8 Easy Tips to Help Create a Facebook Business Page

Creating a business Facebook page is a great opportunity for you as a business owner to expand and increase your sales.

Starting a Facebook page can be very simple, but adding the right details requires some attention. The platform has changed throughout the years and will continue to do so, so it is a good idea to keep up with the updates. With these tips, I have broken down the steps to follow for you to have the best business Facebook page. The better quality your page is the more interaction it will have. Around 2.5 billion users are on Facebook on a monthly average. Just imagine how much traffic your business Facebook page can generate.

With these 8 tips, I have provided you with your Facebook business page that is on its way to display your content to generate more sales.

1. Facebook Business Page Registration

The first step you must do is register for a Facebook business page. Next, you will need to choose the category of your business. There will be many options that appear but all you have to do is choose the one that best aligns with your business.

Once you have created your page you then need to set it up for success. Start off by creating a user name but keep in mind this is optional. You will then need to finish setting up your page so Facebook users know you are a credible Facebook business page. This includes establishing your page’s identity, providing info and preferences, and introducing your page.

2. Setting up Profile Image

As mentioned earlier most businesses use their business logo as their profile picture. Although, you may use any photo that represents your business or the brand of your business. You also want to make sure your image is clear and a good quality picture. Most importantly use an image that is professional and will likely catch the user’s attention.

The next thing you would want to do is consider adding a cover photo. A cover photo appears as a background image on your Facebook business page. Just like your profile picture your cover photo should correspond with your business. It should also be a clear image, cropped correctly, and of good quality. Instead of an image, you can also add a cover video. This video can be showcasing your product or something your business provides. Keep in mind the video must be between 20 – 90 seconds long and have a maximum 1080p resolution.

3.Invite Friends to Like your Page

This is an easy way to help your page grow. You do not want to miss the opportunity to increase the number of people that follow your Facebook business page.

4. Adding Additional Business Information

On your Facebook business page look for the about tab. There you would need to fill out the remaining information about your business. You start off by first entering your location such as an address, state, and zip code. If you do not have a location Facebook gives an option to click on where it says my page doesn’t have a location.

5. Choosing the Right Page Template & Tabs

Adding and filling out your service tab can be a very important highlight to your Facebook business page. This allows customers to have an idea of the services you offer as well as the price range. Add a detailed description of the service you are offering and highlight any important product. This is a great opportunity to show your expertise and inform your visitors a little more about your business.

6. Adding a Button

To add a call-to-action button you simply click on the ass button tab right under your cover photo. Once you click on it Facebook will give you different options to choose from. Some of the many options they give you include start order, book now, get a quote, call now, contact us, and a few others. Unfortunately, Facebook does not give you the option to create your own call-to-action button, so just choose the one that best corresponds with your business. Although, you could set up your button to send traffic to a website or landing page.

This is an area you do not want to miss doing on your Facebook business page because it is one of the best ways to generate traffic to your page. This call-to-action button allows customers to easily engage with your page. Something this simple can be a great benefit to your business.

7. Creating your Username

A quick reminder that your username should correspond with your business and it is proven that shorter URLs and usernames are easier for customers to remember. Also, if your business name is taken and you are unable to use it for your username consider using a product or service related to your business. Keep in mind that usernames can only contain periods and alphanumeric characters such as A-Z and 0-9. They also must be at least 5 characters long and can not contain any extensions such as .com or .net.

Your username should be unique to your Facebook business page and should not impersonate someone else’s name. The username can also be removed if it is inactive for a certain period of time. So, make sure to constantly be active and avoid constantly changing your username. Most importantly your username should adhere to Facebook Terms.

A quick tip when creating a username is if you have other social media accounts try using the same username as the other accounts. This will help with confusion and customers from your other social media accounts to know it is the same business. Think of your username as your brand, you want customers to remember it and recommend it to others. This is just another way your Facebook business page can attract traffic to your page.

8. Promote your Facebook Business Page

The different ways Facebook offers to promote your page are automated ads, get more website visits, get more messages, promote your page, and get more leads. Each one has a different policy you must accept in order to continue with it. For the automated ads, you get to create your own personalized plan and they test up to six different versions and you choose the best performing one. Then you just have to review your plan and start it.

When getting more website visits, you get more traffic to your website but it does come with a price. It usually is $4.00USD per day and $20.00USD a weekly total but you get to choose your budget. The get more messages promotion is very similar to the website visits and they also charge a fee. The promote you page also has a fee and a few questionnaires you have to fill out. I recommend you do a pros and cons list if it is worth it for your business to invest in these promotions. Although, I recommend you invest in one of those promotions, as it may help you generate more traffic to your Facebook business page.

Remember to promote your Facebook business page any way you can as doing so will only help your business grow.

Conclusion:

Remember to have your Facebook business page ready and complete before you start promoting it and inviting friends to like it. Also, have content ready in case customers begin to ask questions.

