How to Go Viral on LinkedIn

Whether you have a brand, a startup, a small, medium, or large business or any kind of company, it is most likely that you have a LinkedIn profile. LinkedIn is one of the biggest online work community there is, which is why it is so important to get noticed on this platform.

Created in 2002, LinkedIn is a business, enterprises, and employment-oriented social media network. Millions of people, brands, companies, and other businesses share their experience and skills online to get in touch with others.

For this and more, LinkedIn is so much more than just a simple online CV, and if you have not yet seen the importance that LinkedIn can have for your brand, keep reading and learn with us on how you can create a profile that becomes viral and have everyone aware of who you are in this platform.

But first!

Never forget that LinkedIn is more than your regular resume. Your profile must be treated as a professional site for your brand, what you are selling. LinkedIn will work much better with a business that sells to other companies, rather than a brand that sells to the consumers.

But no matter what kind of business you run, create a very professional version of your LinkedIn profile as if it was an add about your brand. This is the first step into making your profile viral.

20 Tips to get a LinkedIn viral profile

1. Be original

In LinkedIn, most profiles are from professionals in the most varied field. From graphic design to content and digital marketing, any possible professional field will have some company representing it on LinkedIn. So you will have to know that there will be tons of brands and businesses like yours.

Make a stand out profile by being original, showcasing your talents, portfolio, and writing a creative presentation. Be professional but also make sure to stand out.

2. Write a nice profile name and tag line

Your photo and the information right next to it is the first — and only — thing that is visible in search results. This shows your name, a little tag line, and your location. Make sure you come up with an attractive and catchy tagline to put beside your photo, so it gets people’s attention.

Also, find a photo that shows you in a serious way without being too formal. A photograph smiling and with a natural background instead of an identification-like photo will work great in terms of getting noticed.

3. Add all your professional experience

In LinkedIn, it is important to showcase your experience, so do not hesitate to write down every single professional experience and job you have had. Every experience you can show will add when it is time to find the most experienced candidate. It does not matter if your professional experience overlaps one on the other, the only important thing is that the audience is aware of all the things you can do.

4. Let them know the outside of work you

Even LinkedIn is a professional social media network. So make sure to let your personality and uniqueness shine when you share your information.

Make sure to mention the things you like to do when you are not working, the things you are passionate about, books you read, and other particular things about you. It is about building an image of you that goes beyond your professional image.

5. Advertise your skills

Make sure you mention several times on your resume, as well as in your bio, and in any other information you give about yourself, such as job experience, 5 to 10 skills you consider are the skills you want to be recognized for.

Use these skills repeatedly on your profile, bio, and experience. This will help you build your image, amplify your message and make your profile easier to find when potential leads make a keyword search.

6. Link your other websites

LinkedIn gives you the chance of linking up to 3 websites to your profile. Use it to show your website, blog, or the social media networks where you have more followers.

When adding these websites to your profile, make sure to set them as “other”, so you can edit the name and description of your websites. Then, make sure to write an attractive text that calls people to click and visit your other profiles and know more about you. The key is to be creative and friendly.

7. Choosing your LinkedIn image

Taking in count that LinkedIn is a professional social media network; it is logical to guess that the photo you chose cannot be just any pic you had in a barbecue. Find a photo that looks professional without being too serious.

Make sure your LinkedIn photo is the same or at least similar to your other social media and website pages to keep the professional line in all your spaces.

8. Keep the same name

Do not assume that people will know when you change your name. Whether it is a letter or the whole thing, changing your name can make people lose you on their radar, so better chose a name and stick to it.

9. Contact with people

Once you have created your LinkedIn profile and let all your experience shine, do not leave it there. Start contacting people and searching for connections. Getting at least 500 contacts should be your goal, it will look much better on your profile having 500+ contacts than having just 10.

Do this by browsing on LinkedIn for contacts that are in the same field as you, people who work with companies related to your niche, or people who show in their interests something similar to your brand. Also, do not hesitate to add people who you may find interesting. Normally, people you follow will follow you back; like in most social media networks tend to happen.

Get them interested in you by sending an interested, well designed and very professional image of your brand: your products, a small brochure, something that gets their attention to you, as well as a personally written note. In business, personal relationships are always better than digital ones.

10. Join groups

In LinkedIn, there are groups where you can participate to exchange information, give and get tips, etc. Do not hesitate becoming part of groups and add yourself to groups with similar niches or related to the same industry.

LinkedIn gives you a widget called sharing. With it, you can message all the group members once a week. This gives you a great opportunity to send important information, special promotions and more to keep your followers interested in your brand.

You can also create your own group and target for people who have similar interests than yours and you could turn into potential clients.

11. Consider your headlines and posts

As in any other social media network, content is the main thing. Create attractive and engaging headlines, which will capture viewers’ eyes.

Then, make sure that your content is at least as interesting as the headline you created. Make good content, interesting and pertinent to your niche, whether it is interesting data about your field, or straight promotions or sales you want to advertise.

Do not be afraid to including images and links in your posts to make them more complete. The goal is to make people interested in your content, and also in your brand.

12. Create a company profile

As in any other social media network, the best advice is to create a personal profile linked to a professional profile. This makes you look more professional and make your brand seem bigger.

So, create a LinkedIn professional profile and link it to your personal profile to build more presence of your brand and to redirect people to your website.

This will also work to get connected with other companies and possibly create alliances to make your business grow.

Make sure that your name and photo are of the brand and not of yourself. For the description and bio, make sure to mention the services you provide, the amount of money you have raised or produced, and any other interesting data that talks about your company and its success.

