5 Simple Steps To Write SEO Headlines That Increase Click-Through Rate 

Creating videos for real estate agents is not only important. Many would say that it is vital to their survival.

According to CISCO, By 2022, 80% of the content on the internet will be video.

Video has quickly become an indispensable marketing tool for Real Estate Agents. The reason is very simple:

• In the digital world, video is the favorite medium for creators and consumers.
• Making videos used to be slow and very expensive, but today anyone can grab their smartphone and broadcast themselves.
• Social networks give you access to a considerable audience in an organic way, and a global audience paying a fee.

Advantages Of Using Video In Real Estate Marketing

To give us an idea of ​​the power of video marketing, here are some interesting data:

• 90% of Internet users watch videos online.
• 75% of users agree to see advertising in exchange for free content.
• 90% of online shoppers find it helpful if the sites where they go to buy offer videos.
• For buyers interested in purchasing constructions under development, puts investors at ease.
• Emails with videos receive 96% more clicks, while the unsubscribe rate drops up to 75%
• Showing a video of the views and neighborhood hook more customers than a brochure

Video On Twitter And Instagram

On social media, video marketing means more engagement than text or photography, regardless of the product being sold. According to Twitter analytics, tweets with video attract 10 times more tweets. Also, Instagram anticipates that video will account for 78% of total mobile data traffic in the next few years.

Why Should A Real Estate Agent Care About Video?

Real estate listings with videos receive 403% more inquiries than those without video.

For a local business trying to penetrate a saturated market, video production and optimization can be a key driver of growth.

9% of agents use videos on their listings, but 73% of homeowners said they would rather sell their property with an agent who uses videos.

Incorporating video into your online marketing can boost your real estate agent’s efforts in generating leads. However, for videos to work as an effective property marketing technique, you need to:

• Produce the right types of video
• Promote them effectively.

In this article, we’ll take an in-depth look at the best types of video for real estate marketing that a real estate agent could use, give examples, discuss how to effectively market videos online, and finish by looking at the different production options available.

What Can You Get By Making Videos For Real Estate?

One of the biggest benefits is that a video can capture the attention of a wider range of buyers.

Video helps enormously in the sale of a property and also helps the buyer, It gives them information in a faster, simpler, and more understandable way.

Video also takes some of the guesswork out of the home search process, providing a more accurate feel for a property than a photo slideshow.

Another plus is the ability to connect with younger shoppers who are more used to finding luxury goods on social media.

Marketers don’t necessarily have to expect immediate results from the video, but rather see it as a way to attract more people. So, allocate some of your real estate video production time and effort towards creating some of these unique video types to add another layer to your digital marketing presence.

How To Use Video Effectively

Video is most effective in helping to sell a home when it is relatively short, well-produced, and widely shared on social media.

Not all real estate buyers want to see a 90-second movie, so you could have shorter videos providing the opportunity to capture and hold potential clients’ attention long enough to allow a conversation to take place.

According to real estate experts, posting explanatory videos on Instagram and YouTube is useful for buyers to notice a property. Some of its clients even say they request to be informed about new properties through videos sent through the WhatsApp messaging service.

Use Drone Footage

A good reason for that is that the cost of drones has dropped dramatically in the last decade. That means it is really easy to get a decent drone with good video quality.

If you do not feel sure about it, here are 3 reasons to give drone footage a chance.

• Create unique, emotional and dramatic videos
  You can have all sorts of dramatic movements, slow contemplative shots or amazing 360 views from any residence.High quality video footage not only looks amazing, but it also makes your website and social platforms look appealing and professional.
• Create virtual tours
  You can get a drone to fly through every room of the house, and then create virtual tours for your customers to experience the property without even stepping out of their house.
  If we get to lockdown again, you will be the only real estate agent still showing houses. Pretty cool right?
• Show more of your property
  A drone will help you get footage you won’t be able to get any other way. Use it! Landscaping, backyards, chimneys, neighborhoods. There are a lot of features no other real estate agent can show with conventional video or photography. Use that to your advantage and deliver unique value to your customers

Although if you do not feel sure about investing in a piece of technology, you can hire a professional to shoot your video.

How To Carry Out A Real Estate Video Strategy Step By Step

1. Manage Your Properties And Clients, And Keep Control Of Your Strategies

As always, in real estate, everything you do has to be measured and have objectives, so … the first thing of all is to think about which one is going to be the goal. Based on the objective you define, the video will go in one direction or another.

For example, The objective of the video is to get more potential clients to visit.
Another example of a goal: I want to increase visits to my website. Or the objective of the video is to download the guide that I have prepared on the valuations of a property. Or they sign up for face-to-face training.

