Roofing Marketing – Top 7 Proven Marketing Strategies

Roofing Marketing – Top 7 Proven Marketing Strategies

Owners in the roofing services business are frequently so preoccupied with running day-to-day operations and collaborating with other contractors that marketing and planning are frequently put on the back burner. However, the strongest in the business understand that having a marketing system that produces consistent results is not only recommended but necessary to beat your competition.
Marketing efforts for a roofing contractor include anything that helps advertise the company’s services to current and potential consumers. These efforts can include everything from having a high-quality website to email marketing to local SEO methods to door-knocking and paid advertisements.

Are you ready to go full speed ahead with some marketing for your company?

Well, slow down a bit. First, let us go through the Top 7 Proven marketing strategies.

1. A High-Quality Website and Logo Are The Foundation

The importance of a great logo and a fantastic website before starting any marketing campaign

You will squander a lot of money on roofing marketing if you don’t have a strong foundation with your branding and website. Your logo and website must look fantastic! Visitors to your website will be more likely to become paying customers if you do it this way. Here is an example of a great roofing website we created.

A High-Quality Roofing Website
roofing mobile
Your company’s logo is significant since it communicates ownership, quality, and values. It’s stamped on your products, business cards, websites, social media, and, most importantly, in your clients’ brains.
Logo
A High-Quality Website and Logo Are The Foundation
It communicates a set of virtues and ideals without the use of pages of prose or a team of content writers. It creates a sense of bonding between a brand and its customers. It attracts attention, produces a strong first impression, serves as the core of your brand identification, and serves as a memory for customers to recognize your brand in any setting.

One of the most important reasons for having a website for your company is to improve its credibility. There are probably other companies that provide a service that is comparable to yours. Having a website that looks attractive and effectively provides great information to your customers is one method to stand out. People may doubt your legitimacy as a company if you don’t have a website.

Customers are more likely to buy from you if you clearly define who you are, what you represent, and what you stand for. This is also something that might help you stand out from the crowd. It’s difficult to do this without a website because people can’t readily locate quality and reliable information about your company.

People will know how to contact you if they find you online, become interested in your service, and want to learn more, due to the material on your website, which gives you the possibility to improve your sales.

The website audit begins with a general examination of a website to identify the actions that must be taken to improve search engine optimization (SEO). On-page and off-page SEO audits, such as broken links, duplicate meta descriptions and titles, HTML validity, website statistics, error pages, indexed pages, and site performance, are among the many tools that offer advice on how to improve a website’s search ranks. All online businesses can benefit from a site audit, which enhances many areas of their websites.

Get A Website Audit

Website audits might include technical performance, search engine optimization (SEO), user experience (UX), website content, design, and accessibility, among other things. All of these concerns are covered by the checklist found at Top 67 website audit checklist items. Before publishing your website you’ll want to do a website audit. First impressions are very important; therefore, you want your website to be better than your competition. This way you can inspire trust, confidence, and quality in your work. This common method provides a comprehensive view of any website, including general traffic and particular pages. The sole objective of a website audit is for marketing goals. The purpose is to identify campaign flaws that affect website performance.

Call us today at 559-553-5000 to get a free quote on a website audit today.

2. Claim the top online directories

Google My Business, Bing Places, and Yelp

You must market your roofing business for it to grow and expand as a roofer. However, due to the large expense and time limits involved in the process, promoting your roofing company can be a difficult challenge. Because roofing is an on-demand profession with few repeat customers, you’ll want to make sure your company is registered with Bing places so that potential customers can find you through online search results.

It makes it simple for customers to locate you online because it includes vital information such as your company’s name, address, opening and closing hours, and phone numbers.

The portal where your profile information is set up is Bing Places. These covers creating an account, creating a list, submitting a proposal, and managing your client’s business. Local business owners can use Bing Places to add their listings to Maps. Being listed on Bing Maps increases your visibility and presents relevant content in real-time.

Bing Maps has a considerably stronger impact on mobile devices due to its dynamic nature. The user can act quickly.

bing places
Google My Business uses powerful technologies like Google Search and Google Maps to help you reach and engage with customers. Company profile displays when someone searches for your business or businesses comparable to yours on Google Search or Google Maps with the help of Google My Business. Go to google.com/business to get started.
google business listing
Another online business directory that might help your company’s internet presence is Yelp. Yelp is an online directory that allows customers to leave evaluations of local businesses. Businesses may utilize Yelp to market their services and goods and gain more leads, traffic, and visibility online. You’ll want to go to business.yelp to get listed.
yelp Listing
Although there are hundreds of internet directories, Bing, Google my business, and Yelp. These are the ones that receive the most traffic.

Here is a list of other online directories you that will also bring value to your online presence.

1. https://www.botw.org
2. https://www.aboutus.com
3. https://www.spoke.com
4. https://www.blogarama.com
5. https://www.verizon.com/business/small-business-essentials/local
6. http://www.business.foursquare.com
7. https://www.yellowpages.com
8. https://www.chamberofcommerce.com
9. https://www.hotfrog.com
10. https://www.merchantcircle.com
11. https://www.bbb.org
12. https://www.b2byellowpages.com
13. https://www.nextdoor.com
14. https://www.elocal.com
15. https://www.dexknows.com
16. https://www.alignable.com
18. https://www.local.com

If you need help with getting listed on these directories, then please call us at 559-553-5000 and we will help you get listed.

3. Google Guaranteed

What are google service ads?

Local Services Ads allow you to connect with people who are looking for the services you provide on Google. Customers in your area will see your ads, and you will only be charged if a customer contacts you directly through the ad.

guaranteed Google ads services
If someone searches for roofers near me on Google and sees your Google Guaranteed Ad, your business name and a Google Guaranteed badge will appear.

When local customers search for your services, your adverts appear on Google. Customers who find you on Google can contact you directly, allowing you to fill your schedule with local tasks.

Control your spending and only pay when a customer contacts you directly as a result of your ad, so you can concentrate on getting real outcomes for the business. We have seen the best results from this program out of all advertising programs because Google will only charge you if you get an actual lead. Other advertising programs will charge you regardless of whether or not you get real leads. Moreover, Google will not share your lead with other contractors. Many other lead generation programs will share your lead with 5 other contractors. This often leads to a bidding war and makes it difficult to win the prospect.

Google will make sure your business meets local license and insurance requirements to become a Google Guaranteed business. When you sign up for Local Services Ads and complete the verification procedure, you become a Google Guaranteed business. The Google Guarantee aids in the development of a solid online reputation by assuring potential clients that you have been certified by Google. If a consumer is dissatisfied with your services, Google may reimburse up to the amount collected for jobs hired through Local Services Ads, subject to a lifetime cap on coverage.

4. Google Search Ads

Google search network

If you want to take your roofing company to the next level, Google Ads search campaigns can be beneficial. Search advertising allows you to place your website’s listing at the top of the search results, leading to increased traffic.

Your ads may display on the Google Search Network, which is a collection of search-related websites and apps. When someone searches for terms relevant to one of your keywords, your ad may appear alongside search results when you advertise on the Google Search Network.

You may target your adverts to the types of clients you want while filtering out the ones you don’t. When you use Google Ads to advertise online, you can utilize a variety of targeting options to reach potential customers just when they’re looking for your products or services.

SEO aims to improve your website’s ranking in organic searches. Google Ads, on the other hand, uses precise keywords and keyword phrases that your potential customers use while searching the internet to generate an ad to promote your website. It’s a quick and easy approach to get in touch with your ideal clientele.

5. Local Search Engine Optimization

Local search engine optimization is similar to SEO in that it affects the visibility of a website or a web page in the unpaid results of a web search engine, often known as natural, organic, or earned results.

Local SEO is a search engine optimization method that helps your company appear more prominently in Google’s local search results.

SWEET-SPOT
Local SEO can help a roofing company that has a physical site or serves a specific geographic area. Local SEO can help you expand your business if you search Google for any essential keywords linked to your business and a map with three listings shows beneath it, commonly known as a map pack.

Local SEO helps you to publish crucial information about your websites, such as your business’s address and phone number, on the internet. This helps to boost your company’s online visibility, which can help residents in the area become more aware of your company.

Google Ads Network
Significant landmarks, junctions, companies, well-known street names, and major cities/hubs can all be found in the United States. So, regardless of where your roofing company is located, be sure to include location-specific keywords on your roofing website so that people can discover you.