13. Share your profile

Make sure you share your LinkedIn profile (as well as any other social media network) in any of your other social media network profiles, as well as in your website.

Using external websites, you can set up a share, follow, add, and other buttons in your posts and other content, so people can easily start to follow you or share your content on their profiles.

Make as simple and as easy as you can for people to follow and reach to you.

14. Create posts with effective content

It is not only to make engaging posts with a nice image. Studies say that the best headlines have from 40 to 49 characters. Short headlines are easier to find, see and read.

You can add videos, preferably one per post.

15. Choose your type of posts

Do not write headlines asking a question. They perform poorly on this platform. As a matter of fact, it is better if not the headline, nor the post, is made to make a question.

“How to” posts, on the other hand, perform very good on LinkedIn. Create posts on how to do, repair, fix or any other information, about something regarding your brand. It will make you look like an expert on the information you are giving.

16. Shape and length of posts

When you create longer posts, break them down into smaller sections with headlines. It will make the content easier to read and more visible in the feed.

Do not make posts that are longer than 2000 words, to keep readers interested in your content. But also, do not create posts that are too short, people on LinkedIn are more willing to read long post than on any other social media platform.

17. Find the tone of your articles

The tone on your articles should be as neutral as possible, and the language used should be easy to understand, to make it more digestible for most types of people. The more people understand your content, the more people will read it, like it and share it.

18. Post on the right day and time.

Try to make your post and upload your content on Thursdays. Studies show this is the most active day on LinkedIn. The best time to do this will be the afternoon, mostly after work hours.

19. Connect your LinkedIn profile with your Twitter profile

Link your LinkedIn account to your Twitter profile so anytime you make a post, share content or any other news on LinkedIn, it gets reflected on your Twitter profile. Studies show is an effective practice, more than with any other social network.

20. Make Smart Ads

If you decide to advertise your brand, startup, business or any other in LinkedIn, follow a few basic steps to create an efficient ad.

For example, make sure you use an image; link your ad back to your LinkedIn profile or your website; use words such as “now” and “today” to get more clicks; target the places (countries) where your brand can actually go to make a more effective ad; make specs such as business activity, age, gender, location, and others to have an ad more efficient; run your campaign for a few days before creating statistics; among others.

In LinkedIn, you can set your ad in the specific content you like, or create a demographic profile so your ad appears on certain pages and to certain people. Decide which one is best for your business and commit to it for a few months to prove how well it works for you.

LinkedIn is a professional network that most people see only as a CV profile space. But the truth is that LinkedIn is a huge platform that can help greatly to build a business. There are hundreds of cases where a small company has grown thanks to its strong presence on the LinkedIn community.

Do you need help with your social media marketing? Reach out to us at 559-553-5000 and let us get you a proposal on how to get more quality leads and sales.

www.chavezwebdesign.com
Written by Noemi Chavez

How to Create Viral Content For Twitter

Undoubtedly, Twitter is one of the most important social networks there is. The amount of Twitter accounts well pass the whole population of several small countries.

This means that Twitter is a network you cannot forget to work on when you want to build up your business, gain new followers and customers and, of course, increase your sales.

Everybody is on Twitter now. From personal accounts to celebrities and of course, passing for businesses of all sizes, to be noticed it is important to be on Twitter. But since Twitter only offers the opportunity to post 140 characters, how can this have a positive impact on your brand?

In this article, we want to show you how something as tiny as 140 characters can have a massive impact on your sales and the way you are perceived by the digital audience. We will give you a series of tips on how you can create content that is attractive, pertinent, and that will be massively shared online.

Keep reading to find out how to create viral content for Twitter.

But first!

Remember to separate your personal profile from your company or brand’s profile. Nevertheless, do not forget to mention on your personal profile your company and your position, so you can lead your personal followers into your brand, achieving more organic followers that will surely improve your visibility on the network.

Mention both twitter profiles and websites to get more views on both platforms.

And also!

Do not forget to include your Twitter profile on all your social media networks, your marketing materials, your e-mails, and any other material you give to current and potential clients. This will help you to build up your audience and get to more potential and current customers.

16 Tricks for Twitter content that goes viral

1. Use hashtags on your profile and/or bio

Add a few hashtags into your profile information or your bio to help people find you easier on Twitter. Use words that can be related to your niche or directly your brand’s name. This will make that when people are looking for certain words, your profile appears on the first results.

2. Use Twitter buttons on your websites

If you have configured a Twitter business account, you will have the chance to use buttons on your website or other social media networks, like a blog, to allow people to share your content, use a hashtag, follow you, and more. Make sure to use these buttons in all your web spaces to create the most possible buzz about your content.

You can even set a button, especially using WordPress, so people can log in from your website. In that way, sharing or liking will be a lot easier.

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3. Create a call to action on your bio

Another great way to get more followers, retweets, and ultimately, more clients, is adding a call to action on your Twitter bio. Sending you a private message or an email, twitting to you, visiting your website, and other options are possible to create faster feedback from the people who visit your profile.

4. Search and get more followers by following

Building an audience can be difficult, especially if you are new to the Twitter platform. The best way to create an organic community or audience is reaching to the people you know have similar interests to you or to your brand.

So, the first step is to invite your friends and followers, from your personal profile, to follow your brand. Send invitations, tag them, and more to invite them to follow your business profile.

Another way to increase your followers is by following people who you do not know but who have the same kind of interests or are already following brands and businesses similar to yours.

