7 Easy Marketing Ideas for Your Plumbing Businesses

7 Easy Marketing Ideas for Your Plumbing Businesses

Ways to get your business more traffic.

1. Start With A Great Landing Page
2. High Volume Keywords With Low Competition
3. Offering Discounts
4. Social Media
5. Online Directories
6. Google Ads
7. Updating Information

When trying to get more customers, it is important to have a great landing page that gives the customer the information they need and have a way to get in contact with your plumbing business. Now comes the tricky part of getting them to go to your landing page. Keywords will get your website to come up in a search, but you will need more than that to show up at the top of the list. I will go over some useful marketing tips, to get your website to be seen and ways to get more potential customers. Joining companies that advertise your discounts can help drive more traffic to your site. Different social media options will help broaden the number of people you reach and give customers a more personal look into your company. There are a few successful paid ad services that can help boost you to the top of searches. Also, there are ways to list your business for free on search engines that will increase the number of people that see your company’s website. Using sites that are for the local area will help get your business in front of more local people.

Start With A Great Landing Page

Let us start with some basics that your website needs. Your landing page is a key deciding factor for the customer if they are going to reach out for possible business. Your page needs to be simple, clean, and easy to navigate. If your web page is hard to navigate and your information is difficult to find, the potential customer will move on. The top of the page should be your logo, with a color scheme that represents your page and should match or compliment a well-branded look. Alongside the logo, should be your header text along with the business phone number with area code. Make sure the number is active for mobile users, so they can tap and call. Below the header and phone number should be a hero shot. For example, a picture of someone in action, the company car with the logo on it, or a business place picture. Next, to the image, it is important to have a call of action to catch the viewers’ attention, like a contact form for an estimate. There needs to be a list of the services you provide, and state if your company is for residential or commercial work. After a glance, the customer should be able to know if you have the service they need. Also, if possible, you want to include customer testimonials to help back your company. Seeing other customer’s testimonials of your company’s work helps put them at ease that your team is good at what they do.

Additionally, having a marketing company create or look over your company’s website can help. They will be able to spot problems that would put off a potential customer, like broken links. Also, they can suggest a layout design that is clean and user-friendly. Not to mention they can update your logo, or have the site match the color theme of the logo unifying the page.

High Volume Keywords With Low Competition

To get your site seen, you will need both common and uncommon keywords that relate to services you provide that a customer might search for. The more keywords you have that apply, the more often your company shows up in a search. Popping up in so many searches using the most common keywords allows your company to stay fresh in the customer’s mind. Some keywords a customer may use such as residential plumbing, commercial plumbers, toilet repairs, emergency plumbing, water heater, and septic tank services. Be sure to include all the services your company offers as keywords. Also, include your town or city name in the keywords to get local business. For uncommon keywords try to think of alternative words a customer might use, like home plumbing, house plumbing, drip repairs, and pipe repairs.

Example List of Plumbing Services:
– Installation, Inspection, and Replacing
– Drain Cleaning
– Leak Repairs
– Toilet Repairs
– Pipe Laying
– Irrigation
– Fixing Clogs
– Water Heater Services
– Septic Tank Services
– Sewage Line Repairs

It is also important to go after keywords that are high in searches and low in competition. A great tool for this is https://www.semrush.com. It lets you know how much volume a particular keyword has and how much competition there is for that keyword.

Shipping boxes piled up

Beware of Keyword Stuffing

One thing that the search engines don’t like is when web pages try to do “Keyword Stuffing”. This is where you try to put too many keywords under one web page. This will make it difficult to rank for any of the keywords. It is best to optimize your page for one keyword and have that page go into full detail about that keyword. For example, the main keyword for this web page is 24-hour plumber as a result, Google will recognize that the web page is about people looking for a 24-hour plumber. You are more likely to rank on the search engines for your chosen keywords if you have dedicated pages to your preferred keywords.

Offering Discounts

There are companies you can advertise discounts and special deals offered for a limited time like Groupon. Groupon is an effective way to get new leads to your site by providing coupons for services. It is a great way to bring back old customers. Using discount marketing strategies to focus on returning customers for yearly maintenance on plumbing jobs. The downside is Groupon usually takes 50% of the sale as its service fee depending on the business. On the upside, you can customize your campaign, limit the number of coupons, and set the length of time that the deal occurs. Groupon does the work of researching and advertising to help get you seen. They are most effective in the short term and with limited-time deals. Other coupon sites you can go through our SlickDeals and RetailMeNot.

Similarly, you can offer coupons on your landing page to entice customers to use you. Your business’s website will come up in more searches by adding keywords to your site for the discount. Also, if you use ads advertised on other websites you should use the same ad on your landing page to help tie it in. The key is to capture a client and make them happy, because your money will be made from repeat business and referrals.

Male hand circling avatars with a marker

Social Media

Some other effective ways to get more traffic to your website are through using social media. It is an easy way to reach a wider base of potential clients and free. The top social media platforms for plumbing businesses are Facebook and Instagram. Being on social media platforms gives customers a more personal view of your business and a way for you to get reviews.

Facebook is a free platform to advertise your business that helps potential customers to learn more about your company and drive them to your website. It is also a great way to advertise when you have deals with posts and hashtags. Hashtags are a way to list keywords related to the post. Anyone looking for a local plumbing company will see your business in the search results on Facebook. Facebook is also a good way for connecting with your local community on other local Facebook pages. By joining these pages, you can list what you do, and future customers can connect with you. Also, word of mouth helps even more here. If someone posts for help regarding a plumbing issue and someone else end up recommending your business, not only will the person asking to see it, but several others who might use the information in the future to contact you. Additionally, you can respond to a post or a comment on your own posts.

They also have an option to show your ad for a fee. What is nice about Facebook ads is that you can set the daily amount for your ad, and it will give you a rough estimate of the number of people it will reach. Also, you can customize the settings to get the ad to appear in front of the audience you want. Facebook uses an algorithm to get your ad in front of people based on who they are and their interests. When you go to promote your page for the “goal”, use the “Promote Your Business Locally” option. Define your audience by selecting the area you wish to be seen in, the age range, gender, and special interests. You can then choose “Ad Create”. When creating your ad Facebook will offer a picture and text to use, but it is best to customize it with your images. Then you choose a call of the action button. Which can be to Like, Follow, or the option to open a link to your company’s website.

Designers choosing colors
The duration of the ad would be better over a longer period like seven to fourteen days as opposed to one to three days. Shorter times are good for ads that are about a limited-time promotion. For short-term promotions to reach more people in a shorter amount of time you can scale up the budget for the ad. Facebook used the example that you can budget $100 for a one-day ad or use the same $100 for a four-teen day ad and have roughly the same number of people will view it. It just depends on what the ads for. There is also the option to leave the ad running long term until you choose to shut the ad off.

Online Directories

Google My Business

This is by far the #1 online directory. In fact, don’t be surprised if up to 85% of you overall traffic will be coming from Google My Business. With that being said, it is critical that your Google my business is fully optimized. This means you will want to make sure you have a complete profile. Make sure you have the following completed:

• Complete Name of Your Business
• Phone Number
• Service Area
• Services Offered
• Open Date
• Description
• Logo
• Cover page
• Posts
• Website address
• At least 20 photos
• Address
• Categories
• Hour of Operation
• Attributes
• Date Opened

Yelp Directory

Yelp is another great platform for businesses to be seen and get reviews. Yelp is also free to list your business on, but they do have a paid service. With the paid service you can remove competitors’ ads from your Yelp business page and stand out in search results by listing what is unique about your business. The downside, the pricing starts at around $300, so you need to decide if it is worth it for your business. There is also a paid service called Yelp Ads. This allows you to easily create an ad, have your ad appear on competitors’ business pages, and you only pay per click.

Nextdoor Directory

While normally to be able to use Nextdoor you need an invite code to register, businesses can sign up on Nextdoor’s Business section. Simply create an account on their business page and set up your free business page. Much like Facebook, except it is only for your local area in close-by zip codes, you can engage local customers and give a more personal view of your company. They also have two ad types, Sponsorships for Business and Nextdoor Ads. The sponsorship allows you to interact more with people by sharing your expertise in the field, answering questions, and engaging the community by creating things like polls. Then, there are Nextdoor Ads, which are easy to create that you can link to your business’s website. You can customize the ad to target a certain age group, area, gender, household income range, and homeowners. Also, they track your ad progress and show you a report of how many times your ad appears and how times the ad was clicked on. The report can help you to optimize your ads, so they are seen by the right people at the right times. You pay for your ad based on the number of times the ad is clicked on.