If you found this article helpful I recommend you reading this one as well, it will not disappoint you!

9 Ways To Get More Twitter Followers Easily

Sources:
https://www.facebook.com/business/pages
https://sproutsocial.com/insights/facebook-business-page-guide/
https://www.oberlo.com/blog/facebook-business-page

How To Get Instagram Followers

1. Instagram Account

First impressions are everything so let’s leave a good one. You want to have a great username, profile picture, and a brief description of yourself. A good idea for this would be listing your accolades, titles, and please include a link to your main website if you are a business. Or maybe include a link to a YouTube video of you showing off more of you. Could also include links to a sponsored products site.

That is a warning sign for most Instagram users. Stay away from special characters as well, you are not trying to have a hard-to-decrypt password as a username, now are you? You want it to be search-friendly, the name must be on point and has to make sense with your brand, this can be for both personal or business branding.

Lastly, if you have other social media accounts, try to keep the name universal between all your accounts, making it easier to discover you online.

Once you have established your Instagram bio, try to switch it up a little bit from time to time. Gives the appearance you are actively improving your homepage and try using new links to give followers something new to discover right from your homepage.

2. Consistent Style

If you keep your content in the same realm, such as the sneakers, you could say, start posting pictures of other footwear similar to sneakers or even different brands of sneakers. The point is to be consistent with your content that way you have set expectations for potential new followers.

By staying consistent you will increase your follower count even faster because you have now set a standard for yourself and set expectations for new and existing followers.

3. Cooperation

You can also get an Instagram shoutout from an influencer doing an account takeover. Shoutouts are great because they almost always earn you additional followers.

Sometimes however when they give shoutouts you’ll see an increase in followers but sometimes they’ll actually “buy” followers to send your way. So be sure to write up a contract that stops them from sending fake traffic.

Furthermore, if you get a sudden increase in fake follower counts, you chance to get your Instagram account banned.

Instagram Engagement Groups

You can also join engagement groups also known as Instagram pods. This lets you find groups that have a similar niche as yours and is great to increase your followers count even faster, perfect for newer Instagram accounts. As you are browsing these pods, you will see ones that have lots of followers and be tempted to join that one, but you’ll actually get more followers by sticking with your niche group compared to one that is very general or generic.

Now there are a lot of different groups to join ranging from travel, beauty, sports, cars, and more. In these groups, it’s easier for you to get likes and followers due to people having the same interests.

For personal accounts, this can lead to an easy increase in followers and the same for business but maybe not result in sales immediately. But this will build credibility and begin to earn trust and familiarity with potential new clients.

Instagram engagement groups are great for getting likes and followers easily in the beginning and are not a long-term strategy but rather a short one, after about three weeks you will notice not as much growth in followers. But that is ok since this blog is about setting you up for both the short and long term.

Reposting Others Content

Reposting on Instagram can be an excellent way to add content to your page, National Geographics account reposts content from its users all the time to add flair to their account.

Once you have the permission to repost someone else’s content, please give credit where credit is due. Acknowledge where you got that piece of content from and give them a shoutout. Any content you repost though has to make sense to you and your followers.

This also acts as extra security for you, giving credit to others keeps your hands clean, you do not want to do anything that will negatively impact your chances of attracting new followers.

Make sure it relates to the rest of your content and you are not asking to repost popular content for the sake of it.

Reposting On Instagram Manually

1. Take a screenshot of the image you want to repost.
2. The screenshot is then saved to your camera roll on your phone. Upload the screenshot on Instagram with the upload button.
3. You can then crop the image and resize it how you see fit, just don’t edit the image, you want to keep it original.
4. Add an attractive caption and make sure to give credit to the original content creator and to also tag them using the (@) mentions. Lastly, tap on share to repost the screenshot on Instagram

You can also ask your followers to post photos of their own onto your feed. If you have merchandise you sell, they can show off those items and it builds great credibility for you as an individual or a business.

4. Engage With Followers

The reason for this is because a smaller base may not have as much brand loyalty compared to a larger one, easier for you to earn more followers. Don’t hit them with any crazy sales pitches though, this will scare them away.

If followers ask you questions try to respond promptly to them, and try not to give the same answers, give unique answers to that follower. Aim to respond to as many as humanly possible, this can make the difference between earning a new follower or none at all.

Doing so will also improve your relationship with them and it was also shown that 89% of consumers who followed them on their socials are likely to buy from that brand.

Start A Conversation

One of the best ways to get noticed on Instagram is through conversing with others. People are more drawn to visual content such as photos (68%) and video (50%) and 30% who want to engage with text photos according to research done on a 2020 Sprout Social Index.

As you engage with your followers you may even get interesting ideas from them you may not have thought of yourself.