In Twitter, it’s normal that after you follow someone, that someone follows you back, so take advantage of it and find people with similar interests. To increase your chances of being followed, make sure to like, retweet, or comment on other people’s post, this normally leads to getting new followers.

5. Use help from external websites

There are a few places online that can help you find the right kind of people on Twitter, so you do not have to spend hours searching for possible followers.

Followerwonk is a website that helps you find people who could be relevant for your Twitter account, so you can be sure you are reaching to possible organic followers that could translate into bigger sales.

Twitonomy is another website for this kind of work and it is completely free.

Unfollowers is a website that lets you know the people who have stopped following you.

Linkplugapp is a website that allows you to create an ad about your website or any social media network for people to see before they see the content you linked. It is a great way to advertise your site.

6. Segment your contacts in lists

In Twitter, you can create lists to segment all your contacts. In this way, you can create personalized content to send only to certain contact and receive just some content on your news feed.

This will also allow you to see the type of content your contacts are posting and sharing, so you will be able to design strategies to increase your audience.

7. Mention influencers on your posts

Create content where you counter or agree with something some influencer said by mentioning them into your post. You will get a chance that these people reply to your posts, giving you their audience automatically.

8. Automatize your tweets

We all agree that Twitter is important, but who has the time to be constantly tweeting? Help yourself by automatizing your Tweeter content by using some app or website of your choice.

Some you can find is Tweriod and Buffer, and they help you set a time and date to post content on your Twitter so you can think in advance all the tweets to post during the week.

9. Post at the right time and days

Make sure to post your content on the most ideal times to do so. In some pages, they will do a study on your audience to give you the times they connect the most, so the analysis is very personalized.

But in general terms, people are connected on Twitter is between 8:00 to 9:00 AM, 2:00 to 4:00 PM, and then from 6:00 to 8:00 PM. These are the times when people retweet, answer, and interact more on Twitter. So it is the best time to post content.

10. Post a contest

Crating a contest will always make good advertising and visibility for your profile. Make sure to use the right words, though. Words like “win”, “winner”, “winning”, “events” and others are friendly and call to action. Words like “contest”, “promotion” or “coupon” are aggressive and people tend not to get involved in these kinds of contests. Remember to use hashtags for any words used.

11. Take care of your headlines

Given the fact that Twitter gives you only 140 characters to create content, it is crucial to know the right words to use whenever creating a headline for your posts.

At Aminstitute you can find a tool named the “Emotional Marketing Value Headline Analyzer”, which makes a study on the words of your headline to let you know about its emotional value, meaning how it is going to make people feel.

A really interesting option to create accurate headlines.

12. Ask questions

Twitter tends to be a very passive way of communication. Maybe you will not get from it the number of followers and shares that you can get on any other social media, but something that you can sure use Twitter for is to get information.

Ask your audience questions to give you tips on content, products, services, or any other thing that they wish you offered; and then make it happen. This is a great and very organic source of material to improve your brand and make your business grow.

13. Choose the right image size

To be able to get the maximum benefit from every post you make on Twitter, even the size matters. Studies say that the profile image should have a size of 400 x 400 pixels.

Regarding the header, the optimal size for the image should be 1500 x 500. And to post images, the ideal size is 440 x 220.

The most retweeted kind of material is posted with photos, followed by videos and quotes.

14. Use all your length

According to some studies, tweets with 120 to 140 characters have more reactions and retweets than the ones that only use from 50 to 80 characters.

15. Ask people to “please retweet”

It may seem like something obvious, but most people do not use this. Including the actual words: “please Retweet”, or “Please RT” get more retweets than a post that does not use these words. Being gentle pays off.

16. Post and post again

You can post the same content 2 or even 3 times, because people are not always online, and time zones change. Share the same content changing the image and the title and see your retweets increase.

So, here you have it, a compilation of 16 good tips you can use to take your Twitter profile to the next level. Even though Twitter’s fast pace makes it a hard tool to use for marketing, it is still very possible to enhance the power of your profile to increase the visibility of your brand.

Do not forget that, like any other social network, Twitter is not a hit on its own. You will need to develop quality and engaging content that keeps people wondering and wanting more.

Create good quality products or services, and see your business grow.

How To Make Viral Content On Quora

In the digital marketing world, it is important to be on every possible place where your brand can get people’s responses. No matter if it is a well known or famous social media network like Facebook, or a less known one, whatever social media network you are on; make sure you have the best impact.

In this article today, we want to talk about a not so known social media network, Quora, a question and answers website where people can ask and answer other user’s questions.

This is an interesting kind of website because the audience is more specialized in the topics chosen, so you will be showcasing your brand to a more specific audience, people who are more likely to get in touch with your brand if it really is what they are interested in.

Quora it is a great idea if you want to market your brand because it ranks great on Google, and this is because it is a source of quality and reliable material. It has a great reputation among people who are looking for information and answers to some questions.

On this website, you will find quality on the most varied kinds of content, so it is a perfect opportunity for you to advertise your brand and reach a new audience. let us take you in research about how you can use this website to make your business grow and catch more viewers and possibly clients.

But first!

It is easy to confuse Quora with other sites like Yahoo Questions, for example, but here are a few tips on how you can distinguish Quora from other similar websites:

• Quora demands your real name when you create an account, which gives it more credibility.
• Quora is a formal and serious website. It is intended to share and socialize knowledge.
• There are constant revisions, moderations, and filters to assure the place remains serious and a source of real and useful data.

