Website Audit Checklist- Top 67+ Items Your Website Must Have

Website Audit Checklist- Top 67+ Items Your Website Must Have

The website audit checklist below is what we like to use before we publish any of our client’s websites. If you have an existing website or getting ready to launch a new website, then make sure you don’t miss out on the list below.  Every year it gets more and more difficult to compete online; therefore, It is critical to the success or failure of your website. The good news is that our web design checklist below covers some of the most common missed items.  

General Website Checklist


    1. Favicon- Does the website have a favicon? Make sure to include a favicon that can be seen clearly. If it doesn’t have a favicon, then you can go to to create one
    2. Header- Does the phone number appear on the header for the desktop?
    3. Blank Space- Is there blank space that can be filled with content? Don’t leave unnecessary blank space.
    4. Alignment- Are the images and text aligned? Does the website appear clean and structured?
    5. Footer Links- Does the Footer have main links as in the menu? This only applies if there is no sticky menu.
    6. Social Media Links – Does your website have social media accounts? Are there links on the website to indicate their social media presence?
    7. Do the images, audio, and videos all work on a mobile, tablet, android, iPhone, and desktop? 
    8. Browsers- Can the website be seen across Safari, Chrome, Internet Explorer, Edge, and Firefox with no errors?
    9. Mobile Devices- Can the website be seen clearly on mobile devices? Must be responsive and have no errors. A good tool you can use is Google’s mobile-friendly test that can be found here: It will let you know if your website passes the test. According to Tech Injury, 80% of users use their mobile devices to surf the internet.
    10. Logo Link- Make sure the logo links back to the homepage across the website. 
    11. Color- Is the color scheme consistent?
    12. Text- Does the text contrast well with the background? Is the text easily readable?
    13. Videos- Make sure that when the video is finished playing it doesn’t show more videos.
    14. Zoom Level – Can all text and main images still be seen at 80% and 125% zoom level?
    15. Are there “Call To Action” buttons like “Get Started Today” or similar. Usually, after a paragraph of text, we should see a call to action to increase conversions.
    16. Awards/Certifications – Did you showcase all of your awards and certifications?
    17. Does the address link to Google Maps?
    18. Testimonials- Do a quick google search to see if you can find any positive reviews on any online directories like Google Local Listings, Yelp, Facebook, or any others. If you see positive reviews, then make sure to add them. 
    19. Phone #- Does the mobile version of the website dial a phone # when clicked on? For example, if it says 559-553-5000, then will the cell phone start dialing that phone # when someone clicks on it?

Website Accessibility Checklist 

Web Design Accessibility Checklist
  1. Readability- Does the background allow the text to be easily read? For example, white background and yellow text are not a good combination. A good tool to use for is  the contrast checker aim contrast checker
  2. You can also use the Firefox browser and use the eyedropper tool to get to help compare the colors by clicking on settings –> more tools –> Eyedropper. Once you have the color codes, then you can go to the web aim tool above and compare the two colors to see if it passes the test.  accessibility plugin
  3. Contrast/Brightness- Can increasing the contrast and/or brightness to make the image look better?
  4. Slider- Can the text in the image be easily read? Make sure to add a background to the text if you can’t read the text. The slideshow should be going 3 to 4 seconds
  5. If you have a WordPress website you might want to consider using this free plugin:
  6. Accessibility WordPress Plugin
  7. A great tool to check the overall accessibility of your website can be done by going here: aim audit tool
  8. Creating an accessible website deserves an entire checklist of its own since there are many more items to be considered. For more in-depth training, then we recommend this course on here:

Web Design Image Checklist

Web Design Image Checklist
  1. Cropped/Stretched Images- Are the images cropped accordingly? Don’t stretch any images or cut off any letters.
  2. Copyright Infringement- Make sure to only use images that you have taken personally or have purchased. We like to use or because they have the best value. Being sued for copyright infringement is not fun and can be very expensive. It’s best to purchase your images, audio, or video if you don’t have original content.
  3. Compression- Is the image over 800px in width or height? Chances are the image is too big and needs to be reduced to smaller file size. This way it doesn’t slow down the download speed of a website. If your images are too large, you might want to consider using a tool called tinypng.comtiny png image compression software
  4. Image Headers- Are the image headers different on every web page? It is better to have a different image header on every web page. This way there is a variety to the website.
  5. PNG vs JPG- Does the image need to be in PNG because it needs to be transparent? If it doesn’t then it’s best to put it in JPG because JPG’s are not as heavy. This way the download speed is faster.
  6. LOGO- Does the logo background blend in well with the website background? You can use the contrast tool mentioned above.
  7. Quality Image- Replace any low-quality images. For example, are there any new graphics or logos that can be replaced?
  8. Text Readability – All text must have a color contrast ratio of 4.5:1 against its background. Basically, can the text be easily read on images?
  9. 404 Pages- Does the website have custom 404 error pages? If not create one.
  10. Distinctive Links – Text links inside a body of text (not inside header or footer navigation menus) must stand out from normal text through at least two of the following markups: underline, bold, italics, color.

Contact Forms Checklist

Contact Forms Checklist
  1. Contact Forms- Does the contact form have a field for Full Name, Phone Number, Email, and Message? Make sure it does
  2. Contact Form- Does the contact form go to a thank you page. We need it to go to a thank you page because if you ever decide to run Google Ads, then a code needs to be added to the thank you page. This way you can know that the lead that was generated came from Google ads. 
  3. Test the contact forms. Did we receive the e-mail with all of the content from the form?
  4. Captcha- Does your form have a captcha from google to help prevent spam from the contact forms?

Text Content Checklist

Text Content Checklist
  1. Text- Are there any grammar errors? Did you run the text through Grammarly?

  2. Proofread the entire text and check for spelling errors. Use the chrome extension named “Web Page Spell Check” so that you can check for all spelling errors on the website.

  3. Text – Is the font size and style consistent through the different web pages?

    Search Engine Optimization Website Checklist

    seo Website Checklist
    1. Meta Description- Add an appropriate meta description that describes what the website is about. Make sure that each web page has a different meta description.
    2. Meta Description SEO- Is the Meta Description SEO-friendly? Does it include 156 or fewer characters and the SEO keyword?
    3. Friendly URL’s- is a friendly URL and is not a friendly URL. This is specifically important when creating WordPress websites. Don’t use uppercase in URL’s.
    4. Links- Are there any links that lead to the wrong page, or a broken or outdated page?
    5. Add social share buttons: re if you have more social shares, then you are likely to get more backlinks which will help you increase your rankings
    6. Check for broken links with this website:
    7. Is my target keyword(s) within the first 200 words of each paragraph? If you have a WordPress website, then a good tool to help with the overall SEO of your website is a plugin named SEO YOAST.  

    SEO Yoast plugin checklist

    8. Are my target keyword(s) in the title tag, alt tag, heading tag, and meta description?

    9. Underscores URL – Using underscores in your URL makes it hard for search engines to determine your site’s relevance to a search. Google sees hyphens as word separators while underscores are ignored

    Wrong =

    Correct =

    1. Title SEO- Is the title optimized for SEO? Does it have 70 or fewer characters and include SEO keywords?
    2. Heading Tags- Does the website have appropriate heading tags
    3. Speed- Does the website have average download times? Can the website be downloaded faster? If so, make sure to do so. Please go to to see what can be improved with the website speed. Another great tool to use is called This tool will also give you suggestions on where your website can improve its speed. 
    4. Does the website have Google Search Console? Google search console will allow you to see any performance issues that your website is currently facing. 

