets your audience and helps you build a strong brand.

Consider SEO When Choosing A Business Name

If you plan to have your business online, consider choosing a name that can help improve your search engine optimization (SEO) efforts.
Search engine optimization (SEO) is an important consideration when choosing a business name because it can have an impact on your online visibility and search engine rankings. Here’s why you should consider SEO when choosing a business name:

1. Keyword relevance: If you include keywords related to your products or services in your business name, it can help improve your search engine rankings for those terms, making it easier for potential customers to find you online.

2. Brand recognition: A business name that is memorable and easily recognizable can help improve brand recognition and make it easier for customers to find your website when searching for your business online.

3. Domain name availability: If you choose a business name that is similar to an existing website or domain name, it can create confusion for customers and harm your SEO efforts. By choosing a unique business name, you can ensure that you can secure a matching domain name and prevent any potential SEO issues.

4. Competitor differentiation: Choosing a business name that sets you apart from your competitors can help improve your SEO and make it easier for customers to find you online.

By considering SEO when choosing your business name, you can help ensure that your business is easily discoverable online and that your brand is memorable and recognizable to your target audience.

There are several reasons why you might not want to include a city name in your business name:

1. Limited geographic reach: Including a city name in your business name can limit your reach if you want to expand beyond that city or if you want to target customers in other locations. We’ve had this situation happen several times with our clients. They’ll grow their business and will want to expand their business to other nearby cities. However, the customers of nearby cities feel reluctant to work with businesses

2. Location-based biases: People may associate certain stereotypes or biases with a city, which can impact how they perceive your business.

3. Outdated information: If you move your business or expand to new locations, having a city name in your business name can make it difficult to update your branding and marketing materials.

4. Confusion with other businesses: If there are other businesses in the same city with similar names, it can cause confusion for customers and make it difficult for your business to stand out.

5. Potential for legal issues: If there is already a business in another city with the same or a similar name, you may face legal issues over the use of the name.

It’s important to consider these factors and weigh the potential benefits and drawbacks of including a city name in your business name before making a decision.

1) Is it memorable?
2) Is it taken?
3) Will my target audience understand what I offer?
4) Does it include the main keyword of what I offer?
5) Does it reflect my brand or am I using my last name?
6) Does it have a city or county name?
7) Did I get feedback from my target audience?

If you need help with this process, then feel free to contact us at 559-553-5000. We have met with over 3000 business owners and are very familiar with the process to help you come up with a business name that works for you. Once you’ve chosen a business name, then give us a call so we can help you with your logo, website, and marketing. Here is another great article on how to take advantage of many free marketing tools online.

TikTok is a growing platform with around a billion active users. Users spend a lot of time on TikTok watching videos, but some prefer to produce videos for others. There are a few ways that an average person can obtain a TikTok following. All of the people that have a larger TikTok audience gained it through various means.

1. Stay consistent with your content
TikTok viewers will return to your page for your content mainly to see more of what they followed you for. People follow the NFL TikTok to see football, and they will follow you to see more of the content that they initially found interesting on your page. Consistency is a skill that TikTok creators have to use to keep the audience they gained. Being consistent with your videos could land you in a position where your followers anticipate your videos and promote them among their peers. A few consistent accounts would include food and art accounts, an example of one of these accounts includes the cooking user samseats.

@samseats Pea & Mint Pasta 🍝 #food #tiktokfood #foodtok #tiktokfood #pasta ♬ original sound – Sam Way

2. Keep your goal in mind
Stay oriented on your views and likes count. What can be said about obtaining followers is that it is largely determined by what you put out and how people respond to it. You would want to focus less on following for right now (if you want to do it a legitimate way). The main reason for this is that both views and likes are required to assess how well your material performs. Views, Likes, Comments, Shares, Duets, and Stitches are all things you’ll need to consider.

3. Stay consistent with your schedule
Consistency can mean one of two things (or both), keeping to a specific niche and constantly promoting that niche’s content, or sticking to a posting schedule and uploading at specific times. Both would be good, and TikTok has multiple ways that its algorithm works. Therefore, posting consistent content would be essential if you want people who enjoy videos similar to yours to see it. Consistency can be obtained through good routines or a well-planned schedule. There are so many good schedule management tools out there for you to choose from. Alternatively, there is a way to automatically post TikTok videos at a specific time. Making a series of videos to entice viewers to return to your channel for additional content is also a great way to boost your page. One great tool that you can use is called later.com. This tool is great, because it will allow you to stay on schedule with your TikTok posts and all of your other social media platforms. Also, many times people get stuck on trying to figure what to post about. Here you can find a really nice social media infographic to help get you jump started.

