Best Social Media Calendar

Social Media Calendar

When it comes to increasing your fan base on social media, it is important to give your fans a variety and engaging content. You may already be overwhelmed with deadlines, customer calls, and employees getting your attention. We created the infographic above to help you easily create social media posts on your Social Media Calendar that offer variety and will increase engagement. Some examples of popular social media sites are Facebook, Twitter, and Instagram.

1. Ask Your Audience a Question On Your Social Media Calendar

Why should you ask your audience a question? Social media posts will get more reach when people like, comment, or share your content. People are more likely to engage with a question and will contribute to the conversation.

2. Discount or Promotion

People are more likely to share a post if you offer a discount or promotion. Moreover, people are more likely to buy something just because it is on special, even though they don’t need it. Once they get on your website, then you can up-sell and cross-sell your other services. And, if you provide superior service to your customers, they are more likely to tell their friends about your business.

Social Media Calendar Promotion/Giveaway Example

3. Inspirational Quote

Inspirational quotes are popular on social media. The best part is, that this is the type of post that can be easily scheduled way in advance. By using free posting software like, you can schedule inspiration quotes for many months in advance. They also might like the quote and share your page with others.

Inspirational; Quote On Your Social Media Calendar

4. Share a Tip or Trick

Sharing a quick tip or trick with a link to the full story is more likely to get more engagement. People are generally in a hurry and will not have time to read your full article unless they want to know more. When you share a part of a post, rather than the full article, it will intrigue others and draw them to your page. It will increase more traffic, letting others know more about you and your products or services.

Share Some Tips Or Tricks On Your Social Media Calendar

5. Post Your Latest Blog Article

Having a blog article will allow others to respond to your thoughts and products. They can also give you their opinion, which might help you market your products or services better. Having a blog can drive traffic from your social media to your blog. Just make sure you are writing about your business or products to get the right audience.

Blog Example

Joining a Blog club can give your business more exposure, as well. When you connect with a group, you can read, share, and post your blogs and this will get the word out about your product or service.

Post your Latest Blog Example
6. Highlight a Biz-Friends Page

Working together with other businesses is a great way to increase your online reach. Through the power of reciprocity, other businesses are more likely to share your content if you have helped them out. .When working with another business, if they were to promote your business on their social media platforms, you have a good chance of gaining new customers that wouldn’t be able to reach if it were not for the other business you are working with.

Biz friendly On Your Social Media Calendar

7. Have a Fun Fact On Your Social Media Calendar

Adding a fun fact will get people to think about what you posted. People tend to keep coming back to find out what the next fun fact is by liking and re-posting the original post.

8. What you are Reading

When you share what you are reading, it gives your audience an insight into who you are on a more personal level. You can start up a conversation about the book in a post and attract others to the discussion and that can lead to more likes on your post and page. Additionally, by including #hashtags about the books you are reading, you are more likely to attract other visitors that also like the same books.

Social Media Calendar Lean start up Reading Example
9. Training

People are always looking for quality training. You can introduce new concepts, instruct them on how to train, and discuss related trends within your industry. You can show someone rather than tell them. Many times, your customers will realize they do not have the time to do it on their own and will likely hire you for the job instead. Hosting events is another way to improve yourself, your business, and the community.

Training Example
10. Industry Article

What is the latest and greatest thing that is happening in your industry? Writing an article about your industry lets people know you stay up to date with new information coming out within your industry. Moreover, it helps you become more established as an authority figure in your industry. It can also turn into more traffic and return visitors to your social media web pages.

Social Media Calendar Industry Article Example

11. A Day in the Life Post

People like doing business with people. The more relatable you can become to your audience, the more likely they will be to purchase from you. You are letting your audience take a sneak-peek behind the scenes of your daily life. Your audience will feel more connected to you. Also, if you are working on a new project or product, then this would be a great time to share your exciting news. Be careful not to act as if you are desperate for attention, just remember to always be yourself and have fun!

Social Media Calendar A Day in the life example

12. Comic or Meme

When you add a comic strip to your social media, you increase the chances of a higher click-through rate on your post. A comic strip can lighten the mood for the user scrolling through the feed of your Social Media Calendar.
Social Media Calendar comic/meme example
The meme is an element of a culture, or system of behavior, passed from one individual to another; a humorous image, video, piece of text, and so on that can be spread rapidly by social media.
See this post:

Comic/Meme Example

Comic/Meme Example
13. Share an Eye-Catching photo

An eye-catching photo will gain more attention for your site than anything else. People can relate to images. They can inspire, show details about your product or service, and can inform them about who you are. A photo can tell a story and give depth to what you can do for your customer.

Eye Catching Photo Example

14. Highlight a New Product or Service

Social media is a great way to highlight a new product or service. You can reach more people, get reviews, share your photos and stories, and eventually have more people buy your product or service. You can let your audience know what to expect and to have them give feedback on your product or service. A sneak peek into something new.

Highlight a New Product or service example

15. Holiday Photo Post

A holiday photo is a good way to show what seasonal items everyone is talking about and has to have. Also, showing events that your company is having, shows your culture and sensitivity to your employees that work for your company and is a great way to spread awareness. Furthermore, this type of post can easily be scheduled in advance to show on future holidays on your Social Media Calendar.