    Google Analytics Screenshot

    1. Is the website set up with Google Analytics? You’ll want to know who is visiting your website, how long they’ve been on your site, which web pages are performing the best, and so much more. 
    2. XML Sitemap- Does the website have an XML Sitemap? If not, then please create one. Make sure that there is a link on the footer named “sitemap”. This way search engines can crawl it faster.
    3.  Go to and create a free account. Once logged in go here: and document any websites that are linking to the website and have a spam score of 30% or higher.
    4. Schema Markup – There is a tab within SEO Yoast that will help you add scheme markup easily. 

    Website Security Checklist

    Security Website Checklist
    1. SSL Certificate – Does the website have an SSL certificate? The little lock on the top left-hand corner.
    2. Security Plugin – Do you have a security plugin to help prevent attacks? Wordfence or are security plugins that can help keep your website stay secure.
    3. Are all of your plugins up to date?
    4. Is your theme up to date?
    5. Are you running one of the latest versions of PHP?
    6. Do you have any plugins that are not being used? Too many plugins can slow down your website and expose you to security breaches. 
    7. Do you have automatic backups scheduled? Most hosting providers can help you get set up with automatic backups for a low monthly fee. 
    8. Security- Add protect your admin plugin as seen here

      E-Commerce Website Audit Checklist

      E-Commerce Website Audit Checklist
      1. In addition to the items mentioned above, you’ll also want to complete the items below for your eCommerce websites. 
      2. Does the website charge tax upon checkout? 
      3. Does the website offer other related products when viewing one of the product pages? It will normally say at the bottom “You may also like…” as seen here:
      4. Does the website offer different shipping rates?
      5. Does the website have a terms and conditions page?
      6. Does the website have a return policy? 
      7. Does the website have a privacy policy? A good website we like to use is Here you can easily create all of the policies mentioned above. 
      8. Do a test order by choosing cash on delivery. Did everything go smoothly?
      9. Are the orders going to the client’s e-mail? Did they go to spam, inbox, or nowhere? 

      Congratulations! You made it to the end of the website audit checklist. If you need help with your website or need a custom website audit, then reach out to us. Most web design audits can be completed for $150 to $300 depending on the size of your website. Call us today at 559-553-5000 for a free quote.    

      How to Start a Dropshipping Business

      How to Start a Dropshipping Business

      If you want to get into the dropshipping business, there are a few things you need to do before starting your business. First, you need to figure out your niche and what items in it you want to sell. You will need to research the market, the trends, and the customer base. Once you have found your niche, you will need to get your employer identification number (EIN). Then you need to find suppliers for the products you want to sell. You must understand how margins and markups work when setting prices for items. Also, there are pricing tricks that may get customers to choose you over your competitors. Make sure your website has good branding and make use of cross-selling items. You will need to decide how you and your supplier receive orders from the customer. One of the keys to being successful with dropshipping is excellent digital marketing. This is a very crowded space. As a result, you’ll want to make sure that you have a superior digital marketing plan.

      Finding Your Niche

      Your ideal niche will have high demand, low competition, high margins, and be something you are passionate about. Create a table and put a number on a scale of 1 to 10 for each category above. This way you can quantify which niche will be best for you. A great tool to use for your research is If you go to “Keyword Magic Tool”, then you can do keyword research to see how difficult it will be for you to rank for certain keywords and how much traffic volume there is for the keywords you plan to rank for.
      Another important tool to use when deciding on what dropshipping category you plan to go with is Google Trends. This will will let you know if your products are seasonal, trending up, or down. The last thing you want is go into a category that is trending down and has no future.
      Google Trends
      For example, we can see from this screenshot that “fishing” is a seasonal category in the United States and is relatively stable.

      Once you decide on niche research the items thoroughly. Look into the customer base and see what is currently trending. Research the item and the customers that buy that item and or similar items. If you determine it has a strong customer base, then look into buying the item but look for it on sale from a wholesaler so you can make some money. Also, it is important to research your competitors that sell the item and similar. Not only to see what they are pricing items at but to see how many are in the same niche are selling the same item to decide if it’s worth selling. Below are some different niche options and how each niche works.

      Fashion Dropshipping

      Fashion is one of the most popular niches and can be a profitable niche. As with most things, when selling clothing you want to sell what is tending or an item that customers will always want. Like simple tank tops will always sell and will be a good source of income over a long period of time. Though you will make more money on the current trending fashion items. If you decide to go with trending fashion items make sure to check the customer base of each item before purchasing them.
      Blue stone necklace surrounded by rose pedals

      Health Care Dropshipping

      Health Care items have been selling more than normal. When more people were stuck home from the pandemic, there was an increase in health items and exercise items. While skin creams and weight loss powder mixes are always popular, you also want to look into other items to get more sales. When looking for an item to sell in this niche, look into the latest health tips on the internet and the customer base. Look for items that are not too expensive that you can buy in bulk at a discount and markup for profit. Items you may want to look into are smaller excise equipment like hand weight, balancing balls, and stretch ropes. Other items would include the latest health creams and diet supplements.

      Tools can sell well, but when starting it is better to start with selling tools that are for occasional home use. Your target customer base should be a younger group in their 20s that needs items to fix simple things at home using a basic tool kit. Pro tools are pricey and a competitive market is already out there, but selling simple tools anyone can use with a low markup will help you sell more. Even though it is a lower markup and margin, you will sell a higher amount.

      Dropshipping Toys

      With the toy niche, you want to stick with only those that fall into current trends or are sustainable as long-selling items. You don’t want to go with a copyrighted product, as you will have to get a legal contract to sell them. Baby toys are common and popular selling items, especially plushes. Especially educational toys, that can range from art, science, and alphabets. Things like balls or anything that would help fine-tune a child’s motor skills. Additionally, there are hobby toys, like models that are popular for all ages. If you decide to sell model kits, check current tending models before buying.

      Model toy airplane

      Dropshipping Hobbies

      Hobbies are a niche of their own as well. Hobbies are always a popular niche, but there was an uptick during the pandemic. Cooking became even more popular, taking off in cooking tools and supplies in baking. Redoing the yard and the interior of the home did too as most people were now spending more time at home since the pandemic’s shutdown. Knitting has been a popular hobby niche for some time, and not for just making clothes. There are other creative knitting items like plushes and house items that can be made. Starter knitting tools and creative knitting books that teach others to make items that are currently trending are good to sell.

      Droshipping Electronics

      When starting in the electronic niche it’s best to lower-cost items as opposed to higher-cost items like TVs. Higher-priced items tend to not sell as fast, and you have a lower margin. Lower cost items, like phone chargers, move quicker, you can buy in bulk and have a higher margin. As with all niches, research the market for the item you want to sell first before going ahead with buying. Everyday needs items are good to sell, along with some electronic toys.

      Dropshipping Food

      For the Food niche, Non-perishables are the best to go with. Snacks that are tending, and even limited edition seasonal snacks can make a profit if you’re willing to take the risk and do the research. Don’t buy too much though as you want to avoid dead stock. Deadstock is a product that is no longer or rarely sells, so it ends up taking up shelf space.