6. Facebook Ads

Because of this weather-related, neighborhood-specific target focus, Facebook Ads are an excellent marketing technique for roofers, as you can use them to warm up specific zip codes or communities for new clients near you or in your geographical range. Facebook Ads for Roofers can help your company produce quality leads and roofing jobs. It’s a fantastic marketing channel to incorporate into your company’s growth strategy. For as little as $15/day you can reach a considerable amount of people that fall in your target market. In the example below you can see that we would be able to reach anywhere between 1300 to 3700 potential customers that live within your service area and are within the top 50% income bracket.

Facebook Ads
Users are targeted with Facebook ads based on their location, demographics, and profile data. Many of these features are exclusive to Facebook. You select a budget and bid for each click or thousand impressions that your ad receives after producing it.

They can show as on your Facebook feed, Messenger, and even non-Facebook apps and websites.

Under Detailed Targeting on Facebook, you can target people based on their income. You can target audiences based on their family income % and zip code.

Facebook is a massive platform. For a residential or commercial roofer, it has a lot of possibilities.

Facebook advertising has exploded in popularity in recent years, and many businesses are reaping the benefits.

If you neglect Facebook as a roofer, you are doing your business an injustice.

Here are some staggering figures that demonstrate the scale and extent of Facebook.

• Facebook has over 2 billion users.
• On Facebook, there are over 4 million advertisers.
• The average cost-per-click (CPC) for a Facebook ad is (Cost per click) $0.64
• 1.15 billion People Use Mobile Phones
• Every day, the average American spends 40 minutes on Facebook.

There are several advantages to using Facebook instead of Google Ads. For starters, Facebook traffic is less expensive than Google Ads.

You have more flexibility in terms of who you can target. You can target practically anyone in the globe with Facebook’s targeting features.

Unlike Google Ads, the traffic you will receive will behave differently. The majority of people that see your ads will not be in the market to purchase your services. However, you are reaching a lot of people with your marketing message for a very small amount of money.

7. YouTube Ads

Video advertising is a new way to get the word out about your roofing company, products, or services. Prospects and clients enjoy videos because they are amusing, easy to understand, and engaging, and they are excellent for roofing marketing since they may provide a high Return on Investment across multiple channels. Here is an example of a good roofing commercial.

This commercial mainly talks about gutters but is very personable and created very well.
YouTube advertising, which is done through Google Ads, is a way of promoting your video content on YouTube or in search results to reach a larger audience. This might mean that your video plays before another user’s video or that it appears in YouTube search results for viewers to watch in full.

Reach potential clients as they watch or search for videos on YouTube using TrueView advertisements. Only pay when someone watches at least 30 seconds of your TrueView ad or clicks on it.

YouTube is one of the world’s largest video platforms, where you can engage with your most valuable audiences. There are no budget stipulations. Decide on a budget. Be a part of the YouTube community. Attract new customers to your business.

These are the types of advertisements available on YouTube.

• TrueView advertisements- display above the suggested videos list in the right-hand sidebar of watch sites and within the YouTube search results. The advertising is made up of a thumbnail image and up to three lines of text.

• Instream commercials that can’t be skipped- These advertisements appear before the video that the user has chosen. Non-skippable YouTube commercials that play partway through videos that are 10 minutes or more are known as mid-roll adverts.

• Instream bumper ads- These non-skippable video adverts must be fewer than 6 seconds long and appear before the viewer’s chosen video.

• Sponsored card advertisements- Sponsored cards are a non-obtrusive way to advertise on YouTube. When a spectator clicks on a small ‘I’ sign in the upper right-hand corner of a video, the card expands.

• Advertising that appears on top of other ads- This is a type of banner advertisement that appears at the bottom of videos.

• Advertisements that appear on the screen- These ads have been present for a while and are display above the suggested videos list in the right-hand sidebar.

As you can see there are lots of different marketing opportunities for your roofing business. We have been helping businesses with their marketing since 2008. Moreover, we’ve had over 3000 business owners attend our marketing seminars and webinars. This is why are recognized by Google as a “Google High Impact Partner”. Call us today at 559-553-5000 and learn why hundreds have chosen for all of their web design and marketing needs.

grow with google
Workshop - Advertisements that appear on the screen
11 WordPress Plugins You Must Have

11 WordPress Plugins You Must Have

Did you know that almost 500 million websites are powered by WordPress? And there is a good reason for that.

WordPress is safe, stable, and easy to use. However, what really makes it stand out are its plugins.
WordPress plugins are pieces of software that change, to a lesser or greater degree, how you interact with WordPress.

Plugins can make WordPress easier to use, faster, safer; they can enable you to track relevant metrics, make it easier to integrate new tools, improve user experience, and we can go on and on and on.

There are literally thousands of WordPress plugins to choose from, and in this article, we handpicked some of the best ones. You should definitely find at least one that can help you improve your website.

Monster Insights Wp Plugins
1. MonsterInsights

A big part of running any website is keeping an eye on your analytics. This means gathering and observing information relating to the performance of your pages and the behavior of your users.

Gathering information lets you understand your websites and your audience better.

For example, analytics shows you your most and least visited pages. Then you can see what the high-performers are doing right and apply that to your weaker pages.
With MonsterInsights, you get to connect Google Analytics with WordPress. Instead of going back and forth between Google Analytics and your pages, MonsterInsights gives you all the data you want right in your WordPress dashboard.

Pageviews, bounce rates, average session duration, it’s all at your fingertips, all in one place. Furthermore, you also get a look at target demographics data, like the gender of your users, their age.

Shared Counts Wp Plugins
2. Shared Counts

Roughly 48% of the population uses social media. Now think about that number. That’s almost four billion users. So even the smallest piece of that number is substantial when it comes to traffic and visitors.

Setting up social media pages for your website and updating them regularly is vital. And Shared Counts makes managing social media easier. It’s a very simple plugin, actually.

Shared Counts gives you customizable, sleek social media buttons that let you share your content more easily, directly through WordPress.

This may not seem like such a big deal, but when you’re managing dozens of pieces of content over just one site (not to mention multiple ones), little things like this help you make fewer mistakes and can actually shave off hours of work time.

Finally, a nice little benefit that this plugin provides is that the share buttons have share counts (i.e., the number of times a piece of content has been shared). It helps users get a sense of just how popular an article is (and might motivate them to share a low share-count article they really liked).

Uncanny Automator Wp Plugins
3. Uncanny Automator

Running a website takes a lot of time and effort. Delegating at least some of that work means more time to focus on other aspects of your site and your business. And delegating that work to an automated system is even better.

Uncanny Automator is probably the best plugin for automating boring, routine tasks. It helps you connect the WP plugins you already have, as well as certain third-party platforms to automate certain aspects of your work.

The best part is: you don’t have to write any code!

Here’s how it works. You have a list of roughly four hundred actions and triggers. So, you have a specific trigger that, once activated, leads to a specific action. Here are some examples:

● Create specific, custom attributes for your users’ profiles based on their previous actions on your site.
● Connects two plugins, where the action in one can trigger the other.

And yes, this really sounds like Zapier – it works in a similar way, just for WordPress. And yes, you can connect it to Zapier and get even more automation options!

Sucuri Wp plugins
4. Sucuri

People don’t really trust modern brands. In fact, 21% of users don’t believe a global brand will keep their data safe.

Keeping the information on your audience safe is your duty, so Succuri is a plugin everybody should use.

Furthermore, having the misfortune of getting your site hacked or suffering a DDoS attack can lead to significant headaches. You will lose visitors and pageviews due to this instability, not to mention the time and effort needed to recover from an attack.

So, here is how Succurri works.

It’s both a plugin and a web application firewall. It helps your site against malware, XSS attacks, brute force attacks, DDoS, spam attacks, and basically anything that can jeopardize the safety and stability of your site.
In addition, Succurri adds a content delivery network layer that helps speed up your site.

Wp Rocket Wp Plugins
5. WP Rocket

People like websites that load quickly. Think about it – how much time are you willing to spend waiting for a website to load before you just drop it. Users are almost three times as likely to stick to pages that load in just 2 seconds, compared to ones that have load times of 8 seconds.

WP Rocket is all about speed and performance.