Social Media Calendar Holiday Photo

Holiday Photo Example

16. Share an Interesting Statistic

There are people like us that love numbers. If you can put that data on a timeline, then it will likely get more shares. This allows your post to get more exposure because it’s more interactive for the viewer.

17. This or that Question

Asking random questions might seem like a weird thing to do, but this can get the reader to think about the subject, and possibly ask someone on their friend’s list about it. Share the question, which will link back to your social media page, and it will likely have more likes and responses. Having a this-or-that question is a fun way to support your product or services or community.

18. Infographic

Infographics are a great way to show a collection of imagery, charts, and text that is easy to read. The purpose of an infographic is to tell a story and make it relevant to your business. You need to make sure that you use accurate data, the right color scheme, the appropriate fonts, and keep it simple.

Infographic Example

Infographic Example

19. Long post or story

Sharing a long post or a story on your social media calendar can be a great way to show others what you are thinking. But, you need to keep the topic interesting, or the reader will not read the whole thing and will go on to another post. If you find a way to lure the reader in and keep it interesting, they will most likely read the entire article and even might share the story. It can also be a video. You just need to keep things interesting to keep the viewer engaged.

Long Post Example

20. Recommend a helpful tool or tip

When you interact with your audience by having a conversation about your brand, product, or service, your audience will be more engaged. This investment will make them more likely to shop at your place of business or web page.

21. Share a Free Resource

When it comes to free items, whether it is a CD or food, most people want to join in to get whatever it may be. You can promote your products or services by offering free items. Make it a contest by saying “like my page” and pick a person at random.

Free Resource

22. A Weekly Roundup of Interesting Articles

Update your feed with things you and your company are interested in. Something to do with health, new technologies, or something related to your product or service would be a good place to start. It can also be an interesting video of what is going on with your company.

Weekly Roundup


23. Contest or Giveaway

Contests or giveaways can be a good way to start a conversation about the product or service that you offer. Doing this can start up more buzz around your brand. Try to be creative and come up with something that others have not thought about doing in the same way, and people will be talking about you and your site.

Contest or Giveaway Example

Contest or Giveaway Example

24. Share a Fan Photo

Sharing a fan’s photo or testimonial will give your site more credibility. Also, if you can add some rewards in the area you live in or to others on your social media, such as gong to graduations, ball games, or any other large event, you can expand your follower base to keep them coming back time after time to see your newest posts.

Fan Photo Example

25. Breaking News

Posting a breaking news story is becoming the main source of the news online and on social media today. When you post a breaking news story, more people will see the post, and that can be helpful for your site. Just be careful about what you post. You do not want to get bad feedback on your social media site. Try to keep the site positive.

Breaking News Example

26. In Case you Missed it

No one wants to miss out on a good post, and sometimes you need to re-post your social media post for those who did not see it the first time. If you are going to point someone in the right direction of something interesting or enlightening more than once, you can let them know by telling them, “in case you missed it.”

In case you missed it example

27. Behind the Scenes Photo

Images of employees and business owners can enhance your business because most people like to see the face of who is running the company. And, this does not have to be all business-related. Showing pictures of everyday life can help customers bond with you.
You can even show photos of assembling products or preparing for lunch with your employees. Spotlighting your employees will show credibility, and your audience will feel like they are part of the team.

Behind the Scenes Example

28. Product Pictures

Taking beautiful and interesting product pictures can promote your product or service on social media. You are getting yourself out there, and that is what it is all about.

Product Pictures Example

29. Thank Your Fans

When you use the words “thank you,” it is not just polite to say, it can also build stronger relationships with your current and potential customers. Saying “Thank You” can build trust and loyalty in your social media. Having your photo or just a nice picture to show will give out the right tone.

Social Media Calendar Google High Impact Partner Thank Your Fans Example

Thank Your Fans Example
30. Create a Poll

When you create a poll, you get a lot of feedback and different opinions of a population by asking a series of questions on what people like and do not like about a certain topic. This can help you find out who your audience is.

Create a Poll Example

31. Funny Joke or Picture

Who doesn’t want to laugh and have a good time? When you post a funny image or a good joke, you can get others engaged and make them feel at home. Just stay away from things that can backfire. Posting about others, politics, religion, or what is going on in the world today can lead to more trouble and is not worth it. You want to keep your best side showing at all times to grow your business.

Comedic Photo Example

Comedic Photo Example

So, what is next for you?
Social media is the way of the future; it is growing at a faster rate than the market industry can keep up with. With all the updates, social trends, and new cutting-edge features, it can be overwhelming. Social media is essential and critical for any business of today. We can track what people are buying, selling, and talking about to give the customer what they are looking for and need. Posting something on your social media site every day can and will increase your traffic, which will lead to more people looking at your product or service. Do you need help with your social media advertising? Call us today at 559-553-5000 to get a customized strategy for your business.

If you enjoyed reading this blog article, the make sure to 6 Great Things You Can Do When You Automate Your Social Networks (+links)

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Salvador Mendez and Luis Chavez
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Salvador Mendez and Luis Chavez
When it comes to increasing your fan base on social media, it is important to give your fans a variety and engaging content. You may already be overwhelmed with deadlines, customer calls, and employees getting your attention. We created the infographic above to help you easily create social media posts on your Social Media Calendar that offer variety and will increase engagement. Some examples of popular social media sites are Facebook, Twitter, and Instagram.
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Chavez Web Design, LLC
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