So, as you can see, Quora is not just a question and answers website. It is a place to exchange, learn, and teach. It is a place designed to socialize knowledge and it intends to be a source of qualified knowledge.

14 Tricks to create viral content for Quora

1. Name yourself

When creating your profile at Quora, make sure you create your user by using your name, followed by your position and your company. This is important because every time you submit an answer the users will see not only your name but your business name as well.

2. Become an expert on several topics

Make sure you participate in more than one topic if it possible for you. If your niche is cars, you can participate in cars designs questions, engineering, mechanics, electricity, and more. The more spaces you participate in answering questions, the more visibility your brand will have.

3. Create different accounts

If you are planning on participating answering more than one topic of questions, create a profile for each niche you are planning on answering questions. This will not only make it easier for you to navigate on the website but will also make you look more professional in several topics, which will give you more relevance.

4. Take your time to answer questions

If you are going to start an account at Quora, make sure you take at least once a week to answer as many questions as you can to people on the platform. The only way to get noticed is by answering questions, and for that, make sure your answers make sense and are correct.

Make sure you only answer questions you know a lot about. Do not copy and paste answers from other websites, there is a hard review process constantly and you will be penalized if you are caught copying.

Try to answer questions in the most polite language as possible and let people know you are there to help, and they can reach you not only there, but at your website as well. This will increase traffic to your website.

Do not answer questions condescendingly, rudely, or sarcastically. Do not forget you are representing your brand and people should always feel respected.

5. Link your social media network accounts

Make sure you mention all your other social media networks on your Quora profile. Let people know your Twitter, Instagram, Facebook, LinkedIn, and any other social profile where they can reach you.

You can post your comments, questions, and answers within your other social media networks by going to Quora and other networks configuration. This will increase traffic on all your social media networks.

6. Give your best possible answers

Studies say that to have the best answers in Quora you should make longer answers rather than shorter. Try to open with something funny or catchy and of course, make a coherent answer.

As for time, answer as soon as you can, but take your time to create a good response. Answers that come from personal experience can have better scores.

7. Improve other people’s answers

You could say that Quora is a competition in answering questions. After all, people give scores to your answers, which will ultimately put you on people’s radar. So a good way to put your name out there is by creating new answers to people’s questions.

Try to find a question you know a lot about and that someone has already answered. Create a more complete answer and you will automatically get as many viewers as the previous answer had. It will increase your visibility.

8. Link to your other websites

A great way to create an answer and market your brand at the same time at Quora is by creating an answer with a call to action to any of the other social media networks, your e-store, or your website.

You can answer, and in the middle of your response, mention an article on your blog that refers to the same topic. Or invite people to add themselves to your mailing list for constant answers to any questions they may have.

In this way, you will increase the traffic to your social media networks, increase your audience, and improve your sales.

9. Become the go guy or gal

Even though you can create a profile for each niche you want to participate in, try to become a real expert on one topic. Try to be the person who answers lots of questions about one subject, so people can relate you to that topic.

This will make people get interested in you, your profile, and eventually, your brand, so it could increase your customers.

10. Create accounts to ask questions

Quora is a place to make questions, but maybe as an expert in a subject, there are questions you know people would benefit from. But no one is asking those questions.

Easy. Create one or two accounts to make questions you believe are important, and answer them with the profile you have for each niche. It will add expertise and showcase your knowledge.

11. Answer unanswered questions

Quora allows you to follow the questions you want, and see how many people are following such questions.

When a question has too many followers and little or no answers, it is a good time to create an answer. Lots of visibility in a second.

12. Add a picture to your answers

Just as with any other social media network, Quora prefers posts with an image. Answers that include an image within the text have better scores than images that only have text.

13. Ask questions yourself

We have been focusing on answering questions, and of course that this is important because as a business or a brand you want to be an expert on something.

But asking questions, the right kind of questions can be just as important as answering them. Research and ask current, interesting, not so easy to answer questions, and ask them in an attractive way, to get a debate, and a fight of responses to it. This will also increase your visibility.

14. Follow people

Quora works very much like Twitter or Instagram. Normally when you follow someone, that someone follows you back, so it is a great idea to follow some people with similar interests than you on Quora.

You can ask questions directly to them, answer, and share their content.

Quora may be a smaller social media network compared with other huge brands such a Facebook or YouTube, but it is still a very respected website for people who are looking for reliable information that is not as easy as searching on Google.

So, if what you want is to improve and increase your traffic, there is no harm to creating a profile on Quora and leading it towards your social media marketing. Would you like to learn more about social media? Call us today at 559-553-5000 or visit our website at www.chavezwebdesign.com and schedule a free no obligation appointment on how we can help you with your social media.

How To Create Viral Content On Pinterest

To have a successful business, it is necessary to be everywhere so people can see you. These days, being everywhere means to be on social networks, and one of the most important ones that have grown exponentially is Pinterest. In this article we want to explain to you a few tricks that you can use to improve your traffic on this platform, get more viewers, subscribers, and repins, that will translate in the growth of your business.

Pinterest is one of the top social media networks right now. At the moment, it has over 70 million users, and every year that amount grows with an increase of visits in over 66% last year, it widely overcomes other social networks such as LinkedIn, Twitter, and Google Plus.

People who use Pinterest are mostly upper-middle-class women who are looking for inspiration or to buy things as entrepreneurs. Regardless you have a brand focused on women or men, you can take advantage of this, by creating content that will be most likely to be shared on this social network.

But first!