And a good way to get engagement with others is using original, niche, and trending hashtags.

5. Hashtags To Attract Followers

Try using all those hashtags in the first comment, your engagement will grow as well. Chances are most people will not notice it because they will be distracted tagging their friends in your post.

Include Instagram Posts In Your Blog

This applies to both personal and business blogs, you can embed your Instagram pictures into the blog posts.

If you are a make-up artist and you are giving tips on how to better apply makeup, you can include a picture from your Instagram account onto the blog to show off.

This is a good long-term plan because over time people will begin to discover both your blogs on your website and your Instagram account, netting you more followers.

Once you have a handful of followers on Instagram it’s smart to know more information about their activities.

6. Analytics

There are several Instagram analytical tools you can use out there such as Sprout Social and Socialbakers. These tools provide valid and super informative information to give you insight into your audience. And can also show the right content that could lead to more followers.

Now that you know how to check out the nitty-gritty of your Instagram traffic. This leads us to how Instagram’s algorithm works.

7. Instagram’s Algorithm

• What you see and what others see is not solely based on who you follow, but what type of accounts or posts you have liked in the past.
• What you see and what they see on Instagram is a mixture of all your Instagram behaviors. Such as posts you interacted with, people you tagged in photos, and posts you liked and commented on.
• Sending signals to the Instagram algorithm that gives your audience more chances to engage with your content.

Another factor is relationships, the algorithm will prioritize posts from your friends, family, and other accounts that you engaged with. Instagram will then try and calculate this relationship the moment you follow someone by showing you content and monitoring how you interact with it.

Instagram’s algorithm looks at timelines, it will look at the most recent postings you have done and show you other content creators or posts based on that as well. You can use this to your advantage to increase your reach to get more likes and followers.

If you post at peak hours when your followers are online and active, this gives you another chance of getting more likes.

Depending on how many people you follow, it will try to show you those followed accounts but not all, so try to remove any inactive accounts. If a large number of followers are inactive, this could hurt you and your account’s algorithmic ranking.

Improving Your Ranking With Instagram’s Algorithm

• Use Instagram’s latest features, Instagram will give their latest features to help drive acceptance options, making it a good idea to join the latest trends.
• Promote interactions with Instagram stories stickers, this encourages audience engagement, the more engagements you get the higher it will be boosted by Instagram’s algorithm.
• Encourage conversations with engaging captions and comments, a painless way of doing this would be to ask your followers to share their thoughts, feelings, double-tap if they agree with something, or tag a friend in the comments section.

You know how to use Instagram’s algorithm to your advantage now, great! Let us hear some actual tips from other successful Instagram content creators.

Bonus Tips

Ladypreneur, who has over 16k followers, says if you want to increase your follower count to post as much as possible, the more users you have seen your content, the more familiar they will be with your brand, leading them to like, follow, and share.

Talia Koren, who has above 468k followers, says if you are starting with 0 followers getting to 1000 followers, which is the hardest, to not focus so much on the follower count. Instead to focus on ways you can connect with and help others to get them talking about you.

Gracie Parish, with over 41k followers, says the biggest impact on increasing her Instagram follower count was building authenticity on her blogs and creating a more authentic relationship with her followers. And to only promote brands and products she truly believed in.

These 7 steps to getting more Instagram followers plus the additional tips will put you in a powerful position to increase your influence on Instagram and to be a successful Influencer or business. It will be stressful earning new followers at first, but they will come to you in time, and please remember to have fun during your journey. Engage, be consistent, be true to yourself, and followers will come to you!

How To Get Likes On TikTok

The Creation Of TikTok 

It did not take long for users to start using the app for other entertainment purposes, growing beyond lip-syncing videos. People were now recording themselves singing, dancing, making comedy skits, and fitness videos. TikTok blew up in popularity in 2018 and 2019, in 2019 it was one of the most downloaded apps, just behind the likes of Facebook and Instagram.
As of 2020, TikTok has been downloaded about 2 billion times, that is about 30% of the Earth’s population to give some perspective. It also sports 50 million daily active users, making this a very lively and bustling social space, ripe for opportunities to those seeking fame and likes.

1. Knowing Who You Are

Once you ask yourself this question and have an answer then you can proceed with getting the likes.
People will want to follow you because you are you. From here you can figure out what type of content you may want to create.

2. Providing Quality Content

• Educate
• Engage
• Entertain
• Emotional

These four points will most definitely help you with Likes. In whatever topic you decide to go with, for example, cooking, you can use all four mentioned points to involve in cooking. You can show how to cook a recipe, engage with your audience by going live (more on that later), entertain, and be emotional about it. Now I do not mean sobbing or anything like that but mean being happy or upbeat, showing you care about the actions you are performing.
As mentioned, a moment ago, you can check what is trending and be tempted to copy it, and yes to an extent this may be a good idea if it makes sense to the content you are producing.