      Cooking concept. Basic baking ingredients and kitchen tools isolated on white

      An Employer Identification Number (EIN)

      Getting your Employer Identification Number (EIN) is the first step to starting your business. If you want a have a profitable business, do not work with websites that will let you sell their products without an EIN. The reason why this is a bad idea is that means you will be buying at the retail price and then marking up to try and sell it at a higher cost than retail value. Not a good way to do business or a good way to get customers. The only case this works ok in is with rare electronic or clothing items from other countries that you can mark up and else overseas.

      Finding Your Suppliers

      Having good suppliers is crucial for your dropshipping business. Here are a few things to look for when researching a supplier or wholesaler. Look at the reviews other have for the wholesaler. Check that their name matches the name on the shipping address. When contacting them see how quickly they reply. You want someone you can get in touch with relatively easily.

      Inventory Source
      A great source for finding suppliers is The suppliers they have on their website have a history of working well with their integration software and vendors. We like this company because they can help you integrate your online store with your supplier. This means that you don’t have to worry about uploading pictures, managing inventory, pricing, or any of the other tedious tasks that are necessary for a drop shipping business.

      Manufacturer’s Suggested Retail Price (MSRP)

      Manufacturer’s Suggested Retail Price, also known as MSRP, is what the wholesaler suggests the retails price of an item is. If you buy a product with a $90 MSRP with a 25% discount, you can then apply that discounted product to sell at your store with a bit of a mark up to make a profit.

      A pen, calculator, and glasses laying on top of a spreadsheet

      The Differences Between Margin and Markups

      How to figure out how much to mark up and how much your margin depends on the items and the price the items were obtained at. There is a basic formula you can use, the ones below are from BlueCart. The Cost is the retail price you bought the item at and the Sales Price is the amount you are selling the item for.

      Magin Formula:
      Margin = ((Sales Price – Cost) / Sales Price) x 100

      Markup Formula:
      Markup = ((Sales Price – Cost) / Cost) x 100

      The margin is the percent of the sales price you keep. While the markup is the percentage of how much you markup an item from the original retail price. Say an item was Retail Price was $40 and you sell it for $80. The margin would be 50% as half the profit goes to the amount purchased. The markup would be 100% as it doubles the amount of the retail price.

      Psychological Pricing

      Psychological Pricing is when prices seem lower or cheaper based on the price shown, also known as, “odd-pricing” is where the customer will mentally round down on the shown price. For example, a customer may mentally round down $9.95 to $9 instead of $10. Lowering your end price to .65 or .45 cents may cause the customer to go with you instead.

      Male hand holding megaphone with speech buddle saying DON’TS

      The Don’ts of the Dropshipping World

      One of the main things to avoid in the dropshipping world is you don’t want to sell low-quality products. Selling low-quality products can result in losing your business, or ruining your reputation. You can sell low-cost products, but you want to make sure the quality is good and they will not break easily. To avoid running into this problem research reviews and check out the background on the company that makes the product, and if they have other faulty products. The only exception of low-quality products are items customers don’t expect high quality on like mugs.

      Always research an item that you plan to sell. Besides looking into if the item is low or high quality, you need to know the item’s customer base. Research the customer base to see how big it is and how likely they are to buy this product. You want to buy the product when the item is on sale from your suppliers.

      Don’t over rely on suppliers to always have items stocked. Having good communication with your suppliers can help you avoid the back-ordered stock. Also, how well they communicate can show if they will be a good supplier. For example, if they are hard to reach or they don’t reply in a timely manner, you might want to look for a different supplier.

      Not focusing on the customer will hurt your business. If a customer has an issue, you should reply in a timely manner to resolve the issue. As with any type of relationship, communication is the key to success. If you don’t address issues customers may have you may get a bad review. The more bad reviews, the less you are likely to get more business. Also, replying to questions can help to get more business.

      Responsive Web Design. Laptop, tablet, and phone showing the same website.

      Basic needs for your Dropshipping Website

      To have a good website for your dropshipping business, you need to follow the basics any website should have. Keep the layout simple and easy to navigate. Businesses lose more potential customers by having a site that was difficult to find their way around on and search for what they need. Have good branding and have your site’s colors themed after it. Also, have ways to cross-sell items on your website. When the customer is looking at one product, below the item show other products that would go well with it.

      Cross-selling is a way to sell additional items that are similar or go with an item you are selling. For example, you sell lace-up boots, you can also sell them as an add-on shoe polish, shoestrings, and shoe inserts. Having these other items listed below the boots is a way to cross-sell. The best types of cross-sell items are cheap and small things. Also, cross-selling is convenient for the customer, as they may have already planned on looking for the suggested items.

      Ways Orders are Received

      When a customer orders from you, the order is then sent to the vendor that supplies you with the item being ordered. There are various ways for your vendors to receive orders. They can come through email with the order either in the email or as an attachment. Over the phone using an automated system. You can have them sent by automating your website. Talk with your vendors to see how they prefer to get orders.

      Cropped View of businesswoman using smartphone in office with marketing icons


      Besides a lot of research, the top thing you need to do is marketing. You can market on social media by having a business page on places like Facebook and Twitter. Take advantage of Facebook Ads to get seen. Google Analytics helps show what is being looked at the most and least on your website. Google ads can help boost traffic to your website. Also, you can list on other marketing sites if you don’t have a website.

      There are a few marketing websites you can list on that already have a customer base. A few places you can sell on are Amazon, Shopify, and BlueCart. By listing on these sites you get access to each site’s customer base. Though you have to decide for yourself if it will be beneficial.

      Amazon lets you list on their marketplace as long as you follow a few rules, which are quoted below. To avoid confusing the customer, Amazon wants you to be listed as the seller on the site and on the invoices the customer receives. Any returns will need to go through you.

      “Purchasing products from another online retailer and having that retailer ship directly to customers, if the shipment does not identify you as the seller of record or if anyone other than you (including the other online retailer) appears on packing slips, invoices, or external packaging, it is strictly prohibited without exception; or
      ● Shipping orders with packing slips, invoices, external packaging, or other information indicating a seller name or contact information other than your own is also strictly prohibited.
      Any time a customer sees packaging, invoices, or receipts identifying a seller that is not either you or Amazon it creates confusion for the customer about how their order is being fulfilled and whom they should contact with any problems or questions.
      If you intend to fulfill orders using a drop shipper, you must always:
      ● Have an agreement with your supplier that they will identify you (and no one else) As a seller of your products on all packing slips, invoices, external packaging, and other information included or provided in connection with the products;
      ● Remove any packing slips, invoices, external packaging, or other information identifying a third-party drop shipper prior to shipping the order;
      ● Be responsible for accepting and processing customer returns of your products; and
      ● Comply with all other terms of your seller agreement and applicable Amazon policies.”

      Gotten from Amazon’s Drop Shipping Policy

      Amazon drop shipping fees range from around 10% to 15%. Not ideal if you have small dropshipping margins as it will take a good amount out of your profits. Additionally, there is the cost of the sellers plan of $39.99. Amazon takes out close to 15% off your top revenue. The downside is it’s a competitive business and you are likely not to get long-term customers. You may need to have your category section approved by Amazon before you can start selling. This is true if you sell clothes and jewelry. Upside, if you have a Shopify account you can connect it to your Amazon account. Check out each marketplace to see if it’s right for your dropshipping business.

