Roofing Marketing – Top 7 Proven Marketing Strategies

Roofing Marketing – Top 7 Proven Marketing Strategies

Owners in the roofing services business are frequently so preoccupied with running day-to-day operations and collaborating with other contractors that marketing and planning are frequently put on the back burner. However, the strongest in the business understand that having a marketing system that produces consistent results is not only recommended but necessary to beat your competition.
Marketing efforts for a roofing contractor include anything that helps advertise the company’s services to current and potential consumers. These efforts can include everything from having a high-quality website to email marketing to local SEO methods to door-knocking and paid advertisements.

Are you ready to go full speed ahead with some marketing for your company?

Well, slow down a bit. First, let us go through the Top 7 Proven marketing strategies.

1. A High-Quality Website and Logo Are The Foundation

The importance of a great logo and a fantastic website before starting any marketing campaign

You will squander a lot of money on roofing marketing if you don’t have a strong foundation with your branding and website. Your logo and website must look fantastic! Visitors to your website will be more likely to become paying customers if you do it this way. Here is an example of a great roofing website we created.

A High-Quality Roofing Website
roofing mobile
Your company’s logo is significant since it communicates ownership, quality, and values. It’s stamped on your products, business cards, websites, social media, and, most importantly, in your clients’ brains.
Logo
A High-Quality Website and Logo Are The Foundation
It communicates a set of virtues and ideals without the use of pages of prose or a team of content writers. It creates a sense of bonding between a brand and its customers. It attracts attention, produces a strong first impression, serves as the core of your brand identification, and serves as a memory for customers to recognize your brand in any setting.

One of the most important reasons for having a website for your company is to improve its credibility. There are probably other companies that provide a service that is comparable to yours. Having a website that looks attractive and effectively provides great information to your customers is one method to stand out. People may doubt your legitimacy as a company if you don’t have a website.

Customers are more likely to buy from you if you clearly define who you are, what you represent, and what you stand for. This is also something that might help you stand out from the crowd. It’s difficult to do this without a website because people can’t readily locate quality and reliable information about your company.

People will know how to contact you if they find you online, become interested in your service, and want to learn more, due to the material on your website, which gives you the possibility to improve your sales.

The website audit begins with a general examination of a website to identify the actions that must be taken to improve search engine optimization (SEO). On-page and off-page SEO audits, such as broken links, duplicate meta descriptions and titles, HTML validity, website statistics, error pages, indexed pages, and site performance, are among the many tools that offer advice on how to improve a website’s search ranks. All online businesses can benefit from a site audit, which enhances many areas of their websites.

Get A Website Audit

Website audits might include technical performance, search engine optimization (SEO), user experience (UX), website content, design, and accessibility, among other things. All of these concerns are covered by the checklist found at Top 67 website audit checklist items. Before publishing your website you’ll want to do a website audit. First impressions are very important; therefore, you want your website to be better than your competition. This way you can inspire trust, confidence, and quality in your work. This common method provides a comprehensive view of any website, including general traffic and particular pages. The sole objective of a website audit is for marketing goals. The purpose is to identify campaign flaws that affect website performance.

Call us today at 559-553-5000 to get a free quote on a website audit today.

2. Claim the top online directories

Google My Business, Bing Places, and Yelp

You must market your roofing business for it to grow and expand as a roofer. However, due to the large expense and time limits involved in the process, promoting your roofing company can be a difficult challenge. Because roofing is an on-demand profession with few repeat customers, you’ll want to make sure your company is registered with Bing places so that potential customers can find you through online search results.

It makes it simple for customers to locate you online because it includes vital information such as your company’s name, address, opening and closing hours, and phone numbers.

The portal where your profile information is set up is Bing Places. These covers creating an account, creating a list, submitting a proposal, and managing your client’s business. Local business owners can use Bing Places to add their listings to Maps. Being listed on Bing Maps increases your visibility and presents relevant content in real-time.

Bing Maps has a considerably stronger impact on mobile devices due to its dynamic nature. The user can act quickly.

bing places
Google My Business uses powerful technologies like Google Search and Google Maps to help you reach and engage with customers. Company profile displays when someone searches for your business or businesses comparable to yours on Google Search or Google Maps with the help of Google My Business. Go to google.com/business to get started.
google business listing
Another online business directory that might help your company’s internet presence is Yelp. Yelp is an online directory that allows customers to leave evaluations of local businesses. Businesses may utilize Yelp to market their services and goods and gain more leads, traffic, and visibility online. You’ll want to go to business.yelp to get listed.
yelp Listing
Although there are hundreds of internet directories, Bing, Google my business, and Yelp. These are the ones that receive the most traffic.

Here is a list of other online directories you that will also bring value to your online presence.

1. https://www.botw.org
2. https://www.aboutus.com
3. https://www.spoke.com
4. https://www.blogarama.com
5. https://www.verizon.com/business/small-business-essentials/local
6. http://www.business.foursquare.com
7. https://www.yellowpages.com
8. https://www.chamberofcommerce.com
9. https://www.hotfrog.com
10. https://www.merchantcircle.com
11. https://www.bbb.org
12. https://www.b2byellowpages.com
13. https://www.nextdoor.com
14. https://www.elocal.com
15. https://www.dexknows.com
16. https://www.alignable.com
18. https://www.local.com

If you need help with getting listed on these directories, then please call us at 559-553-5000 and we will help you get listed.

3. Google Guaranteed

What are google service ads?

Local Services Ads allow you to connect with people who are looking for the services you provide on Google. Customers in your area will see your ads, and you will only be charged if a customer contacts you directly through the ad.

guaranteed Google ads services
If someone searches for roofers near me on Google and sees your Google Guaranteed Ad, your business name and a Google Guaranteed badge will appear.

When local customers search for your services, your adverts appear on Google. Customers who find you on Google can contact you directly, allowing you to fill your schedule with local tasks.

Control your spending and only pay when a customer contacts you directly as a result of your ad, so you can concentrate on getting real outcomes for the business. We have seen the best results from this program out of all advertising programs because Google will only charge you if you get an actual lead. Other advertising programs will charge you regardless of whether or not you get real leads. Moreover, Google will not share your lead with other contractors. Many other lead generation programs will share your lead with 5 other contractors. This often leads to a bidding war and makes it difficult to win the prospect.

Google will make sure your business meets local license and insurance requirements to become a Google Guaranteed business. When you sign up for Local Services Ads and complete the verification procedure, you become a Google Guaranteed business. The Google Guarantee aids in the development of a solid online reputation by assuring potential clients that you have been certified by Google. If a consumer is dissatisfied with your services, Google may reimburse up to the amount collected for jobs hired through Local Services Ads, subject to a lifetime cap on coverage.

4. Google Search Ads

Google search network

If you want to take your roofing company to the next level, Google Ads search campaigns can be beneficial. Search advertising allows you to place your website’s listing at the top of the search results, leading to increased traffic.

