The 6 steps to follow will help with Webinar Marketing.

These 6 steps I am about to provide you with will guide you through the best ways to use Webinar marketing that will guarantee your business reach new customers. My goal for you is to have a great understanding of how Webinar works in order for your business to reach new heights and for you to be able to promote it effectively.

Once you understand how Webinar marketing works you will be able to promote your business correctly and reach a whole new level for your company!

1. What is a Webinar

One should use Webinars for marketing when teaching potential customers how to use your product, solve a specific problem, or want to share knowledge with the audience. Webinar marketing usually consists of questions asked by the audience while you as a business trying to promote your service provides an answer in hopes of acquiring more customers. Companies also usually use Webinar marketing to demonstrate their service or product and showcase their expertise in the field they serve. The better the topic is the more interested customers will be and most likely would want to buy your product.

One of the best things to do with Webinar marketing is building a strong relationship with the audience or customers. Building on the platform from the relationship made from these potential audiences will help increase your leads. This will help you by generating leads that eventually you would want to turn those leads into revenue.

Keep in mind that Webinar marketing is not a sales market, but rather an online seminar that with the right strategies could bring in customers.

2. How to Choose the Right Webinar Topic

The next thing you should do when choosing the right topic is to make sure your title is a catchy title. Webinar marketing relies heavily on its title to draw the attention of the audience. A great topic title should be informative, interesting, and gets the point across. Most importantly be creative!

Remember you want to entertain the audience to generate leads with the topic you choose not waste their time and effort of joining your Webinar.

3. How to Promote Your Webinar Marketing Strategy

Preparing to promote your Webinar marketing strategy can take months of preparation. This is usually because many companies begin to promote their Webinar a few weeks before that actual date it is set to run. Starting everything at an even earlier time allows for the promotions to begin a few weeks ahead without the feeling of being rushed.

Big decision companies must make when doing a Webinar is choosing which host service to use. Some of these host services can charge a fee for using their service but for those of you that are barely starting there are free host services you can use. Some of the Webinar marketing host platforms you can use include:
(fees may be required)

• Zoom
• WebinarJam
• EasyWebinar
• GoToWebinar

For those of you that are unable to invest in these paid platforms can try something free like Youtube live. Keep in mind you must have a Google account to be able to use Youtube Live.

Once you have that the next thing you should do is create a plan. After selecting your date, start by adding the Webinar title, description, and a meta description on the main page. This will help the audience have an idea of what your Webinar will provide. Provide them with an estimate of how long the Webinar may be as well as saying it is free to join. Testimonials, social proof, and endorsements will help your potential audience know that it is the right Webinar for them. Remember that emails are one of the biggest promotion tactics and more than 50% of the Webinar sign up are via emails.

Having an opt-in on the main page is a good idea which allows you to keep people updated. You should also send a few reminders via email about the date of the Webinar and any updates that have been made.

• Promotional videos
• Promotional banners on the website
• Social media campaign
• Thank you messages to subscribers

You also would want to release teasers to get people interested and make them want to join your Webinar. At the same time, you do not want to release too much information just enough to get them hooked. Remember promoting your Webinar marketing is what is going to provide you with the biggest chance of getting lots of attendees. When the day finally arrives give them something special they will remember that way the next time you set up another Webinar they will want to join.

One final promotional strategy is to invite a guest speaker which can potentially double your attendees. Do research on your topic and possibly invite the best candidate guest speaker to your Webinar.

4. Setting a Webinar Marketing Attendee Goal

Start by setting a realistic goal of attendees, and keep in mind just because they registered for your Webinar does not guarantee they will attend. What can possibly help your attendee goal is by also setting a registration goal. It is also helpful to track your performance every once in a while to keep track of your efforts of reaching the goal set. This will give you time to step up your promotions if you feel like your goals won’t be reached by the date of the Webinar.

Learning how to boost your Webinar marketing attendees will help you increase those potential customers. You can start by getting a list of past attendees and encourage them to return. For those of you that this will be your first time holding a Webinar, fortunately for you, there have been many before you that you can go to for advice. Another thing to consider when you are trying to recruit attendees is to make sure the time you choose is right. More than 50% of the Webinars take part during these hours and days in the U.S.A:

• 1:00 p.m. – 2:00 p.m. Eastern time
• 10:00 a.m. – 11:00 a.m. Pacific time
• Tuesday, Wednesday, & Thursday

You also do not want your Webinars to be lengthy in time. Some surveys showed that Webinars between 45-60 minutes is the ideal length to attract two-thirds of the registered attendees. Although, Webinars that are between 20-30 minutes long might be convenient to attract larger audiences since they may be looking for quick content.