      Remember before starting your dropshipping business you must find the niche you want to sell in. Research is key when finding a niche, checking out an item, the customer base, and competitors. When you are ready, get your EIN and find your suppliers. When pricing, be sure you price items fairly by understanding your margins and how much to markup an item. Try using psychological pricing to get more customers by having the end price at .85. Your website needs to be well branded and take advantage of cross-selling. Market your website and items on social media, and google.

      Digital marketing is a broad subject. As a result, you might enjoy reading “How To Use Google Ads” . Also, if you would like a free consultation on drop shipping, then please call us at 559-553-5000. This way we can help you personlize a marketing plan for your needs and show you some examples of other client’s we’ve helped with their marketing.

      7 Easy Marketing Ideas for Your Plumbing Businesses

      7 Easy Marketing Ideas for Your Plumbing Businesses

      Ways to get your business more traffic.

      1. Start With A Great Landing Page
      2. High Volume Keywords With Low Competition
      3. Offering Discounts
      4. Social Media
      5. Online Directories
      6. Google Ads
      7. Updating Information

      When trying to get more customers, it is important to have a great landing page that gives the customer the information they need and have a way to get in contact with your plumbing business. Now comes the tricky part of getting them to go to your landing page. Keywords will get your website to come up in a search, but you will need more than that to show up at the top of the list. I will go over some useful marketing tips, to get your website to be seen and ways to get more potential customers. Joining companies that advertise your discounts can help drive more traffic to your site. Different social media options will help broaden the number of people you reach and give customers a more personal look into your company. There are a few successful paid ad services that can help boost you to the top of searches. Also, there are ways to list your business for free on search engines that will increase the number of people that see your company’s website. Using sites that are for the local area will help get your business in front of more local people.

      Start With A Great Landing Page

      Let us start with some basics that your website needs. Your landing page is a key deciding factor for the customer if they are going to reach out for possible business. Your page needs to be simple, clean, and easy to navigate. If your web page is hard to navigate and your information is difficult to find, the potential customer will move on. The top of the page should be your logo, with a color scheme that represents your page and should match or compliment a well-branded look. Alongside the logo, should be your header text along with the business phone number with area code. Make sure the number is active for mobile users, so they can tap and call. Below the header and phone number should be a hero shot. For example, a picture of someone in action, the company car with the logo on it, or a business place picture. Next, to the image, it is important to have a call of action to catch the viewers’ attention, like a contact form for an estimate. There needs to be a list of the services you provide, and state if your company is for residential or commercial work. After a glance, the customer should be able to know if you have the service they need. Also, if possible, you want to include customer testimonials to help back your company. Seeing other customer’s testimonials of your company’s work helps put them at ease that your team is good at what they do.

      Additionally, having a marketing company create or look over your company’s website can help. They will be able to spot problems that would put off a potential customer, like broken links. Also, they can suggest a layout design that is clean and user-friendly. Not to mention they can update your logo, or have the site match the color theme of the logo unifying the page.

      High Volume Keywords With Low Competition

      To get your site seen, you will need both common and uncommon keywords that relate to services you provide that a customer might search for. The more keywords you have that apply, the more often your company shows up in a search. Popping up in so many searches using the most common keywords allows your company to stay fresh in the customer’s mind. Some keywords a customer may use such as residential plumbing, commercial plumbers, toilet repairs, emergency plumbing, water heater, and septic tank services. Be sure to include all the services your company offers as keywords. Also, include your town or city name in the keywords to get local business. For uncommon keywords try to think of alternative words a customer might use, like home plumbing, house plumbing, drip repairs, and pipe repairs.

      Example List of Plumbing Services:
      – Installation, Inspection, and Replacing
      – Drain Cleaning
      – Leak Repairs
      – Toilet Repairs
      – Pipe Laying
      – Irrigation
      – Fixing Clogs
      – Water Heater Services
      – Septic Tank Services
      – Sewage Line Repairs

      It is also important to go after keywords that are high in searches and low in competition. A great tool for this is It lets you know how much volume a particular keyword has and how much competition there is for that keyword.

      Shipping boxes piled up

      Beware of Keyword Stuffing

      One thing that the search engines don’t like is when web pages try to do “Keyword Stuffing”. This is where you try to put too many keywords under one web page. This will make it difficult to rank for any of the keywords. It is best to optimize your page for one keyword and have that page go into full detail about that keyword. For example, the main keyword for this web page is 24-hour plumber as a result, Google will recognize that the web page is about people looking for a 24-hour plumber. You are more likely to rank on the search engines for your chosen keywords if you have dedicated pages to your preferred keywords.

      Offering Discounts

      There are companies you can advertise discounts and special deals offered for a limited time like Groupon. Groupon is an effective way to get new leads to your site by providing coupons for services. It is a great way to bring back old customers. Using discount marketing strategies to focus on returning customers for yearly maintenance on plumbing jobs. The downside is Groupon usually takes 50% of the sale as its service fee depending on the business. On the upside, you can customize your campaign, limit the number of coupons, and set the length of time that the deal occurs. Groupon does the work of researching and advertising to help get you seen. They are most effective in the short term and with limited-time deals. Other coupon sites you can go through our SlickDeals and RetailMeNot.

      Similarly, you can offer coupons on your landing page to entice customers to use you. Your business’s website will come up in more searches by adding keywords to your site for the discount. Also, if you use ads advertised on other websites you should use the same ad on your landing page to help tie it in. The key is to capture a client and make them happy, because your money will be made from repeat business and referrals.

      Male hand circling avatars with a marker

      Social Media

      Some other effective ways to get more traffic to your website are through using social media. It is an easy way to reach a wider base of potential clients and free. The top social media platforms for plumbing businesses are Facebook and Instagram. Being on social media platforms gives customers a more personal view of your business and a way for you to get reviews.

      Facebook is a free platform to advertise your business that helps potential customers to learn more about your company and drive them to your website. It is also a great way to advertise when you have deals with posts and hashtags. Hashtags are a way to list keywords related to the post. Anyone looking for a local plumbing company will see your business in the search results on Facebook. Facebook is also a good way for connecting with your local community on other local Facebook pages. By joining these pages, you can list what you do, and future customers can connect with you. Also, word of mouth helps even more here. If someone posts for help regarding a plumbing issue and someone else end up recommending your business, not only will the person asking to see it, but several others who might use the information in the future to contact you. Additionally, you can respond to a post or a comment on your own posts.

      They also have an option to show your ad for a fee. What is nice about Facebook ads is that you can set the daily amount for your ad, and it will give you a rough estimate of the number of people it will reach. Also, you can customize the settings to get the ad to appear in front of the audience you want. Facebook uses an algorithm to get your ad in front of people based on who they are and their interests. When you go to promote your page for the “goal”, use the “Promote Your Business Locally” option. Define your audience by selecting the area you wish to be seen in, the age range, gender, and special interests. You can then choose “Ad Create”. When creating your ad Facebook will offer a picture and text to use, but it is best to customize it with your images. Then you choose a call of the action button. Which can be to Like, Follow, or the option to open a link to your company’s website.

      Designers choosing colors
      The duration of the ad would be better over a longer period like seven to fourteen days as opposed to one to three days. Shorter times are good for ads that are about a limited-time promotion. For short-term promotions to reach more people in a shorter amount of time you can scale up the budget for the ad. Facebook used the example that you can budget $100 for a one-day ad or use the same $100 for a four-teen day ad and have roughly the same number of people will view it. It just depends on what the ads for. There is also the option to leave the ad running long term until you choose to shut the ad off.