Take into consideration that around 80% of pins are repentances. This means that most of the content shared on Pinterest are repins because people are mostly looking for inspiration. So, if you are looking to get traffic from Pinterest, consider making original posts.

When you create original pins, they have a link that goes back to your website, which will improve and increase your traffic, which is, ultimately, what you want, because you can also increase your mail list and therefore your sales.

You can create content such as slides, infographics, charts, gifs, memes, and any other graphic element that has something to do with your kind of product.

And also!

If you want to use your Pinterest account in a more strategic way, you can get metrics of your visitors, followers, collaborators, repins, and other interesting data at Board Deck. There, you will have information about your popularity, purpose, and activity. Join by reaching the creator.

18 Pinterest tricks to post viral content

1. Image Size

Try that the images you create are tall instead of wide. Tall images are more appealing than short and wide ones. Just make sure that the images are not so tall that people cannot see the repin button without scrolling the page. Ideally, the whole image as well as the pin it button should be visible on the same screen without scrolling down.

2. Keep it simple

Make sure your posts are simple instead of complex, without too many elements. Cramped posts will probably not be as appealing as more simple ones, so they will be less likely to be shared.

3. Pin things you are familiar with

Whenever you repin something, make sure it has something you are familiar with. Do this by adding a short sentence about why you think it is interesting or a question to viewers to promote views and repins.

4. Promote participation

Create or share pins to connect with people by asking questions or creating contests. Do this by, for example, posting a close-up image to ask people to guess what it is. In this way, your pin will create conversations among users and will make them go back to your feed to see how the contest is going. This will increase your traffic.

5. Niche boards

Create a niche board to categorize your pins and in this way get more viewers. Viewers are most likely to visit your boards if they are grouped by themes. For example, if you have a technology business, it will be better to create different boards, such as: “laptops”, “cellphones”, etc., instead of just dropping everything on your main feed.

When you create niche boards you will get a wider and more dedicated fan base, which will translate into more repins and exposure.

6. Do not overpin

Even though Pinterest mostly works on repins, avoid over pining content. Over pining will cause you to lose followers because they will get annoyed by getting the same kind of content over and over again.

7. Be part of group boards

Consider creating or participating on group boards, which are the ones where other Pinterest users can contribute, by adding content or sharing other pins. These boards are a great way to meet new users, increase your exposure, and get people to visit your board.

8. Follow other users

Follow other Pinterest users to get your profile exposed and noticed among more people. According to the University of Minnesota, this is the number 1 factor in terms of getting new followers. Find people or even other brands that have something to do with your brand, as their publications, and repin their content. Your list of followers will grow.

9. Profile picture

Find the right profile picture. If you are a personal brand, a picture with your face is a good option for a profile picture. If you have a corporate company, use your logo instead, it will make your profile more professional. Profiles with pictures get way more exposure and repins than profiles with no picture at all.

10. Profile name

Create a profile name associated with your brand. You can create your Pinterest address with any name you want as long as is not already taken. Think about a name that is easy to remember but also to write.

11. Associate and verify your website

Verify your website on Pinterest so you can build trust among Pinterest users. Accounts of brands with verified websites are more likely to be repined that others with no website. Also, this will make that every content pined or repined has your profile picture next to it, which will give you more exposure.

Another great thing about verifying your account is that you will get data and information for analytics of your profile: the best pins, the kind of content your users prefer, etc.

12. Link your social media networks and email

Link your Pinterest profile to your other social media networks, so everybody knows when you add new content, pin or repin something. Also, this will make you have more exposure among users of all social networks.

You can also link your Pinterest account to your emails so people can easily reach you. You want to give people as many opportunities as possible to be able to connect with your brand.

13. Create a Pinterest business account

Consider creating a Pinterest business account that will allow you to put prices in your products under 6 different categories: app, movie, recipe, article, product or place. Studies show that images with prices have more likes and repins than images with no prices at all.

This is because most people on Pinterest are looking for something, so they are willing to spend money. This means they need to know prices of things instead of having to call, write or visit to get prices and information.

14. Post at right times

Post your content on Pinterest on the most traffic hours, to increase your chances of exposure. Studies say that between 2:00 and 4:00 pm, and between 8:00 pm and 1:00 am, people are more active on Pinterest.

During the afternoon, after a little lunch break, and at nights, after coming from work and lying back, users take the time to check their Pinterest and share stuff.

15. Think about aesthetics

Another thing to take into consideration is the aesthetics of your contents. Images with high contrast color; several dominant colors; rough textures; medium lighting; high or medium saturation; ratio aspect of 2:3 and 4:5; and 10% or less background; get more likes and repins than any other type of images. Create images with these variables and get more repins.

16. Use commonly searched words to name your content

Name your content strategically by using the most repin words on Pinterest. “DIY” is the most searched and repin word. The heart symbol, “idea”, “recipe”, “cute” and “dress”, are the rest on the top of most repin words. Use them when you describe your content or use photo badge to add text on top of your image.

17. Use plugins to pin your content on your other websites

Consider using plugins on the content you have on your other social media networks or your website so people can pin it without having to leave your site. A very popular one is Image Share, that shows social media icons when you hover the cursor over the image. Whenever the user chooses an icon to share, asking you to log in to directly pin or share from your website.

18. Customize your content

Use websites to customize your content. Websites like Quozio will help you make your texts looks better. You can customize quotes to set a nice background, pin addresses, twits, songs and much more.

These are all great ideas and tricks to increase your Pinterest traffic, get exposed, find followers, have your content repined and more.

But this of course will work for nothing if you do not follow the first and most important advice of all: creating quality, interesting, engaging and appealing content.