Your ads may display on the Google Search Network, which is a collection of search-related websites and apps. When someone searches for terms relevant to one of your keywords, your ad may appear alongside search results when you advertise on the Google Search Network.

You may target your adverts to the types of clients you want while filtering out the ones you don’t. When you use Google Ads to advertise online, you can utilize a variety of targeting options to reach potential customers just when they’re looking for your products or services.

SEO aims to improve your website’s ranking in organic searches. Google Ads, on the other hand, uses precise keywords and keyword phrases that your potential customers use while searching the internet to generate an ad to promote your website. It’s a quick and easy approach to get in touch with your ideal clientele.

5. Local Search Engine Optimization

Local search engine optimization is similar to SEO in that it affects the visibility of a website or a web page in the unpaid results of a web search engine, often known as natural, organic, or earned results.

Local SEO is a search engine optimization method that helps your company appear more prominently in Google’s local search results.

SWEET-SPOT
Local SEO can help a roofing company that has a physical site or serves a specific geographic area. Local SEO can help you expand your business if you search Google for any essential keywords linked to your business and a map with three listings shows beneath it, commonly known as a map pack.

Local SEO helps you to publish crucial information about your websites, such as your business’s address and phone number, on the internet. This helps to boost your company’s online visibility, which can help residents in the area become more aware of your company.

Google Ads Network
Significant landmarks, junctions, companies, well-known street names, and major cities/hubs can all be found in the United States. So, regardless of where your roofing company is located, be sure to include location-specific keywords on your roofing website so that people can discover you.

6. Facebook Ads

Because of this weather-related, neighborhood-specific target focus, Facebook Ads are an excellent marketing technique for roofers, as you can use them to warm up specific zip codes or communities for new clients near you or in your geographical range. Facebook Ads for Roofers can help your company produce quality leads and roofing jobs. It’s a fantastic marketing channel to incorporate into your company’s growth strategy. For as little as $15/day you can reach a considerable amount of people that fall in your target market. In the example below you can see that we would be able to reach anywhere between 1300 to 3700 potential customers that live within your service area and are within the top 50% income bracket.

Facebook Ads
Users are targeted with Facebook ads based on their location, demographics, and profile data. Many of these features are exclusive to Facebook. You select a budget and bid for each click or thousand impressions that your ad receives after producing it.

They can show as on your Facebook feed, Messenger, and even non-Facebook apps and websites.

Under Detailed Targeting on Facebook, you can target people based on their income. You can target audiences based on their family income % and zip code.

Facebook is a massive platform. For a residential or commercial roofer, it has a lot of possibilities.

Facebook advertising has exploded in popularity in recent years, and many businesses are reaping the benefits.

If you neglect Facebook as a roofer, you are doing your business an injustice.

Here are some staggering figures that demonstrate the scale and extent of Facebook.

• Facebook has over 2 billion users.
• On Facebook, there are over 4 million advertisers.
• The average cost-per-click (CPC) for a Facebook ad is (Cost per click) $0.64
• 1.15 billion People Use Mobile Phones
• Every day, the average American spends 40 minutes on Facebook.

There are several advantages to using Facebook instead of Google Ads. For starters, Facebook traffic is less expensive than Google Ads.

You have more flexibility in terms of who you can target. You can target practically anyone in the globe with Facebook’s targeting features.

Unlike Google Ads, the traffic you will receive will behave differently. The majority of people that see your ads will not be in the market to purchase your services. However, you are reaching a lot of people with your marketing message for a very small amount of money.

7. YouTube Ads

Video advertising is a new way to get the word out about your roofing company, products, or services. Prospects and clients enjoy videos because they are amusing, easy to understand, and engaging, and they are excellent for roofing marketing since they may provide a high Return on Investment across multiple channels. Here is an example of a good roofing commercial.

This commercial mainly talks about gutters but is very personable and created very well.
YouTube advertising, which is done through Google Ads, is a way of promoting your video content on YouTube or in search results to reach a larger audience. This might mean that your video plays before another user’s video or that it appears in YouTube search results for viewers to watch in full.

Reach potential clients as they watch or search for videos on YouTube using TrueView advertisements. Only pay when someone watches at least 30 seconds of your TrueView ad or clicks on it.

YouTube is one of the world’s largest video platforms, where you can engage with your most valuable audiences. There are no budget stipulations. Decide on a budget. Be a part of the YouTube community. Attract new customers to your business.

These are the types of advertisements available on YouTube.

• TrueView advertisements- display above the suggested videos list in the right-hand sidebar of watch sites and within the YouTube search results. The advertising is made up of a thumbnail image and up to three lines of text.

• Instream commercials that can’t be skipped- These advertisements appear before the video that the user has chosen. Non-skippable YouTube commercials that play partway through videos that are 10 minutes or more are known as mid-roll adverts.

• Instream bumper ads- These non-skippable video adverts must be fewer than 6 seconds long and appear before the viewer’s chosen video.

• Sponsored card advertisements- Sponsored cards are a non-obtrusive way to advertise on YouTube. When a spectator clicks on a small ‘I’ sign in the upper right-hand corner of a video, the card expands.

• Advertising that appears on top of other ads- This is a type of banner advertisement that appears at the bottom of videos.

• Advertisements that appear on the screen- These ads have been present for a while and are display above the suggested videos list in the right-hand sidebar.

As you can see there are lots of different marketing opportunities for your roofing business. We have been helping businesses with their marketing since 2008. Moreover, we’ve had over 3000 business owners attend our marketing seminars and webinars. This is why are recognized by Google as a “Google High Impact Partner”. Call us today at 559-553-5000 and learn why hundreds have chosen for all of their web design and marketing needs.

grow with google
Workshop - Advertisements that appear on the screen
11 WordPress Plugins You Must Have

11 WordPress Plugins You Must Have

Did you know that almost 500 million websites are powered by WordPress? And there is a good reason for that.

WordPress is safe, stable, and easy to use. However, what really makes it stand out are its plugins.
WordPress plugins are pieces of software that change, to a lesser or greater degree, how you interact with WordPress.

Plugins can make WordPress easier to use, faster, safer; they can enable you to track relevant metrics, make it easier to integrate new tools, improve user experience, and we can go on and on and on.

There are literally thousands of WordPress plugins to choose from, and in this article, we handpicked some of the best ones. You should definitely find at least one that can help you improve your website.

Monster Insights Wp Plugins
1. MonsterInsights

A big part of running any website is keeping an eye on your analytics. This means gathering and observing information relating to the performance of your pages and the behavior of your users.

Gathering information lets you understand your websites and your audience better.

For example, analytics shows you your most and least visited pages. Then you can see what the high-performers are doing right and apply that to your weaker pages.
With MonsterInsights, you get to connect Google Analytics with WordPress. Instead of going back and forth between Google Analytics and your pages, MonsterInsights gives you all the data you want right in your WordPress dashboard.