Without going into too much technical detail, WP Rocket is a WordPress caching plugin. When you set it up, it turns certain WordPress settings on, like page cache, cache preloading, as well as gzip compression, among many others. All of these are supposed to intensely improve page load times.

While you can customize it, you just need to install and activate this plugin in order for it to work.

Man Using Digital Devices Looking for SEO Concepts
6. Post to Google My Business

Local SEO and Google My Business matter. Google My Business, in particular, has many benefits, improving your visibility on Google Search and Google Maps being just some of them.

So, let’s say you own a web design agency based in New York. First, set up Google My Business for your company. You fill in your company name, address, and all other relevant information. Then, you want to optimize your blog content with local info to promote your NYC web design company.

With the Post to Google My Business plugin, you can integrate WordPress with Google My Business. This helps you create and share posts from the platform through your WordPress dashboard.

Post to Google My Business also automatically sends any articles you posted through WordPress onto your Google My Business page.

All In One Seo Wp Plugins
7. All in One SEO

The importance of search engine optimization cannot be overstated. While creating high-quality content should be your primary area of concern, you should still invest in a good SEO strategy.

Without going into too much detail, a good SEO strategy is there to help your website rank better. It includes techniques, tactics and content modifications that make it easier for Google’s algorithms to find you and push you closer to the top of a SERP.

And now, let us introduce you to the All in One SEO plugin (AIOSEO).

AIOSEO is pretty popular, and for a good reason. First of all, it helps you connect to the Google Search Console instantly through WordPress. Then, it assists in adding meta descriptions, keywords, an SEO-friendly title and more.

This plugin gives you a thorough analysis of the content you want to publish through WordPress, assessing whether your content is SEO-friendly and easy to read. It then gives a rating, helping you fix the things you might have missed.

Search Wp Plugins
8. SearchWP

On average, 15% of site visitors use its search features. However, 45% of all site revenue comes from this 15%. Therefore, having a good search plugin obviously matters.

SearchWP is a great plugin for better search functionality. The aspect that makes it stand out is flexibility. First of all, you can adjust the “relevance” scale and its algorithms without tinkering with any code.
In other words, you’re going to be able to filter what people can actually find.

For example, if you want to go all out, you can have SearchWP allow users to search for custom fields, the contents of PDF documents, custom tables, custom post types, custom fields, ACF fields…

It also has a search metrics feature that can show you what people search for when checking out your website.

memberpress plugins
9. MemberPress

Do you want to implement an online course or build a community around your website? Well, with MemberPress, you can do that easily and quickly, directly through WordPress.

With MemberPress, you can set up subscription plans and limit access according to the plans people have bought. It can have automation features, group memberships, course management and more.

Finally, MemberPress can easily be connected with email apps like MailChimp. This makes email marketing communication much more intuitive.

Live Chat Wp Plugins
10. LiveChat

Around 44% of online consumers state that live chats help improve their website experience. And the LiveChat plugin gives you exactly that.

Besides its many customization options, LiveChat really stands out when it comes to the integration possibilities. It connects with CRM, your support software, as well as your email marketing apps.

Furthermore, LiveChat actually loads pretty quickly, despite its many features.

Lastly, LiveChat also has a mobile app, so if needed, you can provide real-time support to any user who’s about to make a purchase. Quickly and easily.

Updraft Plugin
11. UpdraftPlus

You know what’s scary? Losing all of your website’s data. Things happen, servers crash, malware shows up, developers mess up. So having a backup to protect you is very important for your peace of mind. And this is where UpdraftPlus helps.

UpdraftPlus creates automatic backups of your website’s data and stores them on Dropbox, Google Drive, and a variety of other safe and protected cloud-based locations.

Conclusion

This list of WordPress plugins is far from comprehensive. There are thousands of WordPress plugins online, and books can be written about them.

However, the plugins we listed above are essential for any website manager and developer.

Authors bio:

Victor Baldin is a digital marketing specialist, currently working as a freelancer and at Find Digital Agency. Love to explore the newest web trends, tech, and marketing tools.

Victor Baldin
15 Simple Ways to Boost Your Website Traffic

15 Simple Ways to Boost Your Website Traffic

It’s no secret that every single business out there has its own set of unique goals it’s working hard to achieve. But it’s also no secret that every business shares a common goal as well, and that’s attracting more customers their way.

Simply put, the more visitors you manage to attract to your business website, the greater the odds that some (if not all) of them will turn to leads.

Naturally, more leads oftentimes result in more customers, and more customers lead to greater revenue.

But how exactly can businesses ensure greater web traffic and attract new visitors their way?

Here are 15 simple ways any business can boost its website traffic.

Businessman working on tablet with ADVERTISING on a screen

1. Advertise

Starting off with the most obvious way, investing in all sorts of advertising will help any business boost exposure.

Luckily, nowadays, there are so many ways you can advertise your business – both online and offline – you will only need to take your pick.

Online business promotions, such as social media advertising and paid search, to name a few, will not only result in greater visibility, but they will also help any business establish itself in the online world.

On top of that, both paid searches and social media advertising will help businesses build credibility, which plays a key role in business success.

A great thing about online promotion is that you can easily create campaigns that focus on achieving different goals.

So, first, determine what you want to achieve with your advertising efforts – more visitors, more sales, more qualified leads? – and then create a marketing campaign that will help you reach those goals.

Social Media Scribble

2. Use the power of social media

Social media is a great tool, not only for promoting your business but for connecting with your audience as well. When creating any type of content, you can simply get it “out there” and hope that people will instantly engage with it.
Instead, you can use social media to your advantage and hype up your content. Share it, encourage your audience to engage with it and even share it with their friends and contacts and interact with people through the comment section.

Make your content easily shareable on various social media platforms to ensure that it reaches as many eyes as it possibly can.

Since about 57.6% of the entire world’s population uses social media today, not promoting your business on these platforms doesn’t make much sense.

Relaxed informal IT business startup company team meeting.

3. Don’t be scared to experiment

Since marketing is not a one-and-done type of deal, you can’t really expect to find a “magic formula” that will instantly work. Instead, you need to keep a close eye on all of your marketing efforts and see which of them brings the most visitors.

Additionally, you shouldn’t only rely on the methods that currently seem to work.

Instead, feel free to experiment a bit and try out new approaches and strategies. If they end up working – great! If not, you can always go back to what you were previously doing until you come up with a new idea.

4. Create killer headlines

The headline of your posts is the thing that will grab your audience’s attention and encourage them to click on it and read the content further. That’s why you need to make sure that you create headlines that your audience will find simply irresistible.

However, make sure you steer clear of clickbait titles and actually offer your audience something of value.

On top of that, do know that writing headlines can sometimes be even more difficult than creating the rest of the content itself. That’s why many professional writers sometimes create up to a dozen different headlines before they settle with the one that feels best and hit “publish.”

Turn your business into a brand

5. Turn your business into a brand

Branding a business is so much more than simply choosing a logo and starting to refer to your business as a brand. Here, you will get the opportunity to create a business persona that the audience will be able to relate to more easily.

And with the help of a reputable agency that offers creative branding services, you will be able to turn your endeavor into something that’s so much more than just a business.

Generally speaking, people vibe with brands far more than with simple businesses, as they have so much more they can relate to, such as your brand message and values, brand persona and identity, etc.

Man Using Digital Devices Looking for SEO Concepts

6. Don’t neglect on-page SEO

SEO is and has been crucial for business success for quite some time now. That’s why you need to make sure not to neglect it if you’re trying to boost your website traffic.
By making sure that all of your content is well optimized for search engines, you will instantly boost the chances of your website reaching the top of the SERPs.

Needless to say, the closer to the top you are, the greater the visibility you can expect. Generally speaking, web users rarely ever visit the second page of Google when looking for something online.

So, you need to make sure that your website is among the first results they’ll be presented with when looking something up.

Business concept - Top view notebook writing Guest Blogging.

7. Go back to guest blogging

For some reason, there’s a common misconception that guest blogging has become irrelevant. Of course, this couldn’t be further from the truth. If you manage to secure a place for your blog post on some relevant and reputable site, you can expect plenty of good things to happen.

First of all, your business will be perceived as much more trustworthy as it is being promoted by a reputable source.