Make sure that all the content you create is original, aesthetically pleasing, interesting and clear. This will not only make people like your content and repin it, but it will also make them want to keep seeing what you have to show. Create quality content and see your Pinterest bloom.

How To Make Your Facebook Posts Viral

If social media is the new spot to advertise and communicate, then Facebook is one of the first networks you need to take on. That is why today we want to offer you this article where we will give you the advice to get your content liked and shared on Facebook.

The social media network founded in 2004 is now the most important social channel for people all over the world to exchange information, photos, videos, and more.

There are more than 2 billion Facebook users, and it just gets bigger each year. That is why it is the perfect media to advertise and get your brand on.

In the beginning, Facebook would include any post of any company visible for those who liked the page, but things are different now and is like any other company wanting to make a bigger profit, Facebook has importantly decreased the amount of space they give to small and medium companies.

Nevertheless, there are a few tricks that you can apply to get your brand more visible in the huge world that is Facebook.

But first!

If you really want to know how your Facebook page is working with the general public, it is important to use statistics to see your numbers.

One way to do it is through an app like Agora Pulse Barometer, that measures your page and compares it with other pages that have the same number of fans to let you know how much your content is reaching Facebook users.

With this tool, you can know the number of reached fans per each post; the percentage of people talking about your posts; the daily clicking rate and much more information.

You can use this and other statistical tools to know the indicators of your page. Once you have that information, it will be a lot easier to apply the most needed trick to increase your page’s fame.

11 Facebook tricks to create viral content

With the advances of Facebook now you can practically do anything on the platform: you can share videos, photos, texts, and even have a store. That is why Facebook is a very complete platform for you to advertise your products and services and increase your sales.

But because Facebook has so many users and there is so much content running on the platform, to have enough Facebook exposure you need to make the best of the site and that is why today we will give you the best hacks to increase your friends, followers, fans and reposts.

Follow these tricks to make the best of your Facebook account:

1. Post and repost your content

Facebook is a social network that runs 24/7, which means that people are logging in and out constantly. But it also means that people are not online all the time. So, in order to reach more of your fans make sure that you make the same post 2 or 3 times per day or spread it through the week.

You only have to change the picture and the title of the post, in order to make your page look more organic.

When you use this alternative you will be able to reach up to 50% more fans than you normally do.

2. Configure a “Follow” button

Even getting fans on your Facebook page is great, a big amount of fans does not guarantee you a success rate of sales.

Fans do not necessarily have access to your updates unless they follow you. If you want to really have a wide audience of your brand, people who are constantly aware of what you are doing, the best option is getting people to follow you on Facebook.

When people follow you on Facebook, any update you post about your product or service will appear on your fan’s newsfeed, so they will know what you are offering; helping you to increase your sales.

For this, configure a follow button to add to your Facebook page and other sites. Also, you can ask your current fans to follow you on Facebook and reach new possible fans by asking them to first follow you and liking you after.

3. Use an alternative personal Facebook page

This is a very interesting tool to help you get more interactions and a more organic flow of followers because you set up a personal Facebook account and you find people with the same interests as you to add to your network.

This can be a useful tool because when you are friends with someone on Facebook, by default you follow them, so anything you post will show up in your friends’ newsfeed, increasing the exposure of your brand.

The only downside of this idea is the maximum amount of friends allowed which is 5000, but in this case, you can always create another Facebook account, which could, in fact, give more prestige to your brand.

4. Get organic likes

Having lots of fans on your Facebook page is never a bad idea, but the truth is that the people who are really going to buy your products, hire your services or visit your websites are the ones who have something in common with your brand. So these are the people you want to focus on.

For this, you can make a personal post or send a personal message to your potential clients or users to like your page by explaining your brand and its vision. This will get you in touch with people who are really related to your meaning.

You can also add a Facebook like button or checkbox in your blog or website to get organic fans who really have something in common with your brand. There are different tools to create boxes and buttons in the colors and styles of your choice, so you can embed them in your site.

Do not buy fake or cheap likes that are not really going to add anything to the organic flow of your Facebook page. These likes may bulk up your numbers but will not do anything for your business.

5. Use tools

On the Internet, you can find several places that may help you improve your traffic, likes, and shares. Also, you will find tools to give statistics about your page. This way you can know what to change and what to improve on your site.

For example, Facebook Insights is a tool you find right on Facebook that helps you to know details about your performance, telling you about likes, interactions, engagement, reach, and more. This will help you know what works for you and what people like the most.

Viral content buzz is another good place to promote your page. It’s a social media trading space where you help others promote themselves while promoting your own brand.

6. Use plugins

You can make good use of some plugins created to increase your Facebook followers.

Plugins like “like to unlock” hides part of your posts and only make them completely public once your page is liked.

“Speed share” is a plugin that makes that when people highlight texts on your page a little social media share pop up appears to let them easily and rapidly share the content, increasing your shares.

7. Best posting times

On Facebook, just like in any other social network, there is peak using times of the network, while other times there is no so much traffic.

In general, Fridays and Saturdays, most likely in the afternoons, Facebook has a bigger amount of users. This means you can post your content on these times to maximize the visibility of your post, and also likes and shares.

Of course, you should still post on low traffic times, because there are reachable users at that time too. Just make sure to post on said times.

With statistics and analysis of your development, you will be able to know when your page gets the most interactions, visits, likes, shares, and other valuable information that will help you to know the perfect time to post your content to maximize its reaching power.