4. Make it interesting
A lot of times when a trend appears on TikTok, videos will attempt to put a new spin on it. A great way of gaining followers is putting an unexpected and smart twist on a trend that is currently being used by others. This will make your content stand out from the rest, and seeing something fresh once in a while will certainly gain some followers. There are so many ways you can switch up your content like:
● Mixing trends together
● Adding a new song or changing a major part of the trend
● Making things unexpected

5. Post Content That Is High in Volume and Easy To Rank For
A great tool for this is semrush.com. You can sign up for a free trial with them and take advantage of this powerful tool. Once you sign up, you can go to the “Keyword Magic” tool. Here you’ll want to type a seed keyword. For example, let’s say your channel is about fitness. This means your seed keyword could be “fitness”, “exercise”, “work out”, etc. Next, you’ll want to click on the tab that says “Questions”. This will let you know what are the most common questions around the seed keyword you chose. In this example, let’s go with the seed keyword “Fitness”. Once you get your search. results, then you’ll want to see what questions get plenty of searches but are easy to rank for. In this particular example, we can see that “a fit philosophy healthy gluten free easy recipes” has 3600 searches per month and is easy to rank for. This means that you have a higher probability of showing up on this topic, because few people online have content on this topic and there is enough search volume to get new followers. Posting content that people search for and is low in competition will give you a strong foundation to get more TikTok followers

● Give fun informational content that makes the user want more
● Use something that relates to your audience
● Make sure you give the audience a reason to watch

If a TikTok account has a face attached, it’s really good practice to give your videos a personal style to them. This would make your viewers interested in more of your content just by how they offer something special.

Stick to a specific personality. This will make your videos much more consistent, as they would get familiar with your content and how you act most of the time. A lot of the personality your followers will see will likely be based on the one you show the most.

9. Do TikTok Duets
TikTok is a very social platform. Duets and other communal activities are a great tool for widening your audience. Not only will you be featuring others in your content, but the outside help could bring in audiences from other communities and accounts. Making friends and socializing around the app will gain you, followers.

Duets and stitches are wonderful ways of collaboration, and a lot of people keep duets and stitches available for everyone to perform, allowing you to add to anybody’s content with your input. Creators usually check who uses their videos for duets or stitches, so sometimes they may even react to your content. Just go to a video, tap Share, and hit the duet button.

11. Use hashtags often
Using hashtags at certain times can certainly boost your chances of reaching more people and getting more followers. The top 3 tags on TikTok are #fyp, #tiktok, and #foryoupage. Some tags get a lot of attention, so your account could get many more followers that way.

13. Use branded hashtags
Branded hashtags will be greatly beneficial to you. TikTok includes several paid and sponsored hashtags that will greatly increase the odds of your video being seen by others. Many branded hashtags are challenges that challenge creators to do something, but a lot of users use the tags anyway without the challenge.

14. Use pinned posts
Use your pinned posts to display your best works. The best thing to do is use your pinned posts to show the videos that got you the most views or likes. This will show others the content that most people like from you, and it shows off what you are proud of the most. The pinned posts should have at least something that every viewer of your channel should see.

15. Watch Your Share Count
Always watch the number of shares that you get. Being able to understand what gets more shares can mean a lot for your account. The more shares you get; the higher chance it is that people with who it’s shared follow your account as well. This should mean that you should also care about getting your followers to share more, whether that comes from specific content or by asking your audience to share. What you would need to do for this is to go to the analytics in TikTok’s settings.

16. Make your own trends
You should even try to make your own trend. If your trend takes off, many of the people who use your trend will mention or tag you in their videos. It would be even better if you make your own tag for it, so more of these people find the content easier. Making something like your own trend is somewhat hard and it may take some time to get going. A popular material that you may include in your TikTok, such as shows or movies, are good examples of trends that can be started.

19. Use A Computer to Make TikTok Videos
Using TikTok on a computer is a valid way of making videos. Using video editing software through the computer has many more opportunities and openings to get more followers. Not only can you edit faster, but you can also edit videos better and at a higher quality than a mobile phone. There are also many different editors on a computer rather than on a phone. You may now upload a lot more thanks to how you can use computer records.

20. Promote Your Tik Videos
Promoting your TikTok will get many people to flock to it, specifically promoting it on other social media. If you use promotions on other accounts, it can give you extra followers through it. Depending on how popular the person who is promoting you is, there is a chance that you can get a definite large amount of followers because of it. In that situation, it’s like an ad but more personal; you get an account that wants to promote you for free or for a sum of money, then they post something to get you on their account. Places like this can be Facebook, Instagram, or YouTube. You can also use TikTok’s promote tool

21. TikTok Slideshows
Use slideshows, a somewhat new TikTok feature that allows multiple images to be inside of a single TikTok Slideshow. A lot of interesting things have been made with it so far. This feature gives much more opportunities to interact with your content (that isn’t live content). This can be used to make sure that the people that see your content are stopping and interacting with it. Slideshows can vary; various art pieces, pictures, or even just a compilation of something.

