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Top 9 HVAC Marketing Ideas to Follow

Top 9 HVAC Marketing Ideas to Follow

by Luis Chavez | Apr 17, 2021 | Social Media, Website Design

Table of content:

  1. Optimizing your Website
  2. Create an HVAC Market Plan
  3. Advertise your Business
  4. Google Local Service Ads for HVAC
  5. Social Media Marketing
  6. Recruiting the Right Workers
  7. Customer Service Reviews
  8. Offer a Unique Service
  9. Reputation Matters
These 9 HVAC marketing ideas will help your business grow and stand out from your competition, don’t miss out on this opportunity!

The Top 9 HVAC Marketing Ideas to Follow

Having an HVAC company is one of the best businesses to have but it does not come easily. There is a lot of competition in this field and you as a business owner want to stand out from the competitors.

I encourage you to read this article and follow those 9 marketing ideas if you want to watch your business grow and overcome the competition. For you as the reader, I want to be able and provide these 9 marketing ideas that could only benefit your business. It does not matter what type of weather we are experiencing or whether the economy is booming or not HVAC companies are always needed. That is why my goal for you is to be able and follow these marketing ideas and watch your business begin to grow exponentially.

It may not be easy with so much competition but believe me when I say that these 9 marketing ideas will benefit your business and you will have an advantage over the competition.

1.Optimizing your Website

Optimizing your Website

If you do not already have a website you might want to create one. Making the best website for your business or making your current one better will increase your chances of generating more clients.

The main point of your website is to generate leads that can be potential clients. You want to have a website that customers are attracted to and it is easy for them to navigate through it. Your HVAC website template should all be corresponding to your work and avoid having unnecessary items because they can cause your website speed to be slower. You should have contact information on all pages as well as a call-to-action to make it easier for clients to contact you. First impressions usually come from your website, if your website is easy and helpful clients will more than likely hire you. Another tip is to make sure your HVAC website is informative with testimonials to back up the work you provide. Clients want to make sure they are hiring the right business to do the work that they need done without any issues.

If you have people who are constantly answering phone calls or any inquiries, it is recommended to add a chatbox to your website. This will help customers ask any question without feeling like they are entitled to hire you. Make sure your website is mobile-friendly, fast in speed, and it is secured to use. The easier your website is to use the more clients it will likely generate.

If you want the perfect HVAC marketing website created for your business consider Chavez Web Design to help you with this task, you will not be disappointed!

2.Create an HVAC Market Plan

If you want your business to grow you must create an HVAC market strategy that will help you do so. You do not just want to go into the market blindly, without having an idea of what you want to do.

To start off the first thing you would want to do is build a plan and a budget to help you with your success. Your plan should consist of which advertising platform you want to choose and which fits your budget the best. It should also have a target audience in which your advertising will most likely reach. Your plan should also be competitive as the HVAC industry is continuously growing and you do not want your competitors having an advantage over you. If you do not consider establishing a plan it is easy to lose focus pretty quickly and without a budget, it will be difficult to measure wins or leads along your way.

When you are choosing your advertising platform I encourage you to do your research and choose the one that best fits your business. There are different platforms you can advertise such as Google Ads or Bing. Once you decide which platform you will use to advertise your HVAC company you now want to set a budget. Depending on which platform you choose they each have different policies on determining how much your budget will be. When you target your audience you would want to use words or phrases that correspond to your HVAC business.

Creating an HVAC marketing plan is beneficial to your business in many ways. So, consider creating one to help your business grow.

3.Advertise your Business

Once you have created a plan your next step is to begin advertising your HVAC business. There are many ways you can advertise your business but I highly recommend learning search engine marketing or SEO.

Search engine optimization (SEO) allows you to optimize your website so that it can be found on search engines such as Google for users searching for HVAC services. You want to maximize the chances of your website appearing as a top candidate when customers search for services related to your business. In order to do so, you want to update your page titles and meta description to keywords that customers may search for when they need HVAC services. You could use keywords such as “24-hour emergency repair” or “heating and A/C repair”, or you as the business owner should have in mind which service you provide the most and possibly use that as a keyword.

Your meta description should also contain the keywords you use on your title page. This will help you increase your chances of becoming a top candidate in the search bar. Having a strong meta description can also increase your chance of users clicking on your website. Your HVAC meta description should include your top services and the location your business resides in. This will allow users in your area to know you are a local business and are more likely to call you.

Learning the ways search engine marketing works will only help your business stay on top of the competition and be a top candidate in the HVAC search bar.

4.Google Local Service Ads for HVAC

One of the best ways to advertise your HVAC business is through Google local service ads. Your main goal for this is to have a top stop when customers search for services for HVAC. You will need to pay for this service so keep that in mind. Although, Google lets you set your own budget.

Google Local Service Ads for HVAC
Google offers different types of platforms to advertise your HVAC business. Some of these are Google pay-per-click (PPC), Google Screened, or Google guaranteed. Out of those three, my personal favorite to pursue is Google guaranteed because with that one your ads are guaranteed to show up as a top candidate. Although, in order to become Google guaranteed you must pass a background check, which might take some time to get approved, must pay for it, and you still need to maintain a high rating to compete with other Google guaranteed HVAC businesses.

The advantage of Google guaranteed is you also get to set your budget and they are ranked higher than the pay-per-click as well as local service ads. So your only competition would be other Google guaranteed HVAC businesses. The choice will be yours depending on your budget and the target audience you are aiming for. I recommend doing a pros and cons list and choosing the one that benefits your business the most.

Advertising is needed if you want your business to grow and reach new clients. It is up to you which way you prefer to do so. Once you have a better understanding of how the search engine market works you will be able to make your choice.

5.Social Media Marketing

If you do not already have a social media account it is a great idea to create one. This allows you to be able and engage with customers. They can ask questions and recommend your services by sharing your accounts.

Two of my favorite social media accounts I prefer to use to promote businesses are Instagram and Facebook. Instagram is a great social media account to create brand awareness and a great way to gain loyal customers. On Instagram, you are able to show off the work you offer as well as show off the work you have done already. Use hashtags as they are the topic you do and they are also how other users find posts. Also, tag well-known HVAC companies that are partnered with you or where you get your supplies from. Finally take advantage of their story feature and show off your work by posting stories. Here are a few more tips on how to gain Instagram followers.

Social Media Marketing

Facebook has this feature that allows you to create a Facebook business page. Facebook is also the biggest social media platform there is with around 2.5 billion users a month. Just imagine how many leads you can generate out of creating an HVAC Facebook business page. Just like Google, Facebook also has a local service ad where many users are able to find your page as a top search. You can also invite your friends to like your page, and it is also easier to interact with customers through Facebook. So, take advantage of this feature from Facebook and create an HVAC Facebook business page.

There are many social media accounts you can use to promote your business. So, choose all the ones you like and get started, you have nothing to lose.

6.Recruiting the Right Workers

The people you hire for your business have a lot to do with the way you provide the services you offer to clients. So, when hiring for your HVAC company make sure you target the right audience.

Most of the companies use sites such as Indeed or ZipRecruiter when they are looking for top candidates to hire. Sites like these half many people searching for jobs and you can be one step away from hiring an excellent employee. Using sites like these can also save you time looking for an employee. So, I recommend you make an account for your business for one of these sites to help you look for recruits.

Having your employees perform a good job for your clients can go a long way. If the client likes the service you performed for them they will more than likely recommend you and call you again if they need another service completed. One of your main goals with the client is to build trust, and to do so you need to hire trustworthy employees.

Hiring the right employees is only going to help your business improve and grow. In that case, put in the extra time and effort to do so.

7.Customer Service Reviews

It may not seem like it but encouraging your clients to write reviews about the services you have provided for them will help your HVAC business exponentially.
Customer Service Reviews
Customer reviews are one of the most effective ways to get a top spot if you are using local services ads. Those reviews help your SEO score as well as make your HVAC business look good and generate more leads. You could also use those positive reviews as testimonials on your website page. Remember that customers are essential to helping your business grow, so show them some love. Do this by putting yourself in the customer’s shoes, listen to them, exceed their expectations, and do a proper job. If you have customer service representatives (CSR) I recommend you taking some extra time and training them into your HVAC market strategy.

Another great tip is to add a chatbox to your website. Most customers do not want to be waiting on the phone all day for someone to answer. So, enabling a chatbox helps you communicate with customers the way they want. Your customers should be one of your main concerns as they are what keeps your business going. Treating them right will only benefit your company.