 Person holding a miniature shop cart while online shopping

Pay Per Click Google Ads

Google Ads also has a pay-per-click business model. They use keywords and smart technology to help get your ad to the top of the search results when customers are looking. Your business website and contact number will show up both on Google Search and Google Maps. You only pay when people act either by clicking on the ad to go to your website or click to call. You create your monthly budget for ads which you can decrease or increase as you like. When setting up, decide whether you want to focus marketing on getting more traffic to your site or phone calls. There is a way to customize what areas your ad will appear. For example, just in your city or for the county. You can start and stop ads at any time. Also, Google Ads tracks your ad’s performance and makes a report for you.

If you do go the ad route, think of what you want in the ad. Use pictures you have taken or stock images you have purchased. It helps to target seasonal needs to ramp up business. You can focus some of the ads on what tends to need to be fixed in the Winter, like pipe breaks. During the summer, you can gear ads towards common summer plumbing issues like sprinkler issues, and clogged sewer lines. Do not forget, ads for semi-annual services like septic tanks. Also, if your company specializes in a certain area having ads that highlight this will help.

Often your area of service will have a local listing website to list your surrounding business on there. There is usually a free section to list your business. Some offer a paid option for an ad for your business to show up in multiple places on their listings. The great thing about using a local page is it will get you in front of local people.

Updating Information

Something easy but important to do is, to make sure to update your company data, and not only on your website. Using places like Google or Yelp, you can make sure the current address, phone number, and email by ensuring if you have your company’s information/ location listed correctly. If you move or have a new phone number, you want to get your information updated as soon as possible. There is nothing worse than losing a customer because they cannot find or contact you.

Finally, remembering to clean up your company website landing page, allows you to clearly list your services, show customer feedback, and use searchable keywords. By, choosing to use companies to advertise discount deals to get a short-term boost in leads and to possibly get old customers to return. Use social media to drive traffic, get seen, and give customers a more personal view of your business. Estimating if the cost of certain additional paid features will benefit your company such as Yelp Ads, and Google Ads. Make use of free services that will list your business. Lastly, check to make sure your contact information is up to date on all sites that have your business listed.

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Sources:

Elements of a Great Landing Page

https://www.youtube.com/watch?v=GevNNLSm4ek&t=38s 

Groupon

https://www.groupon.com/merchant

Quora

https://www.quora.com/search?q=What%20percentage%20does%20Groupon%20take%20of%20sales%3F

Google My Business

https://www.google.com/business/

GoogleAds

https://ads.google.com/home/#!/

Yelp

https://business.yelp.com/products/yelp-ads/

Facebook

https://www.facebook.com/business/learn/lessons/promote-your-business-locally?course_id=353295105351345&curriculum_id=1855777264527194

Visalia Local

https://visalialocal.com/submit-listing/

How To Start An eCommerce Store -step-by-step Guide +7 Tips For Starters

How To Start An eCommerce Store -step-by-step Guide +7 Tips For Starters

This may be the best moment to learn how to start an eCommerce business! Partly because of the pace technology evolves, but also because of external factors such as the COVID pandemic.

According to information from eCommerceCEO the online sales market will reach $6.8 trillion by 2023. That’s why this is the best moment to start your own digital business.

Let us draw you a road map with this step-by-step guide.

1- Choose The Right Products

If you feel stuck on this stage, you are not alone! Most of the people who desist from starting their eCommerce business never get through this stage. And there are good reasons for that.

Finding the right product to start your eCommerce business is not an easy task. You have to do a lot of research and pay attention to new trends.

Start Simple

Think of the niches and communities you’re already in. Are you a member of a soccer team, a chess club, or a manga community? Think about the things you and your team struggle with the most… is there any product that can help you put the uniform quicker, draw faster, or store your chess set better?

Avoid The Generic Route.

Shipping boxes piled up
We all remember that guy who was going to be a millionaire, but now only has thousands of fidget spinners rooting in the garage. Keep in mind if a product is already booming, it’s probably too late to start a business about it.

Instead, go for products that are hard to find on Amazon, eBay, or any popular eCommerce website. As we mentioned before, you can find products right away if you think of the niches and communities you belong to.

2- Find The Right Niche For Your eCommerce Store

Male hand circling avatars with a marker

Not all products will work for all audiences. The search for a niche has to be tied up to the product from the beginning. Even if your product is a brand new invention that everybody should have.

Let’s say you decided to sell a smartphone lens to take photos. Start following photography profiles on Instagram or join a photography community on Facebook!

One great way to find both: niches and products is by joining online forums, like reddit.com

Reddit homepage screenshot
If your product is, let’s say, a magnetic knife holder, you can go to Reddit and join forums like FoodPorn or JapaneseKnives.

Finding the right niche is important! Because it is an excellent place to find people already interested in your product and because getting community feedback is an unending source of ideas for new products.

3- Set Up Your eCommerce Brand And Business

Male hand circling avatars with a marker

People keep choosing apple products over more generic brands because we all know what quality to expect from them. That’s what a well-built brand can make for you. Here are some of the steps that will help you build a strong business and a good brand image.

Pick Up A Name

Your store name doesn’t have to be the legal name of your business, but we suggest you keep them related. Remember your niche research and use a name related to that.

Register Your Business

After choosing a name, you need to register your business. This can offer huge benefits as legal protection and tax benefits.

Get All The Licenses And Permits Up To Date

Getting all your business documentation in order is the best way to avoid unpleasant surprises.

There are a lot of resources you can access at the Small business Administration, including a guide to help you register your business. You can also find mentors and information about almost anything related to the start-up world.

Develop Your Brand Identity

Designers choosing colors
Try to answer this question, Which was the reason why you started this business, that is NOT money? Maybe you found a product you thought everybody should have, or a device so unique you haven’t stopped recommending it to everyone. That is the line of thought you should follow to write a strong brand identity.

This is an important part of the process if you want to stand out from the competition. Developing a brand identity can also help you connect with your audience at a more personal level.

Develop A Good Content Strategy

This is going to sound counterintuitive, but the best way to sell is by not trying to sell.

Let me explain. We all hate when people try to sell anything to us, right? But -you may ask- how can I connect with my customers if not by selling them something?

And the answer is very simple: Trough high-quality content.

The hard selling “push” strategies that our parents used in the ’90s don’t work anymore. People are tired of brands trying desperately to get our attention. Instead of that, what you should do is develop a “pull” strategy.

That means, instead of using ads as a spear to hunt your customers… develop good content that works as bait, and let them come to you. Do not push your brand on them, let them fall in love with it.

Remember, good and abundant content is the reason why you have never seen ads for Instagram or TikTok.

4- Set Up Your Ecommerce Platform

 Person holding a miniature shop cart while online shopping
After deciding on which products to sell and creating a brand image, the next step is to create an online store. There are three different ways to do that: By your own, using an eCommerce platform, or hiring a professional web designer.

Let us break the pros and cons of those three options.

By Your Own

This is the best option for people with advanced developer skills. You can have control over everything from the domain to the payment methods, to the server. Keep in mind this is also the most time-consuming option since you need to take care of things like copywriting and graphic design.

Pros

  • Ideal for people with coding skills
  • You can choose the exact features and plugins your store needs

Cons

  • Need to know to code
  • Time-consuming
  • You also need copywriting and graphic design skills
  • It can become very expensive

Using an Ecommerce Platform

There are eCommerce platforms that do some of the heavy liftings for you, so you can just focus on delivering a great experience to your customers. While some of them offer great advantages for starters, if you choose the wrong one, you can find a lot of limitations when you want to grow or diversify your business.

Pros

  • Easy for beginners
  • Some of them also offer payment and shipping methods

Cons

  • Some of them present limitations to grow or expand
  • You need to pay a monthly fee or a commission for every product sold
  • Your e-store is not entirely yours

Hiring A Professional Web Designer

Team of web designers around the table
This is by far the best option either to start or to grow your online business. The only real downside is how difficult it is to find a good professional. But once you find one, they can do whatever you want with your eCommerce. You can choose the server, the payment method, the shipping service, you can change domains, switch the design, add and take out products, etc. This is also a great option for people who want to have complete control over their business.

Pros:

  • Absolute control of your e-store
  • You can have the exact features you want
  • They take care of everything
  • No coding skills needed

Cons:

  • Good professionals are hard to find

Whether you choose any of those options, here’s a roadmap with a broad view of the things you may need to take care of before starting.

Get Your Domain Name And Url

The best thing you can do is to choose your business name and domain at the same time. This way you can be sure it will be available. Although if you already have a brand and just want to get the domain, you can play a little with characters and words.

Remember to keep it simple and short. That’s the best way to make sure people will remember your brand.

There are many ways to look for a domain. If you are creating your e-store on your own, you can use Google Domain or GoDaddy to check availability. If you are using an eCommerce platform, some of them can help you get the domain you want, and many also include this as part of their service.

If you have a web designer it’s even easier because they can take care of everything and even present you with creative options for a domain.