Secondly, this is a great way to introduce your business to a wider audience and spike interest with people who haven’t already heard about you or your brand.

Finally, this will also positively affect your SEO efforts, which is only another thing to look forward to.

8. Guest blogging – a two-way street

Along the same lines as our previous point, make sure you not only post your blogs on other websites but accept guest blogs as well.

Since guest blogging works best when it’s done both ways, you really need to open your website up to other businesses from your industry. This will not only bring numerous benefits to both parties involved, but it will also present a great means to work towards referral traffic.

But pay special attention to both where you share your blogs and the type of blogs you’ll end up promoting on your website to avoid potentially associating your business with a less-reputable or trustworthy party.
So, make sure you do your research and get into the cross-promotion with only the parties that are actually worth it.

Conceptual hand writing showing Keywords Targeting. Business photo showcasing Use Relevant Words to get High Ranking in Search Engines

9. Be precise with your keyword targeting

Whenever there’s any talk about keywords, it’s often advised that businesses focus on high-intent keywords. This, of course, is extremely important as without securing those keywords, you can’t really expect to advance.

But do keep in mind that the majority of web searches actually consist of more than just a few simple words.
Instead, online users most commonly google entire phrases when looking for things online. That’s why you should expand your keyword targeting to account for long-tail keywords as well.

Long-tail keywords are the most similar to actual inquiries people type in search engines when looking things up online, so try to identify the ones that will work best for your business.

Rely on email marketing

10. Rely on email marketing

Nowadays, when talking about online business promotion, many people forget to mention email marketing. And since it’s safe to say that email marketing was one of the first forms of online promotion, this can be understandable to a certain point.

Many businesses (wrongly) believe that email marketing has become obsolete. Luckily, this couldn’t be further from the truth.

Email marketing is still an extremely powerful tool for business promotion and one of the best ways you can increase your website traffic. And since email marketing is basically free, yet it offers significant ROI, there really is no reason to ignore it.

11. Ensure that your site is responsive and fast

Since the technology has advanced so much, the days of slow-loading and unresponsive websites are over. What this means is that there’s no longer a place on the internet for websites that are performing poorly.

According to research, one in every four visitors will abandon your website if it takes more than 4 seconds to load fully.

Additionally, every 1-second delay will result in diminished customer satisfaction, while as much as 64% of shoppers will choose to shop somewhere else if they weren’t satisfied with the experience on your website.

That’s why you need to make sure your website’s loading speed and responsiveness are at least optimal, if not excellent.

Of course, you also need to account for mobile shoppers as well, since nowadays, almost every single person owns some type of mobile device, and a great percentage of them has made at least one online purchase via those devices.

12. Make your website a safe place to be

Due to the fact that online security is everyone’s top priority these days, you can’t really expect to experience an increase in website traffic if your website isn’t safe to begin with.

Simply put, unless your (potential) visitors can see right from the first glance that your website is properly secured, they won’t be inclined to click on it and explore it further.

So, make sure you invest in all the necessary security measures that will help you keep both your business and your visitors safe. This is particularly important in case your visitors don’t simply browse your website but also leave any type of personal or sensitive data.

13. Offer more than just products or services

Naturally, every online business has the ultimate goal of boosting its sales and increasing its revenue. But businesses that focus solely on the sales aspect of their endeavor don’t always get what they want, as they can often come off as too money-grabby.

So, instead of simply bombarding your audience with various products/services promotions, think about offering something more to them.

Webinars, video guides and tutorials, presentations and similar content can offer great value to your audience without necessarily expecting anything from them in return.

In short, don’t make your visitors feel like the only reason to visit your website is to spend money.

14. Check what your competition is doing

In the business world, it’s not only important to focus your attention on your side of the fence, but also peak a bit over. What we mean to say is that you need to know what your competition is doing in order to be able to beat them.

So, make sure you research your competitors and see how they’ve approached the matter of increasing their website traffic. See what they’ve done and what seems to be working for them. That way, you can get the idea of how you can try and do the same in hopes of achieving the same results.

15. Don’t just speak but listen

This may come off as a bit of a surprise to some, but audiences really like businesses that are interested in feedback. So, one of the easiest ways to bring more traffic to your website is to encourage your audience to help you find ways to improve it.

Simply ask your current audience what they would like to change about your website and how they would improve it. Additionally, encourage them to ask their friends and family to join in as well.

But, most importantly, don’t let all the gathered data simply slip away. Instead, make sure you actually do listen to what your audience is saying and don’t be scared to make some changes – at least the ones that make sense for your business.

Final thoughts

As you had the opportunity to see, boosting traffic on your website really isn’t that difficult.

The most important thing you need to decide upfront is what you want to achieve with your efforts. Once you answer that question, it will become significantly easier to identify the ways in which you can reach your goals.

Authors bio:

Victor Baldin is a digital marketing specialist, currently working as a freelancer and at Digital Strategy One. Love to explore the newest web trends, tech, and marketing tools.

Victor Baldin
How to Start a Dropshipping Business

How to Start a Dropshipping Business

If you want to get into the dropshipping business, there are a few things you need to do before starting your business. First, you need to figure out your niche and what items in it you want to sell. You will need to research the market, the trends, and the customer base. Once you have found your niche, you will need to get your employer identification number (EIN). Then you need to find suppliers for the products you want to sell. You must understand how margins and markups work when setting prices for items. Also, there are pricing tricks that may get customers to choose you over your competitors. Make sure your website has good branding and make use of cross-selling items. You will need to decide how you and your supplier receive orders from the customer. One of the keys to being successful with dropshipping is excellent digital marketing. This is a very crowded space. As a result, you’ll want to make sure that you have a superior digital marketing plan.

Finding Your Niche

Your ideal niche will have high demand, low competition, high margins, and be something you are passionate about. Create a table and put a number on a scale of 1 to 10 for each category above. This way you can quantify which niche will be best for you. A great tool to use for your research is semrush.com. If you go to “Keyword Magic Tool”, then you can do keyword research to see how difficult it will be for you to rank for certain keywords and how much traffic volume there is for the keywords you plan to rank for.
Semrush
Another important tool to use when deciding on what dropshipping category you plan to go with is Google Trends. This will will let you know if your products are seasonal, trending up, or down. The last thing you want is go into a category that is trending down and has no future.
Google Trends
For example, we can see from this screenshot that “fishing” is a seasonal category in the United States and is relatively stable.

Once you decide on niche research the items thoroughly. Look into the customer base and see what is currently trending. Research the item and the customers that buy that item and or similar items. If you determine it has a strong customer base, then look into buying the item but look for it on sale from a wholesaler so you can make some money. Also, it is important to research your competitors that sell the item and similar. Not only to see what they are pricing items at but to see how many are in the same niche are selling the same item to decide if it’s worth selling. Below are some different niche options and how each niche works.

Fashion Dropshipping

Fashion is one of the most popular niches and can be a profitable niche. As with most things, when selling clothing you want to sell what is tending or an item that customers will always want. Like simple tank tops will always sell and will be a good source of income over a long period of time. Though you will make more money on the current trending fashion items. If you decide to go with trending fashion items make sure to check the customer base of each item before purchasing them.
Blue stone necklace surrounded by rose pedals

Health Care Dropshipping

Health Care items have been selling more than normal. When more people were stuck home from the pandemic, there was an increase in health items and exercise items. While skin creams and weight loss powder mixes are always popular, you also want to look into other items to get more sales. When looking for an item to sell in this niche, look into the latest health tips on the internet and the customer base. Look for items that are not too expensive that you can buy in bulk at a discount and markup for profit. Items you may want to look into are smaller excise equipment like hand weight, balancing balls, and stretch ropes. Other items would include the latest health creams and diet supplements.

Tools can sell well, but when starting it is better to start with selling tools that are for occasional home use. Your target customer base should be a younger group in their 20s that needs items to fix simple things at home using a basic tool kit. Pro tools are pricey and a competitive market is already out there, but selling simple tools anyone can use with a low markup will help you sell more. Even though it is a lower markup and margin, you will sell a higher amount.

Dropshipping Toys

With the toy niche, you want to stick with only those that fall into current trends or are sustainable as long-selling items. You don’t want to go with a copyrighted product, as you will have to get a legal contract to sell them. Baby toys are common and popular selling items, especially plushes. Especially educational toys, that can range from art, science, and alphabets. Things like balls or anything that would help fine-tune a child’s motor skills. Additionally, there are hobby toys, like models that are popular for all ages. If you decide to sell model kits, check current tending models before buying.