23. Know your audience
Having a good relationship with your audience lets you know who the majority is, and what they enjoy about your content. Communication is key when it comes to figuring out what gets you, followers. A good example of this is simple criticism and compliments. Knowing what your audience does and doesn’t like is important because this lets you know what will get you the most views.

24. Stay Positive
Understandably being positive to your followers will give you many benefits. Positivity on social media gives influencers and companies a bigger chance of their followers coming back to see the content they put out. What’s even better is that followers are more likely to share their content with people they know.

25. Use popular audios
This goes hand in hand with the hashtags, popular audios that are trending could give you a great boost. Many people will look for specific videos with a filter or audio. Generally, the “for you page” should certainly show some of them that are trending. What you can do is simply look up the most popular audios, a good resource is Tokboard, a free site that ranks audios by popularity weekly and monthly. You can always lower the volume of the audio to get the popularity of the audio without it playing in the video.

27. Use TikTok Filters
Although it’s quite complicated to make a TikTok filter. However, you can use many of the other filters that talented people make. A lot of these filters also come with some sort of trend or challenge. A lot of filters are not used by many people, and some are extremely popular depending on the usage. You can use whatever suits your content at the time.

28. Use other platforms and apps
Having trouble on TikTok might mean that you should try and build a following on other platforms. A great platform to try is something like Instagram. If you do well there, you can shift to TikTok and have a portion follow you back to TikTok.

29. Create A Complete Bio
Other platforms can also add to TikTok. Adding links to your bio on TikTok can attract others to different sites. It is suggested that you use a social media landing page like Linktree, so if your viewers want more content, it is accessible that way.

31. Stay Away from Bots
Using bots on TikTok is bad for multiple reasons, mainly because it usually never turns out well. Bots will indeed get your follower account up but all of them aren’t real people. Your videos will look suspicious due to the high follow count compared to views and likes. These bot services usually also require money to use. accounts with a lot of bot followers won’t be eligible for verification “blue checkmark”, so if you plan to grow, this option is less than ideal.

32. Avoid negative attention
Gaining the attention of peers and viewers through negative means may be the worst form of attention. This will spawn an array of problems, from many disliking you, to people unfollowing you because of your antics. What can be said is much negative attention does give popularity, but that popularity comes at a major cost to your image.

33. Learning how to take criticism
Learning how to take criticism could get you out of a lot of trouble. First, it’s good to understand constructive and destructive criticism. Why criticism is so good is that they help you improve your content in ways that make your followers happy. The inability to take criticism could mean a lot of things.

34. Check-In On yourself mentally
You must make sure that you are well mentally. There are so many things that can and will affect your life. You should always put your mental problems over social media. Not only does things like having anxiety make it harder to do things, but it is also a really difficult thing to deal with.

Going onto TikTok to gain followers may seem daunting at first, but with a bit of time and effort, you could have yourself a community of your own. Whether it be a personal account or a group-made one, you’ll now understand what you need to gain a TikTok following.

Are you ready to go full speed ahead with some marketing for your company?

Well, slow down a bit. First, let us go through the Top 7 Proven marketing strategies.

1. A High-Quality Website and Logo Are The Foundation

You will squander a lot of money on roofing marketing if you don’t have a strong foundation with your branding and website. Your logo and website must look fantastic! Visitors to your website will be more likely to become paying customers if you do it this way. Here is an example of a great roofing website we created.

One of the most important reasons for having a website for your company is to improve its credibility. There are probably other companies that provide a service that is comparable to yours. Having a website that looks attractive and effectively provides great information to your customers is one method to stand out. People may doubt your legitimacy as a company if you don’t have a website.

Customers are more likely to buy from you if you clearly define who you are, what you represent, and what you stand for. This is also something that might help you stand out from the crowd. It’s difficult to do this without a website because people can’t readily locate quality and reliable information about your company.

People will know how to contact you if they find you online, become interested in your service, and want to learn more, due to the material on your website, which gives you the possibility to improve your sales.

The website audit begins with a general examination of a website to identify the actions that must be taken to improve search engine optimization (SEO). On-page and off-page SEO audits, such as broken links, duplicate meta descriptions and titles, HTML validity, website statistics, error pages, indexed pages, and site performance, are among the many tools that offer advice on how to improve a website’s search ranks. All online businesses can benefit from a site audit, which enhances many areas of their websites.