8.Offer A Unique Service

Your HVAC company should be different from the competition in order for you to stand out. You should offer a unique service or proposition that clients may be attracted to and possibly hire you.

This unique proposition should be able to identify a unique benefit, distinguish you from the competition, and solve the customer’s problem. By doing so, clients will feel like you know what you are doing and make their life easier. It should also outline the specific area of service you provide. For example, this could be a/c service, green energy, or heater installation. Whichever one you excel in should be the one that should be part of your unique proposition. Keep in mind that a unique proposition should convey what a customer will receive by choosing a product or service your business is providing or selling.

With that in mind, I recommend you study your competition in the area you reside in. By doing this, you could find the competition’s weaknesses and turn those into your strengths. Competition is very high in the HVAC industry so getting ahead of your competition will be a big bonus for your company. You also must live up to the proposition you offer, you do not want to leave customers with a bad reputation.

9.Reputation Matters

Reputation Matters
Your business reputation should be the main concern for your HVAC business because it matters a lot. The reputation you have for your business is going to make a huge impact on your customer’s reviews, which will affect the stop you will have in the search engine.

You need to impress your customers by going above and beyond on the service or product you are going to provide. Also, you always need to be professional, polite, and do the service in the time you said you were going to do so. Keeping your word with the customer will help build your reputation with them. The biggest way to keep a good reputation with customers is by providing excellent services or products. They should be more than happy with the work you provide them with.

Another way to help manage your reputation is by doing email follow-ups. Follow-up emails aren’t the ways you can use emails, you can also do promotional emails. Many customers enjoy receiving promotional emails just as much as follow-up emails. Few examples of promotional emails are:

  • New unit coupons
  • Companies charitable actions
  • Free maintenance service for new customers

Other ways to help build your reputation are by answering and monitoring your customer’s reviews. You especially want to respond quickly to reviews to show customers you enjoy their interaction with your company.

Your goal is to build a trustworthy business with a good reputation which will help your business grow exponentially.

Recommended Article:

If you enjoyed reading this blog article, I also recommend reading this one as well! Real Estate Digital Marketing.

Sources:
https://blog.marketing360.com/local-advertising/5-hvac-marketing-ideas-tips-strategies-for-hvac-lead-generation/
https://www.strategybeam.com/blog/7-secret-hvac-marketing-ideas-that-you-can-use-today/

How To Create A Facebook Business Page (8 Easy tips)

How To Create A Facebook Business Page (8 Easy tips)

by Luis Chavez | Apr 14, 2021 | Social Media

Table of content:

  1. Facebook Business Page Registration
  2. Setting up Profile Image
  3. Invite Friends to Like your Page
  4. Adding Additional Business Information
  5. Choosing the Right Page Template & Tabs
  6. Adding a Button
  7. Creating your Username
  8. Promote your Facebook Business Page

8 Easy Tips to Help Create a Facebook Business Page

Creating a business Facebook page is a great opportunity for you as a business owner to expand and increase your sales.

Starting a Facebook page can be very simple, but adding the right details requires some attention. The platform has changed throughout the years and will continue to do so, so it is a good idea to keep up with the updates. With these tips, I have broken down the steps to follow for you to have the best business Facebook page. The better quality your page is the more interaction it will have. Around 2.5 billion users are on Facebook on a monthly average. Just imagine how much traffic your business Facebook page can generate.

With these 8 tips, I have provided you with your Facebook business page that is on its way to display your content to generate more sales.

1. Facebook Business Page Registration

The first step you must do is register for a Facebook business page. Next, you will need to choose the category of your business. There will be many options that appear but all you have to do is choose the one that best aligns with your business.

Facebook Business Page Registration
You will then need to input your business information and start off by putting your actual business name as the page’s name. You do not want to create a different name for the Facebook business page as it will cause confusion. Facebook will also ask for an address but if your business does not have a location you may put your personal address. You then have the option to hide your address if you do not want it publicly shared. When adding your profile picture it is recommended to use something professional. Most businesses use their logo or something related to their business.

Once you have created your page you then need to set it up for success. Start off by creating a user name but keep in mind this is optional. You will then need to finish setting up your page so Facebook users know you are a credible Facebook business page. This includes establishing your page’s identity, providing info and preferences, and introducing your page.

Facebook Business Page Registration

2. Setting up Profile Image

Once you have registered your Facebook business page and entered all your business information, you now want to add your profile image.

As mentioned earlier most businesses use their business logo as their profile picture. Although, you may use any photo that represents your business or the brand of your business. You also want to make sure your image is clear and a good quality picture. Most importantly use an image that is professional and will likely catch the user’s attention.

Setting up Profile Image
It is very simple to upload a profile picture and in doing so can help many Facebook users recognize your page. Make sure the image you use is cropped correctly because you do not want to have just half of the picture you use showing up in the profile picture. If your profile picture contains text make sure it is visible and easy for users to read.

The next thing you would want to do is consider adding a cover photo. A cover photo appears as a background image on your Facebook business page. Just like your profile picture your cover photo should correspond with your business. It should also be a clear image, cropped correctly, and of good quality. Instead of an image, you can also add a cover video. This video can be showcasing your product or something your business provides. Keep in mind the video must be between 20 – 90 seconds long and have a maximum 1080p resolution.

Setting up Profile Image
Your profile and cover photo is usually the first thing Facebook users notice so make sure it is appealing and corresponds with your business.

3.Invite Friends to Like your Page

Facebook recommends inviting your friends to like your page often. The more friends like your page the more users will be able to see your Facebook business page on their news feed. This is similar to promoting your business because your friends might have Facebook friends that you do not have. This is an opportunity for other Facebook users to see the page you created.
Invite Friends to Like your Page
If Facebook does not give you the option to invite your friends like shown above, you can still do so by clicking on the other actions tab. Then you easily click on the “invite more friends” tab and it will then showcase all your friends. They will be in different categories such as friends invented and friends not invited. You can then choose which friends you would like to invite to like your Facebook business page.
Invite Friends to Like your Page
Remember, users that like your page will see your updates and the content you share on your page. Keep in mind that you are limited to the number of invites you can send a day, so if you have editors they can also help you by sending invites. This will increase the number of invites you can send in 24 hours.

This is an easy way to help your page grow. You do not want to miss the opportunity to increase the number of people that follow your Facebook business page.

4. Adding Additional Business Information

When you first created your Facebook business page you added your basic business information. Now you need to add the remaining information to get the best results.

On your Facebook business page look for the about tab. There you would need to fill out the remaining information about your business. You start off by first entering your location such as an address, state, and zip code. If you do not have a location Facebook gives an option to click on where it says my page doesn’t have a location.

Adding Additional Business Information
You then would want to add your contact information. Enter your website, email, and most importantly your phone number. Lastly, enter your business hours which allow potential customers to know what your hours of operations are. It is important to fill out all this information as it can be a potential customer’s point of reference for your business. Facebook also gives you the option to add a price range that gives customers an idea of how much they will spend for your services.
Adding Additional Business Information
You also want to take advantage of the, introduce your page feature. There you can write about your business and what is it that you do. You would want to highlight everything that makes your page special such as your products or services you offer. Here you are able to add pictures or videos of your product or services to catch customers’ attention.
Adding Additional Business Information
Filling out all this information will help customers find your Facebook business page and let other users learn about your business.

5. Choosing the Right Page Template & Tabs

Once you have filled out all of your business information you now want to pick the best template and tabs that correspond with your business. This allows for your page to stand out from the competition and lets you customize which tabs you want to appear on the sidebar of your Facebook business page. To get to this area you will need to click on the page settings tab and it will then show you the templates and tabs area.
Choosing the Right Page Template & Tabs
Next, you want to choose the template that best fits your business. Facebook gives a few different templates you can choose such as standard, business, services, nonprofit, politician, and a couple of others. Once you find the one that corresponds with your business you simply apply the template to your Facebook business page.
Once you have chosen a template you now should choose which tabs you want to be displayed on your page. You could rearrange them to appear in the order of your choosing as well as determine the order in which potential customers will view them. A quick tip is not to add too many tabs as it could be overwhelming for users. Also, if you have Instagram I advise you to use the Instagram tab as it could increase your Instagram followers.

Adding and filling out your service tab can be a very important highlight to your Facebook business page. This allows customers to have an idea of the services you offer as well as the price range. Add a detailed description of the service you are offering and highlight any important product. This is a great opportunity to show your expertise and inform your visitors a little more about your business.