Pageviews, bounce rates, average session duration, it’s all at your fingertips, all in one place. Furthermore, you also get a look at target demographics data, like the gender of your users, their age.

Shared Counts Wp Plugins
2. Shared Counts

Roughly 48% of the population uses social media. Now think about that number. That’s almost four billion users. So even the smallest piece of that number is substantial when it comes to traffic and visitors.

Setting up social media pages for your website and updating them regularly is vital. And Shared Counts makes managing social media easier. It’s a very simple plugin, actually.

Shared Counts gives you customizable, sleek social media buttons that let you share your content more easily, directly through WordPress.

This may not seem like such a big deal, but when you’re managing dozens of pieces of content over just one site (not to mention multiple ones), little things like this help you make fewer mistakes and can actually shave off hours of work time.

Finally, a nice little benefit that this plugin provides is that the share buttons have share counts (i.e., the number of times a piece of content has been shared). It helps users get a sense of just how popular an article is (and might motivate them to share a low share-count article they really liked).

Uncanny Automator Wp Plugins
3. Uncanny Automator

Running a website takes a lot of time and effort. Delegating at least some of that work means more time to focus on other aspects of your site and your business. And delegating that work to an automated system is even better.

Uncanny Automator is probably the best plugin for automating boring, routine tasks. It helps you connect the WP plugins you already have, as well as certain third-party platforms to automate certain aspects of your work.

The best part is: you don’t have to write any code!

Here’s how it works. You have a list of roughly four hundred actions and triggers. So, you have a specific trigger that, once activated, leads to a specific action. Here are some examples:

● Create specific, custom attributes for your users’ profiles based on their previous actions on your site.
● Connects two plugins, where the action in one can trigger the other.

And yes, this really sounds like Zapier – it works in a similar way, just for WordPress. And yes, you can connect it to Zapier and get even more automation options!

Sucuri Wp plugins
4. Sucuri

People don’t really trust modern brands. In fact, 21% of users don’t believe a global brand will keep their data safe.

Keeping the information on your audience safe is your duty, so Succuri is a plugin everybody should use.

Furthermore, having the misfortune of getting your site hacked or suffering a DDoS attack can lead to significant headaches. You will lose visitors and pageviews due to this instability, not to mention the time and effort needed to recover from an attack.

So, here is how Succurri works.

It’s both a plugin and a web application firewall. It helps your site against malware, XSS attacks, brute force attacks, DDoS, spam attacks, and basically anything that can jeopardize the safety and stability of your site.
In addition, Succurri adds a content delivery network layer that helps speed up your site.

Wp Rocket Wp Plugins
5. WP Rocket

People like websites that load quickly. Think about it – how much time are you willing to spend waiting for a website to load before you just drop it. Users are almost three times as likely to stick to pages that load in just 2 seconds, compared to ones that have load times of 8 seconds.

WP Rocket is all about speed and performance.

Without going into too much technical detail, WP Rocket is a WordPress caching plugin. When you set it up, it turns certain WordPress settings on, like page cache, cache preloading, as well as gzip compression, among many others. All of these are supposed to intensely improve page load times.

While you can customize it, you just need to install and activate this plugin in order for it to work.

Man Using Digital Devices Looking for SEO Concepts
6. Post to Google My Business

Local SEO and Google My Business matter. Google My Business, in particular, has many benefits, improving your visibility on Google Search and Google Maps being just some of them.

So, let’s say you own a web design agency based in New York. First, set up Google My Business for your company. You fill in your company name, address, and all other relevant information. Then, you want to optimize your blog content with local info to promote your NYC web design company.

With the Post to Google My Business plugin, you can integrate WordPress with Google My Business. This helps you create and share posts from the platform through your WordPress dashboard.

Post to Google My Business also automatically sends any articles you posted through WordPress onto your Google My Business page.

All In One Seo Wp Plugins
7. All in One SEO

The importance of search engine optimization cannot be overstated. While creating high-quality content should be your primary area of concern, you should still invest in a good SEO strategy.

Without going into too much detail, a good SEO strategy is there to help your website rank better. It includes techniques, tactics and content modifications that make it easier for Google’s algorithms to find you and push you closer to the top of a SERP.

And now, let us introduce you to the All in One SEO plugin (AIOSEO).

AIOSEO is pretty popular, and for a good reason. First of all, it helps you connect to the Google Search Console instantly through WordPress. Then, it assists in adding meta descriptions, keywords, an SEO-friendly title and more.

This plugin gives you a thorough analysis of the content you want to publish through WordPress, assessing whether your content is SEO-friendly and easy to read. It then gives a rating, helping you fix the things you might have missed.

Search Wp Plugins
8. SearchWP

On average, 15% of site visitors use its search features. However, 45% of all site revenue comes from this 15%. Therefore, having a good search plugin obviously matters.

SearchWP is a great plugin for better search functionality. The aspect that makes it stand out is flexibility. First of all, you can adjust the “relevance” scale and its algorithms without tinkering with any code.
In other words, you’re going to be able to filter what people can actually find.

For example, if you want to go all out, you can have SearchWP allow users to search for custom fields, the contents of PDF documents, custom tables, custom post types, custom fields, ACF fields…

It also has a search metrics feature that can show you what people search for when checking out your website.

memberpress plugins
9. MemberPress

Do you want to implement an online course or build a community around your website? Well, with MemberPress, you can do that easily and quickly, directly through WordPress.

With MemberPress, you can set up subscription plans and limit access according to the plans people have bought. It can have automation features, group memberships, course management and more.

Finally, MemberPress can easily be connected with email apps like MailChimp. This makes email marketing communication much more intuitive.

Live Chat Wp Plugins
10. LiveChat

Around 44% of online consumers state that live chats help improve their website experience. And the LiveChat plugin gives you exactly that.

Besides its many customization options, LiveChat really stands out when it comes to the integration possibilities. It connects with CRM, your support software, as well as your email marketing apps.

Furthermore, LiveChat actually loads pretty quickly, despite its many features.

Lastly, LiveChat also has a mobile app, so if needed, you can provide real-time support to any user who’s about to make a purchase. Quickly and easily.

Updraft Plugin
11. UpdraftPlus

You know what’s scary? Losing all of your website’s data. Things happen, servers crash, malware shows up, developers mess up. So having a backup to protect you is very important for your peace of mind. And this is where UpdraftPlus helps.

UpdraftPlus creates automatic backups of your website’s data and stores them on Dropbox, Google Drive, and a variety of other safe and protected cloud-based locations.

Conclusion

This list of WordPress plugins is far from comprehensive. There are thousands of WordPress plugins online, and books can be written about them.

However, the plugins we listed above are essential for any website manager and developer.

Authors bio:

Victor Baldin is a digital marketing specialist, currently working as a freelancer and at Find Digital Agency. Love to explore the newest web trends, tech, and marketing tools.