Questions To Find The Right Platform

Raised hands with question marks

If you are using an eCommerce platform, there are a couple of things to keep in mind to find the right one for your business.

As always our best advice is to hire a professional, but if you want to start with an eCommerce platform, here are some things you should ask first.

  • Is this platform easy to set up?
    Be careful to choose a platform that offers ease of use for your skill level, or at least good customer service.
  • Is it easy to design and navigate?
    Check the templates they offer and take a look at the actual stores built on that platform to be sure the stores work and the pages are easy to browse.
  • Is it secure for my customers?
    Check your page has “HTTPS” instead of “HTTP” and also check the lock icon on the address bar. If you don’t have those, people won’t trust you with their card numbers.
  • Does it integrate with other platforms?
    Not all eCommerce platforms are compatible with all apps and platforms. Check yours can integrate with the other sites and services you want to use.
  • Does this platform allow me to use SEO?
    This is a really important aspect since SEO is one of the best ways to drive people to your website. Make sure the platform you use, allows you to run SEO campaigns.
  • Is my store responsive?
    Most online purchases are made on a mobile device. That’s the reason why it is so important to make sure your page looks good on all of them.
  • How easy is it to talk to someone at tech support?
    Get ready to find all kinds of technical problems mostly at the beginning. Make sure you can contact someone to help you, or at least to check if they offer any type of learning resources.

You can also check these 5 key aspects you should consider to start in eCommerce to get a better idea of all the things you need before starting.

Experts Choice: Woocommerce

Woocommerce website screenshot

After many trials and errors, a lot of professional web designers choose woocommerce. This platform is well known because of how easy it is to use for starters, but also because of its robust features that make it an excellent choice for everyone.

Here are some of the reasons why as professionals, Woocommerce is the best option:

  • User Friendly
    It’s interface was developed to help everyone get the job done easily. It is easy to download and install, and it’s learning curve is way friendlier than the other ecommerce platforms.
  • Customizable
    Because it is an open source system, you can customize it to work exactly as you want. The best part is that you can customize it by using plug-ins, which means you don’t even need coding skills.
  • Open Source
    As it is an open source system, chances are the plugin you want has already been developed by someone else. It will work even better if you have coding skills or a web designer who knows how to add and remove them.
  • Affordable
    Woocommerce is free to download and install. This is undoubtedly one of the main reasons behind its popularity. However there are thousands of plugins you can use, and some of them may have a cost.

5 – Develop An Ecommerce Marketing Strategy

It won’t matter if your product is the best invention since the internet if nobody hears about it. That’s why you need to develop a marketing strategy.

Let’s say your store is all about technology and gadgets. Then maybe you want to join tech and gadgets groups on Facebook, or start posting videos of your products under the #Technology hashtag on Instagram.

Social Media

Social media icons collage
Develop a social media strategy only after you find your niche. This way you can focus all your efforts and budget on campaigns with high potential.

One big advantage of using social media to promote your store is how easy it is for starters. You can start investing as little as $10 and get some results.

Although you don’t need to invest in paid advertising. You can Look for Facebook groups, Instagram profiles related to your business and use related TikTok sounds to get more people interested in your business.

SEO Strategy

Search Engine Optimization (SEO) is about using search engines to reach more potential customers.

Let’s say your product is artistic candles. You want to develop an SEO strategy that shows your store every time somebody types “colorful candle” in google.

How?

The best way so far is with high-quality content. Start a blog about your product, and take advantage of the available SEO tools. Let us share with you 4 tips about how to write SEO-optimized articles for your blog.

Use The Right Words In The Right Places
Look for the keywords related to your product and write about that. You can use tools like Answer the public to find out.

Answer The Public screenshot

Write Concise Titles And Meta Descriptions
The Meta description is the short text under the URL in the google search results page. It doesn’t have a direct influence on SEO but is vital to let people know what your article is about.

You can use the SERP preview tool High-Quality to get the right size for your headlines and meta descriptions

SERP screenshot

Deliver High-Quality Content
Google algorithms always favor high-quality content. Avoid copy-pasting from other sites since google sees that as plagiarism, and it can damage your Google ranking.

If you want to learn more about how to write great pieces of content for your SEO strategy, we wrote this guide to help you write better content.

Before You Start -7 Advanced eCommerce Tips

Now that you have all the basics, let us show you some tips before you start your eCommerce journey.

1. Better Ideas Lead To Better Products And Services

And the only way to have good ideas is by trying a lot of them. Don’t be afraid of trying new things. Keep in mind some of them won’t work but can give you valuable insights.

2. Focus Not On Your Product But On Your Customers

Woman on laptop smiling at the camera
When writing copy for your audience, avoid talking about how wonderful your product is. Instead, tell people what that product can do FOR THEM.

Also, remember customers value the products and services that deliver a broadened experience. Weather is a unique packaging or a socially responsible brand.

3. The Importance Of A Good Brand Identity

Developing a brand puts a name behind the products you are selling, but it also has huge benefits! You can access tax and legal benefits as a registered business. But it also helps you develop brand awareness and reach much more customers.

4. People Trust Reviews More Than Whitepapers

No surprises here. We are more eager to trust our neighbor’s opinion before getting a new lawnmower, than a hundred salesmen.

Many commerce platforms allow you to show your reviews from Google or Yelp. And most of them ask your customers to leave reviews. Don’t be afraid to show the best ones and share them on social media.

5. Good Web Design Always Wins

Many devices showing the same website
Although you can start an eCommerce business using any platform, getting a professional web designer is the best strategy in the long run.

6. Read Your Audience’s Mind

Remember your audience won’t necessarily write the description of your product. They will write what they want. For instance, if your product is a purifier water bottle, don’t use the keyword “purifier water bottle”

Use instead
“The best way to get drinking water in the wild”

7. Don’t Underestimate Your Seo Strategy

The correct SEO strategy can put you right where your customers are looking for. Remember to follow the guidelines and avoid any type of plagiarism since it can affect your ranking in Google.

Conclusion

This is maybe the best moment in history to start your own online business. And now, you know exactly which steps to follow.

If you are interested in automation tools for your online business, check this article about the best automation tools for eCommerce

Let us know which step you liked the most, and follow us on social media to ask anything about the article! We’ll be glad to help you.

How To Use Google Ads To Reach My Business Goals -the Complete Guide

How To Use Google Ads To Reach My Business Goals -the Complete Guide

In today’s world, Google is the go-to place to find all types of business and products. After all, this is the best way for your audience to find out about your brand and products. That’s why it is so important to get familiar with Google ads and learn how to make the most out of them.

In this brief guide, we will show you why Google ads are so important, and how to use this service to reach your business goals.

Let’s get to it!

Google Ads -What Is It?

Formerly known as Google Adwords, this is an online advertising service provided by Google.

The way it works is by connecting people looking for products and services, with the brands and merchants that offer them.

For instance, look at the search results page for “Google ads”

google ads screenshot

As you can see, that first result is an ad. These ads are on top of the Search Results page and look almost identical to the organic search results. The only way to tell them apart is by the little “Ad” that appears at the corner.

You have to keep in mind that purchasing advertising from Google doesn’t necessarily mean that you will appear at the top of every search result. And the reason is: that’s what everyone wants. And that is exactly the reason to learn how to use the platform correctly.

How Do Google Ads Work?

Cartoon magnifying lens over a website on a laptop

Google ads work on a bid system. Let’s break it with an oversimplified example.

Let’s say you sell sneakers and want your store to pop up every time someone searches for the keyword “sneakers”. As you may imagine, you won’t be the only one there!

What happens next is, you and the others that want that keyword, place a bid for it. And the one with the biggest offer gets to appear in the first position on the Search Result page. To make things easier, you can decide your maximum bid when developing your campaign, and the algorithm takes care of the rest.

Of course, many other parameters affect this result. While setting up your ads campaign you can also decide a maximum daily budget, the demographics you are interested in, and many otter settings.

Google ads offer you three options to place bids

  • Cost-per-click. This is the cost you pay when someone clicks on your ad.
  • Cost-per-mile. The cost you pay for 1000 impressions.
  • Cost-per-engagement. The cost you pay per conversion. (subscribe, purchase, follow, signs-up, etc)

There is another factor you must keep in mind. The quality of your ads.

When someone types in your keyword, the algorithm will consider all the factors we mentioned before to determine if your ads pop up or not. But the algorithm will also be affected by the quality of your creatives.

This sounds threatening at first, but it is something you can use in your favor. That is because the higher the quality of your ad, the lowest cost you’ll pay per impression. Not to mention you will also be shown in a better position on the Search Results Page

Which Type Of Google Ads Campaign Should I Choose?

There are some campaign options for you to choose from.

  • Search campaign
  • Display Campaign
  • Shopping campaign
  • Video campaign
  • Other campaigns

Let’s take a look at what each one of them does.