Choosing the Right Page Template & Tabs
Selecting the right template and tabs will help the quality of your page and draw more potential customers.

6. Adding a Button

Adding a button to your Facebook business page is like adding a call-to-action that allows people that interact with your page to contact you. This is probably one of the best ways to attract traffic to your page, just by simply adding a button.

To add a call-to-action button you simply click on the ass button tab right under your cover photo. Once you click on it Facebook will give you different options to choose from. Some of the many options they give you include start order, book now, get a quote, call now, contact us, and a few others. Unfortunately, Facebook does not give you the option to create your own call-to-action button, so just choose the one that best corresponds with your business. Although, you could set up your button to send traffic to a website or landing page.

Adding a Button
For example, if your Facebook business page consists of a restaurant or makes food, you might want to click on the start order button. Then you simply follow the instructions indicated under the start order tab. Each of the different call-to-action options has different questions you would want to fill out. Another example is the call now option, you must fill in your phone number or the number you would want customers to call.

This is an area you do not want to miss doing on your Facebook business page because it is one of the best ways to generate traffic to your page. This call-to-action button allows customers to easily engage with your page. Something this simple can be a great benefit to your business.

7. Creating your Username

Creating your username will make it easier for customers to search up your Facebook business page. Once you have chosen your username you can create a custom URL that allows potential customers to quickly message or visit your page.
Creating your Username

A quick reminder that your username should correspond with your business and it is proven that shorter URLs and usernames are easier for customers to remember. Also, if your business name is taken and you are unable to use it for your username consider using a product or service related to your business. Keep in mind that usernames can only contain periods and alphanumeric characters such as A-Z and 0-9. They also must be at least 5 characters long and can not contain any extensions such as .com or .net.

Your username should be unique to your Facebook business page and should not impersonate someone else’s name. The username can also be removed if it is inactive for a certain period of time. So, make sure to constantly be active and avoid constantly changing your username. Most importantly your username should adhere to Facebook Terms.

A quick tip when creating a username is if you have other social media accounts try using the same username as the other accounts. This will help with confusion and customers from your other social media accounts to know it is the same business. Think of your username as your brand, you want customers to remember it and recommend it to others. This is just another way your Facebook business page can attract traffic to your page.

8. Promote your Facebook Business Page

Your Facebook business page gives you an option to promote your page. I recommend taking advantage of this to attract even more customers to your page. Inviting your friends and colleagues is not the only way to promote your business.

The different ways Facebook offers to promote your page are automated ads, get more website visits, get more messages, promote your page, and get more leads. Each one has a different policy you must accept in order to continue with it. For the automated ads, you get to create your own personalized plan and they test up to six different versions and you choose the best performing one. Then you just have to review your plan and start it.

When getting more website visits, you get more traffic to your website but it does come with a price. It usually is $4.00USD per day and $20.00USD a weekly total but you get to choose your budget. The get more messages promotion is very similar to the website visits and they also charge a fee. The promote you page also has a fee and a few questionnaires you have to fill out. I recommend you do a pros and cons list if it is worth it for your business to invest in these promotions. Although, I recommend you invest in one of those promotions, as it may help you generate more traffic to your Facebook business page.

Promote your Facebook Business Page
The main goal of promoting your Facebook business page is for you to have in mind the target audience you want to reach. You want to build your brand up and the most common way to do so is by interacting with your customers. A good way to do so is by doing contests or giveaways, customers love that and will be more willing to return.

Remember to promote your Facebook business page any way you can as doing so will only help your business grow.

Conclusion:

Facebook is one of the largest, if not the largest social network in the world. So, if you think these tips will not help you grow your business you are wrong. Billions of users use Facebook on a daily basis, and those are all potential customers that can interact with your page.

Remember to have your Facebook business page ready and complete before you start promoting it and inviting friends to like it. Also, have content ready in case customers begin to ask questions.

If you found this article helpful I recommend you reading this one as well, it will not disappoint you!

9 Ways To Get More Twitter Followers Easily

Sources:
https://www.facebook.com/business/pages
https://sproutsocial.com/insights/facebook-business-page-guide/
https://www.oberlo.com/blog/facebook-business-page

7 Ways to Get Instagram Followers

7 Ways to Get Instagram Followers

by Luis Chavez | Feb 22, 2021 | Social Media

How To Get Instagram Followers

Getting new followers on Instagram can be a daunting challenge, but in this blog, you will find out it is not as scary as it seems. Along the way, you will discover new tricks and tips you can use to grow your account and even business accounts. Instagram is a huge social site with tons of influencers and even more content to explore. But you will see what you can do to give yourself that advantage when it comes to getting your name out there. You’ll see what works, with advice from successful influencers that also had humble beginnings. Alright so strap in and let us get started on how to get you more Instagram followers in 7 steps.

1. Instagram Account

Before you venture forward, you must make sure that you have a fantastic Instagram bio. Like many other social media sites, your profile or bio is basically your home page. This is what most people will be exposed to when they discover you on Instagram.

First impressions are everything so let’s leave a good one. You want to have a great username, profile picture, and a brief description of yourself. A good idea for this would be listing your accolades, titles, and please include a link to your main website if you are a business. Or maybe include a link to a YouTube video of you showing off more of you. Could also include links to a sponsored products site.

Instagram Account
So, when creating a username, try to stay away from numbers, lots of fake accounts have numbers in their names. The last thing you want when starting is to have potential new followers visiting you and noticing those numbers in your name.

That is a warning sign for most Instagram users. Stay away from special characters as well, you are not trying to have a hard-to-decrypt password as a username, now are you? You want it to be search-friendly, the name must be on point and has to make sense with your brand, this can be for both personal or business branding.

Lastly, if you have other social media accounts, try to keep the name universal between all your accounts, making it easier to discover you online.

Once you have established your Instagram bio, try to switch it up a little bit from time to time. Gives the appearance you are actively improving your homepage and try using new links to give followers something new to discover right from your homepage.

2. Consistent Style

You want to have a consistent theme with your Instagram account. What that means is the content you post now has to be similar to future posts. You are looking into the future on this one so for example if you are all about rocking the newest sneakers, and you constantly post pictures of clean sneakers, people will expect you to continue posting about sneakers in future posts. If you switch it upon them and say you start posting nothing but cat pictures, you just lost your followers and they have gone to someone else to scratch their sneaker itch.

If you keep your content in the same realm, such as the sneakers, you could say, start posting pictures of other footwear similar to sneakers or even different brands of sneakers. The point is to be consistent with your content that way you have set expectations for potential new followers.

By staying consistent you will increase your follower count even faster because you have now set a standard for yourself and set expectations for new and existing followers.

3. Cooperation

Try working with others that have a similar interest as you, the same niche. If it is a popular niche or an uncommon one, try to cooperate with others that are like-minded. Preferable with those that have a similar follower count as you or higher, since they have a larger fan base, it increases your chances of attracting new followers. Try commenting on someone else’s posts first, leave positive feedback on their content, they may take notice of you and reach out to you. The beginning of something beautiful.
Cooperation
This method can be applied to both personal and business accounts. Working with other businesses is mutually beneficial in increasing your follower counts and making your name known on Instagram.

You can also get an Instagram shoutout from an influencer doing an account takeover. Shoutouts are great because they almost always earn you additional followers.

Sometimes however when they give shoutouts you’ll see an increase in followers but sometimes they’ll actually “buy” followers to send your way. So be sure to write up a contract that stops them from sending fake traffic.

Furthermore, if you get a sudden increase in fake follower counts, you chance to get your Instagram account banned.

Instagram Engagement Groups

You can also join engagement groups also known as Instagram pods. This lets you find groups that have a similar niche as yours and is great to increase your followers count even faster, perfect for newer Instagram accounts. As you are browsing these pods, you will see ones that have lots of followers and be tempted to join that one, but you’ll actually get more followers by sticking with your niche group compared to one that is very general or generic.

Now there are a lot of different groups to join ranging from travel, beauty, sports, cars, and more. In these groups, it’s easier for you to get likes and followers due to people having the same interests.

For personal accounts, this can lead to an easy increase in followers and the same for business but maybe not result in sales immediately. But this will build credibility and begin to earn trust and familiarity with potential new clients.

Instagram engagement groups are great for getting likes and followers easily in the beginning and are not a long-term strategy but rather a short one, after about three weeks you will notice not as much growth in followers. But that is ok since this blog is about setting you up for both the short and long term.