      Online Directories

      Google My Business

      This is by far the #1 online directory. In fact, don’t be surprised if up to 85% of you overall traffic will be coming from Google My Business. With that being said, it is critical that your Google my business is fully optimized. This means you will want to make sure you have a complete profile. Make sure you have the following completed:

      • Complete Name of Your Business
      • Phone Number
      • Service Area
      • Services Offered
      • Open Date
      • Description
      • Logo
      • Cover page
      • Posts
      • Website address
      • At least 20 photos
      • Address
      • Categories
      • Hour of Operation
      • Attributes
      • Date Opened

      Yelp Directory

      Yelp is another great platform for businesses to be seen and get reviews. Yelp is also free to list your business on, but they do have a paid service. With the paid service you can remove competitors’ ads from your Yelp business page and stand out in search results by listing what is unique about your business. The downside, the pricing starts at around $300, so you need to decide if it is worth it for your business. There is also a paid service called Yelp Ads. This allows you to easily create an ad, have your ad appear on competitors’ business pages, and you only pay per click.

      Nextdoor Directory

      While normally to be able to use Nextdoor you need an invite code to register, businesses can sign up on Nextdoor’s Business section. Simply create an account on their business page and set up your free business page. Much like Facebook, except it is only for your local area in close-by zip codes, you can engage local customers and give a more personal view of your company. They also have two ad types, Sponsorships for Business and Nextdoor Ads. The sponsorship allows you to interact more with people by sharing your expertise in the field, answering questions, and engaging the community by creating things like polls. Then, there are Nextdoor Ads, which are easy to create that you can link to your business’s website. You can customize the ad to target a certain age group, area, gender, household income range, and homeowners. Also, they track your ad progress and show you a report of how many times your ad appears and how times the ad was clicked on. The report can help you to optimize your ads, so they are seen by the right people at the right times. You pay for your ad based on the number of times the ad is clicked on.

       Person holding a miniature shop cart while online shopping

      Pay Per Click Google Ads

      Google Ads also has a pay-per-click business model. They use keywords and smart technology to help get your ad to the top of the search results when customers are looking. Your business website and contact number will show up both on Google Search and Google Maps. You only pay when people act either by clicking on the ad to go to your website or click to call. You create your monthly budget for ads which you can decrease or increase as you like. When setting up, decide whether you want to focus marketing on getting more traffic to your site or phone calls. There is a way to customize what areas your ad will appear. For example, just in your city or for the county. You can start and stop ads at any time. Also, Google Ads tracks your ad’s performance and makes a report for you.

      If you do go the ad route, think of what you want in the ad. Use pictures you have taken or stock images you have purchased. It helps to target seasonal needs to ramp up business. You can focus some of the ads on what tends to need to be fixed in the Winter, like pipe breaks. During the summer, you can gear ads towards common summer plumbing issues like sprinkler issues, and clogged sewer lines. Do not forget, ads for semi-annual services like septic tanks. Also, if your company specializes in a certain area having ads that highlight this will help.

      Often your area of service will have a local listing website to list your surrounding business on there. There is usually a free section to list your business. Some offer a paid option for an ad for your business to show up in multiple places on their listings. The great thing about using a local page is it will get you in front of local people.

      Updating Information

      Something easy but important to do is, to make sure to update your company data, and not only on your website. Using places like Google or Yelp, you can make sure the current address, phone number, and email by ensuring if you have your company’s information/ location listed correctly. If you move or have a new phone number, you want to get your information updated as soon as possible. There is nothing worse than losing a customer because they cannot find or contact you.

      Finally, remembering to clean up your company website landing page, allows you to clearly list your services, show customer feedback, and use searchable keywords. By, choosing to use companies to advertise discount deals to get a short-term boost in leads and to possibly get old customers to return. Use social media to drive traffic, get seen, and give customers a more personal view of your business. Estimating if the cost of certain additional paid features will benefit your company such as Yelp Ads, and Google Ads. Make use of free services that will list your business. Lastly, check to make sure your contact information is up to date on all sites that have your business listed.


      Elements of a Great Landing Page 



      Google My Business




      Visalia Local

      How To Start An eCommerce Store -step-by-step Guide +7 Tips For Starters

      How To Start An eCommerce Store -step-by-step Guide +7 Tips For Starters

      This may be the best moment to learn how to start an eCommerce business! Partly because of the pace technology evolves, but also because of external factors such as the COVID pandemic.

      According to information from eCommerceCEO the online sales market will reach $6.8 trillion by 2023. That’s why this is the best moment to start your own digital business.

      Let us draw you a road map with this step-by-step guide.

      1- Choose The Right Products

      If you feel stuck on this stage, you are not alone! Most of the people who desist from starting their eCommerce business never get through this stage. And there are good reasons for that.

      Finding the right product to start your eCommerce business is not an easy task. You have to do a lot of research and pay attention to new trends.

      Start Simple

      Think of the niches and communities you’re already in. Are you a member of a soccer team, a chess club, or a manga community? Think about the things you and your team struggle with the most… is there any product that can help you put the uniform quicker, draw faster, or store your chess set better?

      Avoid The Generic Route.

      Shipping boxes piled up
      We all remember that guy who was going to be a millionaire, but now only has thousands of fidget spinners rooting in the garage. Keep in mind if a product is already booming, it’s probably too late to start a business about it.

      Instead, go for products that are hard to find on Amazon, eBay, or any popular eCommerce website. As we mentioned before, you can find products right away if you think of the niches and communities you belong to.

      2- Find The Right Niche For Your eCommerce Store

      Male hand circling avatars with a marker

      Not all products will work for all audiences. The search for a niche has to be tied up to the product from the beginning. Even if your product is a brand new invention that everybody should have.

      Let’s say you decided to sell a smartphone lens to take photos. Start following photography profiles on Instagram or join a photography community on Facebook!

      One great way to find both: niches and products is by joining online forums, like

      Reddit homepage screenshot
      If your product is, let’s say, a magnetic knife holder, you can go to Reddit and join forums like FoodPorn or JapaneseKnives.

      Finding the right niche is important! Because it is an excellent place to find people already interested in your product and because getting community feedback is an unending source of ideas for new products.

      3- Set Up Your eCommerce Brand And Business

      Male hand circling avatars with a marker

      People keep choosing apple products over more generic brands because we all know what quality to expect from them. That’s what a well-built brand can make for you. Here are some of the steps that will help you build a strong business and a good brand image.

      Pick Up A Name

      Your store name doesn’t have to be the legal name of your business, but we suggest you keep them related. Remember your niche research and use a name related to that.

      Register Your Business

      After choosing a name, you need to register your business. This can offer huge benefits as legal protection and tax benefits.

      Get All The Licenses And Permits Up To Date

      Getting all your business documentation in order is the best way to avoid unpleasant surprises.

      There are a lot of resources you can access at the Small business Administration, including a guide to help you register your business. You can also find mentors and information about almost anything related to the start-up world.

      Develop Your Brand Identity

      Designers choosing colors
      Try to answer this question, Which was the reason why you started this business, that is NOT money? Maybe you found a product you thought everybody should have, or a device so unique you haven’t stopped recommending it to everyone. That is the line of thought you should follow to write a strong brand identity.