Search Campaign

Search Campaign

This is one of the most cost-effective types of campaign, mainly because this means your results will only appear when people actively search for them.

Shopping Campaign

Shopping Campaign

This type of campaign shows your products directly into the shopping tab, but it also can show images of your products directly on the Search REsult page. These Campaigns work great for eCommerce businesses who want their products shown to potemntialñ buyers.

Display Campaign

Display Campaign

This campaign makes you appear on various websites across the Google partner network. This can include ads in Gmail or third-party websites.

Since the Google partnership network reaches more than 90% of all internet users and has more than two million websites, this option can help you reach broader audiences. However, a display campaign can make you appear in places you don’t want to be.

Video Campaign

Video Campaign

This is the one you need if you have or will produce your video ads. This option allows you to appear on Youtube at the beginning or in the middle of some videos. Your ads can also appear as discovery ads on the Youtube search results page.

Other Campaigns
This can be video, image, or text ads and will be shown in the Google Display Network, although these campaigns can be more specific.

The best part is you don’t need to design your ads. Google takes your app to store text and images and creates ad pieces, then the algorithm tests different combinations and chooses the ones with better performance.

Take your time to decide the type of campaign you need, or start by testing and measuring results. One of the best features of Google Ads is the amount of data you can get and analyze.

Using Google Ads For My Business -step-by-step

Let’s take a closer look at how to start using Google ads for your business.

Step 1: Get Your Google Ads Account

Google Ads Account

The first thing you need is to open a Google Account for your business. You don’t need to use a google email address (Gmail) but if you do, it offers some advantages and integrations.

Once you have it, go to the Google Ads website and click on Start.
esults you want and also the way they can use your bid money.

Step 2: Define Your Goals

The next step is to click on the “Start Now” button. This will take you to the dashboard, and there you need to click on “New Campaign”

On the next screen, you need to choose your campaign goals. This helps Google know what type of results you want and also the way they can use your bid money.

Google Ads

One of the best things you can do is to be clear about your goals. For instance, if you are starting your business it may be tempting to start a Sales campaign; but people won’t buy if they don’t know about your brand, quality, and products, so, it may be better to choose a Brand Awareness Campaign.

Step 3: Set Your Keywords And Business Name

You need to set your business name and a URL for the landing page your customers will be directed to when clicking on your ad.

Then you can choose the keyword themes that match your brand or ad. If you are not sure about how to choose the right keywords, take a look at the Google Keyword Planner.

Step 4: Define Your Target Audience

Cartoon magnet attracting people

This is one of the most important parts of the whole process. Here you need to choose where your ads will be shown. You can choose the people who’re in proximity to your physical store, a whole city, or a zipcode.

Step 5: Write And Design Your Ads

This is the part where you need to show your copywriting and graphic design skills. Of course, you can hire a Web Design Agency to take care of that.

You can get a preview of said ad before publishing it, and if you feel lost on the creative part, the Google assistant can become a great help.

Step 6: Set Up Your Billing Method

As clear as that. You just need to specify the paying method you will use to bid for the search results or to get displayed in the Google network, depending on the type of campaign you choose.

Google Ads Best Practices

Man taking notes on board

As you can see, creating the perfect Google campaign can be challenging. Sometimes you even need to find the adequate balance between using keywords and being readable. But what you need to do for sure is to plan your ads, set your landing pages right, and always measure results.

So yes. That’s a lot of factors to take on the count. The good part of all this is, when well done, Google ads can become your business best friend.

In this section, we are going to answer some of the most asked questions about Google Ads, and share with you some tips and many of the best practices that can help you to get the best possible results

What Is Natural Language Search And Why Is It So Important?

Voice search screen on a smartphone

Natural language search (NLS) is becoming very popular since it involves expressing keywords in the most natural possible way. The reason behind NLS popularity is because voice search is becoming more and more common and it represents a big share of search traffic.

It may sound confusing, but let us show you an example: Have you ever stumbled upon ads that sound like this?

“Incredible offer, get 10% off with this great offer for a limited time!”

This sounds unnatural, repeats words (offer) and it’s no solution focused.

If you write something like this:

“Get 10% off on Tacos every Friday at Antonio’s”

It is clear, straightforward, doesn’t overuse keywords and it has more chances to be considered “natural language” by the Google algorithm.

Introducing BERT

Google BERT’s blog page screenshot

This is a neural-network-based algorithm used for natural language processing, and it helps Google (and computers in general) to understand the way people use language. This little guy is the one that decides to show you recipes, after you type something that doesn’t have the keyword “recipes” in it, as “easy way to prepare chocolate pudding”

Keywords with more than 3 words in them are known as long-tail keywords, so most natural language keywords belong to this category.

Data shows that even when they have a lower search volume, people who use natural language are more prepared to subscribe, purchase, click or like, than the rest. That is also the reason why Google is giving a higher priority to natural language keywords.

Develop A Mobile & Desktop Strategy

Woman using a laptop and smartphone

Over 70% of web traffic happens on some sort of mobile device, that’s why it is so important to consider this as part of your ads strategy. And of course, we are talking about making them look right on all devices, but also about your audience and its behavior.

According to Smart Insights, most of the clicks on ads come from mobile devices, but most of the conversion comes from desktop.

That is the reason why you want to develop different strategies for those audiences. For instance, you can develop a brand awareness campaign for mobile, while using a sales campaign for desktop.

But you can also set IF variables, to make it even simpler. For instance, you can set your campaign to show a Call To Action that says “Visit Website” for mobile users, while it says “Purchase now” for desktop users.

How To Use Negative Keywords In Google Ads?

Up to this point, we have a good understanding of natural language, bidding, and types of campaigns, the next step in that field should be to pay attention to the limits of who can see our ads.

Negative Keywords allow you to set which searches you don’t want to appear in.

For instance, if you have a car repair shop, maybe you want to use “Vehicle repair service”, but if you don’t service motorcycles, you can set “Motorcycle repair service” as a negative keyword.

 

Pay Attention To Your Landing Page

Generic webpage on a laptop screen

This is one of the most common errors when creating a Google ads campaign. Many people direct customers to their business homepage or Facebook pages. The problem comes when the page does not match the ad.

For instance, let’s say your ad is about a special sale, but the place your customers are directed is your Instagram page, where there is no mention of said sale. Some people may look for it, but most of them will just leave.

Your landing page is also a crucial component of your whole campaign since people will decide if they trust your offer or not, based on it.

Your landing pages should be clear, have clear calls to action, and/or conversion buttons. It should be a very clear and precise roadway that shows your customers what you want them to do next.

Always Measure Results

Laptop with funnel

As Adam Savage would say, ‘the only difference between science and fooling around is to write it down”. You need to measure your results always so you can understand which parts are working and which ones don’t.

Google ads offer you some ways to measure results, and you can always choose to connect your analytics engine. Another step many people skip -and later regrets it! Is to check analytics regularly and make adjustments to the ads campaign accordingly.

Besides, all data you can gather around your ads, products, and services, can become amazingly useful when put to work. You can use this information to reach new audiences, understand better your customers, and even create new products and services.

This brings us to the next title

Be Flexible With Your Google Ads Campaign

The bad news is: There is no right answer to develop the perfect strategy for your business.

The good news is: You can (and should) find it out.

Keep in mind there are thousands of variables to consider before launching a campaign. The best thing you can do is to keep an open mind and remain open to tweaking some things here and there when the campaign is running. Sometimes you will even need to call out a campaign if it ends up costing more than what it delivers.

The goal here is to learn which strategies and keywords are delivering the best results. Sometimes you can start a campaign with one keyword that seems relevant at the moment, only to end up using completely different keywords a few weeks later.

Frequently Asked Questions About Google Ads

Business owner in front of the store

Before you start testing your new Google ads campaigns, here are 5 of the most asked questions about this service.

How Do Google Ads Help My Business?

The service that Google ads provide can help you reach people who are searching for your specific product or service. Google ads can also help you set specific goals like web traffic, app downloads, subscriptions, or purchases. It also helps you keep track of your results so you can improve your campaigns and get closer to your business goals.

Why Are So Many Businesses Using Google Ads?

One of the big benefits of this platform is that you can connect people who sell something with the people offering that something. But this service also allows you to change, tweak and modify campaigns on the go, based on real-time results.

Is Google Ads Any Good For Small Businesses?

Google ads are one of the best options for all types of small businesses either digital goods or physical stores. There are many reasons for the possibility to reach people already interested in our business, but one of the most important ones is cost-effectiveness.

How Much Does A Google Ads Campaign Cost?

There are many variables to consider before you can come up with the cost of your campaign, but the Google Ads platform is very clear and transparent as to what it is charging and why. The average cost-per-click up to 2020 was $1 – $2. Keep in mind you also need to develop a marketing strategy, a landing page and then copy and design your creatives.