Victor Baldin
15 Simple Ways to Boost Your Website Traffic

15 Simple Ways to Boost Your Website Traffic

It’s no secret that every single business out there has its own set of unique goals it’s working hard to achieve. But it’s also no secret that every business shares a common goal as well, and that’s attracting more customers their way.

Simply put, the more visitors you manage to attract to your business website, the greater the odds that some (if not all) of them will turn to leads.

Naturally, more leads oftentimes result in more customers, and more customers lead to greater revenue.

But how exactly can businesses ensure greater web traffic and attract new visitors their way?

Here are 15 simple ways any business can boost its website traffic.

Businessman working on tablet with ADVERTISING on a screen

1. Advertise

Starting off with the most obvious way, investing in all sorts of advertising will help any business boost exposure.

Luckily, nowadays, there are so many ways you can advertise your business – both online and offline – you will only need to take your pick.

Online business promotions, such as social media advertising and paid search, to name a few, will not only result in greater visibility, but they will also help any business establish itself in the online world.

On top of that, both paid searches and social media advertising will help businesses build credibility, which plays a key role in business success.

A great thing about online promotion is that you can easily create campaigns that focus on achieving different goals.

So, first, determine what you want to achieve with your advertising efforts – more visitors, more sales, more qualified leads? – and then create a marketing campaign that will help you reach those goals.

Social Media Scribble

2. Use the power of social media

Social media is a great tool, not only for promoting your business but for connecting with your audience as well. When creating any type of content, you can simply get it “out there” and hope that people will instantly engage with it.
Instead, you can use social media to your advantage and hype up your content. Share it, encourage your audience to engage with it and even share it with their friends and contacts and interact with people through the comment section.

Make your content easily shareable on various social media platforms to ensure that it reaches as many eyes as it possibly can.

Since about 57.6% of the entire world’s population uses social media today, not promoting your business on these platforms doesn’t make much sense.

Relaxed informal IT business startup company team meeting.

3. Don’t be scared to experiment

Since marketing is not a one-and-done type of deal, you can’t really expect to find a “magic formula” that will instantly work. Instead, you need to keep a close eye on all of your marketing efforts and see which of them brings the most visitors.

Additionally, you shouldn’t only rely on the methods that currently seem to work.

Instead, feel free to experiment a bit and try out new approaches and strategies. If they end up working – great! If not, you can always go back to what you were previously doing until you come up with a new idea.

4. Create killer headlines

The headline of your posts is the thing that will grab your audience’s attention and encourage them to click on it and read the content further. That’s why you need to make sure that you create headlines that your audience will find simply irresistible.

However, make sure you steer clear of clickbait titles and actually offer your audience something of value.

On top of that, do know that writing headlines can sometimes be even more difficult than creating the rest of the content itself. That’s why many professional writers sometimes create up to a dozen different headlines before they settle with the one that feels best and hit “publish.”

Turn your business into a brand

5. Turn your business into a brand

Branding a business is so much more than simply choosing a logo and starting to refer to your business as a brand. Here, you will get the opportunity to create a business persona that the audience will be able to relate to more easily.

And with the help of a reputable agency that offers creative branding services, you will be able to turn your endeavor into something that’s so much more than just a business.

Generally speaking, people vibe with brands far more than with simple businesses, as they have so much more they can relate to, such as your brand message and values, brand persona and identity, etc.

Man Using Digital Devices Looking for SEO Concepts

6. Don’t neglect on-page SEO

SEO is and has been crucial for business success for quite some time now. That’s why you need to make sure not to neglect it if you’re trying to boost your website traffic.
By making sure that all of your content is well optimized for search engines, you will instantly boost the chances of your website reaching the top of the SERPs.

Needless to say, the closer to the top you are, the greater the visibility you can expect. Generally speaking, web users rarely ever visit the second page of Google when looking for something online.

So, you need to make sure that your website is among the first results they’ll be presented with when looking something up.

Business concept - Top view notebook writing Guest Blogging.

7. Go back to guest blogging

For some reason, there’s a common misconception that guest blogging has become irrelevant. Of course, this couldn’t be further from the truth. If you manage to secure a place for your blog post on some relevant and reputable site, you can expect plenty of good things to happen.

First of all, your business will be perceived as much more trustworthy as it is being promoted by a reputable source.

Secondly, this is a great way to introduce your business to a wider audience and spike interest with people who haven’t already heard about you or your brand.

Finally, this will also positively affect your SEO efforts, which is only another thing to look forward to.

8. Guest blogging – a two-way street

Along the same lines as our previous point, make sure you not only post your blogs on other websites but accept guest blogs as well.

Since guest blogging works best when it’s done both ways, you really need to open your website up to other businesses from your industry. This will not only bring numerous benefits to both parties involved, but it will also present a great means to work towards referral traffic.

But pay special attention to both where you share your blogs and the type of blogs you’ll end up promoting on your website to avoid potentially associating your business with a less-reputable or trustworthy party.
So, make sure you do your research and get into the cross-promotion with only the parties that are actually worth it.

Conceptual hand writing showing Keywords Targeting. Business photo showcasing Use Relevant Words to get High Ranking in Search Engines

9. Be precise with your keyword targeting

Whenever there’s any talk about keywords, it’s often advised that businesses focus on high-intent keywords. This, of course, is extremely important as without securing those keywords, you can’t really expect to advance.

But do keep in mind that the majority of web searches actually consist of more than just a few simple words.
Instead, online users most commonly google entire phrases when looking for things online. That’s why you should expand your keyword targeting to account for long-tail keywords as well.

Long-tail keywords are the most similar to actual inquiries people type in search engines when looking things up online, so try to identify the ones that will work best for your business.

Rely on email marketing

10. Rely on email marketing

Nowadays, when talking about online business promotion, many people forget to mention email marketing. And since it’s safe to say that email marketing was one of the first forms of online promotion, this can be understandable to a certain point.

Many businesses (wrongly) believe that email marketing has become obsolete. Luckily, this couldn’t be further from the truth.

Email marketing is still an extremely powerful tool for business promotion and one of the best ways you can increase your website traffic. And since email marketing is basically free, yet it offers significant ROI, there really is no reason to ignore it.

11. Ensure that your site is responsive and fast

Since the technology has advanced so much, the days of slow-loading and unresponsive websites are over. What this means is that there’s no longer a place on the internet for websites that are performing poorly.

According to research, one in every four visitors will abandon your website if it takes more than 4 seconds to load fully.

Additionally, every 1-second delay will result in diminished customer satisfaction, while as much as 64% of shoppers will choose to shop somewhere else if they weren’t satisfied with the experience on your website.

That’s why you need to make sure your website’s loading speed and responsiveness are at least optimal, if not excellent.

Of course, you also need to account for mobile shoppers as well, since nowadays, almost every single person owns some type of mobile device, and a great percentage of them has made at least one online purchase via those devices.