Get A Website Audit

Website audits might include technical performance, search engine optimization (SEO), user experience (UX), website content, design, and accessibility, among other things. All of these concerns are covered by the checklist found at Top 67 website audit checklist items. Before publishing your website you’ll want to do a website audit. First impressions are very important; therefore, you want your website to be better than your competition. This way you can inspire trust, confidence, and quality in your work. This common method provides a comprehensive view of any website, including general traffic and particular pages. The sole objective of a website audit is for marketing goals. The purpose is to identify campaign flaws that affect website performance.

Call us today at 559-553-5000 to get a free quote on a website audit today.

2. Claim the top online directories

Google My Business, Bing Places, and Yelp

You must market your roofing business for it to grow and expand as a roofer. However, due to the large expense and time limits involved in the process, promoting your roofing company can be a difficult challenge. Because roofing is an on-demand profession with few repeat customers, you’ll want to make sure your company is registered with Bing places so that potential customers can find you through online search results.

It makes it simple for customers to locate you online because it includes vital information such as your company’s name, address, opening and closing hours, and phone numbers.

The portal where your profile information is set up is Bing Places. These covers creating an account, creating a list, submitting a proposal, and managing your client’s business. Local business owners can use Bing Places to add their listings to Maps. Being listed on Bing Maps increases your visibility and presents relevant content in real-time.

Bing Maps has a considerably stronger impact on mobile devices due to its dynamic nature. The user can act quickly.

Here is a list of other online directories you that will also bring value to your online presence.

1. https://www.botw.org
2. https://www.aboutus.com
3. https://www.spoke.com
4. https://www.blogarama.com
5. http://www.business.foursquare.com
6. https://www.yellowpages.com
7. https://www.chamberofcommerce.com
8. https://www.hotfrog.com
9. https://www.merchantcircle.com
10. https://www.bbb.org
11. https://www.b2byellowpages.com
12. https://www.nextdoor.com
13. https://www.elocal.com
14. https://www.dexknows.com
15. https://www.alignable.com
16. https://www.local.com

If you need help with getting listed on these directories, then please call us at 559-553-5000 and we will help you get listed.

3. Google Guaranteed

What are google service ads?

Local Services Ads allow you to connect with people who are looking for the services you provide on Google. Customers in your area will see your ads, and you will only be charged if a customer contacts you directly through the ad.

When local customers search for your services, your adverts appear on Google. Customers who find you on Google can contact you directly, allowing you to fill your schedule with local tasks.

Google will make sure your business meets local license and insurance requirements to become a Google Guaranteed business. When you sign up for Local Services Ads and complete the verification procedure, you become a Google Guaranteed business. The Google Guarantee aids in the development of a solid online reputation by assuring potential clients that you have been certified by Google. If a consumer is dissatisfied with your services, Google may reimburse up to the amount collected for jobs hired through Local Services Ads, subject to a lifetime cap on coverage.

4. Google Search Ads

Google search network

If you want to take your roofing company to the next level, Google Ads search campaigns can be beneficial. Search advertising allows you to place your website’s listing at the top of the search results, leading to increased traffic.

Your ads may display on the Google Search Network, which is a collection of search-related websites and apps. When someone searches for terms relevant to one of your keywords, your ad may appear alongside search results when you advertise on the Google Search Network.

You may target your adverts to the types of clients you want while filtering out the ones you don’t. When you use Google Ads to advertise online, you can utilize a variety of targeting options to reach potential customers just when they’re looking for your products or services.

SEO aims to improve your website’s ranking in organic searches. Google Ads, on the other hand, uses precise keywords and keyword phrases that your potential customers use while searching the internet to generate an ad to promote your website. It’s a quick and easy approach to get in touch with your ideal clientele.

5. Local Search Engine Optimization

Local search engine optimization is similar to SEO in that it affects the visibility of a website or a web page in the unpaid results of a web search engine, often known as natural, organic, or earned results.

Local SEO is a search engine optimization method that helps your company appear more prominently in Google’s local search results.

Local SEO helps you to publish crucial information about your websites, such as your business’s address and phone number, on the internet. This helps to boost your company’s online visibility, which can help residents in the area become more aware of your company.

6. Facebook Ads

Because of this weather-related, neighborhood-specific target focus, Facebook Ads are an excellent marketing technique for roofers, as you can use them to warm up specific zip codes or communities for new clients near you or in your geographical range. Facebook Ads for Roofers can help your company produce quality leads and roofing jobs. It’s a fantastic marketing channel to incorporate into your company’s growth strategy. For as little as $15/day you can reach a considerable amount of people that fall in your target market. In the example below you can see that we would be able to reach anywhere between 1300 to 3700 potential customers that live within your service area and are within the top 50% income bracket.

They can show as on your Facebook feed, Messenger, and even non-Facebook apps and websites.

Under Detailed Targeting on Facebook, you can target people based on their income. You can target audiences based on their family income % and zip code.