Should I Use Google Ads Instead Of Facebook?

The thing is, there isn’t a yes or no answer. Think of the different platforms as ice cream flavors. It’s not about finding the best one, but the one your customers like. So, as we mentioned before, one of the best approaches you can take is to test, and then decide based on results. If your audience happens to be on Facebook or Instagram, it may be worth investing in those platforms.

Conclusion

As you can see, there are some things you need to consider before developing a Google ads campaign. And if your strategy is about eCommerce, you may want to take a look at these 5 key aspects of eCommerce Digital marketing.

If you still have any questions about how to develop an effective Google ads strategy, contact us! Let us help you get it right on the first try!

SEO Article

SEO Article

What is SEO? List of Most Common Questions – Beginners Guide

What is SEO? List of Most Common Questions - Beginners Guide

SEO is the difference between your business being online and your business thriving online. If you can use SEO correctly you will not only be successful but become the leading company in your field.

You don’t believe me, that’s fine. You will just have to miss out on learning what SEO is and how to make it work for you. So, go ahead and leave this page.

You’re still here?

Good! Let’s get started then.

What is SEO?

What is SEO?

First and foremost, what is SEO?

Well, SEO is the short way of saying search engine optimization. It is the practice of leveraging the rules and functions of a search engine to boost a website’s presence within that said engine. The key source of that leverage comes from understanding the words and phrases that users input when looking for anything online. This helps to increase the amount of traffic to a website.

The way SEO works is by using the search engine’s feature to benefit one’s self. Most search engines automatically scan through the internet and archive information and websites it finds. They then sort through and organize their findings. When a word or phrase is searched through their engine it brings up the most relevant information they have archived. SEO is the process of leveraging how a search engine archives and categorizes information as the “best” or “most relevant” for any given subject.

There are three primary principles to SEO, traffic amount, traffic quality, and organic results. The first, traffic amount, is simply the number of people visiting your website. The more visits to your site the better. The second, traffic quality, works with and against traffic amount. The reason is simple, you can attract thousands of people to your website, but none of those visits matter if they are landing on a page unrelated to what they searched for. Lastly, organic results are normal visits to your website that were not paid for. Meaning they came from an organic search rather than a paid advertisement.

However, the most important part of SEO is the utilization of keywords. If used correctly, they will boost your ranking within search engines. All this means is your website has a better chance of being on the first search results page. So as for what a keyword is, they are the word or phrase that people search for when trying to find anything on the internet. An example being “Editing Laptop”, both words individually are important but so is the entire phrase. This tells the search engine to bring up anything that deals with editing and laptops.

What is SEO Marketing?

What is SEO Marketing?
So, you must be asking yourself how SEO helps you sell your services and goods. Well, that is simple, it brings people with a higher chance of buying your goods to your website. This is the primary principle behind SEO marketing. You want to use keywords and how search engines work to bring in customers that will purchase what you have for sale. Effectively using this marketing strategy will help your business grow online.

What is SEO Writing?

What is SEO Writing?
SEO writing is a form of writing that speaks to search engines and makes your website more visible. To be good at SEO writing requires the writer to be grammatically correct, clear, and concise. It should focus on the topic at hand. The writing should have a proper tone as to not offend or scare off the readers. But, most importantly SEO writing uses SEO keywords naturally. They flow throughout the page neatly and do not interfere or feel out of place. If you can accomplish this search engines will place your pages higher in search results.

What is Local SEO?

What is Local SEO?
SEO that is focused on the people near you is known as Local SEO. As an example, let us say your business is in Los Vegas, Nevada, then everyone within Los Vegas and around it is more likely to see your business on a search engine. However, just because your business is near someone does not guarantee you a spot at the top of the search results. Local SEO has three primary factors, the first of which is proximity. The closer someone is to your business the higher your chances of showing up on the search results. So, keep your business’s information up to date and correct. The second is prominence, in other words, your reputation. How well known is your business? Do you have outstanding reviews on your goods and services? Do other websites recommend your products? These all affect your presence on a search engine. Lastly, we have relevance, it is simple, how well does your website match the needs of the searcher. You do not have any control over this but can be affected by your normal search engine ratings.

So How Do You Use SEO?

To start utilizing SEO to benefit your website, you will need to find out if your website has been archived by search engines. The easiest way to do this is to type “site:yourdomainhere” into the search bar and search for it. This should bring up any and every page from your website that has been archived.
Here is an example of what it should look like “site:chavezwebdesign.com

If the search for your website does not bring up any results, there are several possible causes.

Your domain could be too new and all you need to do is wait. Most search engines automatically crawl the internet to find websites to add to their archives. So, if you just created your website give search engines a day or two to find your new site and archive it.

Another reason for the absence of results could be the lack of positive connections to your website. To avoid this just increase the number of those connections to your site. But make sure you have zero or as close to zero negative connections as possible.

As to what is a positive and negative connection, they are links from other websites to yours. Therefore, the reputation of those sites determines how the connection is viewed. Consider it like this, you are looking to buy the best bicycle for downhill mountain riding, and you have two recommendations, one from a professional downhill racer and another from a pro skater with no experience in mountain biking. The choice should be obvious here which recommendation is better. It is the same way with links, those from reputable sites have a positive effect as those who do not have the opposite.

If you do not know whether you have any links to your website, or even do not know if they are positive or negative, let us find out. You can use a link checker tool like the link explorer at MOZ.com, to check your website and see what links to your website you have. From there you can see how credible those sites are and determine a course of action. If your wish to not have the website link to yours, there is a process you can go through to have it removed. The first is to contact the other site and ask them to remove the link to yours. Yes, you will be asking and yes, the outcome depends on how cooperative the other website wishes to be. If you do not want to contact them, you can disavow the link through the search engine. Google offers a disavow tool for its registered users to use. The way to register is simple, you just tell google what domains you own and provide evidence of ownership.

Another reason for a search engine failing to find your website is that its design, for one reason or another, is too complicated to be archived. Redesigning your website to be more search engine friendly will fix this issue. To help with that check out Google’s list of guidelines on how to make your website more search engine friendly. Here is a link to Google’s guidelines.

https://developers.google.com/search/docs/advanced/guidelines/webmaster-guidelines

These guidelines will help with the next possible reason your website is not being archived on search engines. That reason being your website policies. The rules you set for your site could be directly interfering with the search engine. You could be denying the engines access to your site or one of your policies could be against one of theirs. To fix this go through the Google guidelines talked about above and you should find the solution for your policies.
Now that you have found your website on all of the wonderful search engines of your choice, it is time to find what keywords you should be using.

So How Do You Use SEO?

The simplest way to find keywords is to imagine what a customer would type in a search bar to find their desired product or service. This will not give you a clear picture of what people are searching for, but it is a start.

Another way to find keywords is to visit other websites. I suggest going to Facebook, Quora, LinkedIn, and Reddit. The reason you should go to these websites is that they are where customers go to discuss their lives, experiences, and more importantly the products and services they have used or want. So, go to these sites and search for groups, discussions, reviews, and questions that are about your given product or service type. Look at the words they are using when describing what they are looking for in a product and their experiences with said products. These words can all be used as keywords for SEO.

If combing through pages and pages of discussions and reviews is not something you want to do, you can always use an SEO keyword research tool. These are programs that handle all the research for you and gives you statistics on how popular the words are for searches. There are free versions of these tools as well as paid ones. The difference between all of them is the features they offer, so try them out and find the one you like best.

However, do not make the same mistake that most businesses do when searching for keywords. That mistake is only doing it once. Our society is constantly evolving, whether that is a good thing or bad is up to you. What you need to take away from it is that this also affects how people search for things on the internet. The words they use will change in popularity and some can be replaced with others. To combat this all you need to do is keep your keywords updated. Make sure you research new words and phrases regularly and do not be afraid of expanding your current list of keywords.

There is one more thing that you need to know about keywords. That is, the more popular the keyword, the more competition you have in using it. Because of this, do not be afraid of experimenting with keywords, and keep your keyword list diverse. Use words related to your goods and services that you think will not bring in many customers. Those words could become the best performing keywords in your list, and in turn, help give you an advantage over your peers.

Once you have created your keyword list, the next step is to put those keywords to work.

You will first want to group and categorize your keywords. What I mean by this is to put all the similar words together so you have manageable groups that will aid you rather than work against you. After you have groups all of the keywords into similar categories, you are going to further segment those groups into even smaller and more precise ones.