See Where Your Customers Are

The point is to identify where your clients or potential clients spend their time online and meet them there. Spend time exploring different social networks, and you will have an advantage over many other agents fighting for the same business

2. Define The Resources You Have

You have to adapt the resources you have to the idea of ​​the video. I leave you a list with all the resources that you would have to plan previously.

• Budget: Do you have a budget for the video? How much?
• Time: How long will you have to record and edit the video?
• Equipment: What camera do you have to make a video? Are you going to use a tripod? Spotlights? Tie microphones? Are you going to use a chroma? A drone?
• Location: Where can you record?
• Actors: Who will be in the video?
• Music: this point is important. Don’t use copyrighted music. Your video will automatically be deleted.

3. Define A Previous Script

Try to be specific and clear about your idea before you start recording. A good video always has planning behind it.

The videos that most excite and sell the most are those that tell a story. Think about the story in advance and even make a script with the text. Think about whether it will be a voiceover or there will be dialogue. If there is a dialogue between people, send the script beforehand so that they can learn it.

Type Of Videos You Can Create

• Promotional

  Very similar to television spots but without the time limit of TV. The promotional video serves to sell your services. It can be a promotional video of the agency or a promotional video of the real estate consultant.

  Promotional videos are mainly used to humanize and empathize with your target audience. They are videos that show your values ​​and how you do things.

• Interview Videos

Chances are you’ve worked with many buyers or sellers in the past or even colleagues in the real estate industry (i.e. mortgage lenders, home inspectors, attorneys, etc.) who can provide a first-person view of how good it is to you as a real estate agent.

• Informational Videos

  One of the goals of real estate marketing is to provide value to buyers and sellers. And one way to add more value and impress your clients is by creating short, educational videos on common real estate topics and questions.

• Videos Of Services Available In The City

• What are the best places for lunch?
• Where are the best places to have a cup of coffee?
• What makes this community special?

Live Streaming

One of the hottest trends in video marketing right now is live streaming.

Live streaming allows you to video communicate with home buyers and sellers in real-time. It is the perfect place to interact with a wide audience on the web.

Popular live streaming apps like Instagram, Youtube, or Facebook Live, allow you to start streaming with ease.

• “About Me” / Agent Profile Videos

  The amazing thing about the video is that it allows home buyers and sellers to meet the person behind the screen. People want to work with real people.

  Tell us a little about yourself: your real estate experience, your hobbies, your family, your successes, even a funny story.

  Your future customers will feel like they already know you, just by watching your “About Me” video.

• Neighborhood Videos

  Location is everything. Homebuyers are just as interested in the neighborhood as they are in the property.

  Sell ​​home buyers in your future neighborhood with a quick video tour of local hot spots and beautiful scenery. If you can, add some testimonials on why this neighborhood is the best neighborhood for new owners.

• How-To Videos

These videos are perfect for sharing your tips and tricks on some of the tricky topics in real estate, for example: think “how to select a real estate agent”, “how to read an inspection report” and “what to do when your appraisal returns low”.

Quick Tip: To improve your ranking on search engine results pages, be sure to include the phrase “how to” in your video title.

• Real Estate Market Update Videos
  

  Chances are, your real estate clients and prospects have only a vague notion of what the current real estate market looks like.

  So, help them by providing up-to-date videos on the current state of the real estate market. They will appreciate the extra effort.

• Review Videos: Periods / Years
  

  A good way to end the year is with an agent “in review” or an office video highlighting your top achievements for the year. Show a slideshow of all the houses you’ve sold, all the people you’ve made happy, the events you’ve sponsored.

  Get creative, have fun, and take some time to thank your clients who have made your year so successful.

What Are The Best Tools To Start Creating Video Content?

Not all the videos that you need, or rather, those that you choose for your marketing strategy will need slime editing. For viral videos, among others, I recommend the use of these applications:

• YouTube Video Editor

YouTube is one of the most important online video consumption platforms in the world. So it was to be expected that it would also strive to offer a video editor to match. And they did! with one that is complete enough so that YouTubers do not have to resort to third-party tools.

Perhaps the only downside is that it only serves to upload videos on YouTube, although you can always do it privately and download them.

• VideoToolBox

VideoToolBox is a free online editor capable of processing videos up to 600 MB, and with an advanced file manager that helps us upload or download videos from other web pages. You can publish your works directly to YouTube, Vimeo, and other platforms.

It also offers options to record from a webcam or videocast, add watermarks, trim the videos, merge them, and add subtitles. It also can change the format of our video, supporting some of the most popular formats.

• WeVideo

Apart from allowing you to record videos directly while using the web, upload them and add music tracks and narration if there is something that makes WeVideo stand out from the competition, it allows you to make edits collaboratively.

Another interesting addition is that it has an application for Google Drive so that we can save our creations directly in the Google cloud. Unfortunately, the free version inserts a fairly large watermark on the videos, so we will have to pay for the full version to fully enjoy what it has to offer.