      This is an important part of the process if you want to stand out from the competition. Developing a brand identity can also help you connect with your audience at a more personal level.

      Develop A Good Content Strategy

      This is going to sound counterintuitive, but the best way to sell is by not trying to sell.

      Let me explain. We all hate when people try to sell anything to us, right? But -you may ask- how can I connect with my customers if not by selling them something?

      And the answer is very simple: Trough high-quality content.

      The hard selling “push” strategies that our parents used in the ’90s don’t work anymore. People are tired of brands trying desperately to get our attention. Instead of that, what you should do is develop a “pull” strategy.

      That means, instead of using ads as a spear to hunt your customers… develop good content that works as bait, and let them come to you. Do not push your brand on them, let them fall in love with it.

      Remember, good and abundant content is the reason why you have never seen ads for Instagram or TikTok.

      4- Set Up Your Ecommerce Platform

       Person holding a miniature shop cart while online shopping
      After deciding on which products to sell and creating a brand image, the next step is to create an online store. There are three different ways to do that: By your own, using an eCommerce platform, or hiring a professional web designer.

      Let us break the pros and cons of those three options.

      By Your Own

      This is the best option for people with advanced developer skills. You can have control over everything from the domain to the payment methods, to the server. Keep in mind this is also the most time-consuming option since you need to take care of things like copywriting and graphic design.


      • Ideal for people with coding skills
      • You can choose the exact features and plugins your store needs


      • Need to know to code
      • Time-consuming
      • You also need copywriting and graphic design skills
      • It can become very expensive

      Using an Ecommerce Platform

      There are eCommerce platforms that do some of the heavy liftings for you, so you can just focus on delivering a great experience to your customers. While some of them offer great advantages for starters, if you choose the wrong one, you can find a lot of limitations when you want to grow or diversify your business.


      • Easy for beginners
      • Some of them also offer payment and shipping methods


      • Some of them present limitations to grow or expand
      • You need to pay a monthly fee or a commission for every product sold
      • Your e-store is not entirely yours

      Hiring A Professional Web Designer

      Team of web designers around the table
      This is by far the best option either to start or to grow your online business. The only real downside is how difficult it is to find a good professional. But once you find one, they can do whatever you want with your eCommerce. You can choose the server, the payment method, the shipping service, you can change domains, switch the design, add and take out products, etc. This is also a great option for people who want to have complete control over their business.


      • Absolute control of your e-store
      • You can have the exact features you want
      • They take care of everything
      • No coding skills needed


      • Good professionals are hard to find

      Whether you choose any of those options, here’s a roadmap with a broad view of the things you may need to take care of before starting.

      Get Your Domain Name And Url

      The best thing you can do is to choose your business name and domain at the same time. This way you can be sure it will be available. Although if you already have a brand and just want to get the domain, you can play a little with characters and words.

      Remember to keep it simple and short. That’s the best way to make sure people will remember your brand.

      There are many ways to look for a domain. If you are creating your e-store on your own, you can use Google Domain or GoDaddy to check availability. If you are using an eCommerce platform, some of them can help you get the domain you want, and many also include this as part of their service.

      If you have a web designer it’s even easier because they can take care of everything and even present you with creative options for a domain.

      Questions To Find The Right Platform

      Raised hands with question marks

      If you are using an eCommerce platform, there are a couple of things to keep in mind to find the right one for your business.

      As always our best advice is to hire a professional, but if you want to start with an eCommerce platform, here are some things you should ask first.

      • Is this platform easy to set up?
        Be careful to choose a platform that offers ease of use for your skill level, or at least good customer service.
      • Is it easy to design and navigate?
        Check the templates they offer and take a look at the actual stores built on that platform to be sure the stores work and the pages are easy to browse.
      • Is it secure for my customers?
        Check your page has “HTTPS” instead of “HTTP” and also check the lock icon on the address bar. If you don’t have those, people won’t trust you with their card numbers.
      • Does it integrate with other platforms?
        Not all eCommerce platforms are compatible with all apps and platforms. Check yours can integrate with the other sites and services you want to use.
      • Does this platform allow me to use SEO?
        This is a really important aspect since SEO is one of the best ways to drive people to your website. Make sure the platform you use, allows you to run SEO campaigns.
      • Is my store responsive?
        Most online purchases are made on a mobile device. That’s the reason why it is so important to make sure your page looks good on all of them.
      • How easy is it to talk to someone at tech support?
        Get ready to find all kinds of technical problems mostly at the beginning. Make sure you can contact someone to help you, or at least to check if they offer any type of learning resources.

      You can also check these 5 key aspects you should consider to start in eCommerce to get a better idea of all the things you need before starting.

      Experts Choice: Woocommerce

      Woocommerce website screenshot

      After many trials and errors, a lot of professional web designers choose woocommerce. This platform is well known because of how easy it is to use for starters, but also because of its robust features that make it an excellent choice for everyone.

      Here are some of the reasons why as professionals, Woocommerce is the best option:

      • User Friendly
        It’s interface was developed to help everyone get the job done easily. It is easy to download and install, and it’s learning curve is way friendlier than the other ecommerce platforms.
      • Customizable
        Because it is an open source system, you can customize it to work exactly as you want. The best part is that you can customize it by using plug-ins, which means you don’t even need coding skills.
      • Open Source
        As it is an open source system, chances are the plugin you want has already been developed by someone else. It will work even better if you have coding skills or a web designer who knows how to add and remove them.
      • Affordable
        Woocommerce is free to download and install. This is undoubtedly one of the main reasons behind its popularity. However there are thousands of plugins you can use, and some of them may have a cost.

      5 – Develop An Ecommerce Marketing Strategy

      It won’t matter if your product is the best invention since the internet if nobody hears about it. That’s why you need to develop a marketing strategy.

      Let’s say your store is all about technology and gadgets. Then maybe you want to join tech and gadgets groups on Facebook, or start posting videos of your products under the #Technology hashtag on Instagram.

      Social Media

      Social media icons collage
      Develop a social media strategy only after you find your niche. This way you can focus all your efforts and budget on campaigns with high potential.

      One big advantage of using social media to promote your store is how easy it is for starters. You can start investing as little as $10 and get some results.

      Although you don’t need to invest in paid advertising. You can Look for Facebook groups, Instagram profiles related to your business and use related TikTok sounds to get more people interested in your business.

      SEO Strategy

      Search Engine Optimization (SEO) is about using search engines to reach more potential customers.

      Let’s say your product is artistic candles. You want to develop an SEO strategy that shows your store every time somebody types “colorful candle” in google.


      The best way so far is with high-quality content. Start a blog about your product, and take advantage of the available SEO tools. Let us share with you 4 tips about how to write SEO-optimized articles for your blog.

      Use The Right Words In The Right Places
      Look for the keywords related to your product and write about that. You can use tools like Answer the public to find out.

      Answer The Public screenshot

      Write Concise Titles And Meta Descriptions
      The Meta description is the short text under the URL in the google search results page. It doesn’t have a direct influence on SEO but is vital to let people know what your article is about.

      You can use the SERP preview tool High-Quality to get the right size for your headlines and meta descriptions

      SERP screenshot

      Deliver High-Quality Content
      Google algorithms always favor high-quality content. Avoid copy-pasting from other sites since google sees that as plagiarism, and it can damage your Google ranking.