Bonus Tip: Try the Live feature the TikTok offers, you can use the feature to do a live Q and A for your followers, perhaps a behind the scenes of one of your videos, or if you normally upload cooking videos, you can do a live cook show for them! It’s a feature that most users tend to ignore, it’s a free tool available to you, become creative with it and see where it leads you.

Hashtags

Including the right hashtags will make a difference when inserting them into your videos. Most TikTok users will use the hashtag #fyp, which stands for “For You Page”. To have your content on the For You Page is a free advertisement for you, as of now, there are 7764.6 billion views for this hashtag. You have the option to check each hashtag to see how many views it has currently, so try including a niche hashtag into your videos, that way you will not have as much competition for views and likes. The main reason for hashtags would be discoverability. Including a mixture of trending hashtags and niche ones will better serve you in your hunt for more likes.

Quality Over Quantity

People want to see high-quality videos compared to a bunch of low-quality ones. Here are some points to keep in mind when recording videos.

• Good lighting
• Picture quality
• Catchy song/music
• Purpose
• Intended audience

For the best possible lighting, you want to try to use natural sunlight, if a room you are in does not have a window or isn’t in the best position to let in the sunshine then your next best bet would be “daylight bulbs”. These bulbs give off very convincing natural light, so you can record a daytime video at night!

Since the inception of TikTok, catchy songs and music have always been a huge part of creating videos. Having the right song that aligns with what you are doing on the camera will show other users that you know what you are doing and not playing songs for the sake of it being popular.

Know what the purpose of the video is, falling back to the four E’s you have to ask yourself does it perform one of four of those or it might serve more than one. Outlying a video will save you time, you’ll need it because making a quality video takes time.

Remember that each video lasts about 15 seconds with a maximum recording of 60 seconds. Make it count and if you decide to share a story about yourself you can always record videos in “parts” so you can have multiple videos titled part 1, part 2, etc.

Bonus Tip: Create “Evergreen” content, these are videos you can fall back on in the event other videos were not as successful. The best example of Evergreen content is educational ones, something that will continue doing well without trends or viral videos.

Now that you know what type of content you want to create and how to ensure it is of the highest quality, you have to be consistent with your uploads on TikTok.

3. Consistency Is Key 

Engagement

Engage with your followers as often as possible, especially your early adopters. There have been times other TikTok users notice a decline in likes and followers and the answer is because they stopped engaging constantly with them, so take the time to thank them or ask them questions in the comments section.

Responding early to comments on a video you uploaded onto TikTok hours earlier shows positivity on its algorithm.

Algorithm

The way the algorithm works on TikTok has been somewhat of a mystery, but fortunately, TikTok themselves have shared some insightful information that will aid you on how to earn more likes.
Here is a statement from TikTok: “The system recommends content by ranking videos based on a combination of factors – starting from interests you express as a new user and adjusting for things you can indicate you’re not interested in, too”.

One of three factors that play a part in its algorithms is user interaction. Videos you like or share, followed accounts, posted comments by you, and created content.

Secondly, is video information which includes information such as captions, sounds, and hashtags.

And thirdly, even the type of device and account settings you use. These are things like preferred language, your country, and what type of mobile device you use.

Now because of the way the TikTok algorithm is set up, a person with a minimal number of followers still has a chance of launching a viral video. “Neither follower count nor whether the account has had previous high-performing videos are direct factors in the recommendation system.”

If you happen to have a larger fan base, then mathematically yes, you would have a higher chance of launching a viral video, but it is not the defining factor, so there is hope for everyone looking to make it big.

4. Challenge Accepted

5. Be Attractive

Profile

Your profile should also be attractive-looking. For lots of other TikTok users, this will be the first thing they see of you. Pick a great profile picture, your profile picture will be shown on all your videos so go with one that makes a statement about you. Have a catchy name or nickname that will be easy to remember. In your profile also link your other social media accounts such as Facebook, Instagram, and Twitter. While you are growing your likes and follower counts on TikTok, you could be doing the same for your other social media sites. Create a social media ecosystem that helps you and makes it easier for new users to discover you.

Show Yourself

According to a popular TikTok user, Rachel Pedersen, showing your full body compared to just a headshot shows your trust you have in your audience and will subconsciously show them that you put in extra effort to create great content for them. Always bring your best self and again, full energy when creating videos.

6. Know Your Audience

It is more common now to find an older audience using this social site and just users but also TikTok creators. The expression “age is just a number” absolutely applies here, this is a space for everyone to have fun and show their creativity through their engagements.

On average more than 41 percent of TikTok users are between the ages of 16 and 24 years of age. However, in the first quarter of 2020, the number of adult TikTok users grew 5.5 times the normal amount. And what makes this social site amongst the younger crowd so popular, is in how short the videos are, it is instant satisfaction. People today have shorter attention spans and demand instant gratification. Use this knowledge when creating video content.