These goals and objectives are bound to work but only if you dedicate your time and effort to doing them effectively.

5. Work Effectively With Your Team

In doing this you need the help of your team to help you practice as well as get other important things done before the Webinar’s date arrives. It is recommended to assign each one of your team members a certain role to ensure that everything will be ready for the day of the Webinar. Put your customer service team to provide feedback in areas that will help you improve. Your market team can also provide feedback in new and improved ways to turn your audience into potential customers. Other team members can help manage reminders that need to be sent out, handle the campaign that is set to advertise your Webinar and many other tasks that need to be completed.

Members are not the only ones that are part of your team. The equipment you use to host your webinar is also a major role in having a successful webinar. Having a good HD quality camera can help with your recordings to have good resolution. Quality microphones can help your audience hear you clearly as well as having the right amount of lighting. This can include wires, headphones, transmitters, high-quality microphones, and other miscellaneous things. Most importantly is your appearance. This is not only in terms of your professional appearance but also the background you use. You would want it to correspond with the theme of your choosing.

Remember that it is important to share the performance results as well as insight with your team, as they were also a big part of the success of your Webinar marketing strategy. Show them how their contribution to the Webinar helped you have a successful one.

6. Follow up After the Webinar

What you should do at the end of the Webinar is start off by thanking all the people that took time out of their day to attend your seminar. You should also encourage them to come back to the next one you will be hosting. Also, if you promised the attendees any incentives make sure to follow through with them. Have your attendees provide feedback on your Webinar for this can help you improve in areas that are needed to. It is also recommended to send a thank you email that has the recording of the video and any other links that can help them reach you.

Answer all the questions you are asked promptly and effectively and try to promote your business to ensure they will buy your product. The whole point of this Webinar marketing strategy is to have those attendees want to but the services or product you offer. To help with the attendees potentially purchasing your product or services you should offer them special discounts, reward them, sample products, etc. anything that will make them feel special and then will potentially buy your services.

For a final tip, make sure even after the Webinar is over to continue to engage with the audience. Not just after the Webinar but keep following up with them, for your goal is to build strong relationships with them. Then they will turn into customers and they could start recommending you to their friends, family, co-workers, and others. Generating leads will only help you with your business. Always remember to track your performance and see how your Webinar did. Find areas where you want to improve and begin working on a plan to help you improve.

The more leads you are able to generate the bigger the chances your business will grow. Webinar marketing is designed to attract audiences that will potentially turn into customers.

Conclusion:

Webinars are continuing to become a popular seminar that many businesses big or small are using. Every time you are planning to host a Webinar, using a Webinar marketing strategy is always a good idea. Ensure you research your topic, provide the best content, communicate it clearly, entertain your audience, and promote your Webinar in every way possible. Also, be sure to always follow up after the Webinar is over, generate all the leads possible as they will help increase your business.

Remember Webinars are a great way to showcase the service or product you offer but in order to do so, you need an audience.

If you enjoyed reading this article I highly recommend you read this one as well. All You Need To Know About Insurance Marketing – 7 Strategies To Boost Your Business

Sources: https://blog.hubspot.com/blog/tabid/6307/bid/33540/18-ways-to-guarantee-nobody-misses-your-next-webinar.aspx
https://www.wordstream.com/blog/ws/2020/08/05/webinar-marketing
https://blog.yesinsights.com/how-to-follow-up-and-convert-an-attendee-after-a-webinar-session/

The Top 7 Tips To Become Google Guaranteed Effectively

Becoming Google Guaranteed can be an overwhelming process but that is why these helpful tips will guide you through the process effectively.

For this blog article, I have provided you with 7 helpful tips that will guide you through the process of becoming Google Guaranteed without the overwhelming experience of not knowing what one must do. The goal for you dear reader, is for you to have an understanding of the benefits and process one takes on this road to becoming Google Guaranteed.

Once you become Google Guaranteed by following the tips provided below, watch how exponentially your business will begin to grow!

1. Check for Business Eligibility.

Check Eligibility

Before you can get started the first thing you must do is check whether your business is eligible to become Google Guaranteed. Some of the requirements include the following:

• Verification of you & your business
• Are you insured
• Are you a trustworthy business
• Background check for you & your employees
• Legitimate and qualified to perform service offered

In order to prepare for eligibility it is recommended to have all your business documents ready at the time you apply. These include making sure everything such as insurance, employee’s files, licenses, etc. are up to date and no information missing. Having all the right documents and knowing what to have when applying will save you from the hassle of looking for everything last minute and not knowing whether everything is up to date.

At this point you may be asking yourself, is it even worth going through the process of getting Google Guaranteed? There are billions of Google searches per day, so becoming Google Guaranteed will only help your chances of your business becoming a top Google Guaranteed Ad. Therefore, bare with me and watch how the end result will be worth it.