Reposting Others Content

Reposting on Instagram can be an excellent way to add content to your page, National Geographics account reposts content from its users all the time to add flair to their account.

Reposting others Content
Reposting content from other users though is not so straightforward as hitting a button and adding to your account. If you want to repost something specific from another influencer you must have express consent to do so. Without it you may be hit with a copyright claim, also reposting without consent on Instagram is a violation of intellectual property.

Once you have the permission to repost someone else’s content, please give credit where credit is due. Acknowledge where you got that piece of content from and give them a shoutout. Any content you repost though has to make sense to you and your followers.

This also acts as extra security for you, giving credit to others keeps your hands clean, you do not want to do anything that will negatively impact your chances of attracting new followers.

Make sure it relates to the rest of your content and you are not asking to repost popular content for the sake of it.

Reposting On Instagram Manually

  1. Take a screenshot of the image you want to repost.
  2. The screenshot is then saved to your camera roll on your phone. Upload the screenshot on Instagram with the upload button.
  3. You can then crop the image and resize it how you see fit, just don’t edit the image, you want to keep it original.
  4. Add an attractive caption and make sure to give credit to the original content creator and to also tag them using the (@) mentions. Lastly, tap on share to repost the screenshot on Instagram

You can also ask your followers to post photos of their own onto your feed. If you have merchandise you sell, they can show off those items and it builds great credibility for you as an individual or a business.

4. Engage With Followers

Instagram, like all other social sites, is a place of interaction. You want to engage with all your followers constantly. Thank them for their support, reply to them in the comments section of posts.
Engage with Followers
Follow people who follow brands. Who is your biggest competition? By following them and interacting in their comment sections, you’ll learn what their fan base is like and learn some tips from them that way. Don’t aim for the big-time influencers, go for smaller influencers.

The reason for this is because a smaller base may not have as much brand loyalty compared to a larger one, easier for you to earn more followers. Don’t hit them with any crazy sales pitches though, this will scare them away.

If followers ask you questions try to respond promptly to them, and try not to give the same answers, give unique answers to that follower. Aim to respond to as many as humanly possible, this can make the difference between earning a new follower or none at all.

Doing so will also improve your relationship with them and it was also shown that 89% of consumers who followed them on their socials are likely to buy from that brand.

Start A Conversation

One of the best ways to get noticed on Instagram is through conversing with others. People are more drawn to visual content such as photos (68%) and video (50%) and 30% who want to engage with text photos according to research done on a 2020 Sprout Social Index.

As you engage with your followers you may even get interesting ideas from them you may not have thought of yourself.

And a good way to get engagement with others is using original, niche, and trending hashtags.

5. Hashtags To Attract Followers

As you are starting, try using tons of hashtags in the beginning. The current max number of hashtags you can include for a post on Instagram is 30. Try getting close to that number, experiment with different combinations to see which ones work and which ones do not.
Hashtags to Attract Followers
Once you find ones that work for you, you can lower the number of hashtags you use, say like 5 or 10. But the best hashtags that are going to attract more followers are going to be the niche ones. The niche hashtags are going to draw that specific crowd you want to help grow your follower count. Try to stay away from generic hashtags such as #picoftheday and other ones that do not pertain to your content.

Try using all those hashtags in the first comment, your engagement will grow as well. Chances are most people will not notice it because they will be distracted tagging their friends in your post.

Include Instagram Posts In Your Blog

This applies to both personal and business blogs, you can embed your Instagram pictures into the blog posts.

If you are a make-up artist and you are giving tips on how to better apply makeup, you can include a picture from your Instagram account onto the blog to show off.

This is a good long-term plan because over time people will begin to discover both your blogs on your website and your Instagram account, netting you more followers.

Once you have a handful of followers on Instagram it’s smart to know more information about their activities.

6. Analytics

Instagram analytics is a great way to find out information about your following, things like how often they engage, new followers, unfollowers, and inactive accounts. With this information, you can shape and see how to get more followers on Instagram.
Analytics

There are several Instagram analytical tools you can use out there such as Sprout Social and Socialbakers. These tools provide valid and super informative information to give you insight into your audience. And can also show the right content that could lead to more followers.

Now that you know how to check out the nitty-gritty of your Instagram traffic. This leads us to how Instagram’s algorithm works.

7. Instagram’s Algorithm

By understanding how Instagram’s algorithm works, can help earn you even more followers. So how does it work exactly?

  • What you see and what others see is not solely based on who you follow, but what type of accounts or posts you have liked in the past.
  • What you see and what they see on Instagram is a mixture of all your Instagram behaviors. Such as posts you interacted with, people you tagged in photos, and posts you liked and commented on.
  • Sending signals to the Instagram algorithm that gives your audience more chances to engage with your content.

Another factor is relationships, the algorithm will prioritize posts from your friends, family, and other accounts that you engaged with. Instagram will then try and calculate this relationship the moment you follow someone by showing you content and monitoring how you interact with it.

Instagram’s algorithm looks at timelines, it will look at the most recent postings you have done and show you other content creators or posts based on that as well. You can use this to your advantage to increase your reach to get more likes and followers.

If you post at peak hours when your followers are online and active, this gives you another chance of getting more likes.

Depending on how many people you follow, it will try to show you those followed accounts but not all, so try to remove any inactive accounts. If a large number of followers are inactive, this could hurt you and your account’s algorithmic ranking.

Improving Your Ranking With Instagram’s Algorithm

Instagram’s Algorithm
  • Use Instagram’s latest features, Instagram will give their latest features to help drive acceptance options, making it a good idea to join the latest trends.
  • Promote interactions with Instagram stories stickers, this encourages audience engagement, the more engagements you get the higher it will be boosted by Instagram’s algorithm.
  • Encourage conversations with engaging captions and comments, a painless way of doing this would be to ask your followers to share their thoughts, feelings, double-tap if they agree with something, or tag a friend in the comments section.

You know how to use Instagram’s algorithm to your advantage now, great! Let us hear some actual tips from other successful Instagram content creators.

Bonus Tips

Ladypreneur, who has over 16k followers, says if you want to increase your follower count to post as much as possible, the more users you have seen your content, the more familiar they will be with your brand, leading them to like, follow, and share.

Talia Koren, who has above 468k followers, says if you are starting with 0 followers getting to 1000 followers, which is the hardest, to not focus so much on the follower count. Instead to focus on ways you can connect with and help others to get them talking about you.

Gracie Parish, with over 41k followers, says the biggest impact on increasing her Instagram follower count was building authenticity on her blogs and creating a more authentic relationship with her followers. And to only promote brands and products she truly believed in.

These 7 steps to getting more Instagram followers plus the additional tips will put you in a powerful position to increase your influence on Instagram and to be a successful Influencer or business. It will be stressful earning new followers at first, but they will come to you in time, and please remember to have fun during your journey. Engage, be consistent, be true to yourself, and followers will come to you!

How You Can Get Likes on TikTok in 8 Steps

How You Can Get Likes on TikTok in 8 Steps

by Luis Chavez | Feb 15, 2021 | Social Media

How To Get Likes On TikTok

Hello and welcome! Here you will learn how to get likes on TikTok in this easy-to-follow guide. Also, this blog will show you how to not only get likes or “hearts” but also gain some new followers along the way. You will discover some easy ways to earn likes that you may already know, but also learn some things that may surprise you. Before you discover the secrets of getting more likes on TikTok, let us provide a brief history of this new social media giant.

The Creation Of TikTok 

TikTok originally started in China, September of 2016 and launched globally the very next year. During the early usages of this app, users would create 15-second-long videos, lip-syncing to their favorite songs. Given its surprisingly easy-to-use functions, anyone could make these short videos and the concept itself was easy to follow.

It did not take long for users to start using the app for other entertainment purposes, growing beyond lip-syncing videos. People were now recording themselves singing, dancing, making comedy skits, and fitness videos. TikTok blew up in popularity in 2018 and 2019, in 2019 it was one of the most downloaded apps, just behind the likes of Facebook and Instagram.
As of 2020, TikTok has been downloaded about 2 billion times, that is about 30% of the Earth’s population to give some perspective. It also sports 50 million daily active users, making this a very lively and bustling social space, ripe for opportunities to those seeking fame and likes.

TikTok
Now that we have more insight into what exactly TikTok is, let us continue to step number one on how you can get more likes on TikTok in these 8 steps.