Bonus Tip: If you are a business the TikTok space is wide open, only 4 percent of U.S. social media marketers expose their business on this social media site.

7. TikTok Creators

Odds are you will receive the same treatment from other creators that want to collaborate with you.

8. Fake Followers

As you follow all the above steps on acquiring more likes organically you may find yourself discouraged if you are not receiving likes as you originally thought. After all, this is the TikTok world which is all about instant gratification. But please do yourself a favor and do not be tempted to purchase followers, yes there are sites you can go to if you want more followers by paying for them. Not only is this not an organic way of growing your followers, but they literally do nothing for you. They sit there, and that is about it. They do not comment or interact and worse of all they do not add likes to your videos, which is the whole point of this blog to show how to increase your like counts organically.

With these 8 steps out of the way, hopefully, it has shed some light on the world of TikTok and how intricate and simple it is to become a content creator on this social media site. Optimistic you will rightfully earn likes organically and have some fun while you are at it. A new challenge, get more likes! 

If you enjoyed reading this article, I highly recommend you read this one as well. It will not disappoint! How To Get More Instagram Followers 

The 9 Ways To Get More Twitter Followers

So, in this blog, I have put together helpful and informative steps to help you on your journey to help grow your Twitter followers in these 9 easy to follow steps. By the end of this blog, you will have a much better understanding of how Twitter works and operates, the importance of consistency, and of course, how to get more Twitter followers easily!

With these things in mind, you will be on your way to grow and expand the number of Twitter followers added to your account. So buckle in, and let us get started with step number one on the road to answering the question, “how to get more Twitter followers?”.

1. Tweet Often

The odds of someone following an in-active account are very slim, so be proactive in tweeting out to your followers, people like to see Twitter accounts that are lively. Speaking of lively, staying positive and sharing informative information or entertainment is a great start.

You may be asking yourself by now or even the very moment you read step one on how to grow your Twitter follower count, “How often is too often? How many tweets should I do?”.

Tweet often so your potential new followers will see that this is an active account and not an idle one taking up space in the Twitter world. But reader, keep in mind that there is such a thing as tweeting too often and that brings us to step number two in growing more Twitter followers easily.

2. Don’t Tweet Too Often

You probably answered that faster than a google search result, the answer would be a big no.

If they also have notifications turned on, each time you make a tweet, that will be distracting and honestly quite annoying for that Twitter follower. So instead of gaining new Twitter followers, you may have just lost followers by tweeting too often.

By keeping the number of tweets you make on your Twitter account in check, it allows the chance to better interact with your followers. And that readers bring us to step number three in how to get more Twitter followers easily.

3. Follower Interaction

Thanking someone for any support they have shown you regularly is a healthy habit to get into and further distance yourself from appearing to be a spammy Twitter bot.

Respond to people who tweet at you as well, this is a huge step in building your Twitter follower count, responding to their tweets will more than likely create organic interactions in the future and lead to retweeting your content with their followers.

So now they are retweeting your content, congrats! Now it is time to retweet some of their tweets. Now again you may be asking yourself, “I thought the whole point was to increase my Twitter follower count, why would I retweet others?”.

The answer to this question is explained on our next stop.

Bonus Tip: Try to engage with new followers early on, regarding business accounts, 15% of new followers unfollow due to zero engagement.

4. Retweeting The Tweets Of Others

Do not be afraid to retweet other people in a similar field as you, retweet something positive about them, and in turn, they will more than likely tweet you out. This will help expose your Twitter account to their followers as well.

By retweeting others, it can be seen as a form of complimenting them. Could also be viewed as, “You scratch my back and I’ll scratch yours.” type of scenario. But please beware, do not and repeat do not state to other users that you will retweet them if they retweet you. You don’t want to be in this scenario because it can cause harm to your Twitter follower count and is also not an organic way of growing your followers.

If your tweets are being retweeted and you are retweeting other users, it creates a ladder that continues to lead upwards to your desired goal of more Twitter followers, but also think of other social media links to attach to your Twitter account.

Now you have heard of the big social media sites such as Facebook and Instagram for example but there is one that is picking up traction in the online space.

5. Reddit

As of late 2020, Reddit has over 430 million active monthly users, which is more than the population of the United States at 330 million. Reddit is one huge forum for many topics and a place to share information with other users on the site.

So how can Reddit help grow your Twitter follower count? Simple, post your Twitter content on to Reddit to further increase your foot traffic and to grow your presence on these websites. Now this same method can be applied to your other social media accounts as well of course.

But you do not want to sleep on Reddit due to its growing presence on the social media stage, think of all social media sites as tools, each tool has its uses and is meant to be used. You have a large arsenal, do not let them go to waste and take advantage of them.