• PowToon

PowToon is a curious tool that allows you to make videos composed of clippings or slides. All you have to do is drag the elements you want. To make our task easier, it has many templates.

You can also start from scratch and add your images in the background.

Conclusion

We cannot ignore the power of social media and the many ways video can help us grow an audience. And particularly, the real estate business is experiencing a transformation into a new audience and new ways to sell properties.

How are you going to start your first video? Did you find these tips useful? Let us know in the comments!

For more information on Real Estate, I highly advise you to read this article as well. Real Estate Digital Marketing.  

There are many ways to market your restaurant. Whether it’s an auto shop, clothing store, or restaurant. If you are willing to invest some time and resources, the right business strategy for your business is waiting for you out there.

Food is one of the most common ways to connect with people… Everyone has to eat sometime, right?

Now all you need is a few tips on how to market your restaurant. Let us show you the most effective ideas for your business to get the customers it needs and be on its way to a successful future.

Online Strategies

1. Use The Power Of Social Media

Nowadays, social media is one of the biggest platforms out there to advertise anything. Some of the most effective sites for restaurant marketing would be Instagram, Facebook, Twitter, Tumblr, YouTube, and similar sites, Posting mouth-watering pictures of some of the foods on your menu, can bring in lots of new customers.

Here, you’ll find a post on Facebook from Yard House, showing off some of their yummy food.

Don’t forget to also include pictures of your customers enjoying their meals with friends, family, or whoever they might be dining with. It’s nice to see what type of ambiance your restaurant has and helps potential customers feel that they need to dine at your place.

According to the book, “MKTG- Principles of Marketing” by Lamb, Hair, and McDaniel, your restaurant’s social media objectives should be to  

• Listen & Learn
• Build relationships
• Promote
• Manage reputation
• Improve service

The advantage of having a social account is that you can communicate with your customers/potential customers. It is important to give feedback as much as possible to show your customers that you care for them.

Being able to see what your customers are saying about your business (good or bad) is a great way to work on certain things or keep some things just as they are. It’s a win/win for you and your customers.

Here is a screenshot of a local restaurant replying to a customer’s bad experience at their place.

2. Seek Out To Social Influencers And Promoters

An article I read on Indoor Media talks about how followers of social media influencers can have a fear of missing out (FOMO). Therefore, they try the new product or restaurant because their favorite influencer said it was to die for.

3. Professional Photos

If you’re posting low-quality pictures to your ads, the food may not be as appealing as it is in person. So, don’t be afraid to spend a little extra on this as it will most certainly pay off in the future.

In the times we live in today, people tend to be more visual than anything else. So, if you have a professional photographer take shots of your best dishes, you will make mouths water and want to dine at your place!

4. Create A Quality Website

Having a website and/or landing page is important if you are going to market your restaurant on the World Wide Web. Make sure that when creating this website, it is mobile friendly. Most people who are looking for a place to eat are on their phones, so the website must be compatible with phone use and easy to navigate.

This is also where your professional photos can come in to play. The pictures are what is going to make a person want to eat at your restaurant. Don’t forget to include the contact information for your restaurant and have a link ready for driving directions to get there.

One of the upsides of having a website is that your web page will be open 24 hours a day, 7 days a week. Most likely your restaurant will be closed during certain hours, so since your web page never sleeps, people still have the option of stopping by to see what you have to offer.

I also read an article on DreamHost that creating a website is a great opportunity for you to advertise for available positions.

5. Create A Yelp Page

Yelp is a great way to market your business and be able to see what your customers are saying about your business. It also allows you to communicate with your happy customers and not-so-happy customers, so you see where you can improve some aspects of your business.

According to socialmediaexaminer.com, you should also see what the competition’s page looks like and get some ideas for your page. Add your professional photos here and make sure you add a link to your restaurant’s website.

If you check out this article on Yelp, you can see why it would be beneficial for your business to have a page created for consumers to see

Offline Strategies

Here are some ideas that can help your business to become an active member of your community.

6. Get Involved In The Community

Getting to know the people in your community can introduce you to some lifelong customers and friends. The people of your community are going to be a big part of your success as they will bring in more customers through word of mouth.

Handing out flyers for your restaurant which include discounts and/or coupons would be smart to do at these types of events. After all, you are there to market your restaurant and interact with your community.

Some places you can market your food would be

• Festivals
• Fairs
• Special Events
• School Events
• Carnivals
• Fundraisers
• Launch Parties
• Company Holiday Parties

7. Business Cards And Incentives

You want to create some nice cards to go along with your restaurant business. You could even include an incentive on the card to bring customers in and keep them coming in.