12. Make your website a safe place to be

Due to the fact that online security is everyone’s top priority these days, you can’t really expect to experience an increase in website traffic if your website isn’t safe to begin with.

Simply put, unless your (potential) visitors can see right from the first glance that your website is properly secured, they won’t be inclined to click on it and explore it further.

So, make sure you invest in all the necessary security measures that will help you keep both your business and your visitors safe. This is particularly important in case your visitors don’t simply browse your website but also leave any type of personal or sensitive data.

13. Offer more than just products or services

Naturally, every online business has the ultimate goal of boosting its sales and increasing its revenue. But businesses that focus solely on the sales aspect of their endeavor don’t always get what they want, as they can often come off as too money-grabby.

So, instead of simply bombarding your audience with various products/services promotions, think about offering something more to them.

Webinars, video guides and tutorials, presentations and similar content can offer great value to your audience without necessarily expecting anything from them in return.

In short, don’t make your visitors feel like the only reason to visit your website is to spend money.

14. Check what your competition is doing

In the business world, it’s not only important to focus your attention on your side of the fence, but also peak a bit over. What we mean to say is that you need to know what your competition is doing in order to be able to beat them.

So, make sure you research your competitors and see how they’ve approached the matter of increasing their website traffic. See what they’ve done and what seems to be working for them. That way, you can get the idea of how you can try and do the same in hopes of achieving the same results.

15. Don’t just speak but listen

This may come off as a bit of a surprise to some, but audiences really like businesses that are interested in feedback. So, one of the easiest ways to bring more traffic to your website is to encourage your audience to help you find ways to improve it.

Simply ask your current audience what they would like to change about your website and how they would improve it. Additionally, encourage them to ask their friends and family to join in as well.

But, most importantly, don’t let all the gathered data simply slip away. Instead, make sure you actually do listen to what your audience is saying and don’t be scared to make some changes – at least the ones that make sense for your business.

Final thoughts

As you had the opportunity to see, boosting traffic on your website really isn’t that difficult.

The most important thing you need to decide upfront is what you want to achieve with your efforts. Once you answer that question, it will become significantly easier to identify the ways in which you can reach your goals.

Authors bio:

Victor Baldin is a digital marketing specialist, currently working as a freelancer and at Digital Strategy One. Love to explore the newest web trends, tech, and marketing tools.

Victor Baldin
How Can Google Ads Help Your Business Grow? Top 8 Most Used Google Ads

How Can Google Ads Help Your Business Grow? Top 8 Most Used Google Ads

Once you’ve set your fundamental business goals to walk the steps that take you to them, it’s time to evaluate the benefits that Google Ads can provide you and take advantage of those tools to get to your goals.

Google Ads will raise your capacity to reach your potential customers. How? By satisfying the needs of consumers with every search.

1. Google Ads allows you to show up right when a consumer has a need.
For example, if a consumer is looking for a hair salon and Googles it, ads will appear in the results. Because it displays above the general results, the consumer will likely click on one of the advertisements displayed at a glance and satisfy the indicated needs.

2. Provides you with tremendous reach and targeting
There are several methods to find the type of consumer you need. You can accomplish this by utilizing keywords, location, language, interests, and other information such as age, race, education, employment, and income. You can even specify the devices in which your ads appear.

3. It lets you measure and track every action on your campaign.
If you can measure anything, you can improve it. So, you can see and measure which kinds of ads or campaigns have better results. You can know so by how many times your ad is displayed, how many people saw it, and how many times they clicked on it. and which of these actions became a conversion

4. It helps you see where to invest.
Identifies the cost per click, determines the cost per action, and analyzes behaviors with analytical tools.

5. You can set the frequency of your ads.
If the public you are trying to reach usually access the web at a specific time of the day.

Every day, people turn to Google to search for answers to a question, a place, and products to buy. Google Ads gives you the ability to show your ads to the right people at the right time and place. The capacity Google provides you is thanks to the data it collects from every consumer.
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That being said, there is one key concept you need to know before you start your campaign: conversions.

What are conversions?

Conversion Tracking provides essential insights into user behavior after viewing or clicking on an ad. For example, you can track users who make calls, purchase products or install mobile apps. In addition, Google Ads offers different conversion trackers for other customer conversions.

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Why is conversion tracking critical for Google App Campaigns?

A conversion is an action that you have identified as valuable and want to track to see when it occurs on your website. Such as buying a product, installing a mobile app, or signing up for an email after a user clicks on your ad or displays your ad on your display network-mail list. For example, assume you want to follow when a user fills out a form: in this case, any time a user clicks on a Google Ads ad and completes the action counts as a conversion. So, for instance, if a hundred people clicked on the ad (you will receive one hundred clicks), only five completed the form (you will have five conversions). So, as you can see, by tracking which takes the desired action, we can better understand the performance of the campaigns and whether or not the users are doing what we expect.

Conversions are precious because they tell us which campaigns, ad groups, keywords, segmentation, audiences, and ads produce the best results and which produce the not so good.

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So, what type of campaigns can you do on Google?

Well, there are a variety of campaigns run by google. We described them for you:

A) Search Campaigns
It lets you appear in the search results
If the keywords are relevant to a user’s search, ads may appear in Google Search results and on other search sites.

Google Search Sites: In Google Search, ads can appear above or below search results. They can also appear on Google Play, the Shopping tab, Google Images, and Google Maps; besides, above, or below search results. In addition, ads from the Search Network appear on the results page.

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Google Search Partners: Ads may appear beside search results or as part of a related search or link block on Google search partner websites. Hundreds of non-Google websites, Google Videos, and other Google sites search for text ads.

On the Search Network, there are a variety of ad types.
Text ads, dynamic search ads, responsive search ads, and call-only ads are examples of different types of ads. On the Search Network, these are the most common ad types. These ads say “Ad” or “Ads” on the search results page, and they show as “Google Ads” on partner sites. Also, they often include information about their company, such as its location or phone number.

B) Display Campaigns
Display campaigns will let you appear with graphic ads in sites or apps. The Google Display Network lets you reach people through targeted display ads. For example, consumers search for their favorite websites, YouTube, check their Gmail account, or use mobile devices and apps.

What is the Google Display Network, and how does it work?

The Google Display Network exists to help you locate the appropriate audience. Your targeting options enable you, strategically, to display your message. As a result, your message will show to potential customers at the right time and place.

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Here, we show some examples of how you can use targeting in-display advertisements to your advantage:

Using audiences, you can gain new customers or interact with existing ones. For example, lookalike and in-market audiences enable you to target your ads to people interested in your products, allowing you to find new leads. You can also use data, such as remarketing lists, to re-engage people who searched for your site before.

Increase conversions by utilizing automation. With auto-targeting, you can increase conversions. You can do so by searching for high-performing audiences based on your existing audience and landing page. Google Ads can identify which audiences are best suited for your ads based on automatic optimization that occurs over time.