Table of content:

  1. Knowing Who You Are
  2. Providing Quality Content
  3. Consistency Is Key
  4. Challenge Accepted
  5. Be-Attractive
  6. Know-Your-Audience
  7. TikTok-Creators
  8. Fake-Followers

1. Knowing Who You Are

Before continuing with the rest of the list, it is important to know what you are all about. You can not check what is trending and copy what is going on for that moment, no, you have to pick something that is “you”, be original.
People are good at spotting someone that is a “fake” so be true to yourself and be authentic, have a good time, and others will naturally be drawn to you and help grow your follower / like counts organically.

Once you ask yourself this question and have an answer then you can proceed with getting the likes.
People will want to follow you because you are you. From here you can figure out what type of content you may want to create.

2. Providing Quality Content

Keep your content interesting. Whatever it may be, be sure to follow these four rules, the four E’s when creating TikTok videos.

  • Educate
  • Engage
  • Entertain
  • Emotional

These four points will most definitely help you with Likes. In whatever topic you decide to go with, for example, cooking, you can use all four mentioned points to involve in cooking. You can show how to cook a recipe, engage with your audience by going live (more on that later), entertain, and be emotional about it. Now I do not mean sobbing or anything like that but mean being happy or upbeat, showing you care about the actions you are performing.
As mentioned, a moment ago, you can check what is trending and be tempted to copy it, and yes to an extent this may be a good idea if it makes sense to the content you are producing.

Bonus Tip: Try the Live feature the TikTok offers, you can use the feature to do a live Q and A for your followers, perhaps a behind the scenes of one of your videos, or if you normally upload cooking videos, you can do a live cook show for them! It’s a feature that most users tend to ignore, it’s a free tool available to you, become creative with it and see where it leads you.

Hashtags

Including the right hashtags will make a difference when inserting them into your videos. Most TikTok users will use the hashtag #fyp, which stands for “For You Page”. To have your content on the For You Page is a free advertisement for you, as of now, there are 7764.6 billion views for this hashtag. You have the option to check each hashtag to see how many views it has currently, so try including a niche hashtag into your videos, that way you will not have as much competition for views and likes. The main reason for hashtags would be discoverability. Including a mixture of trending hashtags and niche ones will better serve you in your hunt for more likes.

Quality Over Quantity

People want to see high-quality videos compared to a bunch of low-quality ones. Here are some points to keep in mind when recording videos.

  • Good lighting
  • Picture quality
  • Catchy song/music
  • Purpose
  • Intended audience

For the best possible lighting, you want to try to use natural sunlight, if a room you are in does not have a window or isn’t in the best position to let in the sunshine then your next best bet would be “daylight bulbs”. These bulbs give off very convincing natural light, so you can record a daytime video at night!

Quality over quantity
Picture quality is very dependent on your phone, so you may want to invest in one that has a good camera with 12 megapixels. If need be, ask a friend if you can borrow their phone if they have a newer one, but highly recommend having your own.

Since the inception of TikTok, catchy songs and music have always been a huge part of creating videos. Having the right song that aligns with what you are doing on the camera will show other users that you know what you are doing and not playing songs for the sake of it being popular.

Know what the purpose of the video is, falling back to the four E’s you have to ask yourself does it perform one of four of those or it might serve more than one. Outlying a video will save you time, you’ll need it because making a quality video takes time.

Remember that each video lasts about 15 seconds with a maximum recording of 60 seconds. Make it count and if you decide to share a story about yourself you can always record videos in “parts” so you can have multiple videos titled part 1, part 2, etc.

Bonus Tip: Create “Evergreen” content, these are videos you can fall back on in the event other videos were not as successful. The best example of Evergreen content is educational ones, something that will continue doing well without trends or viral videos.

Now that you know what type of content you want to create and how to ensure it is of the highest quality, you have to be consistent with your uploads on TikTok.

3. Consistency Is Key 

Consistency is king for all TikTok stars. Try to start with releasing one high-quality video a day and once you find your rhythm, push for two or more. The more popular TikTok users will often upload upwards of 5 – 7 videos daily. Staying consistent will create a snowball effect, more quality videos you release daily will lead to more Likes. If you stop creating videos for whatever reason, it will be much harder to regain lost followers.
Do not be discouraged if every video you put out is not a hit, according to seasoned TikTok users, getting to the first 100 or 1000 followers or likes is the hardest part. Learn to brush it off and continue making awesome videos.

Engagement

Engage with your followers as often as possible, especially your early adopters. There have been times other TikTok users notice a decline in likes and followers and the answer is because they stopped engaging constantly with them, so take the time to thank them or ask them questions in the comments section.

Responding early to comments on a video you uploaded onto TikTok hours earlier shows positivity on its algorithm.

Engagement

Algorithm

The way the algorithm works on TikTok has been somewhat of a mystery, but fortunately, TikTok themselves have shared some insightful information that will aid you on how to earn more likes.
Here is a statement from TikTok: “The system recommends content by ranking videos based on a combination of factors – starting from interests you express as a new user and adjusting for things you can indicate you’re not interested in, too”.

One of three factors that play a part in its algorithms is user interaction. Videos you like or share, followed accounts, posted comments by you, and created content.

Secondly, is video information which includes information such as captions, sounds, and hashtags.

And thirdly, even the type of device and account settings you use. These are things like preferred language, your country, and what type of mobile device you use.

Now because of the way the TikTok algorithm is set up, a person with a minimal number of followers still has a chance of launching a viral video. “Neither follower count nor whether the account has had previous high-performing videos are direct factors in the recommendation system.”

If you happen to have a larger fan base, then mathematically yes, you would have a higher chance of launching a viral video, but it is not the defining factor, so there is hope for everyone looking to make it big.

4. Challenge Accepted

At this point TikTok and challenges go together like a peanut butter and jelly sandwich, everyone loves it. There are constantly new challenges so you have options in which ones you want to take part in and if you can find something that is related to your niche, then great! But if you do find something that is not directly related to your usual content, it is ok to leave the comfort zone to accept that challenge, and maybe a nice change of pace for your followers to view and possibly earn new likes from a different crowd.
Challenge Accepted
Most challenges are harmless and are in all good fun such as The Celeb Look-Alike Challenge where you post a video of yourself and well, you show how much you look like a certain celebrity. And some challenges are for charity purposes, everyone likes a giving spirit and in turn, you get more likes! Accepting challenges are a great way for you to earn more likes and make you more attractive.

5. Be Attractive

Being physically attractive is not the only way to be attractive to others there are other ways to accomplish this feat. Being authentic and giving 110% of yourself while making your videos will allure others to you. But do make yourself presentable, look clean, be groomed, and show you care about yourself, self-respect.

Profile

Your profile should also be attractive-looking. For lots of other TikTok users, this will be the first thing they see of you. Pick a great profile picture, your profile picture will be shown on all your videos so go with one that makes a statement about you. Have a catchy name or nickname that will be easy to remember. In your profile also link your other social media accounts such as Facebook, Instagram, and Twitter. While you are growing your likes and follower counts on TikTok, you could be doing the same for your other social media sites. Create a social media ecosystem that helps you and makes it easier for new users to discover you.

Show Yourself

According to a popular TikTok user, Rachel Pedersen, showing your full body compared to just a headshot shows your trust you have in your audience and will subconsciously show them that you put in extra effort to create great content for them. Always bring your best self and again, full energy when creating videos.

6. Know Your Audience

By now you know what kind of content you want to create now you must know your target audience, their demographic. TikTok is aimed at young people, and not just in age but in how they feel and express themselves.

It is more common now to find an older audience using this social site and just users but also TikTok creators. The expression “age is just a number” absolutely applies here, this is a space for everyone to have fun and show their creativity through their engagements.

On average more than 41 percent of TikTok users are between the ages of 16 and 24 years of age. However, in the first quarter of 2020, the number of adult TikTok users grew 5.5 times the normal amount. And what makes this social site amongst the younger crowd so popular, is in how short the videos are, it is instant satisfaction. People today have shorter attention spans and demand instant gratification. Use this knowledge when creating video content.

Bonus Tip: If you are a business the TikTok space is wide open, only 4 percent of U.S. social media marketers expose their business on this social media site.

Know Your Audience
You know what you are about and now you know what kind of audience you have. You can focus on making that hilarious, creative, informative video and generate the number of likes you rightfully deserve. Remember all your videos have to be high quality, with no substitutes.
Ok, you are now engaging with your followers and know a bit more about them, but now it’s time to discuss your interactions with other fellow TikTok users.