Facebook is a massive platform. For a residential or commercial roofer, it has a lot of possibilities.

Facebook advertising has exploded in popularity in recent years, and many businesses are reaping the benefits.

If you neglect Facebook as a roofer, you are doing your business an injustice.

Here are some staggering figures that demonstrate the scale and extent of Facebook.

• Facebook has over 2 billion users.
• On Facebook, there are over 4 million advertisers.
• The average cost-per-click (CPC) for a Facebook ad is (Cost per click) $0.64
• 1.15 billion People Use Mobile Phones
• Every day, the average American spends 40 minutes on Facebook.

There are several advantages to using Facebook instead of Google Ads. For starters, Facebook traffic is less expensive than Google Ads.

You have more flexibility in terms of who you can target. You can target practically anyone in the globe with Facebook’s targeting features.

Unlike Google Ads, the traffic you will receive will behave differently. The majority of people that see your ads will not be in the market to purchase your services. However, you are reaching a lot of people with your marketing message for a very small amount of money.

7. YouTube Ads

Video advertising is a new way to get the word out about your roofing company, products, or services. Prospects and clients enjoy videos because they are amusing, easy to understand, and engaging, and they are excellent for roofing marketing since they may provide a high Return on Investment across multiple channels. Here is an example of a good roofing commercial.

Reach potential clients as they watch or search for videos on YouTube using TrueView advertisements. Only pay when someone watches at least 30 seconds of your TrueView ad or clicks on it.

YouTube is one of the world’s largest video platforms, where you can engage with your most valuable audiences. There are no budget stipulations. Decide on a budget. Be a part of the YouTube community. Attract new customers to your business.

These are the types of advertisements available on YouTube.

• TrueView advertisements- display above the suggested videos list in the right-hand sidebar of watch sites and within the YouTube search results. The advertising is made up of a thumbnail image and up to three lines of text.

• Instream commercials that can’t be skipped- These advertisements appear before the video that the user has chosen. Non-skippable YouTube commercials that play partway through videos that are 10 minutes or more are known as mid-roll adverts.

• Instream bumper ads- These non-skippable video adverts must be fewer than 6 seconds long and appear before the viewer’s chosen video.

• Sponsored card advertisements- Sponsored cards are a non-obtrusive way to advertise on YouTube. When a spectator clicks on a small ‘I’ sign in the upper right-hand corner of a video, the card expands.

• Advertising that appears on top of other ads- This is a type of banner advertisement that appears at the bottom of videos.

• Advertisements that appear on the screen- These ads have been present for a while and are display above the suggested videos list in the right-hand sidebar.

As you can see there are lots of different marketing opportunities for your roofing business. We have been helping businesses with their marketing since 2008. Moreover, we’ve had over 3000 business owners attend our marketing seminars and webinars. This is why are recognized by Google as a “Google High Impact Partner”. Call us today at 559-553-5000 and learn why hundreds have chosen for all of their web design and marketing needs.

WordPress is safe, stable, and easy to use. However, what really makes it stand out are its plugins.
WordPress plugins are pieces of software that change, to a lesser or greater degree, how you interact with WordPress.

Plugins can make WordPress easier to use, faster, safer; they can enable you to track relevant metrics, make it easier to integrate new tools, improve user experience, and we can go on and on and on.

There are literally thousands of WordPress plugins to choose from, and in this article, we handpicked some of the best ones. You should definitely find at least one that can help you improve your website.

A big part of running any website is keeping an eye on your analytics. This means gathering and observing information relating to the performance of your pages and the behavior of your users.

Gathering information lets you understand your websites and your audience better.

For example, analytics shows you your most and least visited pages. Then you can see what the high-performers are doing right and apply that to your weaker pages.
With MonsterInsights, you get to connect Google Analytics with WordPress. Instead of going back and forth between Google Analytics and your pages, MonsterInsights gives you all the data you want right in your WordPress dashboard.

Pageviews, bounce rates, average session duration, it’s all at your fingertips, all in one place. Furthermore, you also get a look at target demographics data, like the gender of your users, their age.

Roughly 48% of the population uses social media. Now think about that number. That’s almost four billion users. So even the smallest piece of that number is substantial when it comes to traffic and visitors.

Setting up social media pages for your website and updating them regularly is vital. And Shared Counts makes managing social media easier. It’s a very simple plugin, actually.

Shared Counts gives you customizable, sleek social media buttons that let you share your content more easily, directly through WordPress.

This may not seem like such a big deal, but when you’re managing dozens of pieces of content over just one site (not to mention multiple ones), little things like this help you make fewer mistakes and can actually shave off hours of work time.