So How Do You Use SEO

We will use “handbags” as an example. You would group all the keywords related to handbags into one group. Next, divide those words into new groups such as colored handbags, leather handbags, canvas handbags, 100% recycled material handbags, and such. Those would then be further divided into smaller groups and so on and so on. Doing this allows you to have dedicated pages for each keyword. Those dedicated pages will allow for even more optimization, as well as allow customers to land on pages with only the information they desired. Doing this also aids you in not overusing the keywords throughout your website, and also by not having one page being smothered with every keyword you have in your list.

Now that all your keywords have been grouped up into nice manageable categories, let us start using them.

You want to make sure to place your keywords in page titles, the URLs for those pages, and throughout the pages themselves. Each keyword should have one dedicated page that talks about it. This allows you to fully use that keyword and show your customers why your version of it is different.

Next, you want to make sure all the images you are using for a keyword have image alt tags with that keyword. This will be seen by google and aid you in getting the top spots in search results. Doing the same thing for meta tags has the same effect. So, make sure you are using keywords within them as well. The final thing you should do is to use your keywords as anchor links to their respective pages. For instance, if you have a page describing all the different handbags you have for sale, use those different types of bags as links to their pages. If you have “Leather Bags” then make it a link that redirects you to the page about Leather Bags.

After finding and effectively using your keywords, the last step is to satisfy the people who land on your website. What this means is to ensure that the people coming to your website are landing on the correct pages related to what they searched for. Do not have the land on your page about wallets and they were looking for hats. When that happens, most people will just back out of the website and go to the next search result. Having the land where they intended to land, leads to them having a higher chance of purchasing your goods or services. If they do not land on a page related to their search, they now must search through your website to find what they wanted. This makes it more likely that they will be unsatisfied with their search and leave your website without buying anything.

Conclusion

SEO is all about leveraging how search engines give results to the people using them. You need to understand what keywords are and how to find and use them to benefit your website. Once you have effectively employed SEO in your marketing strategy you will see a difference in your online presence and your business success.

Take what you have learned here and succeed!

I would like to thank you for spending your precious time reading our blog. I would also like to recommend any one of the other blogs available on our website, all with tips and tricks to help businesses grow. However, my favorite is Top 10 Productivity Tips for 2020.

https://chavezwebdesign.com/top-10-productivity-tips-for-2020/

So, I encourage you to take just a few more minutes out of your day and browse through the rest of them. I am 100% positive you will find something else to aid your business.

Ecommerce Marketing Automation -12 Tools To Make Your Business Grow

Ecommerce Marketing Automation -12 Tools To Make Your Business Grow

What Exactly Is Ecommerce Marketing Automation?

Let’s take a look at your online business.

Chances are you have some followers, that you would like to turn into buyers. To do that, you need to know how they behave, and what type of product works better for each one of them. You may want to have a segmented mailing list, so you can keep the contact.

If they have already purchased something from you, it would be useful to know how good their experience was, to know the rating they gave you, and how satisfied they were with your product.

Also, you want to keep track of your visitors and your conversions. And if you are a content creator, you want to know how your subscribers behave, what they want to see next, and how to develop better content to keep your audience engaged.

That’s a lot of work!

Fortunately for us, the Internet offers thousands of different online marketing tools to help you automate most of those processes! And here, we are going to show you everything about which are the best ones for your business and niche.

Ecommerce Marketing Automation Tools And What They Can Do For You

Man interacting with productivity icons
Marketing automation is all about resource optimization. The proper automation tools can help you to know what your clients are asking for and how to give them exactly that. They can help you organize your mailing lists, track your website traffic, schedule email marketing campaigns or help you develop better content.

A good eCommerce Marketing automation tool is a piece of software that simplifies a highly complex task, so you can give better use to your data, ads, and content.

What do Marketing automation tools do?
You can find automation tools for almost everything:

  • Tracking engagement
  • Filter leads
  • Creating better ads
  • Delivering reports
  • Scaling programs
  • Aligning sales
  • Measuring effectiveness

And a long list of etcéteras.

Ecommerce Automation Tools Before Vs After Covid-19

Woman paying online with a card on laptop wearing a mask in covid-19 confinement sitting on a desk at home
Covid-19 made the world realize we needed better ways to make an online business. That’s the reason behind many platforms booming in 2020, Zoom is maybe the most famous case.

For most of us, the world shrunk into our devices, and by the end of 2020, even grandpas were using some sort of online service for their daily lives.

With so much change in such a short period, software developers went above and beyond designing and programming new tools for this growing market. As a result, today we have a wide variety of plugins, services, and apps, to help us achieve almost anything with our online businesses.

Reasons To Start Using Marketing Automation Platforms

Young couple set up an online business
Marketing automation platforms allow you to focus on your products, brand, content, and customers.

Can help you keep track of your visitors, customers, and sales, and they can also help you manage ads campaigns and score leads

Some of them are particularly good at giving you control of every part of the sales funnel or letting you automate marketing processes and conversions either online or offline.

Ecommerce marketing automation makes it easy to manage and send emails to your mailing lists, and the appropriate tools can do a lot more for you!

Best Ecommerce Marketing Automation Tools

Let us show you some of the most popular tools we found, o you can decide for yourself which one to try first

1. Hubspot

Hubspot webpage screenshot

An all-in-one marketing platform with its marketing automation toolkit. It offers integration with Shopify to integrate your store data. It helps you coordinate CRM and automate your online marketing campaigns. It also comes with customer service software.

It is a great tool to forget about email marketing, so you can invest more of your time in making your business grow. It offers integration with Facebook, Eventbrite, Google Ads, Facebook ads, Survey monkey or Zapier.

Is it right for me?
This platform can help you keep in contact with customers and even send them an empty cart email reminder to bring them back. It’s ideal to customize and personalize workflows.

If you are starting up your company and need an easy-to-use automation tool, HubSpot may be your best choice

2. Klaviyo

Klaviyo website screenshot

This is a comprehensive eCommerce marketing automation platform that can help high-growth online stores to increase the value they deliver to their audience. This is a cloud-based tool that offers a segmentation engine to help you create personalized email marketing campaigns.

It has many of the features you would expect from an eCommerce marketing automation tool. You can also expand its capabilities with direct integration into other platforms like Shopify, Big Commerce, Commerce Cloud, WooCommerce, or Magento.

Is it right for me?
Klaviyo offers a friendly service that anyone can use, however, if you have some knowledge about how to use data science, you will be able to get the most out of it.

3. Bronto

Bronto website screenshot

Bronto is part of the Oracle Netsuite for enterprises, and because of that, it offers full integration with the rest of the Oracle Netsuite tools. This service offers you primarily an email marketing solution, but in the long run, it can help you manage multi-channel customer engagement at scale.

This is a robust platform that can help you personalize your campaigns, automate processes and offer you valuable analytical insight. It also offers integration with platforms like Magento, Salesforce, Monsoon, and Reaction Commerce.

Is it right for me?
If you are already happy with any other of the Oracle Netsuite tools, you may want to give it a try. Bronto also can help you to simplify many of the processes on multi-channel campaigns, that’s why many major brands use it.

4. Pardot

Pardot website screenshot

This powerful marketing automation tool helps your and sales teams to pick to filter your leads and find the most promising ones.

Pardot can help you create more meaningful connections with your database to generate more leads and to move them faster through your pipeline.

You can find new ways to engage with buyers, and it even helps you to understand each step of your funnel from click to close.

Is it right for me?
If you need to segment many different customer profiles and get an appropriate interaction with each segment, this is a tool that you may want to try. Another important thing is you don’t need extensive knowledge to get really good insights.

5. Wigzo

Wigzo website screenshot

This omnichannel marketing automation platform helps your eCommerce company to streamline the work. It works for both B2B and B2C businesses and lets them run different aspects of the marketing strategy on the same platform.

Wigzo lets you perform a lot of actions across different channels like email, SMS, Whatsapp, Onsite, Push notifications, and many more. Automating processes through this tool lets you segment and personalize the strategies to use for different audiences.

An effective tool that can help you get your eCommerce funnel and database in check, and understand all significant insights from your sales process.

It also offers integration with Twilio, elastic mail, Active Campaign, Facebook, or Google Analytics.

Is it right for me?
Wigzo offers a unique Machine Learning algorithm that recommends products based on user behavior and previous purchases, so it is a helpful tool particularly for eCommerce businesses with many products and segments.

6. Active Campaign

Active Campaign website screenshot

“Omnichannel marketing automation made easy” is one of the claims on their website. This Marketing Automation Tool can help you reach the right contacts at the right time thanks to its advanced segmentation and personalization.

Facebook, Typeform, Salesforce, Unbounce, and Google analytics are some of the integrations this platform offers.

This tool offers some interesting features, for instance, it lets you view preferences and behavior-based data to personalize clients’ interactions.

Is it right for me
Segmentation is the Game of Active Campaign. So if your businesses need better segmentation or communication with different audiences, this one could be for you.