8. Schedule your posts

Once you know the best times to post, it is the moment to focus on posting the content.

A good idea is to offer your audience a certain frequency in your posts, so they can expect them and be aware of when they will have news from you. You should only do this if you are sure that you will follow through with it.

Studies say that 1 to 2 posts every day are the right amount of content you should release in order to keep in track with your audience without harassing them.

Gladly, in order to post your content on Facebook with the desired frequency to get more reactions, you do not have to do it manually.

You can make this easier for you by scheduling your content. You can do it directly on Facebook if you have a fan page by clicking on the down left side of your post.

If you have a personal Facebook account for your brand, or you want to use an external service to do this, there are several options, some free, that will help you schedule your posts, not only on Facebook but on other social networks.

Thanks to apps like buffer you can schedule the posts of your different accounts and automatize their release.

9. Join groups

Get in touch with potential users and clients by joining to groups with similar interests or even other brands similar or related with your products.

This will let you connect with a lot of people at the same time when posting information, as well as adding new fans and followers of your brand.

Make sure not to only make posts, but also comment on other people’s posts, to get a wider visibility of your brand.

10. Use extras in your posts to get reactions

Studies say that posts with images or video; including the words “could”, “would” or “should”; and with emoticons are more likely to be liked and shared by users of Facebook.

So it is very important to include some of these elements in most of your posts to get more reactions, responses and shares. Make sure you find great images to improve your content and make it more attractive to people.

When possible, find your own original images, or hire a stock photo service. Also, make sure your images have the right dimensions so they look really good and express what you want with your brand.

On the other hand, posts advertising sales, discounts, or gifts have the most successful rates of likes in this entire social network. So you can make a promotion in order to entice people into liking your fan page.

You can offer something free like an eBook, a video, exclusive content or anything else if people like your page or if you reach a certain amount of likes or shares in a publication.

Now, when it comes to sharing, quizzes and contests are the favorite type of content for users. You can create a quiz or poll in your page by yourself or with Internet tools like Short Stack.

11. Using Facebook Ads

If you are using Facebook to pay advertising for your brand, it is important to use it wisely.

The best way is to give Facebook ads the list of all the contacts that already like your page. This will guarantee that your adds will appear on these people’s news feed, making it easy to reach sales, because these are the people who already liked you in the first place.

And after Facebook targets them it will target their friends, who most likely will also be possible clients for you.

Also, the adds in the side bar and news feed will have better results than other kinds of Facebook advertising, especially if the photo of the add has a face on it instead of a logo or text.

These kinds of ads give you a title of 25 characters and body of 90 characters to communicate the benefits or mission of your brand.

You can test the results of your ads by using a Facebook tool named reports, which will give you a very good analysis of your adds’ results according to your demographic.

Today, Facebook represents one of the biggest massive media channels in the whole world, so it can represent the most important network to get your brand on.

Well, there you go, and these are only a few of many hacks that you can use in order to create Facebook content that gets liked and shared enough to make your brand grow.

Feeling overwhelmed with social media homework? Let us help you with your social media advertising. Call us today at 559-553-5000 for a free quote.

How To Make Your Youtube Videos Go Viral

 

As the social media take more importance each day, Google is starting to give them the place they deserve by using them as a determining aspect on the position one page will have on Google’s search results page.

This means that your success on social media will also determine your success on search engine optimization. That is why today we want to give you a some key concepts on how to go viral on social media platforms, to assure success not only on them, but on the World Wide Web as well.

In this chapter we will talk about YouTube, one of the most known and used social media platforms, so it is vital for you to get the best from them. Keep reading and learn more.

But first!

Because your main goal should be to get re-posted and shared on social media, one of the first steps you will need to follow is to set up a share button that scrolls with your site. This is a great way to share your content on any social media you have, so follow this first step before going further.

You can do it by using Easy Social Share Buttons; a plugin that will help you set share buttons that will scroll down with your content as the viewer reads. That will make that each time the user feels like your content is so good they have to share, they will not have to move anywhere to share.

It seems like nothing important, but this will increase the times your content gets shared on social media. The site will give you a code for you to paste on your website to make your content easier to be shared. There is also a plugin for WordPress that you can use.

Now, let us go back to get viral on YouTube.

13 YouTube tricks to make viral content

First thing you need to do is view YouTube as a search engine, which it is, the second one in the world after Google. When you consider it this way you realize how important it is to optimize.

But most people do not optimize on YouTube just like they would do on blogs or websites, so applying these tricks can help you get ahead on the normal surge.

So, a few aspects to take into consideration when creating videos for YouTube:

1. Watch your video length

Try to keep your videos on a length that go from 5 to 15 minutes long. Even this can depend on what you want to achieve with your video, the truth is that the longer the video, the less complete views it gets, therefor, less shares too.

In the case you have a how to video that could be longer, try to cut it into smaller parts, the sequels will most likely be the top suggestions after the first part.

Of course, always create entertaining and engaging content which will ultimately give you the right audience. Once you get your account verified you will be able to upload videos that last longer than 15 minutes.

And when you do this, your videos on Google can have a small thumbnail beside the link, which will increase your amount of views, regardless if you are not the #1 result.

You can also use a thumbnail when you are the author of the content you are posting, and this will post a profile photo right beside your post on any Google search.

2. Think thoroughly about your title keywords

Another good practice to get viewed and shared on YouTube is to put the best possible keywords on the title. It is important to put the words in the order you want to rank them to get better results.

