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How To Create Viral Content On Pinterest
To have a successful business, it is necessary to be everywhere so people can see you. These days, being everywhere means to be on social networks, and one of the most important ones that have grown exponentially is Pinterest. In this article we want to explain to you a few tricks that you can use to improve your traffic on this platform, get more viewers, subscribers, and repins, that will translate in the growth of your business.
Pinterest is one of the top social media networks right now. At the moment, it has over 70 million users, and every year that amount grows with an increase of visits in over 66% last year, it widely overcomes other social networks such as LinkedIn, Twitter, and Google Plus.
People who use Pinterest are mostly upper-middle-class women who are looking for inspiration or to buy things as entrepreneurs. Regardless you have a brand focused on women or men, you can take advantage of this, by creating content that will be most likely to be shared on this social network.
Take into consideration that around 80% of pins are repentances. This means that most of the content shared on Pinterest are repins because people are mostly looking for inspiration. So, if you are looking to get traffic from Pinterest, consider making original posts.
When you create original pins, they have a link that goes back to your website, which will improve and increase your traffic, which is, ultimately, what you want, because you can also increase your mail list and therefore your sales.
You can create content such as slides, infographics, charts, gifs, memes, and any other graphic element that has something to do with your kind of product.
If you want to use your Pinterest account in a more strategic way, you can get metrics of your visitors, followers, collaborators, repins, and other interesting data at Board Deck. There, you will have information about your popularity, purpose, and activity. Join by reaching the creator.
18 Pinterest tricks to post viral content
1. Image Size
Try that the images you create are tall instead of wide. Tall images are more appealing than short and wide ones. Just make sure that the images are not so tall that people cannot see the repin button without scrolling the page. Ideally, the whole image as well as the pin it button should be visible on the same screen without scrolling down.
2. Keep it simple
Make sure your posts are simple instead of complex, without too many elements. Cramped posts will probably not be as appealing as more simple ones, so they will be less likely to be shared.
3. Pin things you are familiar with
Whenever you repin something, make sure it has something you are familiar with. Do this by adding a short sentence about why you think it is interesting or a question to viewers to promote views and repins.
4. Promote participation
Create or share pins to connect with people by asking questions or creating contests. Do this by, for example, posting a close-up image to ask people to guess what it is. In this way, your pin will create conversations among users and will make them go back to your feed to see how the contest is going. This will increase your traffic.
5. Niche boards
Create a niche board to categorize your pins and in this way get more viewers. Viewers are most likely to visit your boards if they are grouped by themes. For example, if you have a technology business, it will be better to create different boards, such as: “laptops”, “cellphones”, etc., instead of just dropping everything on your main feed.
When you create niche boards you will get a wider and more dedicated fan base, which will translate into more repins and exposure.
6. Do not overpin
Even though Pinterest mostly works on repins, avoid over pining content. Over pining will cause you to lose followers because they will get annoyed by getting the same kind of content over and over again.
7. Be part of group boards
Consider creating or participating on group boards, which are the ones where other Pinterest users can contribute, by adding content or sharing other pins. These boards are a great way to meet new users, increase your exposure, and get people to visit your board.
8. Follow other users
Follow other Pinterest users to get your profile exposed and noticed among more people. According to the University of Minnesota, this is the number 1 factor in terms of getting new followers. Find people or even other brands that have something to do with your brand, as their publications, and repin their content. Your list of followers will grow.
9. Profile picture
Find the right profile picture. If you are a personal brand, a picture with your face is a good option for a profile picture. If you have a corporate company, use your logo instead, it will make your profile more professional. Profiles with pictures get way more exposure and repins than profiles with no picture at all.
10. Profile name
Create a profile name associated with your brand. You can create your Pinterest address with any name you want as long as is not already taken. Think about a name that is easy to remember but also to write.
11. Associate and verify your website
Verify your website on Pinterest so you can build trust among Pinterest users. Accounts of brands with verified websites are more likely to be repined that others with no website. Also, this will make that every content pined or repined has your profile picture next to it, which will give you more exposure.
Another great thing about verifying your account is that you will get data and information for analytics of your profile: the best pins, the kind of content your users prefer, etc.
12. Link your social media networks and email
Link your Pinterest profile to your other social media networks, so everybody knows when you add new content, pin or repin something. Also, this will make you have more exposure among users of all social networks.
You can also link your Pinterest account to your emails so people can easily reach you. You want to give people as many opportunities as possible to be able to connect with your brand.
13. Create a Pinterest business account
Consider creating a Pinterest business account that will allow you to put prices in your products under 6 different categories: app, movie, recipe, article, product or place. Studies show that images with prices have more likes and repins than images with no prices at all.
This is because most people on Pinterest are looking for something, so they are willing to spend money. This means they need to know prices of things instead of having to call, write or visit to get prices and information.
14. Post at right times
Post your content on Pinterest on the most traffic hours, to increase your chances of exposure. Studies say that between 2:00 and 4:00 pm, and between 8:00 pm and 1:00 am, people are more active on Pinterest.
During the afternoon, after a little lunch break, and at nights, after coming from work and lying back, users take the time to check their Pinterest and share stuff.
15. Think about aesthetics
Another thing to take into consideration is the aesthetics of your contents. Images with high contrast color; several dominant colors; rough textures; medium lighting; high or medium saturation; ratio aspect of 2:3 and 4:5; and 10% or less background; get more likes and repins than any other type of images. Create images with these variables and get more repins.
16. Use commonly searched words to name your content
Name your content strategically by using the most repin words on Pinterest. “DIY” is the most searched and repin word. The heart symbol, “idea”, “recipe”, “cute” and “dress”, are the rest on the top of most repin words. Use them when you describe your content or use photo badge to add text on top of your image.
17. Use plugins to pin your content on your other websites
Consider using plugins on the content you have on your other social media networks or your website so people can pin it without having to leave your site. A very popular one is Image Share, that shows social media icons when you hover the cursor over the image. Whenever the user chooses an icon to share, asking you to log in to directly pin or share from your website.
18. Customize your content
Use websites to customize your content. Websites like Quozio will help you make your texts looks better. You can customize quotes to set a nice background, pin addresses, twits, songs and much more.
These are all great ideas and tricks to increase your Pinterest traffic, get exposed, find followers, have your content repined and more.
But this of course will work for nothing if you do not follow the first and most important advice of all: creating quality, interesting, engaging and appealing content.
Make sure that all the content you create is original, aesthetically pleasing, interesting and clear. This will not only make people like your content and repin it, but it will also make them want to keep seeing what you have to show. Create quality content and see your Pinterest bloom.