      If you want to learn more about how to write great pieces of content for your SEO strategy, we wrote this guide to help you write better content.

      Before You Start -7 Advanced eCommerce Tips

      Now that you have all the basics, let us show you some tips before you start your eCommerce journey.

      1. Better Ideas Lead To Better Products And Services

      And the only way to have good ideas is by trying a lot of them. Don’t be afraid of trying new things. Keep in mind some of them won’t work but can give you valuable insights.

      2. Focus Not On Your Product But On Your Customers

      Woman on laptop smiling at the camera
      When writing copy for your audience, avoid talking about how wonderful your product is. Instead, tell people what that product can do FOR THEM.

      Also, remember customers value the products and services that deliver a broadened experience. Weather is a unique packaging or a socially responsible brand.

      3. The Importance Of A Good Brand Identity

      Developing a brand puts a name behind the products you are selling, but it also has huge benefits! You can access tax and legal benefits as a registered business. But it also helps you develop brand awareness and reach much more customers.

      4. People Trust Reviews More Than Whitepapers

      No surprises here. We are more eager to trust our neighbor’s opinion before getting a new lawnmower, than a hundred salesmen.

      Many commerce platforms allow you to show your reviews from Google or Yelp. And most of them ask your customers to leave reviews. Don’t be afraid to show the best ones and share them on social media.

      5. Good Web Design Always Wins

      Many devices showing the same website
      Although you can start an eCommerce business using any platform, getting a professional web designer is the best strategy in the long run.

      6. Read Your Audience’s Mind

      Remember your audience won’t necessarily write the description of your product. They will write what they want. For instance, if your product is a purifier water bottle, don’t use the keyword “purifier water bottle”

      Use instead
      “The best way to get drinking water in the wild”

      7. Don’t Underestimate Your Seo Strategy

      The correct SEO strategy can put you right where your customers are looking for. Remember to follow the guidelines and avoid any type of plagiarism since it can affect your ranking in Google.


      This is maybe the best moment in history to start your own online business. And now, you know exactly which steps to follow.

      If you are interested in automation tools for your online business, check this article about the best automation tools for eCommerce

      Let us know which step you liked the most, and follow us on social media to ask anything about the article! We’ll be glad to help you.

      How To Use Google Ads To Reach My Business Goals -the Complete Guide

      How To Use Google Ads To Reach My Business Goals -the Complete Guide

      In today’s world, Google is the go-to place to find all types of business and products. After all, this is the best way for your audience to find out about your brand and products. That’s why it is so important to get familiar with Google ads and learn how to make the most out of them.

      In this brief guide, we will show you why Google ads are so important, and how to use this service to reach your business goals.

      Let’s get to it!

      Google Ads -What Is It?

      Formerly known as Google Adwords, this is an online advertising service provided by Google.

      The way it works is by connecting people looking for products and services, with the brands and merchants that offer them.

      For instance, look at the search results page for “Google ads”

      google ads screenshot

      As you can see, that first result is an ad. These ads are on top of the Search Results page and look almost identical to the organic search results. The only way to tell them apart is by the little “Ad” that appears at the corner.

      You have to keep in mind that purchasing advertising from Google doesn’t necessarily mean that you will appear at the top of every search result. And the reason is: that’s what everyone wants. And that is exactly the reason to learn how to use the platform correctly.

      How Do Google Ads Work?

      Cartoon magnifying lens over a website on a laptop

      Google ads work on a bid system. Let’s break it with an oversimplified example.

      Let’s say you sell sneakers and want your store to pop up every time someone searches for the keyword “sneakers”. As you may imagine, you won’t be the only one there!

      What happens next is, you and the others that want that keyword, place a bid for it. And the one with the biggest offer gets to appear in the first position on the Search Result page. To make things easier, you can decide your maximum bid when developing your campaign, and the algorithm takes care of the rest.

      Of course, many other parameters affect this result. While setting up your ads campaign you can also decide a maximum daily budget, the demographics you are interested in, and many otter settings.

      Google ads offer you three options to place bids

      • Cost-per-click. This is the cost you pay when someone clicks on your ad.
      • Cost-per-mile. The cost you pay for 1000 impressions.
      • Cost-per-engagement. The cost you pay per conversion. (subscribe, purchase, follow, signs-up, etc)

      There is another factor you must keep in mind. The quality of your ads.

      When someone types in your keyword, the algorithm will consider all the factors we mentioned before to determine if your ads pop up or not. But the algorithm will also be affected by the quality of your creatives.

      This sounds threatening at first, but it is something you can use in your favor. That is because the higher the quality of your ad, the lowest cost you’ll pay per impression. Not to mention you will also be shown in a better position on the Search Results Page

      Which Type Of Google Ads Campaign Should I Choose?

      There are some campaign options for you to choose from.

      • Search campaign
      • Display Campaign
      • Shopping campaign
      • Video campaign
      • Other campaigns

      Let’s take a look at what each one of them does.

      Search Campaign

      Search Campaign

      This is one of the most cost-effective types of campaign, mainly because this means your results will only appear when people actively search for them.

      Shopping Campaign

      Shopping Campaign

      This type of campaign shows your products directly into the shopping tab, but it also can show images of your products directly on the Search REsult page. These Campaigns work great for eCommerce businesses who want their products shown to potemntialñ buyers.

      Display Campaign

      Display Campaign

      This campaign makes you appear on various websites across the Google partner network. This can include ads in Gmail or third-party websites.

      Since the Google partnership network reaches more than 90% of all internet users and has more than two million websites, this option can help you reach broader audiences. However, a display campaign can make you appear in places you don’t want to be.

      Video Campaign

      Video Campaign

      This is the one you need if you have or will produce your video ads. This option allows you to appear on Youtube at the beginning or in the middle of some videos. Your ads can also appear as discovery ads on the Youtube search results page.

      Other Campaigns
      This can be video, image, or text ads and will be shown in the Google Display Network, although these campaigns can be more specific.

      The best part is you don’t need to design your ads. Google takes your app to store text and images and creates ad pieces, then the algorithm tests different combinations and chooses the ones with better performance.

      Take your time to decide the type of campaign you need, or start by testing and measuring results. One of the best features of Google Ads is the amount of data you can get and analyze.

      Using Google Ads For My Business -step-by-step

      Let’s take a closer look at how to start using Google ads for your business.

      Step 1: Get Your Google Ads Account

      Google Ads Account

      The first thing you need is to open a Google Account for your business. You don’t need to use a google email address (Gmail) but if you do, it offers some advantages and integrations.

      Once you have it, go to the Google Ads website and click on Start.
      esults you want and also the way they can use your bid money.

      Step 2: Define Your Goals

      The next step is to click on the “Start Now” button. This will take you to the dashboard, and there you need to click on “New Campaign”

      On the next screen, you need to choose your campaign goals. This helps Google know what type of results you want and also the way they can use your bid money.

      Google Ads

      One of the best things you can do is to be clear about your goals. For instance, if you are starting your business it may be tempting to start a Sales campaign; but people won’t buy if they don’t know about your brand, quality, and products, so, it may be better to choose a Brand Awareness Campaign.

      Step 3: Set Your Keywords And Business Name

      You need to set your business name and a URL for the landing page your customers will be directed to when clicking on your ad.