Model toy airplane

Dropshipping Hobbies

Hobbies are a niche of their own as well. Hobbies are always a popular niche, but there was an uptick during the pandemic. Cooking became even more popular, taking off in cooking tools and supplies in baking. Redoing the yard and the interior of the home did too as most people were now spending more time at home since the pandemic’s shutdown. Knitting has been a popular hobby niche for some time, and not for just making clothes. There are other creative knitting items like plushes and house items that can be made. Starter knitting tools and creative knitting books that teach others to make items that are currently trending are good to sell.

Droshipping Electronics

When starting in the electronic niche it’s best to lower-cost items as opposed to higher-cost items like TVs. Higher-priced items tend to not sell as fast, and you have a lower margin. Lower cost items, like phone chargers, move quicker, you can buy in bulk and have a higher margin. As with all niches, research the market for the item you want to sell first before going ahead with buying. Everyday needs items are good to sell, along with some electronic toys.

Dropshipping Food

For the Food niche, Non-perishables are the best to go with. Snacks that are tending, and even limited edition seasonal snacks can make a profit if you’re willing to take the risk and do the research. Don’t buy too much though as you want to avoid dead stock. Deadstock is a product that is no longer or rarely sells, so it ends up taking up shelf space.

Cooking concept. Basic baking ingredients and kitchen tools isolated on white

An Employer Identification Number (EIN)

Getting your Employer Identification Number (EIN) is the first step to starting your business. If you want a have a profitable business, do not work with websites that will let you sell their products without an EIN. The reason why this is a bad idea is that means you will be buying at the retail price and then marking up to try and sell it at a higher cost than retail value. Not a good way to do business or a good way to get customers. The only case this works ok in is with rare electronic or clothing items from other countries that you can mark up and else overseas.

Finding Your Suppliers

Having good suppliers is crucial for your dropshipping business. Here are a few things to look for when researching a supplier or wholesaler. Look at the reviews other have for the wholesaler. Check that their name matches the name on the shipping address. When contacting them see how quickly they reply. You want someone you can get in touch with relatively easily.

Inventory Source
A great source for finding suppliers is inventorysource.com. The suppliers they have on their website have a history of working well with their integration software and vendors. We like this company because they can help you integrate your online store with your supplier. This means that you don’t have to worry about uploading pictures, managing inventory, pricing, or any of the other tedious tasks that are necessary for a drop shipping business.

Manufacturer’s Suggested Retail Price (MSRP)

Manufacturer’s Suggested Retail Price, also known as MSRP, is what the wholesaler suggests the retails price of an item is. If you buy a product with a $90 MSRP with a 25% discount, you can then apply that discounted product to sell at your store with a bit of a mark up to make a profit.

A pen, calculator, and glasses laying on top of a spreadsheet

The Differences Between Margin and Markups

How to figure out how much to mark up and how much your margin depends on the items and the price the items were obtained at. There is a basic formula you can use, the ones below are from BlueCart. The Cost is the retail price you bought the item at and the Sales Price is the amount you are selling the item for.

Magin Formula:
Margin = ((Sales Price – Cost) / Sales Price) x 100

Markup Formula:
Markup = ((Sales Price – Cost) / Cost) x 100

The margin is the percent of the sales price you keep. While the markup is the percentage of how much you markup an item from the original retail price. Say an item was Retail Price was $40 and you sell it for $80. The margin would be 50% as half the profit goes to the amount purchased. The markup would be 100% as it doubles the amount of the retail price.

Psychological Pricing

Psychological Pricing is when prices seem lower or cheaper based on the price shown, also known as, “odd-pricing” is where the customer will mentally round down on the shown price. For example, a customer may mentally round down $9.95 to $9 instead of $10. Lowering your end price to .65 or .45 cents may cause the customer to go with you instead.

Male hand holding megaphone with speech buddle saying DON’TS

The Don’ts of the Dropshipping World

One of the main things to avoid in the dropshipping world is you don’t want to sell low-quality products. Selling low-quality products can result in losing your business, or ruining your reputation. You can sell low-cost products, but you want to make sure the quality is good and they will not break easily. To avoid running into this problem research reviews and check out the background on the company that makes the product, and if they have other faulty products. The only exception of low-quality products are items customers don’t expect high quality on like mugs.

Always research an item that you plan to sell. Besides looking into if the item is low or high quality, you need to know the item’s customer base. Research the customer base to see how big it is and how likely they are to buy this product. You want to buy the product when the item is on sale from your suppliers.

Don’t over rely on suppliers to always have items stocked. Having good communication with your suppliers can help you avoid the back-ordered stock. Also, how well they communicate can show if they will be a good supplier. For example, if they are hard to reach or they don’t reply in a timely manner, you might want to look for a different supplier.

Not focusing on the customer will hurt your business. If a customer has an issue, you should reply in a timely manner to resolve the issue. As with any type of relationship, communication is the key to success. If you don’t address issues customers may have you may get a bad review. The more bad reviews, the less you are likely to get more business. Also, replying to questions can help to get more business.

Responsive Web Design. Laptop, tablet, and phone showing the same website.

Basic needs for your Dropshipping Website

To have a good website for your dropshipping business, you need to follow the basics any website should have. Keep the layout simple and easy to navigate. Businesses lose more potential customers by having a site that was difficult to find their way around on and search for what they need. Have good branding and have your site’s colors themed after it. Also, have ways to cross-sell items on your website. When the customer is looking at one product, below the item show other products that would go well with it.

Cross-selling is a way to sell additional items that are similar or go with an item you are selling. For example, you sell lace-up boots, you can also sell them as an add-on shoe polish, shoestrings, and shoe inserts. Having these other items listed below the boots is a way to cross-sell. The best types of cross-sell items are cheap and small things. Also, cross-selling is convenient for the customer, as they may have already planned on looking for the suggested items.

Ways Orders are Received

When a customer orders from you, the order is then sent to the vendor that supplies you with the item being ordered. There are various ways for your vendors to receive orders. They can come through email with the order either in the email or as an attachment. Over the phone using an automated system. You can have them sent by automating your website. Talk with your vendors to see how they prefer to get orders.

Cropped View of businesswoman using smartphone in office with marketing icons

Marketing

Besides a lot of research, the top thing you need to do is marketing. You can market on social media by having a business page on places like Facebook and Twitter. Take advantage of Facebook Ads to get seen. Google Analytics helps show what is being looked at the most and least on your website. Google ads can help boost traffic to your website. Also, you can list on other marketing sites if you don’t have a website.

There are a few marketing websites you can list on that already have a customer base. A few places you can sell on are Amazon, Shopify, and BlueCart. By listing on these sites you get access to each site’s customer base. Though you have to decide for yourself if it will be beneficial.

Amazon lets you list on their marketplace as long as you follow a few rules, which are quoted below. To avoid confusing the customer, Amazon wants you to be listed as the seller on the site and on the invoices the customer receives. Any returns will need to go through you.

“Purchasing products from another online retailer and having that retailer ship directly to customers, if the shipment does not identify you as the seller of record or if anyone other than you (including the other online retailer) appears on packing slips, invoices, or external packaging, it is strictly prohibited without exception; or
● Shipping orders with packing slips, invoices, external packaging, or other information indicating a seller name or contact information other than your own is also strictly prohibited.
Any time a customer sees packaging, invoices, or receipts identifying a seller that is not either you or Amazon it creates confusion for the customer about how their order is being fulfilled and whom they should contact with any problems or questions.
If you intend to fulfill orders using a drop shipper, you must always:
● Have an agreement with your supplier that they will identify you (and no one else) As a seller of your products on all packing slips, invoices, external packaging, and other information included or provided in connection with the products;
● Remove any packing slips, invoices, external packaging, or other information identifying a third-party drop shipper prior to shipping the order;
● Be responsible for accepting and processing customer returns of your products; and
● Comply with all other terms of your seller agreement and applicable Amazon policies.”