Automatic bidding adjusts your bid to help you achieve the desired return on investment. In addition, innovative Display Campaigns make your Google Ads conversions bigger. How? By combining the best of automated targeting, bidding, and creatives.

C) Video Campaigns?
When should video campaigns be used? If you want to stream video advertising on YouTube and others.

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All Google Ads advertisers, from newbies to seasoned veterans, should use this guide.

While showing video advertising may sound fancy, the beauty of these campaigns is how simple they are to set up and administer. You can utilize videos from your own YouTube account. In addition, you can track how well your video ads perform and make changes to their targeting just as you can with other Google Ads campaigns.

Google Videos allows you to download and share videos no matter time and location. The service already has a billing and distribution system in place for videos. The service is accessible to both media companies and home video enthusiasts.

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Benefits:

● Achieve Your Objectives: Create a video campaign to increase sales, website traffic, and brand recognition, among other things.

● Reach the right audience: Target ads to YouTube users and Google Video Partners by topic, keyword, demographics, and more.

● Calculate your success as follows: Check to see if you’re reaching the right people. Keep track of view details, costs, and budgets in your Google Ads account.

D) Shopping Campaigns
Shopping ads show products for sale as well as links to them. They say “Sponsored” or tagged “Ad” or “Ads” on the search results page, and they may show as “Google Ads” on partner sites.

Shopping campaigns are how you manage your Google Ads Shopping ads. They are a flexible and straightforward way to organize and promote your inventory of Merchant Center products in Google Ads.

Shopping ads come in two forms that you can use to promote your store and your products:

Product Shopping Ads: These use the product information you provide in the Merchant Center.
Local Inventory Ads: These ads use your Merchant Center account data to combine product and inventory data. Here’s where you can learn more about local inventory listings.

Where do your advertisements appear?
Google wants to provide users access to the full range of products that match their search. It means they can look for the best match before clicking to buy, which could help you close the deal.

E) App Campaigns
What drives impact at scale for google app campaigns?

You’ll now be able to see UAC advertisements in the following places:

Google’s search engine Youtube on Google Play
Google Display Network is an ad network owned by Google. Here’s a quick review of how advertising appears in each property. Google Ads will automate targeting and bidding depending on the goals you choose and serve ads based on the information you give.

Unlike other campaign types, App campaigns do not allow users to create advertisements. Instead, ads generate in a variety of formats and networks. Ads go based on your app’s Play Store listing, extra text ideas, and what you specify in your campaign settings. The code below demonstrates how to define your campaign’s elements.App campaigns enable you to promote your Android or iOS apps across fundamental Google properties such as Search, Play, YouTube, and the Google Display Network. Here are two key points Google app campaigns are great with:

App campaigns enable you to promote your app based on a topic of particular interest to you. The campaign creation process differs slightly from other campaign types and consists of the following high-level steps:

● Create a campaign and enter your app information and ad channel subtypes, target types, goal types, campaign budgets, and bidding strategies.
● You can also specify targeting criteria such as language or location.
● You can also add ad group criteria to the user list if the campaign goal is to drive in-app action or value.
● Create ads with content-based ad types that correspond to the ad channel subtype of your campaign.
● Google Ads will automate targeting and bidding based on the specified goals and serve ads based on the elements you provide.

F) Smart Campaigns
Smart campaigns assist you in emphasizing your company’s business pitch and attracting customers. You can run a single campaign for your company or many campaigns. So you highlight the various products or services you provide, each with its own set of keyword themes.

How Advertisements Work
You should develop an ad that describes your organization when you sign up for a smart campaign. You must also select which keyword topics you want your ad to target and set a budget. Potential customers will see your ad on Google Search, Google Maps, YouTube, Gmail, and Google’s partner websites.
Ads may appear to your prospects in the selected region when they search for business-related phrases on Google or Google Maps. It may also display people who are not in your area but are looking for terms related to your business.

You can establish many Smart Campaigns. You can also select various budgets and keyword themes to promote different elements of your business. A computer shop, for example, could choose to run a general campaign named “computer shop” and a more targeted campaign called “keyboards.” you can customize keyword themes, budgets, and targeting options. Also, you can place various advertisements in each campaign.

G) Local Campaigns
With local campaigns, you may increase your ranking with local methods, which will help you gain greater visibility so that customers can find you.

Google Ads campaigns assist you to save money because they are less expensive than traditional promotion methods. They also allow you to improve your campaigns to get the most out of them.

They ensure that your prospects know where your business is, leading to more significant traffic.

You have the opportunity to learn more about your sales funnel interests. But, at the same time, it will give you more instruments with which to attract them. Customers can leave feedback on your business if you have a good list on Google My Business. If most of them are positive and potential customers read them, they will believe in your exceptional service. Positive feedback lends credibility. Understanding how to create local campaigns in Google Ads is fundamental. But first, you must become acquainted with the new ad formats made available by this service from the well-known search engine. This will allow you to work much more efficiently:

Auto Suggest Ads
Auto Suggest Ads, also known as auto-suggested ads, are presented based on the user’s location. As a result, when users search for a specific product or service on Google Maps, your ad will appear in alternative search options. For example, when a user searches for Asian food on Maps, this happens automatically. Google would be in charge of displaying an ad for a restaurant that serves this type of food and is close to your current location.

Navigational Ads
The second innovation is the navigation display. Users see the navigational display when using Google Maps to get directions. This is a way for people to place advertisements on their way to their destination. Navigational ads allow businesses to reach a more targeted audience by leveraging the needs of their users as they travel to their destinations. For example, if you drive home and see a bar nearby, you can use the navigation display to see what’s available.

Display occurs in an automatic form, for example, when a user searches Maps for food. Google would be in charge of displaying an ad for a restaurant that serves these types of dishes and is close to your current location.

Similar Places Ads
Finally, Similar Places Ads or ads from similar places take the third spot. For example, if someone looks for a particular business closed at the search time. Google displays similar companies; the company’s name appears with the label “Similar and open.”

The tool will show the nearby user locations of the same open and operational type. Without a doubt, it is an excellent opportunity for businesses to gain new customers by exploiting the competition’s weaknesses.

The example is simple: suppose you’re looking for a restaurant and it’s closed at the time you’re looking. The tool will display the nearest restaurant that is open for business. But, again, it is simply a matter of providing a solution to users and, as a result, driving new business discovery.

So it’s time to start employing the new Google Advertising in your local campaign! You now understand what they are and how to make them. It will benefit the expansion of your business plan and the reach of a larger audience, resulting in new potential customers. Google never stops developing, and these latest advancements prove that it is keeping up with consumer trends.

Businesses operating online must regularly update and alter their plans and campaigns to succeed. The program will show the user adjacent open and operational places of the same type. Without question, it is a fantastic chance for businesses to get new clients by exploiting the competition’s flaws.

H) Discovery Campaigns
Google Discover includes machine learning to select content based on previous activities. So then Google will most likely display relevant content before realizing we want to see it.

