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The Top 7 Tips To Become Google Guaranteed Effectively
For this blog article, I have provided you with 7 helpful tips that will guide you through the process of becoming Google Guaranteed without the overwhelming experience of not knowing what one must do. The goal for you dear reader, is for you to have an understanding of the benefits and process one takes on this road to becoming Google Guaranteed.
Once you become Google Guaranteed by following the tips provided below, watch how exponentially your business will begin to grow!
1. Check for Business Eligibility.
Before you can get started the first thing you must do is check whether your business is eligible to become Google Guaranteed. Some of the requirements include the following:
- Verification of you & your business
- Are you insured
- Are you a trustworthy business
- Background check for you & your employees
- Legitimate and qualified to perform service offered
In order to prepare for eligibility it is recommended to have all your business documents ready at the time you apply. These include making sure everything such as insurance, employee’s files, licenses, etc. are up to date and no information missing. Having all the right documents and knowing what to have when applying will save you from the hassle of looking for everything last minute and not knowing whether everything is up to date.
At this point you may be asking yourself, is it even worth going through the process of getting Google Guaranteed? There are billions of Google searches per day, so becoming Google Guaranteed will only help your chances of your business becoming a top Google Guaranteed Ad. Therefore, bare with me and watch how the end result will be worth it.
2. Understanding The Meaning of Being Google Guaranteed
What does it mean to be Google Guaranteed? In order for you to decide whether you want to become certified by Google, you must understand the meaning of it.
Google Guaranteed serves as an Ad service for local businesses that want to reach a higher audience for potential customers. It first started off as a provider for LSA (Local Service Ads) in California but then throughout the years it grew across the United States. It became very popular that it began reaching other countries such as Canada and the UK. This program was designed to help customers from falling into frauds and potential scams. It is also a higher security level for Google to provide a safer web search for its users.
This certification program also helps provide customers the confidence to potentially hire local businesses. If your business is certified by this program any customer that used LSA in the process of hiring your business can be reimbursed with up to $2000USD to a lifetime limit if they are unsatisfied with your work. How it works is once a customer submits its request Google will begin to investigate the claim and potentially request further information from your business and the customer.
Google wants nothing but to ensure customers are satisfied with the work provided by businesses that they have Google Guaranteed!
3. How Ranking Works Once Google Guaranteed
Once you have been certified by Google the next tip is to focus on your potential Ads ranking. Now that you are certified by Google you now need to turn your attention to landing a possible high rank for the Local Service Ads (LSA).
By following these tips you more than likely may land a top ranking stop for the Local Service Ads:
- Be responsive: Phone, emails, etc.
- Quality reviews: Do you have any positive reviews?
- Business hours: Consider being open longer hours.
- Complaints: Businesses with less complaints, rank higher!
- Location: How close is the customer to your business?
- Quality improvement: Have the best webpage for your business.
You should also get to know how Google ranking works and check your current ranking and improve where needed. With today’s searches mainly being on mobile make sure that your website is mobile friendly as well. Check also for your current ranking on your main “SEO keywords” that your business offers. You do not want to overuse or underuse your SEO keyword because that is one of the main things Google checks to consider your ranking.
Learning how your potential customers find your website will only help you improve the key SEO words. If you are unsure of which key phrases you rank the highest for, you are able to check by going into Google Analytics.
Being Google Guaranteed is already an advantage over other Ads but there is always room for improvement.
4. Is Google Guaranteed Worth Paying for
To answer this question, it really depends on whether your business needs this extra boost of help and if your business is able to afford it. The best thing to do in this situation is weigh out the pros and cons of investing into being Google Guaranteed. Take into consideration the amount of competition you have in your local area. If competition is high you may want to look further into being certified by Google.
Some of the benefits Google Guaranteed offers as mentioned earlier above, they offer customers the safety, confidence, and reimbursement if unsatisfied with the work provided by businesses they certify. Being certified also offers business a way to reach the top of the search results and they are displayed over the usual pay-per click Ads.
Google Guaranteed members also must pay a monthly fee of anywhere from $25USD-$50USD which turns out to be an annual wage of $600USD at most. That’s why it is very important to take into consideration whether your business can afford investing into this. Also, members must keep up to date those standards they met when first applying for Google Guaranteed. This includes employee’s files, insurances, licenses, ect. They should also encourage customers to provide review and you as the business owner should monitor and address any issues that may be present.