Gotten from Amazon’s Drop Shipping Policy

Amazon drop shipping fees range from around 10% to 15%. Not ideal if you have small dropshipping margins as it will take a good amount out of your profits. Additionally, there is the cost of the sellers plan of $39.99. Amazon takes out close to 15% off your top revenue. The downside is it’s a competitive business and you are likely not to get long-term customers. You may need to have your category section approved by Amazon before you can start selling. This is true if you sell clothes and jewelry. Upside, if you have a Shopify account you can connect it to your Amazon account. Check out each marketplace to see if it’s right for your dropshipping business.

Remember before starting your dropshipping business you must find the niche you want to sell in. Research is key when finding a niche, checking out an item, the customer base, and competitors. When you are ready, get your EIN and find your suppliers. When pricing, be sure you price items fairly by understanding your margins and how much to markup an item. Try using psychological pricing to get more customers by having the end price at .85. Your website needs to be well branded and take advantage of cross-selling. Market your website and items on social media, and google.

Digital marketing is a broad subject. As a result, you might enjoy reading “How To Use Google Ads” . Also, if you would like a free consultation on drop shipping, then please call us at 559-553-5000. This way we can help you personlize a marketing plan for your needs and show you some examples of other client’s we’ve helped with their marketing.

7 Easy Marketing Ideas for Your Plumbing Businesses

7 Easy Marketing Ideas for Your Plumbing Businesses

Ways to get your business more traffic.

1. Start With A Great Landing Page
2. High Volume Keywords With Low Competition
3. Offering Discounts
4. Social Media
5. Online Directories
6. Google Ads
7. Updating Information

When trying to get more customers, it is important to have a great landing page that gives the customer the information they need and have a way to get in contact with your plumbing business. Now comes the tricky part of getting them to go to your landing page. Keywords will get your website to come up in a search, but you will need more than that to show up at the top of the list. I will go over some useful marketing tips, to get your website to be seen and ways to get more potential customers. Joining companies that advertise your discounts can help drive more traffic to your site. Different social media options will help broaden the number of people you reach and give customers a more personal look into your company. There are a few successful paid ad services that can help boost you to the top of searches. Also, there are ways to list your business for free on search engines that will increase the number of people that see your company’s website. Using sites that are for the local area will help get your business in front of more local people.

Start With A Great Landing Page

Let us start with some basics that your website needs. Your landing page is a key deciding factor for the customer if they are going to reach out for possible business. Your page needs to be simple, clean, and easy to navigate. If your web page is hard to navigate and your information is difficult to find, the potential customer will move on. The top of the page should be your logo, with a color scheme that represents your page and should match or compliment a well-branded look. Alongside the logo, should be your header text along with the business phone number with area code. Make sure the number is active for mobile users, so they can tap and call. Below the header and phone number should be a hero shot. For example, a picture of someone in action, the company car with the logo on it, or a business place picture. Next, to the image, it is important to have a call of action to catch the viewers’ attention, like a contact form for an estimate. There needs to be a list of the services you provide, and state if your company is for residential or commercial work. After a glance, the customer should be able to know if you have the service they need. Also, if possible, you want to include customer testimonials to help back your company. Seeing other customer’s testimonials of your company’s work helps put them at ease that your team is good at what they do.

Additionally, having a marketing company create or look over your company’s website can help. They will be able to spot problems that would put off a potential customer, like broken links. Also, they can suggest a layout design that is clean and user-friendly. Not to mention they can update your logo, or have the site match the color theme of the logo unifying the page.

High Volume Keywords With Low Competition

To get your site seen, you will need both common and uncommon keywords that relate to services you provide that a customer might search for. The more keywords you have that apply, the more often your company shows up in a search. Popping up in so many searches using the most common keywords allows your company to stay fresh in the customer’s mind. Some keywords a customer may use such as residential plumbing, commercial plumbers, toilet repairs, emergency plumbing, water heater, and septic tank services. Be sure to include all the services your company offers as keywords. Also, include your town or city name in the keywords to get local business. For uncommon keywords try to think of alternative words a customer might use, like home plumbing, house plumbing, drip repairs, and pipe repairs.

Example List of Plumbing Services:
– Installation, Inspection, and Replacing
– Drain Cleaning
– Leak Repairs
– Toilet Repairs
– Pipe Laying
– Irrigation
– Fixing Clogs
– Water Heater Services
– Septic Tank Services
– Sewage Line Repairs

It is also important to go after keywords that are high in searches and low in competition. A great tool for this is https://www.semrush.com. It lets you know how much volume a particular keyword has and how much competition there is for that keyword.

Shipping boxes piled up

Beware of Keyword Stuffing

One thing that the search engines don’t like is when web pages try to do “Keyword Stuffing”. This is where you try to put too many keywords under one web page. This will make it difficult to rank for any of the keywords. It is best to optimize your page for one keyword and have that page go into full detail about that keyword. For example, the main keyword for this web page is 24-hour plumber as a result, Google will recognize that the web page is about people looking for a 24-hour plumber. You are more likely to rank on the search engines for your chosen keywords if you have dedicated pages to your preferred keywords.

Offering Discounts

There are companies you can advertise discounts and special deals offered for a limited time like Groupon. Groupon is an effective way to get new leads to your site by providing coupons for services. It is a great way to bring back old customers. Using discount marketing strategies to focus on returning customers for yearly maintenance on plumbing jobs. The downside is Groupon usually takes 50% of the sale as its service fee depending on the business. On the upside, you can customize your campaign, limit the number of coupons, and set the length of time that the deal occurs. Groupon does the work of researching and advertising to help get you seen. They are most effective in the short term and with limited-time deals. Other coupon sites you can go through our SlickDeals and RetailMeNot.

Similarly, you can offer coupons on your landing page to entice customers to use you. Your business’s website will come up in more searches by adding keywords to your site for the discount. Also, if you use ads advertised on other websites you should use the same ad on your landing page to help tie it in. The key is to capture a client and make them happy, because your money will be made from repeat business and referrals.

Male hand circling avatars with a marker

Social Media

Some other effective ways to get more traffic to your website are through using social media. It is an easy way to reach a wider base of potential clients and free. The top social media platforms for plumbing businesses are Facebook and Instagram. Being on social media platforms gives customers a more personal view of your business and a way for you to get reviews.

Facebook is a free platform to advertise your business that helps potential customers to learn more about your company and drive them to your website. It is also a great way to advertise when you have deals with posts and hashtags. Hashtags are a way to list keywords related to the post. Anyone looking for a local plumbing company will see your business in the search results on Facebook. Facebook is also a good way for connecting with your local community on other local Facebook pages. By joining these pages, you can list what you do, and future customers can connect with you. Also, word of mouth helps even more here. If someone posts for help regarding a plumbing issue and someone else end up recommending your business, not only will the person asking to see it, but several others who might use the information in the future to contact you. Additionally, you can respond to a post or a comment on your own posts.

They also have an option to show your ad for a fee. What is nice about Facebook ads is that you can set the daily amount for your ad, and it will give you a rough estimate of the number of people it will reach. Also, you can customize the settings to get the ad to appear in front of the audience you want. Facebook uses an algorithm to get your ad in front of people based on who they are and their interests. When you go to promote your page for the “goal”, use the “Promote Your Business Locally” option. Define your audience by selecting the area you wish to be seen in, the age range, gender, and special interests. You can then choose “Ad Create”. When creating your ad Facebook will offer a picture and text to use, but it is best to customize it with your images. Then you choose a call of the action button. Which can be to Like, Follow, or the option to open a link to your company’s website.

Designers choosing colors
The duration of the ad would be better over a longer period like seven to fourteen days as opposed to one to three days. Shorter times are good for ads that are about a limited-time promotion. For short-term promotions to reach more people in a shorter amount of time you can scale up the budget for the ad. Facebook used the example that you can budget $100 for a one-day ad or use the same $100 for a four-teen day ad and have roughly the same number of people will view it. It just depends on what the ads for. There is also the option to leave the ad running long term until you choose to shut the ad off.