Suppose someone is in the market for new winter boots. Google will show the user winter boots ads even if you scroll through YouTube, Google Discovery, or Gmail later. Advertisements appear in your feed more naturally and less aggressively. Discovery ads allow you to remarket to people who visit your website but give up or give up on their shopping cart.

These are some advantages of Google Discovery Ads:

● Within a single campaign, you can get massive coverage of the target market (approximately 3 billion users) with relevant ads.
● A tailored, like-minded target audience Advertisements are entertaining and interactive.
● Use Google’s Customer Intent technology. Option for automated bidding to increase conversions, target cost-per-acquisition (CPA), and more.
● Showcase products and services in the “Home” and “Learn More” sections.
● YouTube video feeds When users check their inbox, it appears on the Gmail Social Media & Promotions tab.
● You can reach hundreds of millions of Google users. When you are aware of your interests, you will be able to discover

Discovery Campaign Metrics and Reports
You pay for each ad click on any platform. The interaction rate, or CTR (click-through rate), is the number of times people clicked your ad, then divided by the total of times your ad displayed. The total cost of your campaign divided by the number of ad clicks that lead to your website is known as pay-per-click (CPC). The total amount expended on paid clicks on interactive discovery ads. The interaction rate calculates by dividing the number of interactions with the advertisement by impressions. It displays the average cost of advertising and paid interactions.

How Much Are Google Ads?

After a successful PPC campaign, some companies have seen a significant increase in sales. As a result, many new businesses want to launch Google ad campaigns to test the popularity of their new product offerings and landing pages. When looking at the cost of Google Ads, it’s important to note that the cost of Google Ads campaigns is affected by a number of factors. Hence the question “How much does a Google ad cost?” There is no direct answer. You’ll need to research your niche to determine your appearance-per-click rate.

The pay-per-click mode gives you complete control over your budget. It enables you to weed out bad ads and measure your success while remaining cost-effective and profitable for businesses of all sizes. You pay based on the cost per click when someone clicks on your ad (CPC). As a result, you will only pay if someone clicks on an ad that leads to a landing page on your website or a Google-hosted landing page for your local inventory. When you create your Shopping campaign, you decide how much you want to pay for each click. You’ll only pay the smallest amount to rank higher than the advertiser below you, and you’ll only pay the smallest amount to a level higher than your most significant effort.

You may utilize the Google Ads Budget Calculator to get an idea of your first-time investment and start running your campaign!

If you need help with any of the campaigns mentioned above, then please feel free to reach out to us by calling 559-553-5000. We are a “Grow With Google Partner” and have helped hundreds of business owners like you. If you would like to learn more about Google Ads, then you can read more about Google Ads Complete Guide.

Resources

https://www.vttresearch.com/sites/default/files/pdf/tiedotteet/2007/T2384.pdf
https://developers.google.com/adwords/api/docs/guides/campaigns-overview
https://developers.google.com/adwords/api/docs/guides/mobile-app-campaigns
https://support.google.com/google-ads/answer/6340491
https://developers.google.com/adwords/api/docs/guides/conversion-tracking
https://www.antevenio.com/blog/2021/07/campanas-locales-en-google-ads/#

Website Audit Checklist- Top 67+ Items Your Website Must Have

Website Audit Checklist- Top 67+ Items Your Website Must Have

The website audit checklist below is what we like to use before we publish any of our client’s websites. If you have an existing website or getting ready to launch a new website, then make sure you don’t miss out on the list below.  Every year it gets more and more difficult to compete online; therefore, It is critical to the success or failure of your website. The good news is that our web design checklist below covers some of the most common missed items.  

General Website Checklist

 

    1. Favicon- Does the website have a favicon? Make sure to include a favicon that can be seen clearly. If it doesn’t have a favicon, then you can go to https://realfavicongenerator.net to create one
    2. Header- Does the phone number appear on the header for the desktop?
    3. Blank Space- Is there blank space that can be filled with content? Don’t leave unnecessary blank space.
    4. Alignment- Are the images and text aligned? Does the website appear clean and structured?
    5. Footer Links- Does the Footer have main links as in the menu? This only applies if there is no sticky menu.
    6. Social Media Links – Does your website have social media accounts? Are there links on the website to indicate their social media presence?
    7. Do the images, audio, and videos all work on a mobile, tablet, android, iPhone, and desktop? 
    8. Browsers- Can the website be seen across Safari, Chrome, Internet Explorer, Edge, and Firefox with no errors?
    9. Mobile Devices- Can the website be seen clearly on mobile devices? Must be responsive and have no errors. A good tool you can use is Google’s mobile-friendly test that can be found here: https://search.google.com/test/mobile-friendly. It will let you know if your website passes the test. According to Tech Injury, 80% of users use their mobile devices to surf the internet.
    10. Logo Link- Make sure the logo links back to the homepage across the website. 
    11. Color- Is the color scheme consistent?
    12. Text- Does the text contrast well with the background? Is the text easily readable?
    13. Videos- Make sure that when the video is finished playing it doesn’t show more videos.
    14. Zoom Level – Can all text and main images still be seen at 80% and 125% zoom level?
    15. Are there “Call To Action” buttons like “Get Started Today” or similar. Usually, after a paragraph of text, we should see a call to action to increase conversions.
    16. Awards/Certifications – Did you showcase all of your awards and certifications?
    17. Does the address link to Google Maps?
    18. Testimonials- Do a quick google search to see if you can find any positive reviews on any online directories like Google Local Listings, Yelp, Facebook, or any others. If you see positive reviews, then make sure to add them. 
    19. Phone #- Does the mobile version of the website dial a phone # when clicked on? For example, if it says 559-553-5000, then will the cell phone start dialing that phone # when someone clicks on it?

Website Accessibility Checklist 

Web Design Accessibility Checklist
  1. Readability- Does the background allow the text to be easily read? For example, white background and yellow text are not a good combination. A good tool to use for is  the contrast checker https://webaim.org/resources/contrastchecker/web aim contrast checker
  2. You can also use the Firefox browser and use the eyedropper tool to get to help compare the colors by clicking on settings –> more tools –> Eyedropper. Once you have the color codes, then you can go to the web aim tool above and compare the two colors to see if it passes the test.  accessibility plugin
  3. Contrast/Brightness- Can increasing the contrast and/or brightness to make the image look better?
  4. Slider- Can the text in the image be easily read? Make sure to add a background to the text if you can’t read the text. The slideshow should be going 3 to 4 seconds
  5. If you have a WordPress website you might want to consider using this free plugin: https://wpaccessibility.io/.
  6. Accessibility WordPress Plugin
  7. A great tool to check the overall accessibility of your website can be done by going here: https://wave.webaim.org/web aim audit tool
  8. Creating an accessible website deserves an entire checklist of its own since there are many more items to be considered. For more in-depth training, then we recommend this course on udemy.com here: https://www.udemy.com/course/creating-accessible-websites/