      Then you can choose the keyword themes that match your brand or ad. If you are not sure about how to choose the right keywords, take a look at the Google Keyword Planner.

      Step 4: Define Your Target Audience

      Cartoon magnet attracting people

      This is one of the most important parts of the whole process. Here you need to choose where your ads will be shown. You can choose the people who’re in proximity to your physical store, a whole city, or a zipcode.

      Step 5: Write And Design Your Ads

      This is the part where you need to show your copywriting and graphic design skills. Of course, you can hire a Web Design Agency to take care of that.

      You can get a preview of said ad before publishing it, and if you feel lost on the creative part, the Google assistant can become a great help.

      Step 6: Set Up Your Billing Method

      As clear as that. You just need to specify the paying method you will use to bid for the search results or to get displayed in the Google network, depending on the type of campaign you choose.

      Google Ads Best Practices

      Man taking notes on board

      As you can see, creating the perfect Google campaign can be challenging. Sometimes you even need to find the adequate balance between using keywords and being readable. But what you need to do for sure is to plan your ads, set your landing pages right, and always measure results.

      So yes. That’s a lot of factors to take on the count. The good part of all this is, when well done, Google ads can become your business best friend.

      In this section, we are going to answer some of the most asked questions about Google Ads, and share with you some tips and many of the best practices that can help you to get the best possible results

      What Is Natural Language Search And Why Is It So Important?

      Voice search screen on a smartphone

      Natural language search (NLS) is becoming very popular since it involves expressing keywords in the most natural possible way. The reason behind NLS popularity is because voice search is becoming more and more common and it represents a big share of search traffic.

      It may sound confusing, but let us show you an example: Have you ever stumbled upon ads that sound like this?

      “Incredible offer, get 10% off with this great offer for a limited time!”

      This sounds unnatural, repeats words (offer) and it’s no solution focused.

      If you write something like this:

      “Get 10% off on Tacos every Friday at Antonio’s”

      It is clear, straightforward, doesn’t overuse keywords and it has more chances to be considered “natural language” by the Google algorithm.

      Introducing BERT

      Google BERT’s blog page screenshot

      This is a neural-network-based algorithm used for natural language processing, and it helps Google (and computers in general) to understand the way people use language. This little guy is the one that decides to show you recipes, after you type something that doesn’t have the keyword “recipes” in it, as “easy way to prepare chocolate pudding”

      Keywords with more than 3 words in them are known as long-tail keywords, so most natural language keywords belong to this category.

      Data shows that even when they have a lower search volume, people who use natural language are more prepared to subscribe, purchase, click or like, than the rest. That is also the reason why Google is giving a higher priority to natural language keywords.

      Develop A Mobile & Desktop Strategy

      Woman using a laptop and smartphone

      Over 70% of web traffic happens on some sort of mobile device, that’s why it is so important to consider this as part of your ads strategy. And of course, we are talking about making them look right on all devices, but also about your audience and its behavior.

      According to Smart Insights, most of the clicks on ads come from mobile devices, but most of the conversion comes from desktop.

      That is the reason why you want to develop different strategies for those audiences. For instance, you can develop a brand awareness campaign for mobile, while using a sales campaign for desktop.

      But you can also set IF variables, to make it even simpler. For instance, you can set your campaign to show a Call To Action that says “Visit Website” for mobile users, while it says “Purchase now” for desktop users.

      How To Use Negative Keywords In Google Ads?

      Up to this point, we have a good understanding of natural language, bidding, and types of campaigns, the next step in that field should be to pay attention to the limits of who can see our ads.

      Negative Keywords allow you to set which searches you don’t want to appear in.

      For instance, if you have a car repair shop, maybe you want to use “Vehicle repair service”, but if you don’t service motorcycles, you can set “Motorcycle repair service” as a negative keyword.


      Pay Attention To Your Landing Page

      Generic webpage on a laptop screen

      This is one of the most common errors when creating a Google ads campaign. Many people direct customers to their business homepage or Facebook pages. The problem comes when the page does not match the ad.

      For instance, let’s say your ad is about a special sale, but the place your customers are directed is your Instagram page, where there is no mention of said sale. Some people may look for it, but most of them will just leave.

      Your landing page is also a crucial component of your whole campaign since people will decide if they trust your offer or not, based on it.

      Your landing pages should be clear, have clear calls to action, and/or conversion buttons. It should be a very clear and precise roadway that shows your customers what you want them to do next.

      Always Measure Results

      Laptop with funnel

      As Adam Savage would say, ‘the only difference between science and fooling around is to write it down”. You need to measure your results always so you can understand which parts are working and which ones don’t.

      Google ads offer you some ways to measure results, and you can always choose to connect your analytics engine. Another step many people skip -and later regrets it! Is to check analytics regularly and make adjustments to the ads campaign accordingly.

      Besides, all data you can gather around your ads, products, and services, can become amazingly useful when put to work. You can use this information to reach new audiences, understand better your customers, and even create new products and services.

      This brings us to the next title

      Be Flexible With Your Google Ads Campaign

      The bad news is: There is no right answer to develop the perfect strategy for your business.

      The good news is: You can (and should) find it out.

      Keep in mind there are thousands of variables to consider before launching a campaign. The best thing you can do is to keep an open mind and remain open to tweaking some things here and there when the campaign is running. Sometimes you will even need to call out a campaign if it ends up costing more than what it delivers.

      The goal here is to learn which strategies and keywords are delivering the best results. Sometimes you can start a campaign with one keyword that seems relevant at the moment, only to end up using completely different keywords a few weeks later.

      Frequently Asked Questions About Google Ads

      Business owner in front of the store

      Before you start testing your new Google ads campaigns, here are 5 of the most asked questions about this service.

      How Do Google Ads Help My Business?

      The service that Google ads provide can help you reach people who are searching for your specific product or service. Google ads can also help you set specific goals like web traffic, app downloads, subscriptions, or purchases. It also helps you keep track of your results so you can improve your campaigns and get closer to your business goals.

      Why Are So Many Businesses Using Google Ads?

      One of the big benefits of this platform is that you can connect people who sell something with the people offering that something. But this service also allows you to change, tweak and modify campaigns on the go, based on real-time results.

      Is Google Ads Any Good For Small Businesses?

      Google ads are one of the best options for all types of small businesses either digital goods or physical stores. There are many reasons for the possibility to reach people already interested in our business, but one of the most important ones is cost-effectiveness.

      How Much Does A Google Ads Campaign Cost?

      There are many variables to consider before you can come up with the cost of your campaign, but the Google Ads platform is very clear and transparent as to what it is charging and why. The average cost-per-click up to 2020 was $1 – $2. Keep in mind you also need to develop a marketing strategy, a landing page and then copy and design your creatives.

      Should I Use Google Ads Instead Of Facebook?

      The thing is, there isn’t a yes or no answer. Think of the different platforms as ice cream flavors. It’s not about finding the best one, but the one your customers like. So, as we mentioned before, one of the best approaches you can take is to test, and then decide based on results. If your audience happens to be on Facebook or Instagram, it may be worth investing in those platforms.


      As you can see, there are some things you need to consider before developing a Google ads campaign. And if your strategy is about eCommerce, you may want to take a look at these 5 key aspects of eCommerce Digital marketing.

      If you still have any questions about how to develop an effective Google ads strategy, contact us! Let us help you get it right on the first try!

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