7 Constant Contact

Constant Contact webpage screenshot

Constant Contact is a marketing solution that can help you get the most out of your email marketing and social media advertising campaigns. This platform can automatically send targeted welcome emails whenever a new lead is interested in your brand.

Another nice feature is it helps you organize and manage more efficient marketing campaigns. It integrates with Quickbooks, Salesforce, Office 365, Facebook, Google, or WordPress.

Is it right for me?
This is a platform that allows you to segment your customers based on their purchase activity and it also helps you reduce lost sales by sending customized “abandoned cart” messages. It is a good option to keep constant contact with your database, with minimal effort.

8. Marketo

Marketo website screenshot

Marketo is one of the big names on this list, partly because it comes from Adobe. This is another cloud-based platform that can help you to boost your digital marketing businesses.

This tool helps you with the lead generation process by engaging with potential customers from their very first click, and throughout their whole journey. Marketo can also help you create campaigns to personalize your visitors’ experience on your website to turn them into customers.

This tool integrates with most CRM systems, it lets you identify your most valuable leads, and helps you to catch their eye.

Is it right for me?
Marketo is an enterprise-level marketing automation tool. It is ideal if you have a company that is growing faster than you imagined. It has Adobe support, which is also a good thing.

9. LeadSquared

Leadsquared website screenshot

LeadSquared is promoted as a lead conversion and marketing automation tool. It helps businesses to track and manage contacts and leads with ease. It works great for both: B2B and B2C.

This particular tool lets you focus primarily on the lead nurturing phase and helps you to understand which part of the funnel your customers are, and to move them faster into conversion.

You can also build trigger-based prospect communication workflows and reach every one of your prospects on their preferred channel. It could be email, SMS, phone call, or WhatsApp texts.

Is it right for me?
If you want to be aware of every part of your sales funnel and be able to track your customer’s interactions, this could be the tool for you.

10. Drip

Drip website screenshot

Drip is an eCommerce Automation tool designed specifically for B2C companies. You can use it to increase engagement or drive more revenue.
Users of the platform say they are now able to see their customers “in full color”. Comprehensive tracking and hyper-segmentation are a couple of the most relevant features
It offers integration with Facebook, Drift, Privy, JustUno, FOMO, or Textiful. And gives you the chance to collect and organize data, to keep track of your customers’ journey, allowing you to improve their experience and get real-time feedback.

Is it right for me?
This is a friendly tool designed specifically for B2C businesses. If you are just starting and need an insightful platform to start understanding how your B2C customers behave, you should try Drip

11. Wiser

Wiser website screenshot

This is a good option for retailers and brands who need to manage omnichannel data. It can help you increase revenue, reduce costs and improve the effectiveness of your marketing campaigns. This platform offers you a comprehensive pricing strategy and many tools to automate your marketing processes.

An important distinction is that it can help you to A/B testing your prices and strategies to estimate demand and find the best ratio to maximize conversions.

Wiser also gives you valuable insights that you can later mix with the advanced workflow software to increase the value you deliver to your audience.

Is it right for me?
You should give it a try if you need to manage data from many channels. This tool is like a swiss-army-knife that can help you with automation, pricing, retail auditing, and other business aspects.

12. Act-On

Act-On website screenshot

This automation platform was designed for enterprise brands and can help you optimize your marketing initiatives. It helps you increase engagement by enhancing the customer experience.

Act-On collects in-depth data to analyze your prospect’s behavior and show you their buying journey. This lets you nurture the best brand-customer relationships.

It also can help you connect different marketing tactics to achieve improved results. Its automated nurturing tools let you add an effective level of personalization to send relevant pieces of communication to different audiences

Is it right for me?
This is a platform that provides valuable information about your audiences and allows you to optimize marketing initiatives. If your company has many products and different audiences, you’ll find a good companion in Act-On

Frequently Asked Questions About Marketing Automation

A Person's Hand Holding Cart With Cardboard Boxes While Shopping Online On Mobile Phone
Since Marketing Automation can get a little tricky, before you go, let us help you clarify the most asked questions about it

What Is Meant By Marketing Automation?

This term refers to the process of automating different marketing and sales processes, such as segmentation, customer fidelity, email campaigns, or social media posting.

What Is A Marketing Automation Tool?

Generally, they are pieces of software, apps, or plugins you can integrate within your selling journey, to gather data and automate different parts of the process.

What Are The Benefits Of Using Ecommerce Marketing Automation Tools?

The main benefit is you save a lot of time and effort. The different automation tools can help you to gather information, send emails, or create segmented campaigns for your different audiences.

Tablet with B2B icons on the screen, on a working desk

Can I Use Ecommerce Marketing Automation Tools If My Business Is B2b?

Yes. There are many platforms out there to cover different needs. Not only can you choose tools specialized in B2B businesses, but you can even go deeper and find the one that works the best with your particular niche or product.

What Are The Basic Features For Which I Should Look Out?

Marketing automation is much more than just mailing or CRM platforms. Unfortunately, there is no one-size-fits-all platform since they offer very different benefits. Take a look at the full article so you can get a better grasp at the things you should look for in an eCommerce Marketing Automation tool

When Should I Start Using Marketing Automation Platforms?

As soon as you begin selling anything online. These tools and platforms not only can help you to understand your audience and forecast your selling process but also to understand how your customers behave, what and why they purchase, and their purchasing patterns. The sooner you can put all the data from your business together, the better.

Online support. Toolbox with tools on laptop

Which Is The Best Ecommerce Marketing Automation Tool?

There is no “winner” since all of them offer different solutions for different parts of the sales process. We suggest you take a look at the whole article to get a better idea of which ones will work better for you

Are Marketing Automation Tools Temporarily Solutions?

Marketing automation won0t be going anywhere soon. After COVID-19, most companies are constantly looking for better and easier ways to keep in touch with prospects and customers. Right now you can find a lot of options, but you can expect to see more and more with time.

Do I Need Previous Knowledge About Marketing Or Ecommerce To Use Them?

Most of the platforms we present here can be used “straight out of the box” with no specific knowledge required. But if you find any trouble with your chosen tool, most of them offer customer support 24/4 and training courses included in the cost.

Conclusion

With the booming eCommerce economy we have after the quarantine, you can expect the online business to keep growing, and with them, the available options for marketing tools.

If you want to learn how to get even more data from your funnel, you may want to take a look at this article about how to use the New Google Analytics to your advantage.

And if you still have any questions regarding Ecommerce Marketing Automation tools, let us know in the comments!

_____________________________________
Source:

https://www.wigzo.com/blog/marketing-automation-tools-for-e-commerce/
https://www.yieldify.com/blog/the-5-best-marketing-automation-tools-for-e-commerce/
https://www.smartmail.io/resources/best-ecommerce-marketing-automation-platforms
https://cedcommerce.com/blog/frequently-asked-questions-about-marketing-automation/

6 Steps To Follow For Webinar Marketing

6 Steps To Follow For Webinar Marketing

The 6 steps to follow will help with Webinar Marketing.

Webinar marketing takes some strategic ways in order for you to promote your business effectively and reach a higher audience.

These 6 steps I am about to provide you with will guide you through the best ways to use Webinar marketing that will guarantee your business reach new customers. My goal for you is to have a great understanding of how Webinar works in order for your business to reach new heights and for you to be able to promote it effectively.

Once you understand how Webinar marketing works you will be able to promote your business correctly and reach a whole new level for your company!

1. What is a Webinar

What is a Webinar
Webinar marketing is an online seminar to help your business promotions reach a higher audience that may become potential customers. Webinar marketing helps by retaining viewer attention, brings conversation, and generates leads quickly. Webinars are also a lead generation tool that provides free information that is valuable, in hopes that potential customers will see the need to upgrade to paid services or products offered by that business.

One should use Webinars for marketing when teaching potential customers how to use your product, solve a specific problem, or want to share knowledge with the audience. Webinar marketing usually consists of questions asked by the audience while you as a business trying to promote your service provides an answer in hopes of acquiring more customers. Companies also usually use Webinar marketing to demonstrate their service or product and showcase their expertise in the field they serve. The better the topic is the more interested customers will be and most likely would want to buy your product.

One of the best things to do with Webinar marketing is building a strong relationship with the audience or customers. Building on the platform from the relationship made from these potential audiences will help increase your leads. This will help you by generating leads that eventually you would want to turn those leads into revenue.

Keep in mind that Webinar marketing is not a sales market, but rather an online seminar that with the right strategies could bring in customers.