Web Design Image Checklist

Web Design Image Checklist
  1. Cropped/Stretched Images- Are the images cropped accordingly? Don’t stretch any images or cut off any letters.
  2. Copyright Infringement- Make sure to only use images that you have taken personally or have purchased. We like to use www.123rf.com or www.depositphotos.com because they have the best value. Being sued for copyright infringement is not fun and can be very expensive. It’s best to purchase your images, audio, or video if you don’t have original content.
  3. Compression- Is the image over 800px in width or height? Chances are the image is too big and needs to be reduced to smaller file size. This way it doesn’t slow down the download speed of a website. If your images are too large, you might want to consider using a tool called tinypng.comtiny png image compression software
  4. Image Headers- Are the image headers different on every web page? It is better to have a different image header on every web page. This way there is a variety to the website.
  5. PNG vs JPG- Does the image need to be in PNG because it needs to be transparent? If it doesn’t then it’s best to put it in JPG because JPG’s are not as heavy. This way the download speed is faster.
  6. LOGO- Does the logo background blend in well with the website background? You can use the contrast tool mentioned above.
  7. Quality Image- Replace any low-quality images. For example, are there any new graphics or logos that can be replaced?
  8. Text Readability – All text must have a color contrast ratio of 4.5:1 against its background. Basically, can the text be easily read on images?
  9. 404 Pages- Does the website have custom 404 error pages? If not create one.
  10. Distinctive Links – Text links inside a body of text (not inside header or footer navigation menus) must stand out from normal text through at least two of the following markups: underline, bold, italics, color.

Contact Forms Checklist

Contact Forms Checklist
  1. Contact Forms- Does the contact form have a field for Full Name, Phone Number, Email, and Message? Make sure it does
  2. Contact Form- Does the contact form go to a thank you page. We need it to go to a thank you page because if you ever decide to run Google Ads, then a code needs to be added to the thank you page. This way you can know that the lead that was generated came from Google ads. 
  3. Test the contact forms. Did we receive the e-mail with all of the content from the form?
  4. Captcha- Does your form have a captcha from google to help prevent spam from the contact forms?

Text Content Checklist

Text Content Checklist
  1. Text- Are there any grammar errors? Did you run the text through Grammarly?

  2. Proofread the entire text and check for spelling errors. Use the chrome extension named “Web Page Spell Check” so that you can check for all spelling errors on the website.

  3. Text – Is the font size and style consistent through the different web pages?

    Search Engine Optimization Website Checklist

    seo Website Checklist
    1. Meta Description- Add an appropriate meta description that describes what the website is about. Make sure that each web page has a different meta description.
    2. Meta Description SEO- Is the Meta Description SEO-friendly? Does it include 156 or fewer characters and the SEO keyword?
    3. Friendly URL’s- Chavezwebdesign.net/checklist.html is a friendly URL and Chavezwebdesign.net/T?133 is not a friendly URL. This is specifically important when creating WordPress websites. Don’t use uppercase in URL’s.
    4. Links- Are there any links that lead to the wrong page, or a broken or outdated page?
    5. Add social share buttons: https://sharethis.com/platform/share-buttons re if you have more social shares, then you are likely to get more backlinks which will help you increase your rankings
    6. Check for broken links with this website: https://www.deadlinkchecker.com/website-dead-link-checker.asp/
    7. Is my target keyword(s) within the first 200 words of each paragraph? If you have a WordPress website, then a good tool to help with the overall SEO of your website is a plugin named SEO YOAST.  

    SEO Yoast plugin checklist

    8. Are my target keyword(s) in the title tag, alt tag, heading tag, and meta description?

    9. Underscores URL – Using underscores in your URL makes it hard for search engines to determine your site’s relevance to a search. Google sees hyphens as word separators while underscores are ignored

    Wrong = chavezwebdesign.com/how_to_go_viral

    Correct = chavezwebdesign.com/how-to-go-viral

    1. Title SEO- Is the title optimized for SEO? Does it have 70 or fewer characters and include SEO keywords?
    2. Heading Tags- Does the website have appropriate heading tags
    3. Speed- Does the website have average download times? Can the website be downloaded faster? If so, make sure to do so. Please go to https://gtmetrix.com/ to see what can be improved with the website speed. Another great tool to use is called https://pagespeed.web.dev/. This tool will also give you suggestions on where your website can improve its speed. 
    4. Does the website have Google Search Console? Google search console will allow you to see any performance issues that your website is currently facing. 

    Google Analytics Screenshot

    1. Is the website set up with Google Analytics? You’ll want to know who is visiting your website, how long they’ve been on your site, which web pages are performing the best, and so much more. 
    2. XML Sitemap- Does the website have an XML Sitemap? If not, then please create one. Make sure that there is a link on the footer named “sitemap”. This way search engines can crawl it faster.
    3.  Go to moz.org and create a free account. Once logged in go here: https://analytics.moz.com/pro/link-explorer/home and document any websites that are linking to the website and have a spam score of 30% or higher.
    4. Schema Markup – There is a tab within SEO Yoast that will help you add scheme markup easily. 

    Website Security Checklist

    Security Website Checklist
    1. SSL Certificate – Does the website have an SSL certificate? The little lock on the top left-hand corner.
    2. Security Plugin – Do you have a security plugin to help prevent attacks? Wordfence or https://www.sitelock.com are security plugins that can help keep your website stay secure.
    3. Are all of your plugins up to date?
    4. Is your theme up to date?
    5. Are you running one of the latest versions of PHP?
    6. Do you have any plugins that are not being used? Too many plugins can slow down your website and expose you to security breaches. 
    7. Do you have automatic backups scheduled? Most hosting providers can help you get set up with automatic backups for a low monthly fee. 
    8. Security- Add protect your admin plugin as seen here https://www.youtube.com/watch?v=PJuMDO2arEk

      E-Commerce Website Audit Checklist

      E-Commerce Website Audit Checklist
      1. In addition to the items mentioned above, you’ll also want to complete the items below for your eCommerce websites. 
      2. Does the website charge tax upon checkout? 
      3. Does the website offer other related products when viewing one of the product pages? It will normally say at the bottom “You may also like…” as seen here: https://docs.woocommerce.com/document/related-products-up-sells-and-cross-sells
      4. Does the website offer different shipping rates?
      5. Does the website have a terms and conditions page?
      6. Does the website have a return policy? 
      7. Does the website have a privacy policy? A good website we like to use is https://www.rocketlawyer.com. Here you can easily create all of the policies mentioned above. 
      8. Do a test order by choosing cash on delivery. Did everything go smoothly?
      9. Are the orders going to the client’s e-mail? Did they go to spam, inbox, or nowhere? 

      Congratulations! You made it to the end of the website audit checklist. If you need help with your website or need a custom website audit, then reach out to us. Most web design audits can be completed for $150 to $300 depending on the size of your website. Call us today at 559-553-5000 for a free quote.    

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