To know what the better keywords are, you can search on Google for the words good for your niche and see the YouTube results. Then, enter on Google Adwords and use the keyword planner they offer you.

Use this tool to see if your keywords have a high amount of searches each month and if they have low competition so you get better positions.

3. Take the best advantage of your description

The description is another feature you will need to think thoroughly. YouTube gives you 5000 characters (around 900 words) to create something similar like a blog post. Use them because longer descriptions rank better than shorter ones.

Avoid the keyword stuffing. Nevertheless, make sure to include the word video once or twice in your text. Also, include your website address in your text, preferably on the beginning than on the end.

4. Plan your tags

Next, when it comes to tags, YouTube gives you 120 characters to write tags. Make sure you pick the best keywords for your niche. Use your company or brand name as a tag to capture people who may be focusing on your brand. Also, when you use such tags, there is a bigger chance to get your videos as suggested ones, as long as you have included your brand name on them.

5. Use close caption and translations when possible

Another great way to capture followers is by using closed captions of your content, and even a translation if it is possible. This will not only expand your audience by adding people with a hearing aid, or even people from other places in the world or even in your country but who do not speak English.

Also, YouTube and Google rank in a better position the videos that have transcriptions and translations.

In this aspect, it is important that you mention out loud the title of your video, on the first 5 and last 5 seconds, to rank it better on YouTube search. So you will have said the words and also have them transcript, and YouTube will consider it a more specialized result and rank it higher. Use variations of the title several times during the rest of the video without over-stuffing.

But of course that for some people transcribing and translating their audios can be out of the budget. Luckily, there are websites like Rev.com that are very cheap into creating transcriptions and translating your audios.

If you decide to translate your videos, you can use a tool like YouTube Analytics to see what countries your videos are popular on, so you can translate to those languages.

For transcriptions, some operative systems like Windows or MacOS have a voice recognition that types every word you say when recording audio or video. With a good software and Google Translator you could make a good approximation to quality captions and translations to enhance your videos.

And so after you have transcribed and translated your audios into texts, you just have to convert them into .txt files and upload them to your video. You can fix any possible error on the site before releasing it.

6. Design a logo opener for your videos

Another important aspect to include in your video to make it more professional and therefore likeable, shareable is to add an opener before each video. This opener can be something as simple as your logo with some movement and effects, or something more elaborate, with changes, movements and more.

Regardless what you choose, adding an entrance video will give extra value to your material and also note that it is of your original authorship. You can do up to 5 video projects for free at biteable.com

7. Make a good quality edition and watermark it

Now, when it comes to editing your videos it is important to use good and friendly software to get the best results. Software like Camtasia is a good tool because it is easy to use, and you can also use it to place a watermark on your videos.

This last thing is very important to add authority, originality and branding your videos. You can also add watermarks right on YouTube.

8. Use YouTube’s Video Slide Ins

There is another great feature that you can use to make your contents get more views, re-posts and follow. Is the Video Slide Ins, a feature where you can set a little add inside your own video that will open up if people click on it.

With this feature you can advertise your own website; do a fund raise; promote a playlist; and more. There are a total of 5 options that you can use. And with this tool you will be able to increase your views and add a call to action that will definitively give your videos and extra touch.

9. Get good stock photos and video

You have all these great features in your video, but just like we said, content is king. So you need to create engaging content, and the music and images will be a big part of that.

Music and images can get the viewer to feel what you want them to, making your content more likely to be shared, viewed and liked. That could increase your sales, friends, fans and more.

If you want to find great musical background for your videos, as well as footage video to complete your productions, there are a few websites that will offer you these kinds of resources for free and with no copyright infringements.

However, it’s safer to always purchase your images and music. Some websites say it’s free but then you can get a nasty letter saying you owe them several thousands of dollars for copyright infringement. Websites like depositphotos.com and audiojungle.net offer great images and music at affordable prices.

10. Add a “subscribe” button in all your websites

Once you have created your YouTube channel you can move to add a “subscribe” button on any website you have, to increase your YouTube audience.

Do this by creating the button on YouTube that will give you a code to paste on your blogs or website. For some apps like wordpress there are plugins to make this task faster.

You can put the button anywhere you like on your page, choose colors, showcase your audience and more. It will make your viewers grow.

11. Avoid viewers to control embedded videos

You can also use some code hacks to embed a video on your website with the viewer not being able to know how long the video lasts or to move it forward, backwards or even pause it. This could increase the time viewers see your content, as well as helping viewers to watch the whole video.

12. Using your Google Analytics account to get better data of your channel

Even though YouTube offers you an Analytics section, it is highly recommendable to set up a Google Analytics account to have better and more complete statistics on your YouTube channel.

With your Google Analytics account you can get statistics of all the Google company products. In this way you will be able to connect better with your audience.

13. Hire Google Ads

Another good idea if you have the budget for it and you want to give a good impulse to your brand is to use the YouTube ads, which will allow you to advertise your brand on YouTube.

Whether you want to set an ad of your products, or just your YouTube channel, this is a great way to get noticed.

With YouTube ads you can set a daily budget to spend on advertising, pick your audience and more. In this way you can get the exposure you need without breaking the bank.

By applying the 13 tricks outlined in this article you will have a cutting edge advantage of your competitors. We are confident you will be able to increase your views, shares and subscriptions on YouTube. Nevertheless, do not forget what we have mentioned: the most important thing is to create good content. If you don’t have the desire or time to spend time on this endevour, then we will be more than happy to do it for you. Call us today at 559-553-5000 and let us help you with your YouTube marketing to get your FREE proposal.