2. How to Choose the Right Webinar Topic

Once you have a basic understanding of Webinar marketing, you now need to focus on choosing the right topic that gives your business the best chances of reaching a higher audience.
To ensure you choose the right topic for the service your business provides, try using a top keyword your business often uses. Once you have found the right topic you then want to provide some valuable content. Once customers have tuned in to your Webinar, you do not want to waste their time with content that is not valuable to them. It will only hurt your business if your content up the topic you have chosen is up to the standard of quality to your audience. Word of mouth spreads quickly and that goes for both good and bad content.
How to Choose the Right Webinar Topic
Through Webinar marketing, it is common for your customers to ask questions. So it is only right that if you promise them something such as a link, sample product, etc. that you keep your word and go through with it. Pay attention to questions that are constantly asked, for those can be a great way to pick out the right topic. Consider talking to your customer service team and ask them if they have any ideas about which questions they frequently get asked by customers. That can help you pinpoint the right topic to ensure your audience is intrigued.

The next thing you should do when choosing the right topic is to make sure your title is a catchy title. Webinar marketing relies heavily on its title to draw the attention of the audience. A great topic title should be informative, interesting, and gets the point across. Most importantly be creative!

Remember you want to entertain the audience to generate leads with the topic you choose not waste their time and effort of joining your Webinar.

3. How to Promote Your Webinar Marketing Strategy

Preparing to promote your Webinar marketing strategy can take months of preparation. This is usually because many companies begin to promote their Webinar a few weeks before that actual date it is set to run. Starting everything at an even earlier time allows for the promotions to begin a few weeks ahead without the feeling of being rushed.

Big decision companies must make when doing a Webinar is choosing which host service to use. Some of these host services can charge a fee for using their service but for those of you that are barely starting there are free host services you can use. Some of the Webinar marketing host platforms you can use include:
(fees may be required)

For those of you that are unable to invest in these paid platforms can try something free like Youtube live. Keep in mind you must have a Google account to be able to use Youtube Live.

Once you have that the next thing you should do is create a plan. After selecting your date, start by adding the Webinar title, description, and a meta description on the main page. This will help the audience have an idea of what your Webinar will provide. Provide them with an estimate of how long the Webinar may be as well as saying it is free to join. Testimonials, social proof, and endorsements will help your potential audience know that it is the right Webinar for them. Remember that emails are one of the biggest promotion tactics and more than 50% of the Webinar sign up are via emails.

Having an opt-in on the main page is a good idea which allows you to keep people updated. You should also send a few reminders via email about the date of the Webinar and any updates that have been made.

How to Promote Your Webinar Marketing Strategy
Other promotional strategies include:

  • Promotional videos
  • Promotional banners on the website
  • Social media campaign
  • Thank you messages to subscribers

You also would want to release teasers to get people interested and make them want to join your Webinar. At the same time, you do not want to release too much information just enough to get them hooked. Remember promoting your Webinar marketing is what is going to provide you with the biggest chance of getting lots of attendees. When the day finally arrives give them something special they will remember that way the next time you set up another Webinar they will want to join.

One final promotional strategy is to invite a guest speaker which can potentially double your attendees. Do research on your topic and possibly invite the best candidate guest speaker to your Webinar.

4. Setting a Webinar Marketing Attendee Goal

Setting a Webinar Marketing Attendee Goal
Having a goal of how many people you want to attend your Webinar will inspire you to reach it. You want the most attendees possible to help generate leads and awareness of your service.

Start by setting a realistic goal of attendees, and keep in mind just because they registered for your Webinar does not guarantee they will attend. What can possibly help your attendee goal is by also setting a registration goal. It is also helpful to track your performance every once in a while to keep track of your efforts of reaching the goal set. This will give you time to step up your promotions if you feel like your goals won’t be reached by the date of the Webinar.

Learning how to boost your Webinar marketing attendees will help you increase those potential customers. You can start by getting a list of past attendees and encourage them to return. For those of you that this will be your first time holding a Webinar, fortunately for you, there have been many before you that you can go to for advice. Another thing to consider when you are trying to recruit attendees is to make sure the time you choose is right. More than 50% of the Webinars take part during these hours and days in the U.S.A:

  • 1:00 p.m. – 2:00 p.m. Eastern time
  • 10:00 a.m. – 11:00 a.m. Pacific time
  • Tuesday, Wednesday, & Thursday

You also do not want your Webinars to be lengthy in time. Some surveys showed that Webinars between 45-60 minutes is the ideal length to attract two-thirds of the registered attendees. Although, Webinars that are between 20-30 minutes long might be convenient to attract larger audiences since they may be looking for quick content.

These goals and objectives are bound to work but only if you dedicate your time and effort to doing them effectively.

5. Work Effectively With Your Team

Obviously, you will not be doing the Webinar all on your own. That is why it is very important to have the right team by your side. Teamwork is crucial to having a successful Webinar market strategy and this will only happen with the help of your team. Teamwork makes the dream work!
Work Effectively With Your Team
Communicating with your team is a very important thing to do in order for your Webinar marketing strategy to flow smoothly. Just like you are preparing for the Webinar, your team is also right behind you supporting you in every way possible. You as the speaker of the Webinar main job is to put up a good show. Therefore, you need to be experienced with the service you provide, prepare and practice for your Webinar, and most importantly set yourself as the brand’s leader.

In doing this you need the help of your team to help you practice as well as get other important things done before the Webinar’s date arrives. It is recommended to assign each one of your team members a certain role to ensure that everything will be ready for the day of the Webinar. Put your customer service team to provide feedback in areas that will help you improve. Your market team can also provide feedback in new and improved ways to turn your audience into potential customers. Other team members can help manage reminders that need to be sent out, handle the campaign that is set to advertise your Webinar and many other tasks that need to be completed.

Members are not the only ones that are part of your team. The equipment you use to host your webinar is also a major role in having a successful webinar. Having a good HD quality camera can help with your recordings to have good resolution. Quality microphones can help your audience hear you clearly as well as having the right amount of lighting. This can include wires, headphones, transmitters, high-quality microphones, and other miscellaneous things. Most importantly is your appearance. This is not only in terms of your professional appearance but also the background you use. You would want it to correspond with the theme of your choosing.

Remember that it is important to share the performance results as well as insight with your team, as they were also a big part of the success of your Webinar marketing strategy. Show them how their contribution to the Webinar helped you have a successful one.

6. Follow up After the Webinar

Once the Webinar is over, your job still is not done quite just yet. You should still follow up with your audience and potentially convert them into customers.

What you should do at the end of the Webinar is start off by thanking all the people that took time out of their day to attend your seminar. You should also encourage them to come back to the next one you will be hosting. Also, if you promised the attendees any incentives make sure to follow through with them. Have your attendees provide feedback on your Webinar for this can help you improve in areas that are needed to. It is also recommended to send a thank you email that has the recording of the video and any other links that can help them reach you.

Answer all the questions you are asked promptly and effectively and try to promote your business to ensure they will buy your product. The whole point of this Webinar marketing strategy is to have those attendees want to but the services or product you offer. To help with the attendees potentially purchasing your product or services you should offer them special discounts, reward them, sample products, etc. anything that will make them feel special and then will potentially buy your services.

Follow up After the Webina
Besides sending a thank you email to all those that attended, you should also include a survey. Some of the best practices when writing those emails is to make them short, personalized, include video link, and valuable insight. As for the survey, this will help you with the feedback and possibly improve in areas the audience disliked as there is always room for improvement. It is also important to add a “call to action” towards the end of the email. For those that registered it is also important to send them an email and in the email include a brief summary of the Webinar, as well the video link, and lastly, encourage them to attend the next one.

For a final tip, make sure even after the Webinar is over to continue to engage with the audience. Not just after the Webinar but keep following up with them, for your goal is to build strong relationships with them. Then they will turn into customers and they could start recommending you to their friends, family, co-workers, and others. Generating leads will only help you with your business. Always remember to track your performance and see how your Webinar did. Find areas where you want to improve and begin working on a plan to help you improve.

The more leads you are able to generate the bigger the chances your business will grow. Webinar marketing is designed to attract audiences that will potentially turn into customers.

Conclusion:

Webinars are continuing to become a popular seminar that many businesses big or small are using. Every time you are planning to host a Webinar, using a Webinar marketing strategy is always a good idea. Ensure you research your topic, provide the best content, communicate it clearly, entertain your audience, and promote your Webinar in every way possible. Also, be sure to always follow up after the Webinar is over, generate all the leads possible as they will help increase your business.

Remember Webinars are a great way to showcase the service or product you offer but in order to do so, you need an audience.

If you enjoyed reading this article I highly recommend you read this one as well. All You Need To Know About Insurance Marketing – 7 Strategies To Boost Your Business

Sources: https://blog.hubspot.com/blog/tabid/6307/bid/33540/18-ways-to-guarantee-nobody-misses-your-next-webinar.aspx
https://www.wordstream.com/blog/ws/2020/08/05/webinar-marketing
https://blog.yesinsights.com/how-to-follow-up-and-convert-an-attendee-after-a-webinar-session/

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