Online Directories

Google My Business

This is by far the #1 online directory. In fact, don’t be surprised if up to 85% of you overall traffic will be coming from Google My Business. With that being said, it is critical that your Google my business is fully optimized. This means you will want to make sure you have a complete profile. Make sure you have the following completed:

• Complete Name of Your Business
• Phone Number
• Service Area
• Services Offered
• Open Date
• Description
• Logo
• Cover page
• Posts
• Website address
• At least 20 photos
• Address
• Categories
• Hour of Operation
• Attributes
• Date Opened

Yelp Directory

Yelp is another great platform for businesses to be seen and get reviews. Yelp is also free to list your business on, but they do have a paid service. With the paid service you can remove competitors’ ads from your Yelp business page and stand out in search results by listing what is unique about your business. The downside, the pricing starts at around $300, so you need to decide if it is worth it for your business. There is also a paid service called Yelp Ads. This allows you to easily create an ad, have your ad appear on competitors’ business pages, and you only pay per click.

Nextdoor Directory

While normally to be able to use Nextdoor you need an invite code to register, businesses can sign up on Nextdoor’s Business section. Simply create an account on their business page and set up your free business page. Much like Facebook, except it is only for your local area in close-by zip codes, you can engage local customers and give a more personal view of your company. They also have two ad types, Sponsorships for Business and Nextdoor Ads. The sponsorship allows you to interact more with people by sharing your expertise in the field, answering questions, and engaging the community by creating things like polls. Then, there are Nextdoor Ads, which are easy to create that you can link to your business’s website. You can customize the ad to target a certain age group, area, gender, household income range, and homeowners. Also, they track your ad progress and show you a report of how many times your ad appears and how times the ad was clicked on. The report can help you to optimize your ads, so they are seen by the right people at the right times. You pay for your ad based on the number of times the ad is clicked on.

 Person holding a miniature shop cart while online shopping

Pay Per Click Google Ads

Google Ads also has a pay-per-click business model. They use keywords and smart technology to help get your ad to the top of the search results when customers are looking. Your business website and contact number will show up both on Google Search and Google Maps. You only pay when people act either by clicking on the ad to go to your website or click to call. You create your monthly budget for ads which you can decrease or increase as you like. When setting up, decide whether you want to focus marketing on getting more traffic to your site or phone calls. There is a way to customize what areas your ad will appear. For example, just in your city or for the county. You can start and stop ads at any time. Also, Google Ads tracks your ad’s performance and makes a report for you.

If you do go the ad route, think of what you want in the ad. Use pictures you have taken or stock images you have purchased. It helps to target seasonal needs to ramp up business. You can focus some of the ads on what tends to need to be fixed in the Winter, like pipe breaks. During the summer, you can gear ads towards common summer plumbing issues like sprinkler issues, and clogged sewer lines. Do not forget, ads for semi-annual services like septic tanks. Also, if your company specializes in a certain area having ads that highlight this will help.

Often your area of service will have a local listing website to list your surrounding business on there. There is usually a free section to list your business. Some offer a paid option for an ad for your business to show up in multiple places on their listings. The great thing about using a local page is it will get you in front of local people.

Updating Information

Something easy but important to do is, to make sure to update your company data, and not only on your website. Using places like Google or Yelp, you can make sure the current address, phone number, and email by ensuring if you have your company’s information/ location listed correctly. If you move or have a new phone number, you want to get your information updated as soon as possible. There is nothing worse than losing a customer because they cannot find or contact you.

Finally, remembering to clean up your company website landing page, allows you to clearly list your services, show customer feedback, and use searchable keywords. By, choosing to use companies to advertise discount deals to get a short-term boost in leads and to possibly get old customers to return. Use social media to drive traffic, get seen, and give customers a more personal view of your business. Estimating if the cost of certain additional paid features will benefit your company such as Yelp Ads, and Google Ads. Make use of free services that will list your business. Lastly, check to make sure your contact information is up to date on all sites that have your business listed.

__________________________________________
Sources:

Elements of a Great Landing Page

https://www.youtube.com/watch?v=GevNNLSm4ek&t=38s 

Groupon

https://www.groupon.com/merchant

Quora

https://www.quora.com/search?q=What%20percentage%20does%20Groupon%20take%20of%20sales%3F

Google My Business

https://www.google.com/business/

GoogleAds

https://ads.google.com/home/#!/

Yelp

https://business.yelp.com/products/yelp-ads/

Facebook

https://www.facebook.com/business/learn/lessons/promote-your-business-locally?course_id=353295105351345&curriculum_id=1855777264527194

Visalia Local

https://visalialocal.com/submit-listing/

How To Start An eCommerce Store -step-by-step Guide +7 Tips For Starters

How To Start An eCommerce Store -step-by-step Guide +7 Tips For Starters

This may be the best moment to learn how to start an eCommerce business! Partly because of the pace technology evolves, but also because of external factors such as the COVID pandemic.

According to information from eCommerceCEO the online sales market will reach $6.8 trillion by 2023. That’s why this is the best moment to start your own digital business.

Let us draw you a road map with this step-by-step guide.

1- Choose The Right Products

If you feel stuck on this stage, you are not alone! Most of the people who desist from starting their eCommerce business never get through this stage. And there are good reasons for that.

Finding the right product to start your eCommerce business is not an easy task. You have to do a lot of research and pay attention to new trends.

Start Simple

Think of the niches and communities you’re already in. Are you a member of a soccer team, a chess club, or a manga community? Think about the things you and your team struggle with the most… is there any product that can help you put the uniform quicker, draw faster, or store your chess set better?

Avoid The Generic Route.

Shipping boxes piled up
We all remember that guy who was going to be a millionaire, but now only has thousands of fidget spinners rooting in the garage. Keep in mind if a product is already booming, it’s probably too late to start a business about it.

Instead, go for products that are hard to find on Amazon, eBay, or any popular eCommerce website. As we mentioned before, you can find products right away if you think of the niches and communities you belong to.

2- Find The Right Niche For Your eCommerce Store

Male hand circling avatars with a marker

Not all products will work for all audiences. The search for a niche has to be tied up to the product from the beginning. Even if your product is a brand new invention that everybody should have.

Let’s say you decided to sell a smartphone lens to take photos. Start following photography profiles on Instagram or join a photography community on Facebook!

One great way to find both: niches and products is by joining online forums, like reddit.com

Reddit homepage screenshot
If your product is, let’s say, a magnetic knife holder, you can go to Reddit and join forums like FoodPorn or JapaneseKnives.

Finding the right niche is important! Because it is an excellent place to find people already interested in your product and because getting community feedback is an unending source of ideas for new products.

3- Set Up Your eCommerce Brand And Business

Male hand circling avatars with a marker

People keep choosing apple products over more generic brands because we all know what quality to expect from them. That’s what a well-built brand can make for you. Here are some of the steps that will help you build a strong business and a good brand image.

Pick Up A Name

Your store name doesn’t have to be the legal name of your business, but we suggest you keep them related. Remember your niche research and use a name related to that.

Register Your Business

After choosing a name, you need to register your business. This can offer huge benefits as legal protection and tax benefits.

Get All The Licenses And Permits Up To Date

Getting all your business documentation in order is the best way to avoid unpleasant surprises.

There are a lot of resources you can access at the Small business Administration, including a guide to help you register your business. You can also find mentors and information about almost anything related to the start-up world.

Develop Your Brand Identity

Designers choosing colors
Try to answer this question, Which was the reason why you started this business, that is NOT money? Maybe you found a product you thought everybody should have, or a device so unique you haven’t stopped recommending it to everyone. That is the line of thought you should follow to write a strong brand identity.

This is an important part of the process if you want to stand out from the competition. Developing a brand identity can also help you connect with your audience at a more personal level.

Develop A Good Content Strategy

This is going to sound counterintuitive, but the best way to sell is by not trying to sell.

Let me explain. We all hate when people try to sell anything to us, right? But -you may ask- how can I connect with my customers if not by selling them something?

And the answer is very simple: Trough high-quality content.

The hard selling “push” strategies that our parents used in the ’90s don’t work anymore. People are tired of brands trying desperately to get our attention. Instead of that, what you should do is develop a “pull” strategy.

That means, instead of using ads as a spear to hunt your customers… develop good content that works as bait, and let them come to you. Do not push your brand on them, let them fall in love with it.

Remember, good and abundant content is the reason why you have never seen ads for Instagram or TikTok.

4- Set Up Your Ecommerce Platform

 Person holding a miniature shop cart while online shopping
After deciding on which products to sell and creating a brand image, the next step is to create an online store. There are three different ways to do that: By your own, using an eCommerce platform, or hiring a professional web designer.

Let us break the pros and cons of those three options.

