How To Get Likes On TikTok
The Creation Of TikTok
It did not take long for users to start using the app for other entertainment purposes, growing beyond lip-syncing videos. People were now recording themselves singing, dancing, making comedy skits, and fitness videos. TikTok blew up in popularity in 2018 and 2019, in 2019 it was one of the most downloaded apps, just behind the likes of Facebook and Instagram.
As of 2020, TikTok has been downloaded about 2 billion times, that is about 30% of the Earth’s population to give some perspective. It also sports 50 million daily active users, making this a very lively and bustling social space, ripe for opportunities to those seeking fame and likes.
1. Knowing Who You Are
People are good at spotting someone that is a “fake” so be true to yourself and be authentic, have a good time, and others will naturally be drawn to you and help grow your follower / like counts organically.
Once you ask yourself this question and have an answer then you can proceed with getting the likes.
People will want to follow you because you are you. From here you can figure out what type of content you may want to create.
2. Providing Quality Content
- Educate
- Engage
- Entertain
- Emotional
These four points will most definitely help you with Likes. In whatever topic you decide to go with, for example, cooking, you can use all four mentioned points to involve in cooking. You can show how to cook a recipe, engage with your audience by going live (more on that later), entertain, and be emotional about it. Now I do not mean sobbing or anything like that but mean being happy or upbeat, showing you care about the actions you are performing.
As mentioned, a moment ago, you can check what is trending and be tempted to copy it, and yes to an extent this may be a good idea if it makes sense to the content you are producing.
Bonus Tip: Try the Live feature the TikTok offers, you can use the feature to do a live Q and A for your followers, perhaps a behind the scenes of one of your videos, or if you normally upload cooking videos, you can do a live cook show for them! It’s a feature that most users tend to ignore, it’s a free tool available to you, become creative with it and see where it leads you.
Hashtags
Including the right hashtags will make a difference when inserting them into your videos. Most TikTok users will use the hashtag #fyp, which stands for “For You Page”. To have your content on the For You Page is a free advertisement for you, as of now, there are 7764.6 billion views for this hashtag. You have the option to check each hashtag to see how many views it has currently, so try including a niche hashtag into your videos, that way you will not have as much competition for views and likes. The main reason for hashtags would be discoverability. Including a mixture of trending hashtags and niche ones will better serve you in your hunt for more likes.
Quality Over Quantity
People want to see high-quality videos compared to a bunch of low-quality ones. Here are some points to keep in mind when recording videos.
- Good lighting
- Picture quality
- Catchy song/music
- Purpose
- Intended audience
For the best possible lighting, you want to try to use natural sunlight, if a room you are in does not have a window or isn’t in the best position to let in the sunshine then your next best bet would be “daylight bulbs”. These bulbs give off very convincing natural light, so you can record a daytime video at night!
Since the inception of TikTok, catchy songs and music have always been a huge part of creating videos. Having the right song that aligns with what you are doing on the camera will show other users that you know what you are doing and not playing songs for the sake of it being popular.
Know what the purpose of the video is, falling back to the four E’s you have to ask yourself does it perform one of four of those or it might serve more than one. Outlying a video will save you time, you’ll need it because making a quality video takes time.
Remember that each video lasts about 15 seconds with a maximum recording of 60 seconds. Make it count and if you decide to share a story about yourself you can always record videos in “parts” so you can have multiple videos titled part 1, part 2, etc.
Bonus Tip: Create “Evergreen” content, these are videos you can fall back on in the event other videos were not as successful. The best example of Evergreen content is educational ones, something that will continue doing well without trends or viral videos.
Now that you know what type of content you want to create and how to ensure it is of the highest quality, you have to be consistent with your uploads on TikTok.
3. Consistency Is Key
Do not be discouraged if every video you put out is not a hit, according to seasoned TikTok users, getting to the first 100 or 1000 followers or likes is the hardest part. Learn to brush it off and continue making awesome videos.
Engagement
Engage with your followers as often as possible, especially your early adopters. There have been times other TikTok users notice a decline in likes and followers and the answer is because they stopped engaging constantly with them, so take the time to thank them or ask them questions in the comments section.
Responding early to comments on a video you uploaded onto TikTok hours earlier shows positivity on its algorithm.
Algorithm
The way the algorithm works on TikTok has been somewhat of a mystery, but fortunately, TikTok themselves have shared some insightful information that will aid you on how to earn more likes.
Here is a statement from TikTok: “The system recommends content by ranking videos based on a combination of factors – starting from interests you express as a new user and adjusting for things you can indicate you’re not interested in, too”.
One of three factors that play a part in its algorithms is user interaction. Videos you like or share, followed accounts, posted comments by you, and created content.
Secondly, is video information which includes information such as captions, sounds, and hashtags.
And thirdly, even the type of device and account settings you use. These are things like preferred language, your country, and what type of mobile device you use.
Now because of the way the TikTok algorithm is set up, a person with a minimal number of followers still has a chance of launching a viral video. “Neither follower count nor whether the account has had previous high-performing videos are direct factors in the recommendation system.”
If you happen to have a larger fan base, then mathematically yes, you would have a higher chance of launching a viral video, but it is not the defining factor, so there is hope for everyone looking to make it big.
4. Challenge Accepted
5. Be Attractive
Profile
Your profile should also be attractive-looking. For lots of other TikTok users, this will be the first thing they see of you. Pick a great profile picture, your profile picture will be shown on all your videos so go with one that makes a statement about you. Have a catchy name or nickname that will be easy to remember. In your profile also link your other social media accounts such as Facebook, Instagram, and Twitter. While you are growing your likes and follower counts on TikTok, you could be doing the same for your other social media sites. Create a social media ecosystem that helps you and makes it easier for new users to discover you.
Show Yourself
According to a popular TikTok user, Rachel Pedersen, showing your full body compared to just a headshot shows your trust you have in your audience and will subconsciously show them that you put in extra effort to create great content for them. Always bring your best self and again, full energy when creating videos.
6. Know Your Audience
It is more common now to find an older audience using this social site and just users but also TikTok creators. The expression “age is just a number” absolutely applies here, this is a space for everyone to have fun and show their creativity through their engagements.
On average more than 41 percent of TikTok users are between the ages of 16 and 24 years of age. However, in the first quarter of 2020, the number of adult TikTok users grew 5.5 times the normal amount. And what makes this social site amongst the younger crowd so popular, is in how short the videos are, it is instant satisfaction. People today have shorter attention spans and demand instant gratification. Use this knowledge when creating video content.
Bonus Tip: If you are a business the TikTok space is wide open, only 4 percent of U.S. social media marketers expose their business on this social media site.
Ok, you are now engaging with your followers and know a bit more about them, but now it’s time to discuss your interactions with other fellow TikTok users.
7. TikTok Creators
Odds are you will receive the same treatment from other creators that want to collaborate with you.
8. Fake Followers
As you follow all the above steps on acquiring more likes organically you may find yourself discouraged if you are not receiving likes as you originally thought. After all, this is the TikTok world which is all about instant gratification. But please do yourself a favor and do not be tempted to purchase followers, yes there are sites you can go to if you want more followers by paying for them. Not only is this not an organic way of growing your followers, but they literally do nothing for you. They sit there, and that is about it. They do not comment or interact and worse of all they do not add likes to your videos, which is the whole point of this blog to show how to increase your like counts organically.
With these 8 steps out of the way, hopefully, it has shed some light on the world of TikTok and how intricate and simple it is to become a content creator on this social media site. Optimistic you will rightfully earn likes organically and have some fun while you are at it. A new challenge, get more likes!
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