Undoubtedly, Twitter is one of the most important social networks there is. The amount of Twitter accounts well pass the whole population of several small countries.
This means that Twitter is a network you cannot forget to work on when you want to build up your business, gain new followers and customers and, of course, increase your sales.
Everybody is on Twitter now. From personal accounts to celebrities and of course, passing for businesses of all sizes, to be noticed it is important to be on Twitter. But since Twitter only offers the opportunity to post 140 characters, how can this have a positive impact on your brand?
On this article, we want to show you how something as tiny as 140 characters can have a massive impact on your sales and the way you are perceived by the digital audience. We will give you a series of tips on how you can create content that is attractive, pertinent and that will be massively shared online.
Keep reading to find out how to create viral content for Twitter.
Remember to separate your personal profile from your company or brand’s profile. Nevertheless, do not forget to mention on your personal profile your company and your position, so you can lead your personal followers into your brand, achieving more organic followers that will surely improve your visibility on the network.
Mention both twitter profiles and website to get more views on both platforms.
Do not forget to include your Twitter profile on all your social media networks, your marketing materials, your e-mails, and any other material you give to current and potential clients. This will help you to build up your audience and get to more potential and current customers.
16 Tricks for Twitter content that goes viral
1. Use hashtags on your profile and/or bio
Add a few hashtags into your profile information or your bio to help people find you easier on Twitter. Use words that can be related to your niche or directly your brand’s name. This will make that when people are looking for certain words, your profile appears on the first results.
2. Use Twitter buttons on your websites
If you have configured a Twitter business account, you will have the chance to use buttons on your website or other social media networks, like a blog, to allow people to share your content, use a hashtag, follow you, and more. Make sure to use these buttons in all your web spaces to create the most possible buzz about your contents.
You can even set a button, especially using WordPress, so people can log in from your website. In that way, sharing or liking will be a lot easier.
3. Create a call to action on your bio
Another great way to get more followers, retweets and ultimately, more clients, is adding a call to action on your Twitter bio. Sending you a private message or an email, twitting to you, visiting your website, and other options are possible to create faster feedback from the people who visit your profile.
4. Search and get more followers by following
Building an audience can be difficult, especially if you are new to the Twitter platform. The best way to create an organic community, or audience, is reaching to the people you know have similar interest to you or to your brand.
So, the first step is to invite your friends and followers, from your personal profile, to follow your brand. Send invitations, tag them and more to invite them to follow your business profile.
Another way to increase your followers is by following people who you do not know but who have the same kind of interests or are already following brands and businesses similar to yours.
In Twitter it’s normal that after you follow someone, that someone follows you back, so take advantage of it and find people with similar interests. To increase your chances of being followed, make sure to like, retweet, or comment on other people’s post, this normally leads to getting new followers.
5. Use help from external websites
There are a few places online that can help you find the right kind of people on Twitter, so you do not have to spend hours searching for possible followers.
Followerwonk is a website that helps you find people who could be relevant for your Twitter account, so you can be sure you are reaching to possible organic followers that could translate into bigger sales.
Twitonomy is another website for this kind of work and it is completely free.
Unfollowers is a website that lets you know the people who have stopped following you.
Linkplugapp is a website that allows you to create an ad about your website or any social media network for people to see before they see the content you linked. It is a great way to advertise your site.
6. Segment your contacts in lists
In Twitter, you can create lists to segment all your contacts. In this way, you can create personalized content to send only to certain contact and receive just some content on your news feed.
This will also allow you to see the type of content your contacts are posting and sharing, so you will be able to design strategies to increase your audience.
7. Mention influencers on your posts
Create content where you counter or agree with something some influencer said by mentioning them into your post. You will get a chance that these people reply to your posts, giving you their audience automatically.
8. Automatize your tweets
We all agree that Twitter is important, but who has the time to be constantly tweeting? Help yourself by automatizing your Tweeter content by using some app or website of your choice.
Some you can find are Tweriod and Buffer, and they help you set a time and date to post content on your Twitter so you can think in advance all the tweets to post during the week.
9. Post at the right time and days
Make sure to post your content on the most ideal times to do so. In some pages, they will do a study on your audience to give you the times they connect the most, so the analysis is very personalized.
But in general terms, people are connected on Twitter is between 8:00 to 9:00 AM, 2:00 to 4:00 PM and then from 6:00 to 8:00 PM. These are the times when people retweet, answer and interact more in Twitter. So it is the best time to post content.
10. Post a contest
Crating a contest will always make good advertising and visibility for your profile. Make sure to use the right words, though. Words like “win”, “winner”, “winning”, “events” and others are friendly and call to action. Words like “contest”, “promotion” or “coupon” are aggressive and people tend not to get involved in these kinds of contests. Remember to use hashtags for any words used.
11. Take care of your headlines
Given the fact that Twitter gives you only 140 characters to create content, it is crucial to know the right words to use whenever creating a headline for your posts.
At Aminstitute you can find a tool named the “Emotional Marketing Value Headline Analyzer”, which makes a study on the words of your headline to let you know about its emotional value, meaning how it is going to make people feel.
A really interesting option to create accurate headlines.
12. Ask questions
Twitter tends to be a very passive way of communication. Maybe you will not get from it the number of followers and shares that you can get on any other social media, but something that you can sure use Twitter for is to get information.
Ask your audience questions to give you tips on content, products, services, or any other thing that they wish you offered; and then make it happen. This is a great and very organic source of material to improve your brand and make your business grow.
13. Choose the right image size
To be able to get the maximum benefit from every post you make on Twitter, even the size matters. Studies say that the profile image should have a size of 400 x 400 pixels.
Regarding to the header, the optimal size for the image should be 1500 x 500. And to post images, the ideal size is 440 x 220.
The most retweeted kind of material are posts with photos, followed by videos and quotes.
14. Use all your length
According to some studies, tweets with 120 to 140 characters have more reactions and retweets than the ones that only use from 50 to 80 characters.
15. Ask people to “please retweet”
It may seem like something obvious, but most people do not use this. Including the actual words: “please Retweet”, or “Please RT” get more retweets than a post that do not use these words. Being gentle pays off.
16. Post and post again
You can post the same content 2 or even 3 times, because people are not always online, and time zones change. Share the same content changing the image and the title and see your retweets increase.
So, here you have it, a compilation of 16 good tips you can use to take your Twitter profile to the next level. Even though Twitter’s fast pace makes it a hard tool to use for marketing, it is still very possible to enhance the power of your profile to increase the visibility of your brand.
Do not forget that, like any other social network, Twitter is not a hit on its own. You will need to develop quality and engaging content that keeps people wondering and wanting more.
Create good quality products or services, and see your business grow.