Okay so at this point you are gaining traction and your Twitter followers are starting to grow now, take a second to pat yourself on the back, I’ll wait. Done? Ok now let us make sure your Twitter followers and future followers have a nice clean profile to look at and that your profile shows what you are all about.

6. Twitter Profile

Now a Twitter profile is very similar to most other social media profiles that would include a profile picture and a brief description of yourself or your company but there are ways to separate yourself from the rest.

Separating yourself will also mean, once again, proving you are not a bot. Sadly there are a ton of “bot profiles” and tweets made by them that are placed on a timer. In 2017 in an article published by CNET, up to 48 million Twitter accounts were bots or about 15 percent of Twitter accounts.

If a user decided to further investigate these types of profiles, they would be greeted by a default profile picture followed by a name with tons of numbers in it, such as John28987742.

If it is a business account, you can use a photo of yourself or go with a high-res picture of your company logo.

Do not forget to pick an eye-catching Twitter banner as well, this is the one that takes up a fair amount of space at the top of your account, make sure your banner and profile picture complement each other, and also think of it as a header.

Proudly display who you are, things such as your title, what you do, what you can do for others, this is an important one. Let your Twitter followers and future followers know what YOU can offer them.

Bonus Tip: you can “Pin” a tweet that will appear just under your header. Pinned tweets will be the first tweet a user sees when they visit your profile, make it count!

7. Content Is Crucial 

But if you do not have the content, it is going to be an uphill battle. You have to ask yourself the question, “What can I offer my Twitter followers?” This can be providing entertainment, informing, inspiring, or even changing their minds, get them to see your way of thinking, and provide infographics to help your case.

Fortunately, there are easy and simple tweaks you can do to grab the attention of other users and get them to read your tweets and not cast them off.

Take, for example, you tweet out a message to your followers with just text, a large amount of text and odds are those users may scroll right past it.

Now if you accompany that tweet with a similar message plus a JPG or GIF to go with it, your chances have skyrocketed for someone to not only read your tweet but to like and retweet it as well as attracting a new follower.

Now, this does not mean you should apply a visual graphic with every tweet you make out but rather use visual aids to break up the sea of text that other Twitter users see daily. As it stands, the max character limit for a tweet is 280 characters, does this mean you should use all these characters available to you?

The answer is no, tweets are meant to be short, remember earlier in this blog that the average tweet is 33 characters long. Be sensitive to your followers’ time and not drown them in a sea of text. Luckily, you can insert a link into a tweet if you would like to share more information on your other social media sites or your main website. Variety is the spice of life so give them options to view your great content.

Bonus Tip: If you do include a link in your tweets, try inserting it in the middle of the tweet. A study done by Postcron.com showed that that users are more likely to retweet that message by 26%, compared to inserting a link in the beginning or end.

8. Hashtags

Including hashtags in your tweets will see an increase in engagements by twice the amount according to research performed on linchpinseo.com. Hashtags can be looked at as keywords and you can even google hashtag words, so inserting trending hashtags into your tweets can increase its chances of being viewed on Twitter and Google!

When using hashtags in your tweets please use them sparingly, use no more than two hashtags in a single tweet, and every tweet you send out should not have a hashtag. This will make your Twitter account to be spammy and you know who is spammy? You guessed it, Twitter Bots.

A popular way to use a hashtag that is on a schedule would be #mondaymotivation, this can be used on Mondays and would appear on the trending section of Twitter, and major holidays have specific hashtags as well. So keep up with the trends.

9. Twitter Analytics

Twitter Analytics allows you to view your tweet activity, this more or less lets you see what tweets are being retweeted or engaged with and which ones are not doing so well, letting you take corrective actions.

Checking on your followers, lets you know what their interests might be and even the demographic of them, important to know who your fan/client base is.
Twitter Cards can be used to help get clicks to your main site, much like how a blog can link back to your website. It allows followers to view your content neatly and professionally and of course another way of attracting new Twitter followers.

Twitter Ads

Bonus Tip: when logging into other sites or forums more often than not they have a sign-in with a Twitter account or link account. If people like your content on those sites, there is a healthy chance they will follow you on Twitter!

With these 9 ways to get more Twitter followers, you are now in a position of power and armed with the knowledge to succeed in the growth of your Twitter count. All good things are worth doing and confident that you are more than up for the challenge. Twitter is constantly expanding, and you will make a positive addition to the Twitter community. Tweet on dear reader.