Finally, a nice little benefit that this plugin provides is that the share buttons have share counts (i.e., the number of times a piece of content has been shared). It helps users get a sense of just how popular an article is (and might motivate them to share a low share-count article they really liked).

Running a website takes a lot of time and effort. Delegating at least some of that work means more time to focus on other aspects of your site and your business. And delegating that work to an automated system is even better.

Uncanny Automator is probably the best plugin for automating boring, routine tasks. It helps you connect the WP plugins you already have, as well as certain third-party platforms to automate certain aspects of your work.

The best part is: you don’t have to write any code!

Here’s how it works. You have a list of roughly four hundred actions and triggers. So, you have a specific trigger that, once activated, leads to a specific action. Here are some examples:

● Create specific, custom attributes for your users’ profiles based on their previous actions on your site.
● Connects two plugins, where the action in one can trigger the other.

And yes, this really sounds like Zapier – it works in a similar way, just for WordPress. And yes, you can connect it to Zapier and get even more automation options!

People don’t really trust modern brands. In fact, 21% of users don’t believe a global brand will keep their data safe.

Keeping the information on your audience safe is your duty, so Succuri is a plugin everybody should use.

Furthermore, having the misfortune of getting your site hacked or suffering a DDoS attack can lead to significant headaches. You will lose visitors and pageviews due to this instability, not to mention the time and effort needed to recover from an attack.

So, here is how Succurri works.

It’s both a plugin and a web application firewall. It helps your site against malware, XSS attacks, brute force attacks, DDoS, spam attacks, and basically anything that can jeopardize the safety and stability of your site.
In addition, Succurri adds a content delivery network layer that helps speed up your site.

People like websites that load quickly. Think about it – how much time are you willing to spend waiting for a website to load before you just drop it. Users are almost three times as likely to stick to pages that load in just 2 seconds, compared to ones that have load times of 8 seconds.

WP Rocket is all about speed and performance.

Without going into too much technical detail, WP Rocket is a WordPress caching plugin. When you set it up, it turns certain WordPress settings on, like page cache, cache preloading, as well as gzip compression, among many others. All of these are supposed to intensely improve page load times.

While you can customize it, you just need to install and activate this plugin in order for it to work.

Local SEO and Google My Business matter. Google My Business, in particular, has many benefits, improving your visibility on Google Search and Google Maps being just some of them.

So, let’s say you own a web design agency based in New York. First, set up Google My Business for your company. You fill in your company name, address, and all other relevant information. Then, you want to optimize your blog content with local info to promote your NYC web design company.

With the Post to Google My Business plugin, you can integrate WordPress with Google My Business. This helps you create and share posts from the platform through your WordPress dashboard.

Post to Google My Business also automatically sends any articles you posted through WordPress onto your Google My Business page.

The importance of search engine optimization cannot be overstated. While creating high-quality content should be your primary area of concern, you should still invest in a good SEO strategy.

Without going into too much detail, a good SEO strategy is there to help your website rank better. It includes techniques, tactics and content modifications that make it easier for Google’s algorithms to find you and push you closer to the top of a SERP.

And now, let us introduce you to the All in One SEO plugin (AIOSEO).

AIOSEO is pretty popular, and for a good reason. First of all, it helps you connect to the Google Search Console instantly through WordPress. Then, it assists in adding meta descriptions, keywords, an SEO-friendly title and more.

This plugin gives you a thorough analysis of the content you want to publish through WordPress, assessing whether your content is SEO-friendly and easy to read. It then gives a rating, helping you fix the things you might have missed.

On average, 15% of site visitors use its search features. However, 45% of all site revenue comes from this 15%. Therefore, having a good search plugin obviously matters.

SearchWP is a great plugin for better search functionality. The aspect that makes it stand out is flexibility. First of all, you can adjust the “relevance” scale and its algorithms without tinkering with any code.
In other words, you’re going to be able to filter what people can actually find.

For example, if you want to go all out, you can have SearchWP allow users to search for custom fields, the contents of PDF documents, custom tables, custom post types, custom fields, ACF fields…

It also has a search metrics feature that can show you what people search for when checking out your website.

Do you want to implement an online course or build a community around your website? Well, with MemberPress, you can do that easily and quickly, directly through WordPress.

With MemberPress, you can set up subscription plans and limit access according to the plans people have bought. It can have automation features, group memberships, course management and more.

Finally, MemberPress can easily be connected with email apps like MailChimp. This makes email marketing communication much more intuitive.

Around 44% of online consumers state that live chats help improve their website experience. And the LiveChat plugin gives you exactly that.

Besides its many customization options, LiveChat really stands out when it comes to the integration possibilities. It connects with CRM, your support software, as well as your email marketing apps.

Furthermore, LiveChat actually loads pretty quickly, despite its many features.