2. Understanding The Meaning of Being Google Guaranteed

What does it mean to be Google Guaranteed? In order for you to decide whether you want to become certified by Google, you must understand the meaning of it.

Google Guaranteed serves as an Ad service for local businesses that want to reach a higher audience for potential customers. It first started off as a provider for LSA (Local Service Ads) in California but then throughout the years it grew across the United States. It became very popular that it began reaching other countries such as Canada and the UK. This program was designed to help customers from falling into frauds and potential scams. It is also a higher security level for Google to provide a safer web search for its users.

This certification program also helps provide customers the confidence to potentially hire local businesses. If your business is certified by this program any customer that used LSA in the process of hiring your business can be reimbursed with up to $2000USD to a lifetime limit if they are unsatisfied with your work. How it works is once a customer submits its request Google will begin to investigate the claim and potentially request further information from your business and the customer.

Google wants nothing but to ensure customers are satisfied with the work provided by businesses that they have Google Guaranteed!

3. How Ranking Works Once Google Guaranteed

Once you have been certified by Google the next tip is to focus on your potential Ads ranking. Now that you are certified by Google you now need to turn your attention to landing a possible high rank for the Local Service Ads (LSA).

By following these tips you more than likely may land a top ranking stop for the Local Service Ads:

• Be responsive: Phone, emails, etc.
• Quality reviews: Do you have any positive reviews?
• Business hours: Consider being open longer hours.
• Complaints: Businesses with less complaints, rank higher!
• Location: How close is the customer to your business?
• Quality improvement: Have the best webpage for your business.

You should also get to know how Google ranking works and check your current ranking and improve where needed. With today’s searches mainly being on mobile make sure that your website is mobile friendly as well. Check also for your current ranking on your main “SEO keywords” that your business offers. You do not want to overuse or underuse your SEO keyword because that is one of the main things Google checks to consider your ranking.

Learning how your potential customers find your website will only help you improve the key SEO words. If you are unsure of which key phrases you rank the highest for, you are able to check by going into Google Analytics.

Other areas in which may ensure a higher ranking would be to check your website’s speed as well as how much traffic comes in and out of your website. Be sure to check your ranking every week or so to check if you are either improving or dropping in rank. Even a few small changes can have a huge impact on your rank.

Being Google Guaranteed is already an advantage over other Ads but there is always room for improvement.

4. Is Google Guaranteed Worth Paying for

One of the most frequently asked questions is; Is being Google Guaranteed worth paying for?

To answer this question, it really depends on whether your business needs this extra boost of help and if your business is able to afford it. The best thing to do in this situation is weigh out the pros and cons of investing into being Google Guaranteed. Take into consideration the amount of competition you have in your local area. If competition is high you may want to look further into being certified by Google.

Some of the benefits Google Guaranteed offers as mentioned earlier above, they offer customers the safety, confidence, and reimbursement if unsatisfied with the work provided by businesses they certify. Being certified also offers business a way to reach the top of the search results and they are displayed over the usual pay-per click Ads.

Another benefit is with the reimbursement, customers are more likely willing to take a chance with your business knowing they could be reimbursed if they are not satisfied with the work provided.

Google Guaranteed members also must pay a monthly fee of anywhere from $25USD-$50USD which turns out to be an annual wage of $600USD at most. That’s why it is very important to take into consideration whether your business can afford investing into this. Also, members must keep up to date those standards they met when first applying for Google Guaranteed. This includes employee’s files, insurances, licenses, ect. They should also encourage customers to provide review and you as the business owner should monitor and address any issues that may be present.

Another cool thing about Google Ads is they allow you to set your own budget. They also have no contract and allow you as a business owner to pause or cancel your advertisement at any giving time. Also with Google Ads you only pay when customers take action on your ad. This can be an alternative for businesses that are unable to afford becoming Google Guaranteed. Although, Google Guaranteed businesses will still have an advantage and usually appear as the top ad results.

Are you as a business owner willing to invest into becoming Google Guaranteed?

5. Some Drawbacks to Consider About Google Guaranteed

Google Guaranteed program is a fairly new, which was first introduced late of the 2016 year and early 2017. Since then this program has been evolving and will continue to do so, from my opinion until something newer and more effective is created.

This program was created because many customers in San Francisco C.A. where getting scammed by local plumbers and locksmiths. Some limitations to this program are when making a claim for reimbursement it has to be done within 30 days of the service completion. Also, customers are only entitled to this reimbursement only if they hired the business through the local service ads (LSA). One of the main complaints Google receives is customers are unsatisfied with the businesses price, which is not a valid reason to be reimbursed for the money spent. They also do not cover cancellations, damages, any extra additions, and most importantly customers are limited to a maximum lifetime limit of $2000USD.