Reference:

https://www.youtube.com/watch?v=Phs2TKvdvGw
https://sproutsocial.com/insights/how-to-get-more-followers-on-twitter/
https://socialmediaclub.org/blog/from-the-clubhouse/top-15-reasons-one-follows-twitter
https://adespresso.com/blog/23-strategies-increase-twitter-engagement/
https://websitebuilder.org/blog/reddit-statistics/
https://www.oberlo.com/blog/reddit-statistics
https://www.cnet.com/news/new-study-says-almost-15-percent-of-twitter-accounts-are-bots/
https://linchpinseo.com/infographic-twitter-tweet-cheat-sheet/
https://postcron.com/en/blog/8-surprising-twitter-statistics-get-more-engagement/

Succeeding and beginning businesses are turning to Pinterest for information or inspiration to give their customers. People are turning to Pinterest to virtually shop for ideas, products, designs, etc.

This form of shopping is prevalent and might get the attention of a person just scrolling through pins. It is up to the person who created the hook to get a customer to make a purchase. We have that advantage; we can turn curious users and turn them into paying customers.

1 Check The Numbers

We know it is not easy to choose a new channel for your business just like that, so here we present to you a little taste of the platform numbers so you can evaluate if it fits your business needs.

• Monthly Users: 416 million+
• Second Largest Pinterest User Base (After the US): Germany, 14.9 million
• Average Visit time: 5.01 minutes
• Total Number of Pins (up to 2020): 240 billion
• Total Number of Boards 4 billion
• Estimate Market Value: $24.93 billion

Demographics

• 71% of Pinterest users are females
• Users 18-29 years old: 34%
• Users 35-49 years old: 35%
• Users with College Degree: 70%
• Users outside the US: 50%
• Adult women in the platform in the US: 42%
• 80% of Pinterest users say they are mothers.
• Approximately 34% of Pinterest users earn $50,000 to $74,00 a year
• 94% of marketing professionals use Pinterest in some way.

2 Start With The Basics

Setting up an account is just the beginning; once created, you will see Pinterest is a platform where people look for specific needs, ideas, or DIY solutions.

To begin promoting on Pinterest, you have to dive into it. In this guide, we will show you
How to set up an account, and we will see there is a business account for a reason: To help businesses like yours.

Also, with a Pinterest account, you can drive traffic to your website.

First of all, we have to understand and know all the Pinterest basics.

You can start by getting around, look for other people’s boards, and take inspiration from them. Soon you’ll start to ask yourself the right questions: what a pin is? How frequently should I pin? Is my pin click-worthy for the customer viewing that pin?

Everything Is About Planning

One of the best ways to do this is by paying attention to trends, This will often give you a very good idea of what your customers want to see.

Now, what we need to do is to make plans for seasonal content. You can explore other companies’ boards to take inspiration about what type of content to pin for every season.

You can also make sure your website images are pinnable with a “save to Pinterest” button.

Get Creative

Give your audience offers or put items on sale just for them
This way, you keep engaging and building that customer service and have them interested.

Engaging will expand your customer base
Keep customers engaged by building relationships through commenting or communicating with them, saying things as simple as “Thank you” or “good comment”. Being generous and pleasant is the best way to build your customer’s trust.

Remember one of our objectives is that people repin our content, so we can gain even more views.

Get To Know Your Audience

Were they looking for wedding dresses? Maybe later, that same person will be looking for a house to buy, an SUV to lease, or daycare near them.

Pinterest is a place where a business like yours can bloom if you provide your audience with things they don’t know they want yet.

3 Learn To Pin The Right Way

Now, what is pinning, you may ask? Pinning is some form of bookmark for users to save ideas they love on Pinterest.

And this is the part we are interested in as a business! because by pinning, you help potential customers to get to your website and let them see what type of ideas and or products you offer.

Connect To Your Website

You can also have an advertiser account and promote your pins there, just another excellent feature from Pinterest

Remember there are over 200 billion pins on Pinterest to look at. That means you need to make sure your website is pinnable with a save button. This also helps create easier guidance for your customers.

Focus On The Details

You should also include your logo so your brand doesn’t get lost by the repin shuffle effect on Pinterest.

Last but not least, be a good storyteller. Show what your brand is about. This way, pinners can view themselves as your customers.

4 Master Pinterest Content Creation

When creating content, you need to make sure you produce inspirational and informative content for your viewers.

Use Boards And #Hashtags

You can also create themed boards, For example, you can curate a board with all your existing products that match the seasonal color, or the products that match with your favorite Netflix series. Your imagination is the limit.

What Size And Ratio Should Be My Pinterest Images?

This is important to keep in mind because Pinterest will cut off any image larger than that. The resolution of the image is also very important. Pinterest says the best resolution to use is 600 x 900 pixels.

Add Text, But Not Too Much

Multiplatform Pins

Be selective and find the right images for what you are trying to express. Your content should stay positive and relevant to your website’s mission goal. Understand the vibe of the content and how it might make others feel.

Use External Tools

If you don’t feel creative enough to come up with a good board design, you can try Tailwind Create to make pin designs.

Tailwind creates a website to get ideas for your business, allowing you to stream personalized pin designs.