Another cool thing about Google Ads is they allow you to set your own budget. They also have no contract and allow you as a business owner to pause or cancel your advertisement at any giving time. Also with Google Ads you only pay when customers take action on your ad. This can be an alternative for businesses that are unable to afford becoming Google Guaranteed. Although, Google Guaranteed businesses will still have an advantage and usually appear as the top ad results.
5. Some Drawbacks to Consider About Google Guaranteed
This program was created because many customers in San Francisco C.A. where getting scammed by local plumbers and locksmiths. Some limitations to this program are when making a claim for reimbursement it has to be done within 30 days of the service completion. Also, customers are only entitled to this reimbursement only if they hired the business through the local service ads (LSA). One of the main complaints Google receives is customers are unsatisfied with the businesses price, which is not a valid reason to be reimbursed for the money spent. They also do not cover cancellations, damages, any extra additions, and most importantly customers are limited to a maximum lifetime limit of $2000USD.
As of now, Google Guaranteed only covers local home services. Although, Google has this program called Google Screened for professional services. Getting certified for this program can also be a long process to complete. It will not happen from one day to the next, so it is best to be patient and wait for Google to get back to you. Keep in mind the bigger your company is the longer it may take because Google has to look into not only your background check but also your employees. Google Guaranteed can also be a bit pricey for smaller companies so it is recommended to do further research to measure the results.
Another thing to remember is that for Google this is a form to receive revenue. That being said, it is not guaranteed that the prices will remain the same. As it grows more the prices can possibly increase. Google Guaranteed may also not be available in your area yet but it is a good idea to be prepared for it when it does.
Overall from my research and personal opinion I feel like Google Guaranteed is still worth it for local businesses trying to grow.
6. Is Google Guaranteed the Right Choice for Your Business
If you as a business owner care about expanding your business and potentially getting new customers then it should definitely be worth it. Keep in mind once you are certified customers will be more likely to hire you because they trust Google’s word that you are a business that is trustworthy. Not only that, but customers who are searching for a locksmith plumber, HVAC, ect. they are usually in need of a quick fix. Being Google Guaranteed will give that customer peace of mind when your ad pops up and it has a green check mark next to it. Once certified your ad is guaranteed to appear first in the search results over potential shady businesses that pay for the Local Service Ads.
Once you are Google Guaranteed this may allow you to stop focusing the time into bidding strategies or other ways to get your ad to the top of the search results. You could then focus your time into ways to help your business expand and run it effectively. This will also help you with your competition and likely gain a major advantage over them. However, being certified does not guarantee your ad will always show at the top of the search results. You still have to put in some work, like encourage your customers to write positive reviews, have the right amount of usage of your main SEO word, and maintain the standards that led you to be a top ad in the search results.
From my opinion, becoming certified by Google is definitely the right choice for your business if you are looking to expand and grow exponentially.
7. Conclusion on Google Guaranteed
This has been a lot of information to take in, from checking eligibility to knowing if it is the right choice for your business. In addition, all this information is required to become Google Guaranteed effectively and maintain a high ranking ad that will likely push your business in the right direction. As a business owner you are always looking for ways to expand your business. Well becoming certified is a long process but it will definitely be worth the waiting time as you will have a major advantage over your competition.
If at first you do not get approved to become certified by Google. That does not mean you should quit and let your efforts go to waste. You should reevaluate your company’s operations where it most likely failed to become approved. This could be your reviews from customers, SEO main keyword, websites speed, insurance, employees or your own background check, you get the idea. These changes will be necessary if you want to become certified. Improving your business should be your priority in a situation like this.
As a result of Google making changes, many businesses like yours have no choice but to follow and comply with the adjustments Google makes. You as a business owner should take advantage of Google Guaranteed and as soon as you are able to, it will only benefit you. Still keep in note that you need to weigh out your revenue in order to see if you are able to invest into being certified but nevertheless it is a great idea to do so. Google invested it’s time to create this certification for a reason, it is only right you take full advantage of it.
As my final tip for you dear reader, is even though Google Guaranteed is an excellent program to assure you more customers to your trustworthy and qualified service. Do not only use this program as your only way to focus on your marketing strategies. Google has the power to change or get rid of this program at any given second if they desire to do so. You want to be able to have other forms to attract business to your company and not rely heavily on this one program.
In the end, if taken advantage of these tips provided, Google Guaranteed can ensure more business that you have ever seen. Which will ultimately help your business grow exponentially.
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