Lastly, LiveChat also has a mobile app, so if needed, you can provide real-time support to any user who’s about to make a purchase. Quickly and easily.

You know what’s scary? Losing all of your website’s data. Things happen, servers crash, malware shows up, developers mess up. So having a backup to protect you is very important for your peace of mind. And this is where UpdraftPlus helps.

UpdraftPlus creates automatic backups of your website’s data and stores them on Dropbox, Google Drive, and a variety of other safe and protected cloud-based locations.

This list of WordPress plugins is far from comprehensive. There are thousands of WordPress plugins online, and books can be written about them.

However, the plugins we listed above are essential for any website manager and developer.

Victor Baldin is a digital marketing specialist, currently working as a freelancer and at Find Digital Agency. Love to explore the newest web trends, tech, and marketing tools.

It’s no secret that every single business out there has its own set of unique goals it’s working hard to achieve. But it’s also no secret that every business shares a common goal as well, and that’s attracting more customers their way.

Simply put, the more visitors you manage to attract to your business website, the greater the odds that some (if not all) of them will turn to leads.

Naturally, more leads oftentimes result in more customers, and more customers lead to greater revenue.

But how exactly can businesses ensure greater web traffic and attract new visitors their way?

Here are 15 simple ways any business can boost its website traffic.

1. Advertise

Starting off with the most obvious way, investing in all sorts of advertising will help any business boost exposure.

Luckily, nowadays, there are so many ways you can advertise your business – both online and offline – you will only need to take your pick.

Online business promotions, such as social media advertising and paid search, to name a few, will not only result in greater visibility, but they will also help any business establish itself in the online world.

On top of that, both paid searches and social media advertising will help businesses build credibility, which plays a key role in business success.

A great thing about online promotion is that you can easily create campaigns that focus on achieving different goals.

So, first, determine what you want to achieve with your advertising efforts – more visitors, more sales, more qualified leads? – and then create a marketing campaign that will help you reach those goals.

2. Use the power of social media

Social media is a great tool, not only for promoting your business but for connecting with your audience as well. When creating any type of content, you can simply get it “out there” and hope that people will instantly engage with it.
Instead, you can use social media to your advantage and hype up your content. Share it, encourage your audience to engage with it and even share it with their friends and contacts and interact with people through the comment section.

Make your content easily shareable on various social media platforms to ensure that it reaches as many eyes as it possibly can.

Since about 57.6% of the entire world’s population uses social media today, not promoting your business on these platforms doesn’t make much sense.

3. Don’t be scared to experiment

Since marketing is not a one-and-done type of deal, you can’t really expect to find a “magic formula” that will instantly work. Instead, you need to keep a close eye on all of your marketing efforts and see which of them brings the most visitors.

Additionally, you shouldn’t only rely on the methods that currently seem to work.

Instead, feel free to experiment a bit and try out new approaches and strategies. If they end up working – great! If not, you can always go back to what you were previously doing until you come up with a new idea.

4. Create killer headlines

The headline of your posts is the thing that will grab your audience’s attention and encourage them to click on it and read the content further. That’s why you need to make sure that you create headlines that your audience will find simply irresistible.

However, make sure you steer clear of clickbait titles and actually offer your audience something of value.

On top of that, do know that writing headlines can sometimes be even more difficult than creating the rest of the content itself. That’s why many professional writers sometimes create up to a dozen different headlines before they settle with the one that feels best and hit “publish.”

5. Turn your business into a brand

Branding a business is so much more than simply choosing a logo and starting to refer to your business as a brand. Here, you will get the opportunity to create a business persona that the audience will be able to relate to more easily.

And with the help of a reputable agency that offers creative branding services, you will be able to turn your endeavor into something that’s so much more than just a business.

Generally speaking, people vibe with brands far more than with simple businesses, as they have so much more they can relate to, such as your brand message and values, brand persona and identity, etc.

6. Don’t neglect on-page SEO

SEO is and has been crucial for business success for quite some time now. That’s why you need to make sure not to neglect it if you’re trying to boost your website traffic.
By making sure that all of your content is well optimized for search engines, you will instantly boost the chances of your website reaching the top of the SERPs.

Needless to say, the closer to the top you are, the greater the visibility you can expect. Generally speaking, web users rarely ever visit the second page of Google when looking for something online.

So, you need to make sure that your website is among the first results they’ll be presented with when looking something up.

7. Go back to guest blogging

For some reason, there’s a common misconception that guest blogging has become irrelevant. Of course, this couldn’t be further from the truth. If you manage to secure a place for your blog post on some relevant and reputable site, you can expect plenty of good things to happen.

First of all, your business will be perceived as much more trustworthy as it is being promoted by a reputable source.

Secondly, this is a great way to introduce your business to a wider audience and spike interest with people who haven’t already heard about you or your brand.