Some ideas could be to give a percentage off, BOGO, points per visit, happy hour, lunch specials, and other incentives that will bring new and frequent customers.

According to this video I watched about marketing tips from Union Square Advertising, meal deals can boost your customer base. Especially during the pandemic and people staying home for dinner, not being able to eat out for one reason or another.

Large families love these deals because they feed the whole family, without having to pay an arm and a leg for it. They will be sure to think of your restaurant when looking for a family meal deal.

8. Provide Great Customer Service

Customer service is by far one of the most important elements of a successful business. Showing your customers that they are valuable to you can make a great impact on them.

When a restaurant provides me with outstanding food and service, I am highly likely to refer my friends and family. Delicious food and amazing hospitality make people feel welcomed and will come back for more in the future.

For example, my husband and I dined at a local sit-down restaurant and he ordered a steak done medium-well. Halfway through his steak, the center of it was cold, like really cold. We told the waitress and she couldn’t be more sympathetic toward the situation. She then had the cook make him a whole new plate and included a free dessert for us both. On top of that, she didn’t even charge us for his meal because she felt so bad.

It’s the way she handled the situation with her amazing customer service skills that will keep us coming back to this restaurant. Even though the food should have never been cold for him, she still went above and beyond to keep us comfortable.

Some helpful ways of giving great customer service would be to.

• Greet all customers as they enter the building
• Use the customer’s name, if at all possible
• Be attentive
• At the end of their visit, be sure to thank them and invite them back soon

There’s a great read on The Balance MB that shows you awesome ways to provide your customers with exceptional service.

* If you don’t show your clients that they matter to you, then another restaurant business will.

9. Provide Great Customer Service

Include a couple of scrumptious photos in your advertisement. Sign twirlers on the corner of your business street to let people know that you are there, waiting to serve them the best meal they’ve ever had.

A lot of times high school students who are looking to make money to go to the movies or hang out at the mall would enjoy standing at the end of a street sign twirling. Some of them even have some pretty good moves doing it.

Other forms of public advertising would be

• Ads painted on company cars
• Buses
• Billboards
• Mini signs at the mall
• Signs in sports arenas
• Giant inflatables

This gives your potential customer insight into your deals and what type of food you are cooking up!

There are so many ways to advertise your business to catch thousands of eyes. You just have to figure out what you believe is best for you and your business.

10. Flyers In The Mail

This can also be a chance for you to include your family meal deals or daily deals for your customers to take advantage of.

There is a pizza spot by my house and they always send me coupons for meal deals and they continue to get my business because of their great deals and amazing food.

Coupons and deals entice people to eat at that restaurant because they won’t only get a good meal. But they will save money by doing it.

11. Radio Commercials

If you can, getting your business on a local radio commercial is a great option!

• You can reach thousands of local customers
• It is a low-cost solution
• can be scheduled on short notice
• It reaches a large out-of-home audience

Radio commercials might sound a little outdated, but it helps with a restaurant marketing. There are thousands of commuters who spend hours on the road, on their way to work or school.

Give them something that will want them to come in for a quick bite before work, during lunch, or dinner for the family after work.

This would also be a great time to introduce a deal for listeners. For example, “If you mention this commercial, you will get a free taco”, or something along those lines to reel them in.

You would have to contemplate who your target audience would be. There are many different groups of people who listen to different stations. Younger people would most likely listen to pop/hip-hop. Older would be classic rock and oldies.

You can even consider a Spanish station if you have a Latin/Hispanic type food restaurant. In the end, that is completely up to you where you want your commercials heard.

12. Partnering With A Delivery Company

Most consumers in this day and age, have their food delivered to them. So many people are now working from home or just don’t have time to pick up lunch or dinner, so they pay someone else to do it for them.

That’s where your restaurant could receive more business. Some of the delivery services out there to help market your restaurant are DoorDash, Postmates, Uber Eats, and Grub Hub.

The way they help your business get more exposure is when customers log in to their site and look for a certain food to eat. Your restaurant then pops up on their search along with a picture of the food you offer at your place of business.

13. Build Relationships With Local Businesses

You can bring in some coupons and a menu for them and their employees. This way they can come in for lunch or break and when one of their customers asks about a good local restaurant, they can recommend yours and vice versa.

A great business is always willing to help out the businesses around them because it’s good for both of them.

So, next time you see the owner of the business down the street or in the plaza, make sure to chat it up with them to build that relationship and bring in more customers for the both of you.

Mixed Strategies

14. Digital CRM

Finally, give those customers special offers, off-menu dishes or any other benefit. You don’t even have to spend money on it!

15. Mailing List-Only Offers

16. Random Acts Of Gratitude

Conclusion

Is there a simple way that you know of to market restaurants? Let us know in the comments! And all the luck to you and your restaurant business!