By Your Own

This is the best option for people with advanced developer skills. You can have control over everything from the domain to the payment methods, to the server. Keep in mind this is also the most time-consuming option since you need to take care of things like copywriting and graphic design.

Pros

  • Ideal for people with coding skills
  • You can choose the exact features and plugins your store needs

Cons

  • Need to know to code
  • Time-consuming
  • You also need copywriting and graphic design skills
  • It can become very expensive

Using an Ecommerce Platform

There are eCommerce platforms that do some of the heavy liftings for you, so you can just focus on delivering a great experience to your customers. While some of them offer great advantages for starters, if you choose the wrong one, you can find a lot of limitations when you want to grow or diversify your business.

Pros

  • Easy for beginners
  • Some of them also offer payment and shipping methods

Cons

  • Some of them present limitations to grow or expand
  • You need to pay a monthly fee or a commission for every product sold
  • Your e-store is not entirely yours

Hiring A Professional Web Designer

Team of web designers around the table
This is by far the best option either to start or to grow your online business. The only real downside is how difficult it is to find a good professional. But once you find one, they can do whatever you want with your eCommerce. You can choose the server, the payment method, the shipping service, you can change domains, switch the design, add and take out products, etc. This is also a great option for people who want to have complete control over their business.

Pros:

  • Absolute control of your e-store
  • You can have the exact features you want
  • They take care of everything
  • No coding skills needed

Cons:

  • Good professionals are hard to find

Whether you choose any of those options, here’s a roadmap with a broad view of the things you may need to take care of before starting.

Get Your Domain Name And Url

The best thing you can do is to choose your business name and domain at the same time. This way you can be sure it will be available. Although if you already have a brand and just want to get the domain, you can play a little with characters and words.

Remember to keep it simple and short. That’s the best way to make sure people will remember your brand.

There are many ways to look for a domain. If you are creating your e-store on your own, you can use Google Domain or GoDaddy to check availability. If you are using an eCommerce platform, some of them can help you get the domain you want, and many also include this as part of their service.

If you have a web designer it’s even easier because they can take care of everything and even present you with creative options for a domain.

Questions To Find The Right Platform

Raised hands with question marks

If you are using an eCommerce platform, there are a couple of things to keep in mind to find the right one for your business.

As always our best advice is to hire a professional, but if you want to start with an eCommerce platform, here are some things you should ask first.

  • Is this platform easy to set up?
    Be careful to choose a platform that offers ease of use for your skill level, or at least good customer service.
  • Is it easy to design and navigate?
    Check the templates they offer and take a look at the actual stores built on that platform to be sure the stores work and the pages are easy to browse.
  • Is it secure for my customers?
    Check your page has “HTTPS” instead of “HTTP” and also check the lock icon on the address bar. If you don’t have those, people won’t trust you with their card numbers.
  • Does it integrate with other platforms?
    Not all eCommerce platforms are compatible with all apps and platforms. Check yours can integrate with the other sites and services you want to use.
  • Does this platform allow me to use SEO?
    This is a really important aspect since SEO is one of the best ways to drive people to your website. Make sure the platform you use, allows you to run SEO campaigns.
  • Is my store responsive?
    Most online purchases are made on a mobile device. That’s the reason why it is so important to make sure your page looks good on all of them.
  • How easy is it to talk to someone at tech support?
    Get ready to find all kinds of technical problems mostly at the beginning. Make sure you can contact someone to help you, or at least to check if they offer any type of learning resources.

You can also check these 5 key aspects you should consider to start in eCommerce to get a better idea of all the things you need before starting.

Experts Choice: Woocommerce

Woocommerce website screenshot

After many trials and errors, a lot of professional web designers choose woocommerce. This platform is well known because of how easy it is to use for starters, but also because of its robust features that make it an excellent choice for everyone.

Here are some of the reasons why as professionals, Woocommerce is the best option:

  • User Friendly
    It’s interface was developed to help everyone get the job done easily. It is easy to download and install, and it’s learning curve is way friendlier than the other ecommerce platforms.
  • Customizable
    Because it is an open source system, you can customize it to work exactly as you want. The best part is that you can customize it by using plug-ins, which means you don’t even need coding skills.
  • Open Source
    As it is an open source system, chances are the plugin you want has already been developed by someone else. It will work even better if you have coding skills or a web designer who knows how to add and remove them.
  • Affordable
    Woocommerce is free to download and install. This is undoubtedly one of the main reasons behind its popularity. However there are thousands of plugins you can use, and some of them may have a cost.

5 – Develop An Ecommerce Marketing Strategy

It won’t matter if your product is the best invention since the internet if nobody hears about it. That’s why you need to develop a marketing strategy.

Let’s say your store is all about technology and gadgets. Then maybe you want to join tech and gadgets groups on Facebook, or start posting videos of your products under the #Technology hashtag on Instagram.

Social Media

Social media icons collage
Develop a social media strategy only after you find your niche. This way you can focus all your efforts and budget on campaigns with high potential.

One big advantage of using social media to promote your store is how easy it is for starters. You can start investing as little as $10 and get some results.

Although you don’t need to invest in paid advertising. You can Look for Facebook groups, Instagram profiles related to your business and use related TikTok sounds to get more people interested in your business.

SEO Strategy

Search Engine Optimization (SEO) is about using search engines to reach more potential customers.

Let’s say your product is artistic candles. You want to develop an SEO strategy that shows your store every time somebody types “colorful candle” in google.

How?

The best way so far is with high-quality content. Start a blog about your product, and take advantage of the available SEO tools. Let us share with you 4 tips about how to write SEO-optimized articles for your blog.

Use The Right Words In The Right Places
Look for the keywords related to your product and write about that. You can use tools like Answer the public to find out.

Answer The Public screenshot

Write Concise Titles And Meta Descriptions
The Meta description is the short text under the URL in the google search results page. It doesn’t have a direct influence on SEO but is vital to let people know what your article is about.

You can use the SERP preview tool High-Quality to get the right size for your headlines and meta descriptions

SERP screenshot

Deliver High-Quality Content
Google algorithms always favor high-quality content. Avoid copy-pasting from other sites since google sees that as plagiarism, and it can damage your Google ranking.

If you want to learn more about how to write great pieces of content for your SEO strategy, we wrote this guide to help you write better content.

Before You Start -7 Advanced eCommerce Tips

Now that you have all the basics, let us show you some tips before you start your eCommerce journey.

1. Better Ideas Lead To Better Products And Services

And the only way to have good ideas is by trying a lot of them. Don’t be afraid of trying new things. Keep in mind some of them won’t work but can give you valuable insights.

2. Focus Not On Your Product But On Your Customers

Woman on laptop smiling at the camera
When writing copy for your audience, avoid talking about how wonderful your product is. Instead, tell people what that product can do FOR THEM.

Also, remember customers value the products and services that deliver a broadened experience. Weather is a unique packaging or a socially responsible brand.

3. The Importance Of A Good Brand Identity

Developing a brand puts a name behind the products you are selling, but it also has huge benefits! You can access tax and legal benefits as a registered business. But it also helps you develop brand awareness and reach much more customers.

4. People Trust Reviews More Than Whitepapers

No surprises here. We are more eager to trust our neighbor’s opinion before getting a new lawnmower, than a hundred salesmen.

Many commerce platforms allow you to show your reviews from Google or Yelp. And most of them ask your customers to leave reviews. Don’t be afraid to show the best ones and share them on social media.

5. Good Web Design Always Wins

Many devices showing the same website
Although you can start an eCommerce business using any platform, getting a professional web designer is the best strategy in the long run.

6. Read Your Audience’s Mind

Remember your audience won’t necessarily write the description of your product. They will write what they want. For instance, if your product is a purifier water bottle, don’t use the keyword “purifier water bottle”

Use instead
“The best way to get drinking water in the wild”

7. Don’t Underestimate Your Seo Strategy

The correct SEO strategy can put you right where your customers are looking for. Remember to follow the guidelines and avoid any type of plagiarism since it can affect your ranking in Google.

Conclusion

This is maybe the best moment in history to start your own online business. And now, you know exactly which steps to follow.

If you are interested in automation tools for your online business, check this article about the best automation tools for eCommerce

Let us know which step you liked the most, and follow us on social media to ask anything about the article! We’ll be glad to help you.

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