A team of experts creates pins for you that are all optimized for Pinterest engagement, and if you don’t like something, you can always switch between colors, layouts, and images so you can get the perfect look. It gets the job done for you! How much easier can that get.

5 Plan Ahead For Seasonal Content

Keep in mind people like to plan for holidays, so the best moment to promote, for example, your Back to School boards, is not during Back to School season, but at least a couple of months before.

When thinking about your Pinterest content strategy, try to have at least 6 months planned. This helps you to keep track of important dates.

Your profile will look more professional and better prepared when you take the time to plan ahead of time.

This will put you ahead of other competitors because you are moving with the trends, instead of trying desperately to catch on to them.

These efforts will help your users get engaged with your brand. If you think about it you can have all the seasons you want on your boards. That’s because almost every month there’s something to celebrate.

• New Year
• Valentine’s Day
• St. Patrick’s
• Football Season
• Mother/father day
• back to school for kids, and college students
• 4th of July
• Thanksgiving
• Christmas

On top of that, you can celebrate your business anniversaries, or come up with a sale season.
The list goes on! You get the idea.

As you can see, you can find endless ideas for possible pins, all you have to do is gather your team, and make a brainstorm to find the best seasons for your brand.

6 Engage With Your Audience

Diversify Your Content

It’s also important to have different boards or product categories. This gives your audience a glance and a way to easily sweep between your pins and boards.

Get Chatty

Undoubtedly, one of the best things you can do to get more engagement is to notice those users who are repinning your pins and following them. This shows your audience that you are interested in seeing them back on your page.

This will help boost engagement. Hence, they might want to follow you back. It would also help if you ask them for their feedback.

Simple comments made to your customers or users can have a huge impact. If they’re feeling truly appreciated, they might repin you, giving more opportunities for your products to be showcased and seen by even more people.

Pinterest Promotions And Sales

Remember to give a good thought to your promo and communicate all the rules to your audience before you launch it.

Customers love having offers available just for them. Who doesn’t like exclusive discounts? This is a perfect way to interact with customers because users are willing to buy things on sale.

7 And Remember…

Engage

Engage with your customers and whenever possible, ask for their feedback. This platform can help not only to promote your business but also to inspire others.

Spend Less

Another great advantage of using Pinterest as part of your marketing efforts is that you don’t have to pay for ad campaigns to showcase your product. This is a free worldwide used platform with endless possibilities.

Scratch Their Curiosity

Remember, pinners like to discover new products and brands, so certainly, there is room for everyone on this boat! Do not get discouraged and make that business thrive!

Long-Term Benefits

Remember getting Pin exposure can increase your website’s traffic and help you boost brand exposure and get to more customers.

Show Them The Way

Take your time to build your profile full of different boards with pins worth looking at. Also, make sure your customers have an easy way to go to your website or online store.

Pinterest Most Asked Questions

Do I Need To Switch My Account From Personal To Business?

Well, if you are in business, the answer is: YES.
When yours is a business account, you get access to some very useful tools such as analytics and many others, and also your profile gets a little visual upgrade.

Many people already have a personal account and want to know if they should switch it to business or to create a new one. The answer is not that simple. You should dive into your personal account and evaluate if your old pins can work for your new intentions. If you’re still not sure, maybe you will be better off starting a new one.

Should I Delete Old Boards And Pins?

Well, if your account was personal, you still can match its content with your business’. But if you already had an account for another business, then you should start evaluating to get a new one for the new enterprise.

Also, if your profile is filled with past seasons boards and pins, you can archive them all and keep your main profile looking clean and tidy.

How Many Pins Should I Post Every Day?

If your business allows you to create new visual and appealing content regularly, then you should start posting over 40 pins a day.

Do I Need A Landing Page Or Blog For My Pinterest Audience?

You don’t have to. But maybe you should if you can provide your audience with a blog that expands on the topic from Pinterest. Most importantly, your content should follow a predominantly visual strategy.

If you have a blog, you can also position yourself as an expert in your field! And of course, you can mix your Pinterest strategy with SEO to get the best possible results.

Conclusion

Pinterest is a great tool to make your business grow, and the best part is it can cost you nothing.

Take your time to cure your boards, and do not forget to share them on your other social networks!

And if you still have any questions, ask in the comments! We’ll be glad to help!

If you found this article to be helpful, I recommend you read this one as well. It is just as helpful as this one was! Best Restaurants Marketing Ideas.  

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Sources

https://www.pinterest.com/business
https://help.pinterest.com/en/business/article/build-a-pin
https://www.bing.com/images
https://www.pinterest.ca/cynspo/seasonal-content/
https://www.searchenginejournal.com/pinterest-facts/370926/
https://blog.hootsuite.com/how-to-use-pinterest-for-business/
https://www.omnicoreagency.com/pinterest-statistics/
https://vanessakynes.com/questions-about-pinterest-marketing/