7. TikTok Creators

Like all other social media sites, TikTok is all about being social with everyone, which means interacting with other creators. Check out other creators and leave a nice comment on a job well done on their video. Try to stay within the same niche community you have joined and look to collaborate with other TikTok creators. Working with others with the same niche and a similar follower count is more realistic and would benefit both of you. In a comparison of trying to collaborate with a much larger TikTok creator, who probably gets a large number of requests from other creators.

Odds are you will receive the same treatment from other creators that want to collaborate with you.

8. Fake Followers

As you follow all the above steps on acquiring more likes organically you may find yourself discouraged if you are not receiving likes as you originally thought. After all, this is the TikTok world which is all about instant gratification. But please do yourself a favor and do not be tempted to purchase followers, yes there are sites you can go to if you want more followers by paying for them. Not only is this not an organic way of growing your followers, but they literally do nothing for you. They sit there, and that is about it. They do not comment or interact and worse of all they do not add likes to your videos, which is the whole point of this blog to show how to increase your like counts organically.

With these 8 steps out of the way, hopefully, it has shed some light on the world of TikTok and how intricate and simple it is to become a content creator on this social media site. Optimistic you will rightfully earn likes organically and have some fun while you are at it. A new challenge, get more likes! 

 

If you enjoyed reading this article, I highly recommend you read this one as well. It will not disappoint! How To Get More Instagram Followers 

 

9 Ways To Get More Twitter Followers Easily

9 Ways To Get More Twitter Followers Easily

by Luis Chavez | Feb 15, 2021 | Social Media

The 9 Ways To Get More Twitter Followers

There are lots of ways to earn more Twitter followers and all sorts of guides out there but if you are anything like me dear reader, time is a resource you are short on.

So, in this blog, I have put together helpful and informative steps to help you on your journey to help grow your Twitter followers in these 9 easy to follow steps. By the end of this blog, you will have a much better understanding of how Twitter works and operates, the importance of consistency, and of course, how to get more Twitter followers easily!

With these things in mind, you will be on your way to grow and expand the number of Twitter followers added to your account. So buckle in, and let us get started with step number one on the road to answering the question, “how to get more Twitter followers?”.

Table of content:

  1. Tweet Often
  2. Don’t Tweet Too Often
  3. Follower Interaction
  4. Retweeting The Tweets Of Others
  5. Reddit
  6. Twitter Profile
  7. Content Is Crucial
  8. Hashtags
  9. Twitter Analytics

1. Tweet Often

We must tweet often on our accounts, this applies to both personal and business accounts, you want to show people that you are an active account.

The odds of someone following an in-active account are very slim, so be proactive in tweeting out to your followers, people like to see Twitter accounts that are lively. Speaking of lively, staying positive and sharing informative information or entertainment is a great start.

You may be asking yourself by now or even the very moment you read step one on how to grow your Twitter follower count, “How often is too often? How many tweets should I do?”.

Tweet often
Great question! A google search shows that you should generally tweet between 3 to 7 times a day. Most tweets made on Twitter are very short, no more than 33 characters long, and can become lost rather easily in a follower’s Twitter timeline.

Tweet often so your potential new followers will see that this is an active account and not an idle one taking up space in the Twitter world. But reader, keep in mind that there is such a thing as tweeting too often and that brings us to step number two in growing more Twitter followers easily.

2. Don’t Tweet Too Often

Beware of what you read online readers, google search for “how much you should tweet” may show results saying to tweet upwards of 30 or maybe even 50 times a day! You have to ask yourself, do you like spam?

You probably answered that faster than a google search result, the answer would be a big no.

Don’t tweet too often
So that is how we have to look at tweeting too often, looking at it as spam or junk mail or ads we are exposed to daily. You have to be aware of flooding a follower’s Twitter feed, remember each time you make a tweet it will appear on their timeline.

If they also have notifications turned on, each time you make a tweet, that will be distracting and honestly quite annoying for that Twitter follower. So instead of gaining new Twitter followers, you may have just lost followers by tweeting too often.

By keeping the number of tweets you make on your Twitter account in check, it allows the chance to better interact with your followers. And that readers bring us to step number three in how to get more Twitter followers easily.

3. Follower Interaction

Follower Interaction
Interact with your followers, thank them for their support and as mentioned earlier in this blog, this applies to both personal and business accounts.

Thanking someone for any support they have shown you regularly is a healthy habit to get into and further distance yourself from appearing to be a spammy Twitter bot.

Respond to people who tweet at you as well, this is a huge step in building your Twitter follower count, responding to their tweets will more than likely create organic interactions in the future and lead to retweeting your content with their followers.

So now they are retweeting your content, congrats! Now it is time to retweet some of their tweets. Now again you may be asking yourself, “I thought the whole point was to increase my Twitter follower count, why would I retweet others?”.

The answer to this question is explained on our next stop.

Bonus Tip: Try to engage with new followers early on, regarding business accounts, 15% of new followers unfollow due to zero engagement.

4. Retweeting The Tweets Of Others

Leaving a like or comment on someone’s tweet is fine and all but the thing that most Twitter users value above all else would be the simple but all so important retweet. So, to pick up on that cliffhanger from the last point, yes you want to grow your Twitter follower count… by retweeting the tweets of others.

Do not be afraid to retweet other people in a similar field as you, retweet something positive about them, and in turn, they will more than likely tweet you out. This will help expose your Twitter account to their followers as well.

By retweeting others, it can be seen as a form of complimenting them. Could also be viewed as, “You scratch my back and I’ll scratch yours.” type of scenario. But please beware, do not and repeat do not state to other users that you will retweet them if they retweet you. You don’t want to be in this scenario because it can cause harm to your Twitter follower count and is also not an organic way of growing your followers.

Retweeting the Tweets of Others

If your tweets are being retweeted and you are retweeting other users, it creates a ladder that continues to lead upwards to your desired goal of more Twitter followers, but also think of other social media links to attach to your Twitter account.

Now you have heard of the big social media sites such as Facebook and Instagram for example but there is one that is picking up traction in the online space.

5. Reddit

As of late 2020, Reddit has over 430 million active monthly users, which is more than the population of the United States at 330 million. Reddit is one huge forum for many topics and a place to share information with other users on the site.

So how can Reddit help grow your Twitter follower count? Simple, post your Twitter content on to Reddit to further increase your foot traffic and to grow your presence on these websites. Now this same method can be applied to your other social media accounts as well of course.

But you do not want to sleep on Reddit due to its growing presence on the social media stage, think of all social media sites as tools, each tool has its uses and is meant to be used. You have a large arsenal, do not let them go to waste and take advantage of them.

Reddit
There is also an easier way for you to share your Twitter content and post it on to Reddit. IFTT.com allows you to tweet to your Reddit account, allowing for easy posting on two sites at once, neat!

Okay so at this point you are gaining traction and your Twitter followers are starting to grow now, take a second to pat yourself on the back, I’ll wait. Done? Ok now let us make sure your Twitter followers and future followers have a nice clean profile to look at and that your profile shows what you are all about.

6. Twitter Profile

Now a Twitter profile is very similar to most other social media profiles that would include a profile picture and a brief description of yourself or your company but there are ways to separate yourself from the rest.

Separating yourself will also mean, once again, proving you are not a bot. Sadly there are a ton of “bot profiles” and tweets made by them that are placed on a timer. In 2017 in an article published by CNET, up to 48 million Twitter accounts were bots or about 15 percent of Twitter accounts.

If a user decided to further investigate these types of profiles, they would be greeted by a default profile picture followed by a name with tons of numbers in it, such as John28987742.

Twitter Profile
You will want a high-resolution picture of yourself, something that is easy to identify you, no crazy background noise, keep it clean.

If it is a business account, you can use a photo of yourself or go with a high-res picture of your company logo.

Do not forget to pick an eye-catching Twitter banner as well, this is the one that takes up a fair amount of space at the top of your account, make sure your banner and profile picture complement each other, and also think of it as a header.

Proudly display who you are, things such as your title, what you do, what you can do for others, this is an important one. Let your Twitter followers and future followers know what YOU can offer them.

Be that in the form of providing entertainment value, for example maybe you are a comedian so put your best jokes on display that will be sure to give them a laugh. If you are an e-commerce type business let your followers know what you sell and provide brief descriptions of what you sell.

Bonus Tip: you can “Pin” a tweet that will appear just under your header. Pinned tweets will be the first tweet a user sees when they visit your profile, make it count!