Finally, this will also positively affect your SEO efforts, which is only another thing to look forward to.

8. Guest blogging – a two-way street

Along the same lines as our previous point, make sure you not only post your blogs on other websites but accept guest blogs as well.

Since guest blogging works best when it’s done both ways, you really need to open your website up to other businesses from your industry. This will not only bring numerous benefits to both parties involved, but it will also present a great means to work towards referral traffic.

But pay special attention to both where you share your blogs and the type of blogs you’ll end up promoting on your website to avoid potentially associating your business with a less-reputable or trustworthy party.
So, make sure you do your research and get into the cross-promotion with only the parties that are actually worth it.

9. Be precise with your keyword targeting

Whenever there’s any talk about keywords, it’s often advised that businesses focus on high-intent keywords. This, of course, is extremely important as without securing those keywords, you can’t really expect to advance.

But do keep in mind that the majority of web searches actually consist of more than just a few simple words.
Instead, online users most commonly google entire phrases when looking for things online. That’s why you should expand your keyword targeting to account for long-tail keywords as well.

Long-tail keywords are the most similar to actual inquiries people type in search engines when looking things up online, so try to identify the ones that will work best for your business.

10. Rely on email marketing

Nowadays, when talking about online business promotion, many people forget to mention email marketing. And since it’s safe to say that email marketing was one of the first forms of online promotion, this can be understandable to a certain point.

Many businesses (wrongly) believe that email marketing has become obsolete. Luckily, this couldn’t be further from the truth.

Email marketing is still an extremely powerful tool for business promotion and one of the best ways you can increase your website traffic. And since email marketing is basically free, yet it offers significant ROI, there really is no reason to ignore it.

11. Ensure that your site is responsive and fast

Since the technology has advanced so much, the days of slow-loading and unresponsive websites are over. What this means is that there’s no longer a place on the internet for websites that are performing poorly.

According to research, one in every four visitors will abandon your website if it takes more than 4 seconds to load fully.

Additionally, every 1-second delay will result in diminished customer satisfaction, while as much as 64% of shoppers will choose to shop somewhere else if they weren’t satisfied with the experience on your website.

That’s why you need to make sure your website’s loading speed and responsiveness are at least optimal, if not excellent.

Of course, you also need to account for mobile shoppers as well, since nowadays, almost every single person owns some type of mobile device, and a great percentage of them has made at least one online purchase via those devices.

12. Make your website a safe place to be

Due to the fact that online security is everyone’s top priority these days, you can’t really expect to experience an increase in website traffic if your website isn’t safe to begin with.

Simply put, unless your (potential) visitors can see right from the first glance that your website is properly secured, they won’t be inclined to click on it and explore it further.

So, make sure you invest in all the necessary security measures that will help you keep both your business and your visitors safe. This is particularly important in case your visitors don’t simply browse your website but also leave any type of personal or sensitive data.

13. Offer more than just products or services

Naturally, every online business has the ultimate goal of boosting its sales and increasing its revenue. But businesses that focus solely on the sales aspect of their endeavor don’t always get what they want, as they can often come off as too money-grabby.

So, instead of simply bombarding your audience with various products/services promotions, think about offering something more to them.

Webinars, video guides and tutorials, presentations and similar content can offer great value to your audience without necessarily expecting anything from them in return.

In short, don’t make your visitors feel like the only reason to visit your website is to spend money.

14. Check what your competition is doing

In the business world, it’s not only important to focus your attention on your side of the fence, but also peak a bit over. What we mean to say is that you need to know what your competition is doing in order to be able to beat them.

So, make sure you research your competitors and see how they’ve approached the matter of increasing their website traffic. See what they’ve done and what seems to be working for them. That way, you can get the idea of how you can try and do the same in hopes of achieving the same results.

15. Don’t just speak but listen

This may come off as a bit of a surprise to some, but audiences really like businesses that are interested in feedback. So, one of the easiest ways to bring more traffic to your website is to encourage your audience to help you find ways to improve it.

Simply ask your current audience what they would like to change about your website and how they would improve it. Additionally, encourage them to ask their friends and family to join in as well.

But, most importantly, don’t let all the gathered data simply slip away. Instead, make sure you actually do listen to what your audience is saying and don’t be scared to make some changes – at least the ones that make sense for your business.

Final thoughts

As you had the opportunity to see, boosting traffic on your website really isn’t that difficult.

The most important thing you need to decide upfront is what you want to achieve with your efforts. Once you answer that question, it will become significantly easier to identify the ways in which you can reach your goals.

Authors bio:

Victor Baldin is a digital marketing specialist, currently working as a freelancer and at Digital Strategy One. Love to explore the newest web trends, tech, and marketing tools.