As of now, Google Guaranteed only covers local home services. Although, Google has this program called Google Screened for professional services. Getting certified for this program can also be a long process to complete. It will not happen from one day to the next, so it is best to be patient and wait for Google to get back to you. Keep in mind the bigger your company is the longer it may take because Google has to look into not only your background check but also your employees. Google Guaranteed can also be a bit pricey for smaller companies so it is recommended to do further research to measure the results.

Another thing to remember is that for Google this is a form to receive revenue. That being said, it is not guaranteed that the prices will remain the same. As it grows more the prices can possibly increase. Google Guaranteed may also not be available in your area yet but it is a good idea to be prepared for it when it does.

Overall from my research and personal opinion I feel like Google Guaranteed is still worth it for local businesses trying to grow.

6. Is Google Guaranteed the Right Choice for Your Business

Consider everything you have read till this point and ask yourself this, Is Google Guaranteed the right choice for my business? Let me help you narrow down the answer for you. I have explained the pros and cons of becoming certified by Google now its just up to you to view what you have read and make a choice.

If you as a business owner care about expanding your business and potentially getting new customers then it should definitely be worth it. Keep in mind once you are certified customers will be more likely to hire you because they trust Google’s word that you are a business that is trustworthy. Not only that, but customers who are searching for a locksmith plumber, HVAC, ect. they are usually in need of a quick fix. Being Google Guaranteed will give that customer peace of mind when your ad pops up and it has a green check mark next to it. Once certified your ad is guaranteed to appear first in the search results over potential shady businesses that pay for the Local Service Ads.

As for your customers, this provides them with a safer so to say and reliable service they will most likely be satisfied with. As a customer no one wants to pay for a service they are not satisfied with. Satisfied customers are also more likely to recommend you if they are pleased with the service you provided and that only means more business for your company.

Once you are Google Guaranteed this may allow you to stop focusing the time into bidding strategies or other ways to get your ad to the top of the search results. You could then focus your time into ways to help your business expand and run it effectively. This will also help you with your competition and likely gain a major advantage over them. However, being certified does not guarantee your ad will always show at the top of the search results. You still have to put in some work, like encourage your customers to write positive reviews, have the right amount of usage of your main SEO word, and maintain the standards that led you to be a top ad in the search results.

From my opinion, becoming certified by Google is definitely the right choice for your business if you are looking to expand and grow exponentially.

7. Conclusion on Google Guaranteed

You are probably overwhelmed by all the information you have read till this point. Just as I mentioned at the beginning it will all be worth it at the end.
This has been a lot of information to take in, from checking eligibility to knowing if it is the right choice for your business. In addition, all this information is required to become Google Guaranteed effectively and maintain a high ranking ad that will likely push your business in the right direction. As a business owner you are always looking for ways to expand your business. Well becoming certified is a long process but it will definitely be worth the waiting time as you will have a major advantage over your competition.

If at first you do not get approved to become certified by Google. That does not mean you should quit and let your efforts go to waste. You should reevaluate your company’s operations where it most likely failed to become approved. This could be your reviews from customers, SEO main keyword, websites speed, insurance, employees or your own background check, you get the idea. These changes will be necessary if you want to become certified. Improving your business should be your priority in a situation like this.

Think of all the customers you could be losing to your competitors. That is business for your company that is escaping from your hands. Take advantage of all these tips I have provided you with and continue to grow. It will only benefit you and your business as well as the employees you have. If they passed the background check like you and your business did, it is only right to take care of your employees as they help take care of you and your business.

As a result of Google making changes, many businesses like yours have no choice but to follow and comply with the adjustments Google makes. You as a business owner should take advantage of Google Guaranteed and as soon as you are able to, it will only benefit you. Still keep in note that you need to weigh out your revenue in order to see if you are able to invest into being certified but nevertheless it is a great idea to do so. Google invested it’s time to create this certification for a reason, it is only right you take full advantage of it.

As my final tip for you dear reader, is even though Google Guaranteed is an excellent program to assure you more customers to your trustworthy and qualified service. Do not only use this program as your only way to focus on your marketing strategies. Google has the power to change or get rid of this program at any given second if they desire to do so. You want to be able to have other forms to attract business to your company and not rely heavily on this one program.

In the end, if taken advantage of these tips provided, Google Guaranteed can ensure more business that you have ever seen. Which will ultimately help your business grow exponentially.

If you found this blog helpful, I recommend you reading this one as well!
The New Google Analytics – Is It Better Than The Old One?

Source:
https://ads.google.com