7. Content Is Crucial 

Before you continue your journey on how to get more Twitter followers, you have to remember that you are one of the millions of Twitter accounts online. All the steps so far are crucial in growing your Twitter follower count.

But if you do not have the content, it is going to be an uphill battle. You have to ask yourself the question, “What can I offer my Twitter followers?” This can be providing entertainment, informing, inspiring, or even changing their minds, get them to see your way of thinking, and provide infographics to help your case.

Fortunately, there are easy and simple tweaks you can do to grab the attention of other users and get them to read your tweets and not cast them off.

Take, for example, you tweet out a message to your followers with just text, a large amount of text and odds are those users may scroll right past it.

Now if you accompany that tweet with a similar message plus a JPG or GIF to go with it, your chances have skyrocketed for someone to not only read your tweet but to like and retweet it as well as attracting a new follower.

 Content

Now, this does not mean you should apply a visual graphic with every tweet you make out but rather use visual aids to break up the sea of text that other Twitter users see daily. As it stands, the max character limit for a tweet is 280 characters, does this mean you should use all these characters available to you?

The answer is no, tweets are meant to be short, remember earlier in this blog that the average tweet is 33 characters long. Be sensitive to your followers’ time and not drown them in a sea of text. Luckily, you can insert a link into a tweet if you would like to share more information on your other social media sites or your main website. Variety is the spice of life so give them options to view your great content.

Bonus Tip: If you do include a link in your tweets, try inserting it in the middle of the tweet. A study done by Postcron.com showed that that users are more likely to retweet that message by 26%, compared to inserting a link in the beginning or end.

8. Hashtags

Hashtags are a great way to get your tweet out there and chances are you have used hashtags in your daily social media usage. But a quick example of a hashtag would be the # inserted in front of a word without spacing, we will use the word “Twitter” #Twitter.
 Content

Including hashtags in your tweets will see an increase in engagements by twice the amount according to research performed on linchpinseo.com. Hashtags can be looked at as keywords and you can even google hashtag words, so inserting trending hashtags into your tweets can increase its chances of being viewed on Twitter and Google!

When using hashtags in your tweets please use them sparingly, use no more than two hashtags in a single tweet, and every tweet you send out should not have a hashtag. This will make your Twitter account to be spammy and you know who is spammy? You guessed it, Twitter Bots.

A popular way to use a hashtag that is on a schedule would be #mondaymotivation, this can be used on Mondays and would appear on the trending section of Twitter, and major holidays have specific hashtags as well. So keep up with the trends.

Hashtags
If you want something truly unique to you, you can start on your own trend with hashtags or use keywords that define you or your business.

9. Twitter Analytics

At this point, your Twitter followers are growing in numbers, great! Now how do you keep track of all these new activities and see what your engagements are looking like with your followers? Twitter Analytics is going to be one of your favorite tools in the shed.

Twitter Analytics allows you to view your tweet activity, this more or less lets you see what tweets are being retweeted or engaged with and which ones are not doing so well, letting you take corrective actions.

Checking on your followers, lets you know what their interests might be and even the demographic of them, important to know who your fan/client base is.
Twitter Cards can be used to help get clicks to your main site, much like how a blog can link back to your website. It allows followers to view your content neatly and professionally and of course another way of attracting new Twitter followers.

Twitter Analytics

Twitter Ads

Twitter ads can be another great tool to increase your follower count, but this option however will cost you some money. This option is favorable though for those who are short on followers or again trying to grow the number of followers, which is the name of the game. This will also increase engagement rates and you can use Twitter Analytics to view this.

Bonus Tip: when logging into other sites or forums more often than not they have a sign-in with a Twitter account or link account. If people like your content on those sites, there is a healthy chance they will follow you on Twitter!

With these 9 ways to get more Twitter followers, you are now in a position of power and armed with the knowledge to succeed in the growth of your Twitter count. All good things are worth doing and confident that you are more than up for the challenge. Twitter is constantly expanding, and you will make a positive addition to the Twitter community. Tweet on dear reader.

Reference:

https://www.youtube.com/watch?v=Phs2TKvdvGw
https://sproutsocial.com/insights/how-to-get-more-followers-on-twitter/
https://socialmediaclub.org/blog/from-the-clubhouse/top-15-reasons-one-follows-twitter
https://adespresso.com/blog/23-strategies-increase-twitter-engagement/
https://websitebuilder.org/blog/reddit-statistics/
https://www.oberlo.com/blog/reddit-statistics
https://www.cnet.com/news/new-study-says-almost-15-percent-of-twitter-accounts-are-bots/
https://linchpinseo.com/infographic-twitter-tweet-cheat-sheet/
https://postcron.com/en/blog/8-surprising-twitter-statistics-get-more-engagement/

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7 Strategies That Will Make You Pinnable On Pinterest

7 Strategies That Will Make You Pinnable On Pinterest

by Luis Chavez | Feb 3, 2021 | Social Media

Pinterest for business is a powerful, useful application that can help you grow your blooming business. More than 22 million users are on this application looking for inspiration, and ideas.

Succeeding and beginning businesses are turning to Pinterest for information or inspiration to give their customers. People are turning to Pinterest to virtually shop for ideas, products, designs, etc.

This form of shopping is prevalent and might get the attention of a person just scrolling through pins. It is up to the person who created the hook to get a customer to make a purchase. We have that advantage; we can turn curious users and turn them into paying customers.

1 Check The Numbers

Check the Numbers

We know it is not easy to choose a new channel for your business just like that, so here we present to you a little taste of the platform numbers so you can evaluate if it fits your business needs.

  • Monthly Users: 416 million+
  • Second Largest Pinterest User Base (After the US): Germany, 14.9 million
  • Average Visit time: 5.01 minutes
  • Total Number of Pins (up to 2020): 240 billion
  • Total Number of Boards 4 billion
  • Estimate Market Value: $24.93 billion

Demographics

  • 71% of Pinterest users are females
  • Users 18-29 years old: 34%
  • Users 35-49 years old: 35%
  • Users with College Degree: 70%
  • Users outside the US: 50%
  • Adult women in the platform in the US: 42%
  • 80% of Pinterest users say they are mothers.
  • Approximately 34% of Pinterest users earn $50,000 to $74,00 a year
  • 94% of marketing professionals use Pinterest in some way.

2 Start With The Basics

Start With The Basics
Pinterest is the 4th most used social media site where everyone goes to discover ideas and to get inspiration for the new things they want to buy or make.

Setting up an account is just the beginning; once created, you will see Pinterest is a platform where people look for specific needs, ideas, or DIY solutions.

To begin promoting on Pinterest, you have to dive into it. In this guide, we will show you
How to set up an account, and we will see there is a business account for a reason: To help businesses like yours.

Also, with a Pinterest account, you can drive traffic to your website.

First of all, we have to understand and know all the Pinterest basics.

You can start by getting around, look for other people’s boards, and take inspiration from them. Soon you’ll start to ask yourself the right questions: what a pin is? How frequently should I pin? Is my pin click-worthy for the customer viewing that pin?

Everything Is About Planning

Everything Is About Planning
Pinterest is a fantastic platform for businesses that can help you generate traffic to your website, and boost your brand exposure. You only need to make creative, captivating content & understand who your audience behaves.

One of the best ways to do this is by paying attention to trends, This will often give you a very good idea of what your customers want to see.

Now, what we need to do is to make plans for seasonal content. You can explore other companies’ boards to take inspiration about what type of content to pin for every season.

You can also make sure your website images are pinnable with a “save to Pinterest” button.

Get Creative

Get Creative
There are many ways you can use your Pinterest boards to drive customers. Here some ideas.

Give your audience offers or put items on sale just for them
This way, you keep engaging and building that customer service and have them interested.

Engaging will expand your customer base
Keep customers engaged by building relationships through commenting or communicating with them, saying things as simple as “Thank you” or “good comment”. Being generous and pleasant is the best way to build your customer’s trust.

Remember one of our objectives is that people repin our content, so we can gain even more views.

Get To Know Your Audience

Pinterest is a great feature because it helps customers find what they want, but it also gives you the advantage to get into their imagination. If you pay close attention, your audience’s behavior will show you their future needs.

Were they looking for wedding dresses? Maybe later, that same person will be looking for a house to buy, an SUV to lease, or daycare near them.

Pinterest is a place where a business like yours can bloom if you provide your audience with things they don’t know they want yet.

3 Learn To Pin The Right Way

Learn To Pin The Right Way
When used correctly, Pinterest can be a very effective way to get more customers, quick and easy. This is because this platform has never been more manageable. But to understand how Pinterest works, you must understand the basics of pinning.

Now, what is pinning, you may ask? Pinning is some form of bookmark for users to save ideas they love on Pinterest.

And this is the part we are interested in as a business! because by pinning, you help potential customers to get to your website and let them see what type of ideas and or products you offer.

Connect To Your Website

Another great advantage is using the feature of pinning through Pinterest; you can directly link consumers back into your website.

You can also have an advertiser account and promote your pins there, just another excellent feature from Pinterest

Remember there are over 200 billion pins on Pinterest to look at. That means you need to make sure your website is pinnable with a save button. This also helps create easier guidance for your customers.

Focus On The Details

Focus On The Details
When pinning, you need to make sure to do a checklist and make sure your pin has vertical imagery and descriptive copy. Having a text layer can help you to reinforce the message you are trying to give.

You should also include your logo so your brand doesn’t get lost by the repin shuffle effect on Pinterest.

Last but not least, be a good storyteller. Show what your brand is about. This way, pinners can view themselves as your customers.

4 Master Pinterest Content Creation

75% of Pinterest users say it’s the best place to look for new interest. So, if you have creative ideas and detailed, in-depth pictures, upload them, get creative, and pinboards of ideas.

When creating content, you need to make sure you produce inspirational and informative content for your viewers.

Use Boards And #Hashtags

Use Boards And #Hashtags
Get to know the hashtags related to your service that people are using. And don’t be afraid to ask, what are they looking for.

You can also create themed boards, For example, you can curate a board with all your existing products that match the seasonal color, or the products that match with your favorite Netflix series. Your imagination is the limit.

What Size And Ratio Should Be My Pinterest Images?

Focus on using light to medium images, instead of darker looking images. It would be best if you also used vertical pins, The ideal ratio is 2:3, but a 1:2 ratio is also acceptable.

This is important to keep in mind because Pinterest will cut off any image larger than that. The resolution of the image is also very important. Pinterest says the best resolution to use is 600 x 900 pixels.

Add Text, But Not Too Much

Add Text, But Not Too Much
Limit the amount of text. Big chunks of text will force the platform to use smaller fonts, making your pin look unattractive and harder to see. Details are essential when creating the most effective pin.

Multiplatform Pins

Make sure to test out the pins and view them on different mobile devices to ensure everything looks good. This is important because about 80% of Pinterest users are accessing the platform from a mobile device.

Be selective and find the right images for what you are trying to express. Your content should stay positive and relevant to your website’s mission goal. Understand the vibe of the content and how it might make others feel.

Use External Tools

If you don’t feel creative enough to come up with a good board design, you can try Tailwind Create to make pin designs.

Tailwind creates a website to get ideas for your business, allowing you to stream personalized pin designs.

A team of experts creates pins for you that are all optimized for Pinterest engagement, and if you don’t like something, you can always switch between colors, layouts, and images so you can get the perfect look. It gets the job done for you! How much easier can that get.

Use External Tools

5 Plan Ahead For Seasonal Content

When you think about finding perfect moments to pin a product, take notice of upcoming seasons or holidays/events/celebrations. This can become a crucial part of building your plan for the next 2-3 months.

Keep in mind people like to plan for holidays, so the best moment to promote, for example, your Back to School boards, is not during Back to School season, but at least a couple of months before.

When thinking about your Pinterest content strategy, try to have at least 6 months planned. This helps you to keep track of important dates.

Your profile will look more professional and better prepared when you take the time to plan ahead of time.

This will put you ahead of other competitors because you are moving with the trends, instead of trying desperately to catch on to them.

These efforts will help your users get engaged with your brand. If you think about it you can have all the seasons you want on your boards. That’s because almost every month there’s something to celebrate.

  • New Year
  • Valentine’s Day
  • St. Patrick’s
  • Football Season
  • Mother/father day
  • back to school for kids, and college students
  • 4th of July
  • Thanksgiving
  • Christmas

On top of that, you can celebrate your business anniversaries, or come up with a sale season.
The list goes on! You get the idea.

As you can see, you can find endless ideas for possible pins, all you have to do is gather your team, and make a brainstorm to find the best seasons for your brand.

6 Engage With Your Audience

Engage With Your Audience
One of Pinterest’s best features is you can build a stronger relationship with customers. You can begin building relationships by engaging customers through comments. Leaving them a comment saying thank you or some form of appreciation can be all you need to keep them hooked.

Diversify Your Content

It’s also important to have different boards or product categories. This gives your audience a glance and a way to easily sweep between your pins and boards.

Get Chatty

Undoubtedly, one of the best things you can do to get more engagement is to notice those users who are repinning your pins and following them. This shows your audience that you are interested in seeing them back on your page.

This will help boost engagement. Hence, they might want to follow you back. It would also help if you ask them for their feedback.

Simple comments made to your customers or users can have a huge impact. If they’re feeling truly appreciated, they might repin you, giving more opportunities for your products to be showcased and seen by even more people.

Pinterest Promotions And Sales

Pinterest Promotions And Sales
Another way to engage with customers on Pinterest, try running promos or contests online for your users. You can offer them a coupon, or a presale on your most wanted items.

Remember to give a good thought to your promo and communicate all the rules to your audience before you launch it.

Customers love having offers available just for them. Who doesn’t like exclusive discounts? This is a perfect way to interact with customers because users are willing to buy things on sale.

7 And Remember…

Engage

Engage with your customers and whenever possible, ask for their feedback. This platform can help not only to promote your business but also to inspire others.

Spend Less

Another great advantage of using Pinterest as part of your marketing efforts is that you don’t have to pay for ad campaigns to showcase your product. This is a free worldwide used platform with endless possibilities.

Scratch Their Curiosity

Remember, pinners like to discover new products and brands, so certainly, there is room for everyone on this boat! Do not get discouraged and make that business thrive!

Long-Term Benefits

Remember getting Pin exposure can increase your website’s traffic and help you boost brand exposure and get to more customers.

Show Them The Way

Take your time to build your profile full of different boards with pins worth looking at. Also, make sure your customers have an easy way to go to your website or online store.

Pinterest Most Asked Questions

Pinterest Most Asked Questions
And before you go, let us answer for you some of the most asked questions about Pinterest in Google

Do I Need To Switch My Account From Personal To Business?

Well, if you are in business, the answer is: YES.
When yours is a business account, you get access to some very useful tools such as analytics and many others, and also your profile gets a little visual upgrade.

Many people already have a personal account and want to know if they should switch it to business or to create a new one. The answer is not that simple. You should dive into your personal account and evaluate if your old pins can work for your new intentions. If you’re still not sure, maybe you will be better off starting a new one.

Should I Delete Old Boards And Pins?

Well, if your account was personal, you still can match its content with your business’. But if you already had an account for another business, then you should start evaluating to get a new one for the new enterprise.

Also, if your profile is filled with past seasons boards and pins, you can archive them all and keep your main profile looking clean and tidy.

How Many Pins Should I Post Every Day?

For starters, 5-10 pins work great. But if you want to make your business grow based on your Pinterest strategy, then you should think about posting anything from 15 to 30 pins daily.

If your business allows you to create new visual and appealing content regularly, then you should start posting over 40 pins a day.

Do I Need A Landing Page Or Blog For My Pinterest Audience?

You don’t have to. But maybe you should if you can provide your audience with a blog that expands on the topic from Pinterest. Most importantly, your content should follow a predominantly visual strategy.

If you have a blog, you can also position yourself as an expert in your field! And of course, you can mix your Pinterest strategy with SEO to get the best possible results.

Conclusion

Conclusion

Pinterest is a great tool to make your business grow, and the best part is it can cost you nothing.

Take your time to cure your boards, and do not forget to share them on your other social networks!

And if you still have any questions, ask in the comments! We’ll be glad to help!

If you found this article to be helpful, I recommend you read this one as well. It is just as helpful as this one was! Best Restaurants Marketing Ideas.  

_________________________________________________
Sources

https://www.pinterest.com/business
https://help.pinterest.com/en/business/article/build-a-pin
https://www.bing.com/images
https://www.pinterest.ca/cynspo/seasonal-content/
https://www.searchenginejournal.com/pinterest-facts/370926/
https://blog.hootsuite.com/how-to-use-pinterest-for-business/
https://www.omnicoreagency.com/pinterest-statistics/
https://vanessakynes.com/questions-about-pinterest-marketing/

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